Video streaming giant Netflix had a total net income of nearly 8.7 billion U.S. dollars in 2024, whilst the company's annual revenue reached around 39 billion U.S. dollars. Six years earlier, at the end of 2018, the figure stood at 139 million subscribers. The fiscal year end of the company is December 31. The growth of Netflix Netflix was launched in the United States in 1998, functioning as a digital DVD rental store and placing itself squarely in competition with Blockbuster. The company launched its streaming video service in 2007, and just over a decade later Netflix secured the title of the streaming service with the most subscribers in the world. Investing in own content Netflix now offers a wealth of original content as well as content from niche and emerging directors, multiple foreign-language movies and a significant amount of highly-acclaimed and popular films from Hollywood and other markets. Netflix’s worldwide video content budget surpassed 17 billion U.S. dollars in 2023, marking a nearly three-fold increase since 2016. The streaming platform has become known for its many original shows reaching fans across the globe, including "Stranger Things," "Orange is the New Black," and "13 Reasons Why."

In 2024, the total revenue of the video streaming platform Netflix amounted to approximately 39 billion U.S. dollars, having grown from 5.5 billion U.S. dollars a decade ago. The American media company's net income in 2023 stood at 8.7 billion U.S. dollars, with a total of 14,000 employees working at the company worldwide. The fiscal year end of the company is December 31. Netflix annual revenue – additional information Netflix has been very successful in the last few years. The company not only leads the subscription streaming market in the U.S., but is effectively expanding its service outside North America. Along with gaining numerous subscribers worldwide, Netflix has managed to produce and distribute high-profile original shows, such as "House of Cards" and "Orange is the New Black," challenging traditional TV networks like HBO and CBS. In 2023, Netflix’s original programs received 103 Emmy Awards nominations, around double the number of nominations received seven years previously. These are just a few indicators of Netflix’s success, which can be measured in a number of ways. Firstly, as seen in the statistic, Netflix’s annual revenue has consistently increased over the years, reaching the highest figure to date in 2023 – 33.7 billion U.S. dollars. This figure is around 10 times higher than Netflix’s annual revenue a decade ago. Netflix's originals The time that consumers dedicate to watching Netflix content is another way of indicating success. One of Netflix’s strategies has been to release TV series in bulk, so consumers are able to binge watch their favorite shows. Indeed, Netflix accounts for the highest share of most in-demand originals among global video streaming services. As a result, Netflix's streaming content obligations have increased from 1.3 billion U.S. dollars in 2010 to over 20 billion U.S. dollars in 2023.

In the fourth quarter of 2024, Netflix generated total revenue of over 10.2 billion U.S. dollars, up from about 8.8 billion dollars in the corresponding quarter of 2023. The company's annual revenue in 2024 amounted to around 39 billion U.S. dollars, continuing the impressive year-on-year growth Netflix has enjoyed over the last decade. Netflix’s global position Netflix’s revenue has been heavily impacted by its ever-growing global subscriber base. The leading Netflix market is Europe, Middle East, and Africa, surpassing the U.S. and Canada in terms of subscriber count. Netflix has also significantly increased its licensed and produced content assets since 2016. Despite concerns among investors that the company’s content spend was negatively affecting cash flow, Netflix’s plans to amortize its content assets long-term along with generating revenue from other sources such as licensing and merchandise should ensure the company’s future profitability. Netflix’s original content Netflix is also fortunate in that many of its original shows have been a hit with consumers across the globe. Shows such as “Orange is the New Black,” “Black Mirror,” and “House of Cards” won the hearts of subscribers long ago, but newer content such as English-language shows “Bridgerton,” “Wednesday,” and “Stranger Things,” as well as local TV shows such as “Squid Game” have also been favorably reviewed and proved popular among users.

Introduction

Netflix Statistics: Since the global lockdown period, Netflix has experienced significant growth, solidifying its position as a leading OTT platform. By the end of 2024, the platform boasted over 280 million paid subscribers worldwide, with a notable increase of 22.4 million new subscribers in the first nine months of the year. This surge contributed to a record annual revenue of USD 39 billion, marking a 15.7% year-over-year increase.

North America remained Netflix's largest market, generating USD 17.3 billion in revenue. In terms of content consumption, members watched over 94 billion hours on Netflix in the second half of 2024, reflecting a 5% increase compared to the same period the previous year. These figures underscore Netflix's ability to adapt to changing viewer preferences and its commitment to delivering personalized content, thereby maintaining its competitive edge in the streaming industry.

Let's see how Netflix is performing in today’s market with these recent Netflix Statistics.

In 2024, Netflix reported a revenue of nearly 17 billion U.S. dollars in the United States and Canada, up from around 15 billion in the previous year. The revenue generated in the North American countries was more than triple the amount brought in from Latin America and Asia Pacific. Netflix faces challenge to keep growing While the EMEA (Europe, Middle East, and Africa) region is Netflix’s second largest market in terms of revenue, the subscriber base in this region surpassed that in the U.S. and Canada for the first time in 2022. These countries experienced the most substantial combined subscriber loss when Netflix struggled to continue to grow in the same year as the service’s price has increased significantly over the past few years, leading audiences to switch to more affordable entertainment options. However, after this reported drop, the streaming giant seems to be back on track, adding around 30 million net subscribers in only one year. Consumers’ perception of Netflix Netflix has long been the SVOD market leader worldwide, despite rising competition. However, the perception of the streaming giant has taken a hit in the last few years. While the share of customers who were satisfied with Netflix amounted to 90 percent in 2021, the satisfaction rate declined below the 80 percent mark. Moreover, a survey asking users about eight different streaming services revealed that Netflix saw the highest year-over-year drops in the share of subscribers who were likely to keep the platform between 2021 and 2023.

Introduction

Netflix Statistics: In 2024, Netflix consolidated its status as a streaming leader among competitors worldwide with enormous milestones in new subscriptions, revenue, and content extension.

This article takes a more in-depth look at Netflix statistics, including major numbers, achievements in finance, demographic distributions of subscribers, investments in content, and other strategies that enabled Netflix to continue enjoying success.

Netflix's global subscriber base has reached an impressive milestone, surpassing 300 million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly 20 million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over one million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting 70 million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around 70.1 million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Netflix produced more than 2,769 hours of original content in 2019. This was a huge 80.15% increase compared to 2018. Netflix had over 2,000 originals at the beginning of 2021.

Netflix has been met with tons of competition from major multinational companies. These are the key Netflix Statistics you need to know.

Streaming giant, Netflix, entered the Indian market as part of its global rollout in 2016, and recorded a revenue of over 28 billion Indian rupees in fiscal year 2024. India’s video streaming market recorded a high growth, with many new players testing the waters. Thanks to the growing internet access in urban as well as rural areas in the country, online video and music streaming services have picked up pace. The global growth of Netflix Netflix’s global net income saw increasing revenues in recent years. The number of streaming subscribers for the company continued to grow in recent years as well. As for the Indian market, it was projected that there would be over 2.3 million Netflix subscribers by 2020. Free content versus subscriptions In terms of active monthly users of streaming platforms, Netflix ranked much lower compared to the Indian streaming services like Hotstar and Jio TV. A possible reason for this could be the reluctance among Indians to pay for streaming services. In a 2017 survey regarding people’s spending choice on digital video streaming platforms, preferring advertising-based offers for online video content. Video streaming services including Netflix, Amazon Prime Video and Hotstar had been pitted against more than 30 Indian rival companies, most of which provide content in regional languages, making it harder to break through the market.

Here is the full breakdown of Netflix global subscribers by year since 2013.

The average Netflix user spends 3.2 hours per day streaming content on Netflix.

Here is the full breakdown of Netflix subscribers by region.

The content spending of Netflix worldwide amounted to around 16.2 billion U.S. dollars in 2024, down from a targeted 17 billion U.S. dollars. According to estimates, Netflix's expenditures on content will likely grow to roughly 18 billion U.S. dollars in 2025. Netflix leads SVOD original content spending A forecast suggests that Netflix spent around seven billion U.S. dollars on its own originals in 2023, ranking fifth among global media companies after Disney, Warner Bros. Discovery, Paramount, and Comcast. However, with a share of over 25 percent, the streaming giant accounts for the highest amount of SVOD original content spending worldwide. Slowdown in content investments Aside from the beginning of the COVID-19 pandemic in 2020, when Netflix’s content spending fell, its investments in content have steadily increased every year. Production costs of originals, such as “Stranger Things” and “The Crown,” are reaching ever new heights. But the company is expected to plateau its content budget for the next few years, and it is not the only streaming provider that needs to keep their costs low. Following a net loss of over one billion U.S. dollars in its direct-to-consumer segment in Q1 2023, Disney announced in February 2023 that it would be slashing five billion U.S. dollars in costs, including both content and non-content cuts, in order to make its streaming business profitable.

How much does Disney make a year? The Walt Disney Company generated a net income of 4.97 billion U.S. dollars in the fiscal year of 2024. This marks a growth of over seven billion compared to 2020 when the company suffered a loss due to the impact of the COVID-19 pandemic, as the parks, experiences, and products segment brought in around 10 billion U.S. dollars less in 2020 than in 2019. The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year. Disney’s growing dominance After a wave of acquisitions in recent years and its plans to launch its own streaming service Disney+ to rival Netflix, Disney’s growth seems almost unstoppable. The company holds stakes in ESPN, acquired 21st Century Fox in 2019 (ten years after its acquisition of Marvel Entertainment) and also took on LucasFilm Ltd. Opinions on Disney’s expansion are mixed, with diehard Hollywood fans expressing concern that the company’s constant growth and the conglomeration of individual studios will deeply affect content and change the structure of Hollywood. Indeed, this has already happened to an extent, but with so many companies under one umbrella (that is, Disney), it will be curious to see whether the movie industry in particular will change as Disney’s stronghold over the industry increases.

The global entertainment and media market, valued at $2,372,620 million in 2025, is projected to experience robust growth, driven by several key factors. The increasing adoption of streaming services across diverse platforms (Film, Music, Social Media, Video & Animation, Video Games) fuels this expansion, particularly among younger demographics. Technological advancements, such as enhanced virtual reality (VR) and augmented reality (AR) experiences within video games and entertainment applications, are further catalyzing market growth. The rise of mobile gaming and the proliferation of mobile-first content consumption significantly contribute to the market's expansion, particularly in emerging markets. Growth is also propelled by rising disposable incomes in developing economies, enabling greater access to premium entertainment content and experiences. However, challenges such as piracy, regulatory hurdles in certain regions, and fluctuating advertising revenues pose potential restraints on market growth. Segment-wise, the wireless application segment is expected to dominate due to increased smartphone penetration and improved internet connectivity globally. Within content types, the video & animation segment shows high potential due to increasing demand for high-quality streaming content and the expansion of over-the-top (OTT) platforms. Key players such as Comcast, Disney, and Netflix (implied based on industry knowledge) continue to invest heavily in content creation and distribution to maintain their market leadership. Geographic distribution shows North America and Europe holding significant market share currently, owing to high levels of disposable income and technological infrastructure. However, rapid growth is expected in Asia-Pacific regions, particularly China and India, driven by burgeoning middle classes and increasing internet penetration. The forecast period (2025-2033) anticipates a continued upward trajectory, albeit at a potentially moderating CAGR, as the market matures and saturation in certain segments becomes more apparent. Competition will remain fierce, with established players and new entrants vying for market share through innovative content, technological advancements, and strategic partnerships. Sustained growth hinges on successful content diversification, agile adaptation to evolving consumer preferences, and effective management of piracy and regulatory complexities. Successful navigation of these factors will be crucial in ensuring the entertainment and media market maintains its trajectory of growth and profitability over the next decade.

Netflix reported advertising expenses of nearly 1.73 billion U.S. dollars for 2023, an over nine percent increase from the previous year's spending of 1.59 billion dollars.

Netflix by the numbers Netflix is the leading subscription video-on-demand (SVOD) service worldwide based on user count and revenue. Established in 1997 as a DVD rental service, the company has revolutionized the global streaming scene. It now serves its vast catalog of TV shows and movies to audiences in more than 190 countries. According to the streaming giant’s latest filings, its global annual revenue stood at 33.7 billion U.S. dollars in 2023. While this figure marked the highest earnings in over two decades, revenue growth was much more modest than in previous years.

The biggest players in the competitive sector The global revenue of the SVOD market has experienced remarkable growth in the previous years. Moreover, a further increase was forecasted for the coming years, reaching nearly 138 billion dollars by 2027. The growing sector also triggers competition. Netflix continues to compete with its biggest rivals, Amazon Prime Video and Disney+ for the largest market share.

In 2024, Amazon Web Services (AWS) generated 107.56 billion US dollars with its cloud services. From 2013 until today, the annual revenue of AWS cloud computing and hosting solutions continually increased. Amazon—additional information Amazon.com went online in 1995, initially as a book store, and achieved almost immediate success. In 1998, the store expanded to include a music and video store and different other products, such as apparel and consumer electronics, in the following years. The company is the undisputed leader of the e-retail market in the United States, ranking ahead of walmart.com and apple.com in terms of revenue. Amazon Web Services In 2006, AWS launched as a cloud computing platform to provide online services. Amazon Elastic Compute Cloud and Amazon S3, which provide large virtual computing capacity, are the most well-known of these services. The company has dozens of locations in 25 different regions across the world and is continually expanding its global infrastructure to ensure low latency through proximity to the user. From these data centers, Amazon is offering more than 200 fully featured services to its global customer base. Video streaming service Netflix is one of AWS’s largest customers, using Amazon’s services to store their content on servers throughout the world. Among its more than one million active users, AWS also lists other well-known organizations from various industries, such as Disney, the UK Ministry of Justice, Kellog’s, Guardian News and Media, and the European Space Agency.

Data on the subscription video-on-demand (SVOD) market in the United States has revealed that revenue from this format reached over 52 billion U.S. dollars in 2024, over 25 percent higher than the figure recorded the previous year. SVOD services like Netflix have proved incredibly popular among U.S. consumers and have meant that traditional providers have taken a big hit when it comes to subscriber numbers.

Netflix reported approximately 90 million subscribers across the U.S. and Canada in the fourth quarter of 2024, making North America its second-largest global market after Europe, Middle East, and Africa (EMEA). Netflix reports its first subscriber loss in decades After a decline in the number of paid Netflix subscribers worldwide during the first two quarters of 2022, the streaming giant seems to be back on track, adding over 30 million net subscribers in only one year. The United States and Canada experienced the most substantial combined subscriber loss, which is particularly noteworthy considering that Netflix generates the highest average monthly revenue per user (ARPU) in these countries. When asked about the main reasons for canceling their subscription, many former Netflix users listed the price as their main incentive for leaving. The service’s average monthly fee has increased significantly over the past few years, leading audiences to switch to more affordable (ad-supported) video streaming options or cut down on subscriptions altogether. Expanding global influence and content catalogs Netflix remains the leading subscription video-on-demand (SVOD) service worldwide, outperforming all other international streaming powerhouses and local providers by a significant margin. To maintain its global lead, Netflix allocates impressive sums toward marketing while also expanding its regional content. In 2021, for example, the Seattle-based company opened its first office in Stockholm to serve as a hub for the Nordics region. In addition to that, Netflix also produces more original content outside the U.S. to appeal to its diverse international user base.