In 2024, the total revenue of the video streaming platform Netflix amounted to approximately ** billion U.S. dollars, having grown from *** billion U.S. dollars a decade ago. The American media company's net income in 2023 stood at *** billion U.S. dollars, with a total of ****** employees working at the company worldwide. The fiscal year end of the company is December 31. Netflix annual revenue – additional information Netflix has been very successful in the last few years. The company not only leads the subscription streaming market in the U.S., but is effectively expanding its service outside North America. Along with gaining numerous subscribers worldwide, Netflix has managed to produce and distribute high-profile original shows, such as "House of Cards" and "Orange is the New Black," challenging traditional TV networks like HBO and CBS. In 2023, Netflix’s original programs received 103 Emmy Awards nominations, around double the number of nominations received 7 years previously. These are just a few indicators of Netflix’s success, which can be measured in a number of ways. Firstly, as seen in the statistic, Netflix’s annual revenue has consistently increased over the years, reaching the highest figure to date in 2023 – **** billion U.S. dollars. This figure is around ** times higher than Netflix’s annual revenue a decade ago. Netflix's originals The time that consumers dedicate to watching Netflix content is another way of indicating success. One of Netflix’s strategies has been to release TV series in bulk, so consumers are able to binge watch their favorite shows. Indeed, Netflix accounts for the highest share of most in-demand originals among global video streaming services. As a result, Netflix's streaming content obligations have increased from *** billion U.S. dollars in 2010 to over ** billion U.S. dollars in 2023.

Video streaming giant Netflix had a total net income of nearly *** billion U.S. dollars in 2024, whilst the company's annual revenue reached around ** billion U.S. dollars. Six years earlier, at the end of 2018, the figure stood at *** million subscribers. The fiscal year end of the company is December 31. The growth of Netflix Netflix was launched in the United States in 1998, functioning as a digital DVD rental store and placing itself squarely in competition with Blockbuster. The company launched its streaming video service in 2007, and just over a decade later Netflix secured the title of the streaming service with the most subscribers in the world. Investing in own content Netflix now offers a wealth of original content as well as content from niche and emerging directors, multiple foreign-language movies and a significant amount of highly-acclaimed and popular films from Hollywood and other markets. Netflix’s worldwide video content budget surpassed ** billion U.S. dollars in 2023, marking a nearly three-fold increase since 2016. The streaming platform has become known for its many original shows reaching fans across the globe, including "Stranger Things," "Orange is the New Black," and "13 Reasons Why."

Netflix reported a net income of over *** billion U.S. dollars in the second quarter of 2025, around one million more than recorded a year earlier. Its revenue and subscriber base also increased and even beat expectations. Netflix’s profit compared to other DTC businesses Despite Netflix recording the highest expenses among major streaming services worldwide, it is one of the very few companies in the direct-to-consumer streaming business making money. In 2024, the operating profit of Netflix amounted to around ** billion U.S. dollars, while Paramount, for example, reported DTC losses of *** million U.S. dollars that year. Peacock’s losses exceeded *** billion U.S. dollars. Netflix’s content expenditure flattens However, like other providers, the streaming giant implemented several measures to reduce churn and costs. For example, Netflix’s content spending will probably not continue to increase much. The company already abruptly stopped further production of TV series seasons like “That '90s Show” and “Unstable,” as high production costs failed to pay off and the shows were met with unsatisfied viewers.

HBO originally launched Max at a time when almost every cable TV conglomerate was releasing their own streaming service, to compete with Netflix and Amazon Prime Video. In Warner Bros case, it had...

Overview

Streaming Services Statistics: Streaming services have transformed the entertainment landscape, revolutionizing how people consume content.

The advent of high-speed internet and the proliferation of smart devices have fueled the growth of these platforms, offering a wide array of movies, TV shows, music, and more, at the viewers' convenience.

This introduction provides an overview of key statistics that shed light on the impact, trends, and challenges within the streaming industry.

Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

In 2024, Netflix reported a revenue of nearly 17 billion U.S. dollars in the United States and Canada, up from around 15 billion in the previous year. The revenue generated in the North American countries was more than triple the amount brought in from Latin America and Asia Pacific. Netflix faces challenge to keep growing While the EMEA (Europe, Middle East, and Africa) region is Netflix’s second largest market in terms of revenue, the subscriber base in this region surpassed that in the U.S. and Canada for the first time in 2022. These countries experienced the most substantial combined subscriber loss when Netflix struggled to continue to grow in the same year as the service’s price has increased significantly over the past few years, leading audiences to switch to more affordable entertainment options. However, after this reported drop, the streaming giant seems to be back on track, adding around 30 million net subscribers in only one year. Consumers’ perception of Netflix Netflix has long been the SVOD market leader worldwide, despite rising competition. However, the perception of the streaming giant has taken a hit in the last few years. While the share of customers who were satisfied with Netflix amounted to 90 percent in 2021, the satisfaction rate declined below the 80 percent mark. Moreover, a survey asking users about eight different streaming services revealed that Netflix saw the highest year-over-year drops in the share of subscribers who were likely to keep the platform between 2021 and 2023.

In 2020, there were around ********** Canadians using Netflix via app or website at least once per month, up from ************ users the previous year. Between 2018 and 2019 the number of Netflix users in Canada increased by nearly *************, with ************ Canadians using Netflix in 2019. The numbers are expected to steadily grow and it has been estimated that by 2025 there will be over ********** Netflix users in Canada.

Netflix was introduced to Canadian audiences in 2010. By the end of 2011, the online video platform had ************ paying subscribers, and four years later the number was to be roughly **** times bigger. With such paying subscriber growth, Netflix revenue was also estimated to increase from *********** Canadian dollars in 2011 to approximately *********** in 2015. Geographically, Alberta was the province with the highest penetration of Netflix subscriptions - more than half of the population in the region were subscribing to the video service in 2015. On a national scale, the online video platform was believed to reach 47 percent of the Anglophone Canadian population and ** percent of the Francophones in the country in early 2015.

Disney+ has experienced remarkable growth since its launch in November 2019, reaching around 126 million global subscribers in the second quarter of 2025. The streaming service's rapid ascent is particularly noteworthy given that it took Netflix, the current market leader, about a decade to achieve similar customer numbers in a less competitive landscape. Disney's biggest streaming competitor Despite its impressive subscriber base, Disney+ faces stiff competition in the streaming market, particularly among younger viewers. As of October 2023, Netflix remained the most-watched subscription video-on-demand service among U.S. children, capturing 34 percent of the audience, with Disney+ following at 31 percent. To address profitability challenges and retain customers, Disney has implemented strategies such as introducing extra member pricing in various countries, with costs ranging from 3.58 U.S. dollars in Hong Kong to 6.67 U.S. dollars in Italy. Market adaptation In response to the evolving streaming landscape, Disney has adjusted its pricing strategy. In late 2024, the company once again increased its monthly subscription prices for Disney+, Hulu, and ESPN+ in the United States. This move followed significant improvements in the provider's direct-to-consumer streaming segment, with operating losses decreasing substantially between 2022 and 2024. Disney's DTC entertainment business, for example, reported an income of about 143 million U.S. dollars in 2024 after years of making losses, demonstrating that Disney's efforts to achieve profitability seemed to have paid off.

Zee Entertainment Enterprises, India's leading media and entertainment company in terms of net sales, generated roughly ** billion Indian rupees as of March 2025. Sun TV Network and Network 18 followed with net sales amounting to approximately ** billion rupees and ** billion rupees respectively that year. The impact of digitization Recent developments in internet technology and communications are beginning to render radio and print media obsolete. Lately, online gaming, animation and digital media have registered prolific growth followed by a reduction in print media and radio. Platforms of online retail, e-commerce, digital media, advertisements, and OTT applications constitute few of the sources of revenue for the media and entertainment industry. To put that into perspective, by 2020, the advertisement revenue had almost doubled from its value in 2015 across the country. Foreign Direct Investments in M&E At the end of 2019, headlines were made of Netflix of investing approximately ** billion rupees on content. Furthermore, Zee enterprises promised investments of over **** billion Indian rupees into its content subsidiary Sugarbox over the next two years. By 2020, online gaming attracted VC investments which were estimated at *** million U.S. dollars. The higher internet speed spectrums and the advancement of information technology lately have developed a thriving market for online gaming. This steady investment inflow indicates success for the ************* media and entertainment market in the world.

In the fourth quarter of 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of ** percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of ** percent. Subscription streaming market – a money-losing business? While subscription streaming platforms increased their subscriber bases in the years 2020 and 2021 due to the measures taken during the COVID-19 pandemic, 2022 and 2023 saw services such as Netflix and Disney+ lose a substantial number of customers. Furthermore, the direct-to-consumer (DTC) businesses of large media companies are struggling to turn a profit. Paramount, for example, reported a loss of *** billion U.S. dollars for its streaming services in 2023. Streaming companies take action In order to compensate for subscriber and income losses, streaming companies implemented several strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off thousands of employees, and spending less on content. The Walt Disney Company was already able to increase DTC profits recently. Its cost-cutting measures include layoffs and savings in content spending by reducing content produced and removing TV shows and movies from its streaming services.

As of 2024, Netflix employed approximately ****** full-time workers, almost double the number recorded in 2018. With the help of these employees, 2023 proved to be the company’s most successful year to date, bringing in record numbers in terms of annual revenue. The fiscal year end of the company is December 31. Employment at Netflix Since the company’s humble beginning as an online DVD rental platform in 1998, Netflix has grown in both size and scope to become the major player in the entertainment industry that it is today. With operations in nearly every country around the world, Netflix has expanded from an exclusively U.S. based company to a truly global enterprise. Given the progressively global scope of the company’s business over the years, Netflix has begun to create an increasingly diverse base of employees. Diversity in workplace and content creation Employee diversity is particularly important within the entertainment industry as consumers have grown to expect larger companies to provide equal opportunities for minority groups, including an even distribution of men and women in the workplace. Equally, as viewing preferences vary greatly across countries, cultures and languages, in order to appeal to a global audience Netflix must diversify its content from region to region.

The latest revenue data for video-on-demand in the European Union shows that subscription video-on-demand (SVOD) saw an increase in its share of the market during the past decade. This resulted in the transactional video-on-demand (TVOD) business model dropping from a ** percent to a ** percent share by 2020. Mainly used by consumers to access one-off broadcasts such as sports matches, trends indicate that pay-per-view access will become less desirable as subscription services increase in popularity. Continued growth expected for SVOD With the addition of newcomers such as Apple TV+, Disney+, and BritBox, the SVOD industry is going strong. Statista’s Digital Market Outlook indicates that SVOD revenue in Europe is expected to grow by **** percent in 2021, and **** percent in 2022. Although growth is not expected to be as significant in the period following this, 2025 is still set to see a **** percent revenue increase. As of 2020, Netflix and Amazon Prime Video were the top SVOD market players in the EU. Netflix had the largest industry share with over ** million subscribers, while Amazon Prime had around ** million. Netflix subscribers in Europe Although the number of Netflix subscribers in Western Europe far outweighed that in Eastern Europe, according to a 2021 forecast, healthy growth is expected for the SVOD giant in both regions. By 2026, the number of Netflix subscribers in Eastern Europe is expected to reach over ** million, roughly double the amount reported in 2021. In Western Europe, Netflix is expected to reach a subscriber count of ** million in 2026. The country reported to have the highest number of Netflix subscribers in Europe as of the second quarter of 2020 was the United Kingdom, at over ** million.