Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Netflix reported approximately 90 million subscribers across the U.S. and Canada in the fourth quarter of 2024, making North America its second-largest global market after Europe, the Middle East, and Africa (EMEA). Netflix reports its first subscriber loss in decades After a decline in the number of paid Netflix subscribers worldwide during the first two quarters of 2022, the streaming giant seems to be back on track, adding over 30 million net subscribers in only one year. The United States and Canada experienced the most substantial combined subscriber loss, which is particularly noteworthy considering that Netflix generates the highest average monthly revenue per user (ARPU) in these countries. When asked about the main reasons for canceling their subscription, many former Netflix users listed the price as their main incentive for leaving. The service’s average monthly fee has increased significantly over the past few years, leading audiences to switch to more affordable (ad-supported) video streaming options or cut down on subscriptions altogether. Expanding global influence and content catalogs Netflix remains the leading subscription video-on-demand (SVOD) service worldwide, outperforming all other international streaming powerhouses and local providers by a significant margin. To maintain its global lead, Netflix allocates impressive sums toward marketing while also expanding its regional content. In 2021, for example, the Seattle-based company opened its first office in Stockholm to serve as a hub for the Nordics region. In addition to that, Netflix also produces more original content outside the U.S. to appeal to its diverse international user base.

In 2024, Netflix revealed that it had 89.63 million paying streaming subscribers in the United States and Canada. North America had long been Netflix's biggest market, though subscriber numbers in the EMEA region surpassed that in the U.S. and Canada for the first time during 2022. The number of paid streaming memberships in Asia Pacific grew the most, by 13 percent compared with the previous year.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

1) Data Introduction • The Netflix Users Dataset World Wide is a user-analyzed dataset that summarizes various attributes such as subscription types, countries, subscription dates, viewing patterns, and device information of Netflix users around the world.

2) Data Utilization (1) Netflix Users Dataset World Wide has characteristics that: • Each row contains a variety of user and behavior data, including User ID, Subscription Type (Basic/Standard/Premium), Country, Subscription Date, Latest Payment Date, Account Status (Active/Disactive), Key View Devices, Monthly View Time, Preferred Genre, Average Session Length, and Monthly Subscription Sales. • Data is designed to enable various analyses such as regional trends, usage behaviors, churn rates, and viewing preferences. (2) Netflix Users Dataset World Wide can be used to: • User Segmentation and Marketing Strategy: Data such as subscription type, country, viewing pattern, etc. can be used to define customer groups and to establish customized marketing and recommendation strategies. • Service improvement and departure prediction: Based on behavioral data such as device, viewing time, and account status, it can be applied to service improvement, departure risk prediction, and development of new features.

Netflix reported **** million paid streaming subscribers across the United States and Canada in the fourth quarter of 2024. This marked a growth of over **** million compared with the same quarter of the previous year. Why is Netflix losing subscribers? The EMEA (Europe, the Middle East, and Africa) region is Netflix's top-performing market in terms of subscribers, surpassing North America in the third quarter of 2022 for the first time. The company reported losing an estimated *** million users worldwide in the second quarter of 2022, with the number of Netflix users standing at approximately *** million that quarter. But why have audiences canceled their subscriptions? One reason for the unprecedented drop in account holders is Netflix's monthly fee, which has been increasing rapidly over the past few years. On top of that, viewers have also voiced criticism over Netflix's cancellation of popular shows and its lack of big movie franchises. What are audiences watching? Netflix's vast content library offers anything from reality TV to Hollywood blockbusters, with shows and movies delivered in many languages. As of mid-2024, European countries such as Slovakia, Bulgaria, and Slovenia boasted the largest content catalogs on Netflix. In the U.S., where audiences could choose from approximately ***** titles, “NCIS” and “Suits” ranked among the most popular streaming series on Netflix in 2023. As of that year, fan favorites “Stranger Things” and “3 Body Problem” were the most expensive Netflix original series, with production costs of ** and ** million U.S. dollars per episode, respectively.

A forecast projected that over ** million of Netflix's subscribers will be using the ad-supported tier worldwide by 2027, up from an estimated ******* in 2022. The EMEA region is projected to surpass the number of ad-supported subscribers in the U.S. and Canada by 2026, amassing *** million customers that year. After losing a substantial number of customers at the beginning of 2022, the streaming giant announced the launch of an ad-supported tier at the end of the year to offset more subscriber and income losses.

Netflix reported a net income of over 1.8 billion U.S. dollars in the fourth quarter of 2024, around double the amount recorded a year earlier. Its revenue and subscriber base also increased and even beat expectations. Netflix’s profit compared to other DTC businesses Despite Netflix recording the highest expenses among major streaming services worldwide, it is one of the very few companies in the direct-to-consumer streaming business making money. In 2023, the operating profit of Netflix amounted to around seven billion U.S. dollars, while Paramount, for example, reported DTC losses of nearly two billion U.S. dollars that year. Disney’s losses exceeded two billion U.S. dollars. Netflix’s content expenditure flattens However, like other providers, the streaming giant implemented several measures to reduce churn and costs. For example, Netflix’s content spending will probably not continue to increase, but will remain stable in the years ahead. The company already abruptly stopped further production of TV series seasons like “That '90s Show” and “Unstable,” as high production costs failed to pay off and the shows were met with unsatisfied viewers.

As of December 31, 2019 Netflix had approximately **** million DVD subscribers in the United States, down from **** a year earlier. The company also had ****** million subscribers in countries outside the United States, but the U.S. remained Netflix's biggest market. In 2012, Netflix changed its reporting of subscriber figures. Historical figures can be found here.

This is the official data set used in the Netflix Prize competition. The data consists of about 100 million movie ratings, and the goal is to predict missing entries in the movie-user rating matrix. |Attribute| Value| |——|—-| | Data Set Characteristics: | Multivariate, Time-Series | | Attribute Characteristics: | Integer | | Associated Tasks: | Clustering, Recommender-Systems | | Number of Instances: | 100480507 | | Number of Attributes: | 17770 | | Missing Values? | Yes | | Area: | N/A | #Data Set Information: This dataset was constructed to support participants in the Netflix Prize. There are over 480,000 customers in the dataset, each identified by a unique integer id. The title and release year for each movie is also provided. There are over 17,000 movies in the dataset, each identified by

Netflix's subscription forecast for 2029 reveals significant growth across all regions, with North America expected to reach the highest number of subscribers at **** million. While North America remains Netflix's stronghold, the Asia Pacific region is estimated to see the most substantial growth. Subscriptions are forecast to increase from **** million in 2019 to **** million in 2029, reflecting Netflix's strategic focus on expanding its presence in emerging markets.

Industry data revealed that Slovakia had the most extensive Netflix media library worldwide as of July 2024, with over 8,500 titles available on the platform. Interestingly, the top 10 ranking was spearheaded by European countries. Where do you get the most bang for your Netflix buck? In February 2024, Liechtenstein and Switzerland were the countries with the most expensive Netflix subscription rates. Viewers had to pay around 21.19 U.S. dollars per month for a standard subscription. Subscribers in these countries could choose from between around 6,500 and 6,900 titles. On the other end of the spectrum, Pakistan, Egypt, and Nigeria are some of the countries with the cheapest Netflix subscription costs at around 2.90 to 4.65 U.S. dollars per month. Popular content on Netflix While viewing preferences can differ across countries and regions, some titles have proven particularly popular with international audiences. As of mid-2024, "Red Notice" and "Don't Look Up" were the most popular English-language movies on Netflix, with over 230 million views in its first 91 days available on the platform. Meanwhile, "Troll" ranks first among the top non-English language Netflix movies of all time. The monster film has amassed 103 million views on Netflix, making it the most successful Norwegian-language film on the platform to date.

Dataset

This dataset was created by Mohamed Yasser

Contents

mattrichmo/Netflix-IMDb-The-Numbers dataset hosted on Hugging Face and contributed by the HF Datasets community

At the 2024 Emmy Awards, Netflix was nominated for 107 awards and won 24 trophies. This marked an increase from the figures in the previous year, when the streaming service was nominated for 103 awards and won 22 Emmys.

Streaming Spending Market Outlook

As of 2023, the global streaming spending market size is valued at approximately USD 92.7 billion, with a projected CAGR of 10.7% leading to an estimated market size of USD 225.8 billion by 2032. This robust growth is primarily driven by the increasing penetration of high-speed internet and the rising popularity of on-demand content consumption.

The proliferation of high-speed internet access has been a significant growth factor for the streaming spending market. With advancements in broadband technology and the rollout of 5G networks, consumers now have the ability to stream high-definition and even ultra-high-definition content seamlessly. This increased accessibility has led to a surge in the number of subscribers across various streaming platforms. Furthermore, the affordability of internet services has made it possible for a broader segment of the population to access streaming services, thus expanding the market potential.

Another vital growth driver is the changing consumer behavior towards media consumption. The convenience and flexibility offered by streaming services have led to a decline in traditional TV viewership and a rise in on-demand content consumption. Consumers now prefer the ability to watch their favorite shows, movies, or sports events at their own convenience, without being tied to a broadcast schedule. This shift is particularly noticeable among younger demographics, who are more inclined to use smartphones and other digital devices for media consumption.

The increasing investment in original content by streaming service providers is also fueling market growth. Platforms like Netflix, Amazon Prime, Disney+, and others are investing heavily in producing exclusive content to attract and retain subscribers. This focus on high-quality, original content not only enhances the user experience but also differentiates these platforms from their competitors. Additionally, collaborations between content creators and streaming platforms have led to the production of diverse and engaging content, catering to various audience preferences.

The evolution of the Movie Streaming Service landscape has been a pivotal factor in shaping consumer expectations and preferences. As streaming platforms continue to diversify their content offerings, they have become more than just a medium for watching films; they are now a hub for exclusive premieres, interactive content, and personalized viewing experiences. This transformation is driven by the need to cater to a global audience with varied tastes, leading to the creation of niche genres and culturally diverse content. The ability to access a vast array of movies from different eras and regions has democratized film consumption, allowing viewers to explore cinematic works that were previously inaccessible. As a result, movie streaming services are not only expanding their subscriber base but also fostering a new era of film appreciation and critique.

Regionally, North America holds a significant share of the global streaming spending market, attributed to the high penetration of internet services and the early adoption of streaming technologies. However, Asia Pacific is expected to witness the highest growth rate during the forecast period. The growing internet user base, increasing smartphone adoption, and rising disposable incomes in countries like China and India are key factors driving the market in this region. Furthermore, local content production and regional collaborations are enhancing the appeal of streaming services in these emerging markets.

Service Type Analysis

The streaming spending market can be segmented by service type into Subscription Video on Demand (SVOD), Advertising Video on Demand (AVOD), and Transactional Video on Demand (TVOD). SVOD services have been one of the primary drivers of growth within the streaming market. Platforms like Netflix, Hulu, and Disney+ offer subscription-based models where users pay a monthly or yearly fee to access a vast library of content. The recurring revenue model ensures consistent revenue streams for the service providers and offers users uninterrupted access to their favorite shows and movies.

AVOD services are another significant segment, with platforms like YouTube and Tubi offering free access to content supported by advertisements. This model is particularly appealing in markets where consumers are price-sensitive and may not be willing to pay for a subscript

Netflix was estimated to reach 2.6 million subscriptions in Africa by the end of 2021, accounting for about half of the subscribers of streaming on demand in Africa. In 2026, the number of subscribers is projected to double, reaching 5.8 million.

These figures show the total number of Netflix titles originally recorded in a given language available to users in the U.S.

Employment data for Netflix revealed that roughly 29 percent of Netflix's employees in the United States as of 2023 were Asian, and over 12 percent were Hispanic. The majority of employees working for the streaming giant are white.

In 2020, there were around ********** Canadians using Netflix via app or website at least once per month, up from ************ users the previous year. Between 2018 and 2019 the number of Netflix users in Canada increased by nearly *************, with ************ Canadians using Netflix in 2019. The numbers are expected to steadily grow and it has been estimated that by 2025 there will be over ********** Netflix users in Canada.

Netflix was introduced to Canadian audiences in 2010. By the end of 2011, the online video platform had ************ paying subscribers, and four years later the number was to be roughly **** times bigger. With such paying subscriber growth, Netflix revenue was also estimated to increase from *********** Canadian dollars in 2011 to approximately *********** in 2015. Geographically, Alberta was the province with the highest penetration of Netflix subscriptions - more than half of the population in the region were subscribing to the video service in 2015. On a national scale, the online video platform was believed to reach 47 percent of the Anglophone Canadian population and ** percent of the Francophones in the country in early 2015.