In 2024, the total revenue of the video streaming platform Netflix amounted to approximately ** billion U.S. dollars, having grown from *** billion U.S. dollars a decade ago. The American media company's net income in 2023 stood at *** billion U.S. dollars, with a total of ****** employees working at the company worldwide. The fiscal year end of the company is December 31. Netflix annual revenue – additional information Netflix has been very successful in the last few years. The company not only leads the subscription streaming market in the U.S., but is effectively expanding its service outside North America. Along with gaining numerous subscribers worldwide, Netflix has managed to produce and distribute high-profile original shows, such as "House of Cards" and "Orange is the New Black," challenging traditional TV networks like HBO and CBS. In 2023, Netflix’s original programs received 103 Emmy Awards nominations, around double the number of nominations received 7 years previously. These are just a few indicators of Netflix’s success, which can be measured in a number of ways. Firstly, as seen in the statistic, Netflix’s annual revenue has consistently increased over the years, reaching the highest figure to date in 2023 – **** billion U.S. dollars. This figure is around ** times higher than Netflix’s annual revenue a decade ago. Netflix's originals The time that consumers dedicate to watching Netflix content is another way of indicating success. One of Netflix’s strategies has been to release TV series in bulk, so consumers are able to binge watch their favorite shows. Indeed, Netflix accounts for the highest share of most in-demand originals among global video streaming services. As a result, Netflix's streaming content obligations have increased from *** billion U.S. dollars in 2010 to over ** billion U.S. dollars in 2023.

In the fourth quarter of 2024, Netflix generated total revenue of over **** billion U.S. dollars, up from about *** billion dollars in the corresponding quarter of 2023. The company's annual revenue in 2024 amounted to around ** billion U.S. dollars, continuing the impressive year-on-year growth Netflix has enjoyed over the last decade. Netflix’s global position Netflix’s revenue has been heavily impacted by its ever-growing global subscriber base. The leading Netflix market is Europe, Middle East, and Africa, surpassing the U.S. and Canada in terms of subscriber count. Netflix has also significantly increased its licensed and produced content assets since 2016. Despite concerns among investors that the company’s content spend was negatively affecting cash flow, Netflix’s plans to amortize its content assets long-term along with generating revenue from other sources such as licensing and merchandise should ensure the company’s future profitability. Netflix’s original content Netflix is also fortunate in that many of its original shows have been a hit with consumers across the globe. Shows such as “Orange is the New Black,” “Black Mirror,” and “House of Cards” won the hearts of subscribers long ago, but newer content such as English-language shows “Bridgerton,” “Wednesday,” and “Stranger Things,” as well as local TV shows such as “Squid Game” have also been favorably reviewed and proved popular among users.

In fiscal year 2024, Netflix's revenue by geographical region are as follows: Asia-Pacific: $4.48 B, Europe, Middle East, and Africa: $12.50 B, Latin America: $4.90 B, United States and Canada: $17.44 B.

Video streaming giant Netflix had a total net income of nearly *** billion U.S. dollars in 2024, whilst the company's annual revenue reached around ** billion U.S. dollars. Six years earlier, at the end of 2018, the figure stood at *** million subscribers. The fiscal year end of the company is December 31. The growth of Netflix Netflix was launched in the United States in 1998, functioning as a digital DVD rental store and placing itself squarely in competition with Blockbuster. The company launched its streaming video service in 2007, and just over a decade later Netflix secured the title of the streaming service with the most subscribers in the world. Investing in own content Netflix now offers a wealth of original content as well as content from niche and emerging directors, multiple foreign-language movies and a significant amount of highly-acclaimed and popular films from Hollywood and other markets. Netflix’s worldwide video content budget surpassed ** billion U.S. dollars in 2023, marking a nearly three-fold increase since 2016. The streaming platform has become known for its many original shows reaching fans across the globe, including "Stranger Things," "Orange is the New Black," and "13 Reasons Why."

In fiscal year 2023, Netflix's revenue by segment (products & services) are as follows: Domestic Dvd: $82.84 M, Streaming: $33.64 B.

Netflix reported $10.54B in Sales Revenues for its fiscal quarter ending in March of 2025. Data for Netflix | NFLX - Sales Revenues including historical, tables and charts were last updated by Trading Economics this last July in 2025.

Netflix's annual revenue was $39.00 B in fiscal year 2024. The annual revenue increased $5.28 B from $33.72 B (in 2023) to $39.00 B (in 2024), representing a 15.65% year-over-year growth.

Netflix reported $2.89B in Net Income for its fiscal quarter ending in March of 2025. Data for Netflix | NFLX - Net Income including historical, tables and charts were last updated by Trading Economics this last July in 2025.

In 2024, Netflix reported a revenue of nearly 17 billion U.S. dollars in the United States and Canada, up from around 15 billion in the previous year. The revenue generated in the North American countries was more than triple the amount brought in from Latin America and Asia Pacific. Netflix faces challenge to keep growing While the EMEA (Europe, Middle East, and Africa) region is Netflix’s second largest market in terms of revenue, the subscriber base in this region surpassed that in the U.S. and Canada for the first time in 2022. These countries experienced the most substantial combined subscriber loss when Netflix struggled to continue to grow in the same year as the service’s price has increased significantly over the past few years, leading audiences to switch to more affordable entertainment options. However, after this reported drop, the streaming giant seems to be back on track, adding around 30 million net subscribers in only one year. Consumers’ perception of Netflix Netflix has long been the SVOD market leader worldwide, despite rising competition. However, the perception of the streaming giant has taken a hit in the last few years. While the share of customers who were satisfied with Netflix amounted to 90 percent in 2021, the satisfaction rate declined below the 80 percent mark. Moreover, a survey asking users about eight different streaming services revealed that Netflix saw the highest year-over-year drops in the share of subscribers who were likely to keep the platform between 2021 and 2023.

Introduction

Netflix Statistics: In 2024, Netflix consolidated its status as a streaming leader among competitors worldwide with enormous milestones in new subscriptions, revenue, and content extension.

This article takes a more in-depth look at Netflix statistics, including major numbers, achievements in finance, demographic distributions of subscribers, investments in content, and other strategies that enabled Netflix to continue enjoying success.

Here is the breakdown of Netflix’s revenue earnings year over year from 2011.

Introduction

Netflix vs Hulu Statistics: In 2024, Netflix and Hulu were firmly atop the global streaming landscape. While Netflix remains the uncontested global giant, Hulu commands the U.S. territory.

Here is a clear Netflix vs Hulu statistics inspection of their subscriber bases, revenues, market shares, content investments, and major areas of growth through 2024, using simple language allowing clarifications from subscribers that are new to the metrics of streaming industries.

In fiscal year 2024, the revenue per employee at Netflix was $2.79 M. The revenue per employee increased by $191.68 K from $2.59 M (in 2023) to $2.79 M (in 2024).

Netflix net income/loss for the twelve months ending March 31, 2025 was $22.925B, a 52.8% increase year-over-year. Netflix annual net income/loss for 2024 was $8.712B, a 61.09% increase from 2023. Netflix annual net income/loss for 2023 was $5.408B, a 20.39% increase from 2022. Netflix annual net income/loss for 2022 was $4.492B, a 12.2% decline from 2021.

In the fourth quarter of 2024, SVOD platform Netflix reported its highest revenue in North America. Indeed, in the United States and Canada, Netflix's revenue amounted to over 4.5 billion U.S. dollars. In comparison, Netflix's revenue in Latin America was around 1.2 billion U.S. dollars.

Introduction

Netflix Statistics: Since the global lockdown period, Netflix has experienced significant growth, solidifying its position as a leading OTT platform. By the end of 2024, the platform boasted over 280 million paid subscribers worldwide, with a notable increase of 22.4 million new subscribers in the first nine months of the year. This surge contributed to a record annual revenue of USD 39 billion, marking a 15.7% year-over-year increase.

North America remained Netflix's largest market, generating USD 17.3 billion in revenue. In terms of content consumption, members watched over 94 billion hours on Netflix in the second half of 2024, reflecting a 5% increase compared to the same period the previous year. These figures underscore Netflix's ability to adapt to changing viewer preferences and its commitment to delivering personalized content, thereby maintaining its competitive edge in the streaming industry.

Let's see how Netflix is performing in today’s market with these recent Netflix Statistics.

Analysis of ‘Netflix subscribers and revenue by country’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/pariaagharabi/netflix2020 on 28 January 2022.

--- Dataset description provided by original source is as follows ---

I prepare this dataset for one of my courses to show how Netflix’s subscription figures and Netflix's revenue($) have grown in four different regions: - the United States and Canada, - Europe, the Middle East, and Africa, - Latin America, - Asia-Pacific over the last 2.5 years. According to the final month of the quarter 2020(March) was being the start of the global coronavirus pandemic in many countries, Netflix noted that it added 26 million paid new subscribers in the first two quarters of 2020 alone; in 2019, the company added 28 million subscribers in total.

Dataset Description: This dataset contains four CSV files. 1. DataNetflixRevenue2020_V2.csv: three columns Area, Years, Revenue.

1. DataNetflixSubscriber2020_V2.csv: three columns Area, Years, Subscribers.

2. NetflixSubscribersbyCountryfrom2018toQ2_2020.csv: eleven columns Area, Q1 - 2018, Q2 - 2018, Q3 - 2018, Q4 - 2018, Q1 - 2019, Q2 - 2019, Q3 - 2019, Q4 - 2019, Q1 - 2020, Q2 - 2020

3. Netflix'sRevenue2018toQ2_2020.csv: eleven columns Area, Q1 - 2018, Q2 - 2018, Q3 - 2018, Q4 - 2018, Q1 - 2019, Q2 - 2019, Q3 - 2019, Q4 - 2019, Q1 - 2020, Q2 - 2020

--- Original source retains full ownership of the source dataset ---

Netflix reported $5.26B in Cost of Sales for its fiscal quarter ending in March of 2025. Data for Netflix | NFLX - Cost Of Sales including historical, tables and charts were last updated by Trading Economics this last June in 2025.

Netflix reported $50.9M in Interest Income for its fiscal quarter ending in March of 2025. Data for Netflix | NFLX - Interest Income including historical, tables and charts were last updated by Trading Economics this last July in 2025.

Netflix reported $6.61 in EPS Earnings Per Share for its fiscal quarter ending in March of 2025. Data for Netflix | NFLX - EPS Earnings Per Share including historical, tables and charts were last updated by Trading Economics this last July in 2025.