Video streaming giant Netflix had a total net income of nearly *** billion U.S. dollars in 2024, whilst the company's annual revenue reached around ** billion U.S. dollars. Six years earlier, at the end of 2018, the figure stood at *** million subscribers. The fiscal year end of the company is December 31. The growth of Netflix Netflix was launched in the United States in 1998, functioning as a digital DVD rental store and placing itself squarely in competition with Blockbuster. The company launched its streaming video service in 2007, and just over a decade later Netflix secured the title of the streaming service with the most subscribers in the world. Investing in own content Netflix now offers a wealth of original content as well as content from niche and emerging directors, multiple foreign-language movies and a significant amount of highly-acclaimed and popular films from Hollywood and other markets. Netflix’s worldwide video content budget surpassed ** billion U.S. dollars in 2023, marking a nearly three-fold increase since 2016. The streaming platform has become known for its many original shows reaching fans across the globe, including "Stranger Things," "Orange is the New Black," and "13 Reasons Why."

In 2024, Netflix reported a revenue of nearly 17 billion U.S. dollars in the United States and Canada, up from around 15 billion in the previous year. The revenue generated in the North American countries was more than triple the amount brought in from Latin America and Asia Pacific. Netflix faces challenge to keep growing While the EMEA (Europe, Middle East, and Africa) region is Netflix’s second largest market in terms of revenue, the subscriber base in this region surpassed that in the U.S. and Canada for the first time in 2022. These countries experienced the most substantial combined subscriber loss when Netflix struggled to continue to grow in the same year as the service’s price has increased significantly over the past few years, leading audiences to switch to more affordable entertainment options. However, after this reported drop, the streaming giant seems to be back on track, adding around 30 million net subscribers in only one year. Consumers’ perception of Netflix Netflix has long been the SVOD market leader worldwide, despite rising competition. However, the perception of the streaming giant has taken a hit in the last few years. While the share of customers who were satisfied with Netflix amounted to 90 percent in 2021, the satisfaction rate declined below the 80 percent mark. Moreover, a survey asking users about eight different streaming services revealed that Netflix saw the highest year-over-year drops in the share of subscribers who were likely to keep the platform between 2021 and 2023.

Netflix net income/loss for the twelve months ending March 31, 2025 was $22.925B, a 52.8% increase year-over-year. Netflix annual net income/loss for 2024 was $8.712B, a 61.09% increase from 2023. Netflix annual net income/loss for 2023 was $5.408B, a 20.39% increase from 2022. Netflix annual net income/loss for 2022 was $4.492B, a 12.2% decline from 2021.

In 2024, the total revenue of the video streaming platform Netflix amounted to approximately ** billion U.S. dollars, having grown from *** billion U.S. dollars a decade ago. The American media company's net income in 2023 stood at *** billion U.S. dollars, with a total of ****** employees working at the company worldwide. The fiscal year end of the company is December 31. Netflix annual revenue – additional information Netflix has been very successful in the last few years. The company not only leads the subscription streaming market in the U.S., but is effectively expanding its service outside North America. Along with gaining numerous subscribers worldwide, Netflix has managed to produce and distribute high-profile original shows, such as "House of Cards" and "Orange is the New Black," challenging traditional TV networks like HBO and CBS. In 2023, Netflix’s original programs received 103 Emmy Awards nominations, around double the number of nominations received 7 years previously. These are just a few indicators of Netflix’s success, which can be measured in a number of ways. Firstly, as seen in the statistic, Netflix’s annual revenue has consistently increased over the years, reaching the highest figure to date in 2023 – **** billion U.S. dollars. This figure is around ** times higher than Netflix’s annual revenue a decade ago. Netflix's originals The time that consumers dedicate to watching Netflix content is another way of indicating success. One of Netflix’s strategies has been to release TV series in bulk, so consumers are able to binge watch their favorite shows. Indeed, Netflix accounts for the highest share of most in-demand originals among global video streaming services. As a result, Netflix's streaming content obligations have increased from *** billion U.S. dollars in 2010 to over ** billion U.S. dollars in 2023.

In the fourth quarter of 2024, Netflix generated total revenue of over **** billion U.S. dollars, up from about *** billion dollars in the corresponding quarter of 2023. The company's annual revenue in 2024 amounted to around ** billion U.S. dollars, continuing the impressive year-on-year growth Netflix has enjoyed over the last decade. Netflix’s global position Netflix’s revenue has been heavily impacted by its ever-growing global subscriber base. The leading Netflix market is Europe, Middle East, and Africa, surpassing the U.S. and Canada in terms of subscriber count. Netflix has also significantly increased its licensed and produced content assets since 2016. Despite concerns among investors that the company’s content spend was negatively affecting cash flow, Netflix’s plans to amortize its content assets long-term along with generating revenue from other sources such as licensing and merchandise should ensure the company’s future profitability. Netflix’s original content Netflix is also fortunate in that many of its original shows have been a hit with consumers across the globe. Shows such as “Orange is the New Black,” “Black Mirror,” and “House of Cards” won the hearts of subscribers long ago, but newer content such as English-language shows “Bridgerton,” “Wednesday,” and “Stranger Things,” as well as local TV shows such as “Squid Game” have also been favorably reviewed and proved popular among users.

Here is the breakdown of Netflix’s revenue earnings year over year from 2011.

Netflix reported a net income of over *** billion U.S. dollars in the fourth quarter of 2024, around double the amount recorded a year earlier. Its revenue and subscriber base also increased and even beat expectations. Netflix’s profit compared to other DTC businesses Despite Netflix recording the highest expenses among major streaming services worldwide, it is one of the very few companies in the direct-to-consumer streaming business making money. In 2023, the operating profit of Netflix amounted to around ***** billion U.S. dollars, while Paramount, for example, reported DTC losses of nearly *** billion U.S. dollars that year. Disney’s losses exceeded *** billion U.S. dollars. Netflix’s content expenditure flattens However, like other providers, the streaming giant implemented several measures to reduce churn and costs. For example, Netflix’s content spending will probably not continue to increase, but will remain stable in the years ahead. The company already abruptly stopped further production of TV series seasons like “That '90s Show” and “Unstable,” as high production costs failed to pay off and the shows were met with unsatisfied viewers.

Demand for the Internet Publishing and Broadcasting industry is highly dependent on consumer and business confidence, as operators generate revenue through subscriptions by consumers and the sale of advertising space to businesses and individuals. Industry revenue is expected to swell at a compound annual rate of 5.9% to £12.6 billion over the five years through 2024-25, including a forecast 8.1% rise in 2024-25, when the average industry profit margin is estimated at 23.4%. Consistent growth in internet usage has driven industry expansion. The internet has made content more accessible to consumers, with access through mobile phones offering greater convenience. Due to the wide audience that the internet reaches, traditional publishers and broadcasters have expanded into putting up content online. The economic downturn from COVID-19 constrained online advertising spend as business confidence plunged. However, restrictions forcing people to stay at home encouraged many to spend on at-home entertainment, boosting video and audio streaming subscriptions. Recovering confidence and greater ad spending supported revenue expansion in 2021-22. In 2022-23 and 2023-24, the cost-of-living crisis and an adverse economic climate restricted revenue growth. However, growing optimism and recovering economic conditions stand to boost spending by businesses and consumers, benefitting revenue in 2024-25. Intensifying competition and spending on new content have weighed on profitability in recent years. Industry revenue is forecast to rally at a compound annual rate of 8.4% over the five years through 2029-30 to £18.9 billion. Growing business and consumer confidence will drive advertising expenditure and subscription numbers. Internet traffic will expand, aided by mobile growth, with more consumers seeking content over the internet rather than through traditional means. New entrants will continue to flock the market as demand for new and exclusive content grows. Internet publishers and broadcasters will be tasked with investing in unique, high-quality content for users, or risk losing out to competitors.

The content spending of Netflix worldwide amounted to around **** billion U.S. dollars in 2024, down from a targeted ** billion U.S. dollars. According to estimates, Netflix's expenditures on content will likely grow to roughly ** billion U.S. dollars in 2025. Netflix leads SVOD original content spending A forecast suggests that Netflix spent around ***** billion U.S. dollars on its own originals in 2023, ranking fifth among global media companies after Disney, Warner Bros. Discovery, Paramount, and Comcast. However, with a share of over ** percent, the streaming giant accounts for the highest amount of SVOD original content spending worldwide. Slowdown in content investments Aside from the beginning of the COVID-19 pandemic in 2020, when Netflix’s content spending fell, its investments in content have steadily increased every year. Production costs of originals, such as “Stranger Things” and “The Crown,” are reaching ever new heights. But the company is expected to plateau its content budget for the next few years, and it is not the only streaming provider that needs to keep their costs low. Following a net loss of over *** billion U.S. dollars in its direct-to-consumer segment in Q1 2023, Disney announced in February 2023 that it would be slashing **** billion U.S. dollars in costs, including both content and non-content cuts, in order to make its streaming business profitable.

Between the first and the third quarters of 2021, Disney+ ranked first among video streaming apps in the United States with almost 160 million U.S. dollars of revenue. HBO Max ranked second with 154 million U.S. dollars, while Hulu followed with 74 million U.S. dollars generated in the examined period. Netflix, which ranked fourth among the video streaming applications in the United States, was also among the most popular mobile streaming apps for users worldwide.

In the fourth quarter of 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of ** percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of ** percent. Subscription streaming market – a money-losing business? While subscription streaming platforms increased their subscriber bases in the years 2020 and 2021 due to the measures taken during the COVID-19 pandemic, 2022 and 2023 saw services such as Netflix and Disney+ lose a substantial number of customers. Furthermore, the direct-to-consumer (DTC) businesses of large media companies are struggling to turn a profit. Paramount, for example, reported a loss of *** billion U.S. dollars for its streaming services in 2023. Streaming companies take action In order to compensate for subscriber and income losses, streaming companies implemented several strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off thousands of employees, and spending less on content. The Walt Disney Company was already able to increase DTC profits recently. Its cost-cutting measures include layoffs and savings in content spending by reducing content produced and removing TV shows and movies from its streaming services.

Streaming giant, Netflix, entered the Indian market as part of its global rollout in 2016, and recorded a revenue of over ** billion Indian rupees in fiscal year 2024. India’s video streaming market recorded a high growth, with many new players testing the waters. Owing to the growing internet access in urban as well as rural areas in the country, online video and music streaming services have picked up pace. The global growth of Netflix Netflix’s global net income saw increasing revenues in recent years. The number of streaming subscribers for the company continued to grow in recent years as well. As for the Indian market, it was projected that there would be over *** million Netflix subscribers by 2020. Free content versus subscriptions In terms of active monthly users of streaming platforms, Netflix ranked much lower compared to the Indian streaming services like Hotstar and Jio TV. A possible reason for this could be the reluctance among Indians to pay for streaming services. In a 2017 survey regarding people’s spending choice on digital video streaming platforms, preferring advertising-based offers for online video content. Video streaming services including Netflix, Amazon Prime Video and Hotstar had been pitted against more than ** Indian rival companies, most of which provide content in regional languages, making it harder to break through the market.

How much does Disney make a year? The Walt Disney Company generated a net income of **** billion U.S. dollars in the fiscal year of 2024. This marks a growth of over ***** billion compared to 2020 when the company suffered a loss due to the impact of the COVID-19 pandemic, as the parks, experiences, and products segment brought in around ** billion U.S. dollars less in 2020 than in 2019. The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year. Disney’s growing dominance After a wave of acquisitions in recent years and its plans to launch its own streaming service Disney+ to rival Netflix, Disney’s growth seems almost unstoppable. The company holds stakes in ESPN, acquired 21st Century Fox in 2019 (ten years after its acquisition of Marvel Entertainment) and also took on LucasFilm Ltd. Opinions on Disney’s expansion are mixed, with diehard Hollywood fans expressing concern that the company’s constant growth and the conglomeration of individual studios will deeply affect content and change the structure of Hollywood. Indeed, this has already happened to an extent, but with so many companies under one umbrella (that is, Disney), it will be curious to see whether the movie industry in particular will change as Disney’s stronghold over the industry increases.

Disney+ has experienced remarkable growth since its launch in November 2019, reaching around 125 million global subscribers in the first quarter of 2025. The streaming service's rapid ascent is particularly noteworthy given that it took Netflix, the current market leader, about a decade to achieve similar customer numbers in a less competitive landscape. Disney's biggest streaming competitor Despite its impressive subscriber base, Disney+ faces stiff competition in the streaming market, particularly among younger viewers. As of October 2023, Netflix remained the most-watched subscription video-on-demand service among U.S. children, capturing 34 percent of the audience, with Disney+ following at 31 percent. To address profitability challenges and retain customers, Disney has implemented strategies such as introducing extra member pricing in various countries, with costs ranging from 3.58 U.S. dollars in Hong Kong to 6.67 U.S. dollars in Italy. Market adaptation In response to the evolving streaming landscape, Disney has adjusted its pricing strategy. In late 2024, the company once again increased its monthly subscription prices for Disney+, Hulu, and ESPN+ in the United States. This move followed significant improvements in the provider's direct-to-consumer streaming segment, with operating losses decreasing substantially between 2022 and 2024. Disney's DTC entertainment business, for example, reported an income of about 143 million U.S. dollars in 2024 after years of making losses, demonstrating that Disney's efforts to achieve profitability seemed to have paid off.

In 2022, Netflix services Korea recorded an operating profit of around **** billion South Korean won, being the only SVoD service among the selected ones in South Korea to write black numbers that year. Watcha was the competitor with the smallest operating loss at around **** billion won.

In 2024, Apple generated the highest revenue per employee amongst the leading tech companies (by market capitalization) with **** million U.S. dollars. Meta and NVIDIA were the only other companies with revenues per employee exceeding *** million U.S. dollars.

In 2024, Amazon Web Services (AWS) generated ****** billion US dollars with its cloud services. From 2013 until today, the annual revenue of AWS cloud computing and hosting solutions continually increased.

Amazon—additional information Amazon.com went online in 1995, initially as a book store, and achieved almost immediate success. In 1998, the store expanded to include a music and video store and different other products, such as apparel and consumer electronics, in the following years. The company is the undisputed leader of the e-retail market in the United States, ranking ahead of walmart.com and apple.com in terms of revenue. Amazon Web Services In 2006, AWS launched as a cloud computing platform to provide online services. Amazon Elastic Compute Cloud and Amazon S3, which provide large virtual computing capacity, are the most well-known of these services. The company has dozens of locations in ** different regions across the world and is continually expanding its global infrastructure to ensure low latency through proximity to the user. From these data centers, Amazon is offering more than *** fully featured services to its global customer base. Video streaming service Netflix is one of AWS’s largest customers, using Amazon’s services to store their content on servers throughout the world. Among its more than *********** active users, AWS also lists other well-known organizations from various industries, such as Disney, the UK Ministry of Justice, Kellogg’s, Guardian News and Media, and the European Space Agency.

The animation industry in Japan generated a revenue of about **** trillion Japanese yen via overseas sales in 2023. Since the overseas business combines the revenue of various segments, it was the largest category in terms of revenue for the Japanese anime industry. Merchandising, pachinko, and streaming constituted the largest domestic segments. The anime market The anime industry is a booming enterprise in Japan. One major contributing factor is the growing demand in other countries, which has led to a strong increase in overseas sales particularly since the mid-2010s. Among the domestic segments, one notable area of growth for the industry is the streaming business, which overtook television broadcasting for the first time in 2020. Due to the competition between major streaming services, such as Netflix, Amazon Prime Video, and Disney+, this segment has received a lot of media attention in recent years. Live entertainment, which includes businesses such as live performances, exhibitions, and cafés, also constitutes a segment that enjoys increasing popularity. The segment was particularly adversely affected by the COVID-19 pandemic, but managed to recover by 2022. Anime production companies In Japan, animation works are usually produced by so-called production committees, which represent cooperative endeavors between companies that belong to various related industries. The production of content often goes hand in hand with further products, such as merchandise in the form of toys or other character goods. While this cooperation reduces the risk each company has to carry and allows for the utilization of a highly specialized know-how with regard to the various market segments, the actual animation production companies only earn a small proportion of the revenue generated in the anime market.