Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Netflix reported **** million paid streaming subscribers across the United States and Canada in the fourth quarter of 2024. This marked a growth of over **** million compared with the same quarter of the previous year. Why is Netflix losing subscribers? The EMEA (Europe, the Middle East, and Africa) region is Netflix's top-performing market in terms of subscribers, surpassing North America in the third quarter of 2022 for the first time. The company reported losing an estimated *** million users worldwide in the second quarter of 2022, with the number of Netflix users standing at approximately *** million that quarter. But why have audiences canceled their subscriptions? One reason for the unprecedented drop in account holders is Netflix's monthly fee, which has been increasing rapidly over the past few years. On top of that, viewers have also voiced criticism over Netflix's cancellation of popular shows and its lack of big movie franchises. What are audiences watching? Netflix's vast content library offers anything from reality TV to Hollywood blockbusters, with shows and movies delivered in many languages. As of mid-2024, European countries such as Slovakia, Bulgaria, and Slovenia boasted the largest content catalogs on Netflix. In the U.S., where audiences could choose from approximately ***** titles, “NCIS” and “Suits” ranked among the most popular streaming series on Netflix in 2023. As of that year, fan favorites “Stranger Things” and “3 Body Problem” were the most expensive Netflix original series, with production costs of ** and ** million U.S. dollars per episode, respectively.

Netflix produced more than 2,769 hours of original content in 2019. This was a huge 80.15% increase compared to 2018. Netflix had over 2,000 originals at the beginning of 2021.

Here is the full breakdown of Netflix subscribers by region.

Netflix's global viewership in 2020 was nearly 550 million people, with this number increasing by over 60 million between 2020 and 2021. Although the growth rate is decreasing, that number is forecasted to continue to climb over the next several years, reaching over 780 million global viewers by 2026.

Here is the full breakdown of Netflix global subscribers by year since 2013.

South Korean “Squid Game” is the most popular non-English television show on Netflix of all time as of May 2025, based on the number of views within the first 91 days of being on the platform. The first as well as the second season of the series filled the top spots, with around 265 million and 193 million views, respectively. Third came the Spanish “Money Heist: Part 4,” showing a significant uptick in popularity from the third part of the series.

The action comedy film “Red Notice” was the most popular English-language Netflix movie of all time as of January 2025, based on the number of views in its first 91 days on Netflix. The film counted nearly 231 million views. The second most popular movie, “Don't Look Up,” reached about 60 million fewer views than “Red Notice.” “The Adam Project,” starring Ryan Reynolds, ranked third in popularity with roughly 158 million views.

Analysis of ‘Netflix Top 10 Weekly Dataset’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/mikitkanakia/netflix-top-10-weekly-dataset on 28 January 2022.

--- Dataset description provided by original source is as follows ---

Context

OTT platforms are growing in the last few years. Netflix is one of the top OTT platforms with maximum subsriber and viewership. Netflix has released Top 10 Movies and TV across weeks where we can analyze the viewership and movie content.

Content

The data is present in the excel sheets and it was directly downloaded from the website and will be updated on weekly basis.

We have two files in the dataset.

1) All Weeks Global Global Top 10 viewership counts across the weeks.

2) All Weeks Countries Per Countrywise Top 10 List of Movies and TV

Acknowledgements

Last week Netflix has started publishing its data to the public domain. The data is available on https://top10.netflix.com/

Inspiration

What are the viewership distribution across top 10 movies and TV and change on the weekly basis? We can find which countries have similar viewership?

--- Original source retains full ownership of the source dataset ---

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

As of June 2025, the most popular English-language Netflix TV show of all time was the first season of the comedy horror TV show “Wednesday,” with over 252.1 million views in the show's first 91 days on the platform. The second most watched and latest addition to the top 10 of the streaming platform was the British TV series “Adolescence,” which amassed over 141.2 million views. The fourth season of the American science-fiction series “Stranger Things” follows closely, counting around 140.7 million views. Is high content spending a guarantee for success? The fourth season of “Stranger Things” belongs not only to the most popular Netflix titles, but was also by far the most expensive series for the company as of April 2024, with production costs of 30 million U.S. dollars per episode. In order to stay competitive in the crowded streaming environment, Netflix reported ever rising budgets to produce their own content. With amassing the most viewing minutes in the top 10 of the most watched original streaming series in 2024, it seems the video-on-demand provider has been successful with this strategy. TV series are being canceled quickly For years, the number of original scripted TV shows released in the U.S. has steadily been growing, peaking in 2022 at 600 broadcast, cable, and streaming series. However, in times of originals continuing to soar, streaming services have canceled several TV shows after just the first or second season. Even alleged popular Netflix series such as “1899” or “Warrior Nun” had to go with the story left incomplete, as they fell short of the company’s expectations.

This dataset pertains to Netflix, a highly popular media and video streaming service. As of mid-2021, Netflix boasts more than 8,000 movies and TV shows in its library and has amassed a global subscriber base exceeding 200 million. The dataset in tabular form includes information on all the movies and TV shows accessible on Netflix, encompassing details like cast, directors, ratings, release year, duration, and more.

Netflix is one of the most popular media and video streaming platforms, boasting over 200 million subscribers globally as of mid-2021. This tabular dataset consists of listings of all the movies and TV shows available on Netflix, along with details such as cast, directors, ratings, release year, duration, etc.

Netflix has been met with tons of competition from major multinational companies. These are the key Netflix Statistics you need to know.

Analysis of ‘Netflix "Top 10" TV Shows and Films’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/dhruvildave/netflix-top-10-tv-shows-and-films on 28 January 2022.

--- Dataset description provided by original source is as follows ---

Every Tuesday, Netflix publishes four global Top 10 lists for films and TV: Film (English), TV (English), Film (Non-English), and TV (Non-English). These lists rank titles based on weekly hours viewed: the total number of hours that members around the world watched each title from Monday to Sunday of the previous week.

Each season of a series and each film is considered on their own, so you might see both Stranger Things seasons 2 and 3 in the Top 10. Because titles sometimes move in and out of the Top 10, there is also the total number of weeks that a season of a series or film has spent on the list.

Netflix also publishes Top 10 lists for nearly 100 countries and territories (the same locations where there are Top 10 rows on Netflix). Country lists are also ranked based on hours viewed but don’t show country-level viewing directly.

Finally, Netflix provides a list of the Top 10 most popular Netflix films and TV (branded Netflix in any country) in each of the four categories based on the hours that each title was viewed during its first 28 days.

--- Original source retains full ownership of the source dataset ---

Netflix - TV Shows and Movies

This data set was created to list all shows available on Netflix streaming, and analyze the data to find interesting facts. This data was acquired in July 2022 containing data available in the United States.

Content

This dataset has two files containing the titles (titles.csv) and the cast (credits.csv) for the title.

This dataset contains +5k unique titles on Netflix with 15 columns containing their information, including:

• id: The title ID on JustWatch.
• title: The name of the title.
• show_type: TV show or movie.
• description: A brief description.
• release_year: The release year.
• age_certification: The age certification.
• runtime: The length of the episode (SHOW) or movie.
• genres: A list of genres.
• production_countries: A list of countries that produced the title.
• seasons: Number of seasons if it's a SHOW.
• imdb_id: The title ID on IMDB.
• imdb_score: Score on IMDB.
• imdb_votes: Votes on IMDB.
• tmdb_popularity: Popularity on TMDB.
• tmdb_score: Score on TMDB.

And over +77k credits of actors and directors on Netflix titles with 5 columns containing their information, including:

• person_ID: The person ID on JustWatch.
• id: The title ID on JustWatch.
• name: The actor or director's name.
• character_name: The character name.
• role: ACTOR or DIRECTOR.

Tasks

• Developing a content-based recommender system using the genres and/or descriptions.
• Identifying the main content available on the streaming.
• Network analysis on the cast of the titles.
• Exploratory data analysis to find interesting insights.

Other Streaming Datasets

• HBO Max TV Shows and Movies
• Amazon Prime TV Shows and Movies
• Disney+ TV Shows and Movies
• Hulu TV Shows and Movies
• Paramount TV Shows and Movies
• Rakuten Viki TV Dramas and Movies
• Crunchyroll Animes and Movies
• Dark Matter TV Shows and Movies

How to obtain the data

If you want to see how I obtained these data, please check my GitHub repository.

Acknowledgements

All data were collected from JustWatch.

As of the end of June 2024, Korean was the most popular non-English content on Netflix based on the viewing hours, which accounted for 8.7 percent of all non-English content on the platform. Spanish was a close second with 7.1 percent of non-English content.

These are the top 10 countries for Netflix in terms of penetration rate.

During the third quarter of 2024, the majority of U.S. Netflix consumers preferred to watch original TV programs, with ** percent of respondents stating to enjoy viewing this type of content the most. However, this marked a decline from the previous year, while other originals, such as movies, documentaries, and comedy specials, as well as recent movies that were released within the two years before the survey was conducted, grew in popularity.

As of June 2024, video streaming giant Netflix reportedly released 33 new scripted drama and comedy series titles from the U.S. The source predicted an additional 124 scheduled titles to be released during 2024, bringing the total to an all-time high of 157 originals. Spotlight on content spending Netflix has been ramping up investments in content production for several years. Netflix’s content spending is estimated to surpass 17 billion U.S. dollars in 2024, whereas it stood below seven billion in 2016. The company also continues to expand its portfolio of original series and movie productions from outside the United States. A timeline of Netflix’s domestic and international commissions reveals that foreign content productions have exceeded domestic production since the first quarter of 2020. One popular destination outside of Netflix’s home turf is the United Kingdom, where popular shows like “The Crown” and “Bridgerton” were shot. Popular Netflix originals Viewers from the United States considered Netflix to be the streaming service with the best selection of original content, according to a 2022 survey. Roughly 40 percent of adults listed the SVOD pioneer as their number one choice for originals, whereas only 11 percent said the same about Amazon Prime Video. So what are audiences watching? In 2023, "The Night Agent,” “Ginny & Georgia,” and “Virgin River” were among the most viewed original streaming series in the U.S. – all produced by Netflix. Additionally, in May 2024, Netflix’s hit series “Bridgerton” was the third most in-demand digital original show.