In 2024, the total revenue of the video streaming platform Netflix amounted to approximately ** billion U.S. dollars, having grown from *** billion U.S. dollars a decade ago. The American media company's net income in 2023 stood at *** billion U.S. dollars, with a total of ****** employees working at the company worldwide. The fiscal year end of the company is December 31. Netflix annual revenue – additional information Netflix has been very successful in the last few years. The company not only leads the subscription streaming market in the U.S., but is effectively expanding its service outside North America. Along with gaining numerous subscribers worldwide, Netflix has managed to produce and distribute high-profile original shows, such as "House of Cards" and "Orange is the New Black," challenging traditional TV networks like HBO and CBS. In 2023, Netflix’s original programs received 103 Emmy Awards nominations, around double the number of nominations received 7 years previously. These are just a few indicators of Netflix’s success, which can be measured in a number of ways. Firstly, as seen in the statistic, Netflix’s annual revenue has consistently increased over the years, reaching the highest figure to date in 2023 – **** billion U.S. dollars. This figure is around ** times higher than Netflix’s annual revenue a decade ago. Netflix's originals The time that consumers dedicate to watching Netflix content is another way of indicating success. One of Netflix’s strategies has been to release TV series in bulk, so consumers are able to binge watch their favorite shows. Indeed, Netflix accounts for the highest share of most in-demand originals among global video streaming services. As a result, Netflix's streaming content obligations have increased from *** billion U.S. dollars in 2010 to over ** billion U.S. dollars in 2023.

Video streaming giant Netflix had a total net income of nearly *** billion U.S. dollars in 2024, whilst the company's annual revenue reached around ** billion U.S. dollars. Six years earlier, at the end of 2018, the figure stood at *** million subscribers. The fiscal year end of the company is December 31. The growth of Netflix Netflix was launched in the United States in 1998, functioning as a digital DVD rental store and placing itself squarely in competition with Blockbuster. The company launched its streaming video service in 2007, and just over a decade later Netflix secured the title of the streaming service with the most subscribers in the world. Investing in own content Netflix now offers a wealth of original content as well as content from niche and emerging directors, multiple foreign-language movies and a significant amount of highly-acclaimed and popular films from Hollywood and other markets. Netflix’s worldwide video content budget surpassed ** billion U.S. dollars in 2023, marking a nearly three-fold increase since 2016. The streaming platform has become known for its many original shows reaching fans across the globe, including "Stranger Things," "Orange is the New Black," and "13 Reasons Why."

In the fourth quarter of 2024, Netflix generated total revenue of over **** billion U.S. dollars, up from about *** billion dollars in the corresponding quarter of 2023. The company's annual revenue in 2024 amounted to around ** billion U.S. dollars, continuing the impressive year-on-year growth Netflix has enjoyed over the last decade. Netflix’s global position Netflix’s revenue has been heavily impacted by its ever-growing global subscriber base. The leading Netflix market is Europe, Middle East, and Africa, surpassing the U.S. and Canada in terms of subscriber count. Netflix has also significantly increased its licensed and produced content assets since 2016. Despite concerns among investors that the company’s content spend was negatively affecting cash flow, Netflix’s plans to amortize its content assets long-term along with generating revenue from other sources such as licensing and merchandise should ensure the company’s future profitability. Netflix’s original content Netflix is also fortunate in that many of its original shows have been a hit with consumers across the globe. Shows such as “Orange is the New Black,” “Black Mirror,” and “House of Cards” won the hearts of subscribers long ago, but newer content such as English-language shows “Bridgerton,” “Wednesday,” and “Stranger Things,” as well as local TV shows such as “Squid Game” have also been favorably reviewed and proved popular among users.

In fiscal year 2023, Netflix's revenue by segment (products & services) are as follows: Domestic Dvd: $82.84 M, Streaming: $33.64 B.

Netflix's annual revenue was $39.00 B in fiscal year 2024. The annual revenue increased $5.28 B from $33.72 B (in 2023) to $39.00 B (in 2024), representing a 15.65% year-over-year growth.

Netflix net income/loss for the twelve months ending March 31, 2025 was $22.925B, a 52.8% increase year-over-year. Netflix annual net income/loss for 2024 was $8.712B, a 61.09% increase from 2023. Netflix annual net income/loss for 2023 was $5.408B, a 20.39% increase from 2022. Netflix annual net income/loss for 2022 was $4.492B, a 12.2% decline from 2021.

In fiscal year 2024, the revenue per employee at Netflix was $2.79 M. The revenue per employee increased by $191.68 K from $2.59 M (in 2023) to $2.79 M (in 2024).

A forecast from 2022 showed that the launch of an ad-supported tier would drive Netflix's revenue growth by ****billion U.S. dollars in 2023 and ******billion U.S. dollars in 2027. However, the ad-free subscription revenue was projected to be lower in 2027 with Netflix having an ad-supported tier than without as ad-free subscribers were expected to switch to the ad-funded plan.

In 2024, Netflix reported a revenue of nearly 17 billion U.S. dollars in the United States and Canada, up from around 15 billion in the previous year. The revenue generated in the North American countries was more than triple the amount brought in from Latin America and Asia Pacific. Netflix faces challenge to keep growing While the EMEA (Europe, Middle East, and Africa) region is Netflix’s second largest market in terms of revenue, the subscriber base in this region surpassed that in the U.S. and Canada for the first time in 2022. These countries experienced the most substantial combined subscriber loss when Netflix struggled to continue to grow in the same year as the service’s price has increased significantly over the past few years, leading audiences to switch to more affordable entertainment options. However, after this reported drop, the streaming giant seems to be back on track, adding around 30 million net subscribers in only one year. Consumers’ perception of Netflix Netflix has long been the SVOD market leader worldwide, despite rising competition. However, the perception of the streaming giant has taken a hit in the last few years. While the share of customers who were satisfied with Netflix amounted to 90 percent in 2021, the satisfaction rate declined below the 80 percent mark. Moreover, a survey asking users about eight different streaming services revealed that Netflix saw the highest year-over-year drops in the share of subscribers who were likely to keep the platform between 2021 and 2023.

Netflix's annual net income per employee was $622.26 K in fiscal year 2024. The net income per employeeincreased$206.26 Kfrom $416.00 K(in 2023) to $622.26 K (in 2024), representing a 49.58% year-over-year growth.

Netflix reported $6.61 in EPS Earnings Per Share for its fiscal quarter ending in March of 2025. Data for Netflix | NFLX - EPS Earnings Per Share including historical, tables and charts were last updated by Trading Economics this last July in 2025.

A forecast suggested that the ad revenue of video streaming provider Netflix will increase to over ******billion U.S. dollars by 2027. In comparison, the subscription revenue was estimated to decline to around ** billion U.S. dollars.

Netflix reported 13K in Employees for its fiscal year ending in December of 2023. Data for Netflix | NFLX - Employees Total Number including historical, tables and charts were last updated by Trading Economics this last July in 2025.

It was forecast that, in 2024, Netflix would generate approximately **** billion U.S. dollars in advertising revenue, up over *** percent from *** million dollars a year earlier. The figure was projected to continue to rise, exceeding *** billion dollars in 2025 and **** billion dollars by 2030.

Netflix reported 444.54M in Outstanding Shares in May of 2023. Data for Netflix | NFLX - Outstanding Shares including historical, tables and charts were last updated by Trading Economics this last June in 2025.

In 2023, Netflix spent around 2.66 billion U.S. dollars on marketing activities. This figure increased by over five percent compared to the previous year, when Netflix's marketing expenses amounted to 2.53 billion dollars.

Netflix in numbers

Netflix is one of the most influential SVOD streaming services and entertainment companies worldwide. Initially started as a DVD-by-mail rental service in 1997, the California-based business has since become an undisputed champion in the world of video streaming. In late 2021, Netflix’s revenue surpassed a record 7.7 billion U.S. dollars globally, which is even more impressive considering that viewers can watch unlimited video content from its catalog for a set monthly fee. But as these fees are gradually rising in many parts of the world and competition from platforms such as Disney+ or Amazon Prime is getting tighter every year, the number of Netflix subscribers dipped for the first time in early 2022.

Marketing the Netflix way

Netflix is not only a global trendsetter when it comes to online video streaming, but the company also continues to set new bars for marketing. One of the most vital contributors to Netflix’s multimedia marketing success is its use of social media. The streaming giant can be found across all major social platforms, and in addition to promoting its content with a blend of humor and relatable pop culture references, Netflix also boosts audience engagement by posting polls and challenges. On a more personalized level, Netflix successfully employs user data and browsing behavior for e-mail marketing purposes. The company only notifies its subscribers of upcoming releases that are relevant to them without spamming their inboxes daily.

According to Cognitive Market Research, the Global Movies and Entertainment Market Size will be USD XX Billion in 2023 and is set to achieve a market size of USD XX Billion by the end of 2031 growing at a CAGR of XX% from 2024 to 2031.

The Movies and Entertainment market will expand significantly by XX% CAGR between 2024 and 2031.
The video streaming product type accounts for the largest market share and is anticipated to a healthy growth over the approaching years.
Application of Movies and Entertainment in the online platform segment is the market’s largest contributor and is anticipated to expand at a CAGR of XX% during the projected period.
In the genre area of movies, action movies hold the largest market share compared to others.
The usage of Movies and Entertainment among young adults as an audience holds the largest market share compared to others.
North-America region dominated the market and accounted for the highest revenue of XX% in 2022 and it is projected that it will grow at a CAGR of XX% in the future.

Factors Affecting the growth of the Movies and Entertainment market

The rise in the number of streaming services is boosting the growth of the movies and entertainment market.

In recent years, the entertainment landscape has undergone a significant transformation with the rise of streaming platforms. During the COVID-19 lockdown, theatres and all entertainment mediums were closed compelling people across the world to stay at home for their entertainment which became the reason for the emergence of new streaming video services. such as Disney+, Universal, and Warner Bros. joining with Netflix and Amazon. Traditional television and film distribution models have been disrupted, making way for a new era of on-demand content consumption. The convenience and accessibility offered by streaming platforms have significantly influenced consumer behaviour. With access to streaming platforms, viewers are no longer bound by fixed schedules and limited choices as it was with traditional broadcast networks.

Consumers are now having the freedom to create their own entertainment experiences because of a wide range of content access at their fingertips. Binge-watching entire seasons of shows has become a cultural phenomenon, enabling viewers to immerse themselves fully in their favourite stories. One of the driving forces behind the success and preference of streaming platforms is their investment in original content. With a desire to outcast themselves and pool subscribers, platforms like Netflix, Amazon Prime Video and Disney+ have been investing resources into producing high-quality original series and films. This shift has given rise to a golden age of content creation offering unique storytelling opportunities and giving a platform to diverse voices. Streaming services have been able to explore controversial topics, and portray complex characters because of fewer restrictions and regulations compared to traditional broadcast networks. For instance, Netflix is now leading in the video streaming service with nearly 260.28 million subscribers which showed a significant increase of 5.3% from 2023 and nearly 13% growth year over year.

Streaming platforms have also played a significant role in breaking up the boundaries in terms of content and challenging societal norms. Also, these platforms have made entertainment more accessible and convenient for people with affordable subscription plans and the availability of content on multiple devices. For instance, in 2021, the United States was the largest filmed entertainment market worldwide, with a revenue of almost 24 billion U.S. dollars. The reason is the video streaming market which is currently dominated by Netflix, with a wide range of original content and a large subscriber base. Also, the Over-the-top (OTT) video revenue was reported to reach 154 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide.

Furthermore, it is clear streaming services have achieved a strong presence in American homes, as nearly 99% of U.S. households hold subscriptions to at least one or more streaming services, with Netflix, Amazon Prime Video, and Apple TV+ topping the charts. (Source: https://www.forbes.com/home-improvement/internet/streaming-stats/)

Also, 54% of US internet users subscribe to four or more over-the-top (OTT) video services, while 20% subscribe to 8 or more serv...

In the fourth quarter of 2024, SVOD platform Netflix reported its highest revenue in North America. Indeed, in the United States and Canada, Netflix's revenue amounted to over 4.5 billion U.S. dollars. In comparison, Netflix's revenue in Latin America was around 1.2 billion U.S. dollars.

According to June 2022 projections, Netflix is expected to generate 150 million U.S. dollars in advertising in 2023. In early 2022 Netflix announced to its employees that it will be introducing ad-supported tiers to their tariffs at the end of the year. At roughly the same time Disney+ announced a similar move to the ad-supported video streaming - Disney+ is projected to generate 596 million dollars in ad revenue in 2023.

The streaming landscape in the Netherlands has evolved significantly, with YouTube and Netflix dominating the market in 2024. According to a survey, over **** of Dutch respondents used YouTube for video streaming, while Netflix maintained a strong presence with a ** percent penetration rate. The rise of local providers, such as NPO Start/Plus and Videoland, demonstrates the growing competition in the Dutch streaming market. Rapid growth in video streaming spending The popularity of streaming services is reflected in the substantial increase in consumer expenditure on digital OTT video in the Netherlands. In 2023, total spending reached over *********** euros, marking a growth from previous years. The overall home video market in the Netherlands generated a revenue of **** billion euros in 2023, with subscription video-on-demand (SVOD) services recording the highest revenues. Netflix leads in subscriptions, but competition intensifies As of the end of 2023, Netflix maintained its dominant position in the Dutch VOD market, with approximately *** million household subscriptions. However, the landscape is becoming more competitive with the rise of other services. Disney+ has shown remarkable growth since its launch, quickly becoming a popular streaming alternative in the country. The introduction of ad-supported tiers by services like Videoland has also sparked interest among Dutch consumers, with over **** of respondents expressing interest in this offering. This market dynamic suggests that while Netflix remains the leader, other players are gaining ground and reshaping the streaming ecosystem in the Netherlands.