Introduction

Netflix Statistics: In 2024, Netflix consolidated its status as a streaming leader among competitors worldwide with enormous milestones in new subscriptions, revenue, and content extension.

This article takes a more in-depth look at Netflix statistics, including major numbers, achievements in finance, demographic distributions of subscribers, investments in content, and other strategies that enabled Netflix to continue enjoying success.

Introduction

Netflix Statistics: Since the global lockdown period, Netflix has experienced significant growth, solidifying its position as a leading OTT platform. By the end of 2024, the platform boasted over 280 million paid subscribers worldwide, with a notable increase of 22.4 million new subscribers in the first nine months of the year. This surge contributed to a record annual revenue of USD 39 billion, marking a 15.7% year-over-year increase.

North America remained Netflix's largest market, generating USD 17.3 billion in revenue. In terms of content consumption, members watched over 94 billion hours on Netflix in the second half of 2024, reflecting a 5% increase compared to the same period the previous year. These figures underscore Netflix's ability to adapt to changing viewer preferences and its commitment to delivering personalized content, thereby maintaining its competitive edge in the streaming industry.

Let's see how Netflix is performing in today’s market with these recent Netflix Statistics.

Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Netflix has been met with tons of competition from major multinational companies. These are the key Netflix Statistics you need to know.

In the U.S., Netflix's total stand-up commissions doubled between the first half of 2023 and the first half of 2024 to **, with the share of female stars amounting to around ** percent. On the other hand, Amazon's commissions declined during the same period, while the proportion of women was ** percent in 2024.

Introduction

Streaming Statistics:Â Streaming has revolutionized how people consume entertainment, replacing traditional television with on-demand access to music, video, news, and gaming content. As of 2025, there are approximately 1.8 billion video streaming subscriptions worldwide, reflecting a significant increase from 1.1 billion in 2020. In the United States, 83% of households subscribe to at least one streaming service, up from 52% in 2015.

Leading platforms like Netflix, Amazon Prime Video, and Disney+ have amassed substantial subscriber bases. Netflix leads with over 282 million global subscribers, followed by Amazon Prime Video with an estimated 230 million, and Disney+ with approximately 153.8 million.

The rise of streaming has also empowered content creators. Since 2020, over 165 million individuals have joined the creator economy through social media platforms. Notably, YouTube hosts over 64 million content creators globally.

This shift underscores the growing importance of streaming in both consumer entertainment and content creation, highlighting its role in shaping modern media consumption and production.

Currently, YouTube and Netflix are the most widely used streaming services, providing hours of entertainment from the comfort of home. The following streaming statistics for 2024 and 2025 will offer insights into market trends.

Netflix produced more than 2,769 hours of original content in 2019. This was a huge 80.15% increase compared to 2018. Netflix had over 2,000 originals at the beginning of 2021.

The average Netflix user spends 3.2 hours per day streaming content on Netflix.

Here is the breakdown of Netflix’s revenue earnings year over year from 2011.

According to the most recently available data, ** percent of surveyed video on demand users in the United States subscribed to Netflix. The streaming service giant’s success in the United States is hardly a secret – Netflix is the leading video subscription service in the U.S., with its subscriber numbers eclipsing all other streaming companies including Hulu and Amazon.

Video on Demand

Video on demand (often abbreviated simply to VoD) lets users watch the content they want, whenever they want, and thus has a major advantage over traditional over the air programming. With consumers leading increasingly hectic lifestyles and growing more reliant on digital media and devices which allow them to watch, read and listen to content on the go, VoD offers an effective solution.

The ability to catch up on TV shows after they have aired provides viewers with a way to enjoy their favorite content without scheduling their lives around it. Shows can now be enjoyed on a morning or evening commute, during work breaks and via Wi-Fi in public places across the globe, regardless of whether they aired the previous day or the previous year. Some U.S. adults even admitted to subscribing to a streaming service exclusively to watch a specific show – ** percent of ** to 29-year-olds said that they had done this as of early 2019, as well as ** percent of adults aged 65 or older.

Video on demand platforms also accommodate the vast array of different user preferences, and for U.S. adults there are many reasons to sign up to subscription a VoD service. Original content was cited as a main reason for signing up to such a service, however others enjoyed the back-catalogue of movies available whilst some simply liked being able to access content from countries outside the United States.

The days where viewers would sit down at the same time every evening after work to watch their most loved shows are gradually disappearing, and with Netflix churning out more original content every month, in years to come those times may have gone completely.

According to Cognitive Market Research, the Global Movies and Entertainment Market Size will be USD XX Billion in 2023 and is set to achieve a market size of USD XX Billion by the end of 2031 growing at a CAGR of XX% from 2024 to 2031.

The Movies and Entertainment market will expand significantly by XX% CAGR between 2024 and 2031.
The video streaming product type accounts for the largest market share and is anticipated to a healthy growth over the approaching years.
Application of Movies and Entertainment in the online platform segment is the market’s largest contributor and is anticipated to expand at a CAGR of XX% during the projected period.
In the genre area of movies, action movies hold the largest market share compared to others.
The usage of Movies and Entertainment among young adults as an audience holds the largest market share compared to others.
North-America region dominated the market and accounted for the highest revenue of XX% in 2022 and it is projected that it will grow at a CAGR of XX% in the future.

Factors Affecting the growth of the Movies and Entertainment market

The rise in the number of streaming services is boosting the growth of the movies and entertainment market.

In recent years, the entertainment landscape has undergone a significant transformation with the rise of streaming platforms. During the COVID-19 lockdown, theatres and all entertainment mediums were closed compelling people across the world to stay at home for their entertainment which became the reason for the emergence of new streaming video services. such as Disney+, Universal, and Warner Bros. joining with Netflix and Amazon. Traditional television and film distribution models have been disrupted, making way for a new era of on-demand content consumption. The convenience and accessibility offered by streaming platforms have significantly influenced consumer behaviour. With access to streaming platforms, viewers are no longer bound by fixed schedules and limited choices as it was with traditional broadcast networks.

Consumers are now having the freedom to create their own entertainment experiences because of a wide range of content access at their fingertips. Binge-watching entire seasons of shows has become a cultural phenomenon, enabling viewers to immerse themselves fully in their favourite stories. One of the driving forces behind the success and preference of streaming platforms is their investment in original content. With a desire to outcast themselves and pool subscribers, platforms like Netflix, Amazon Prime Video and Disney+ have been investing resources into producing high-quality original series and films. This shift has given rise to a golden age of content creation offering unique storytelling opportunities and giving a platform to diverse voices. Streaming services have been able to explore controversial topics, and portray complex characters because of fewer restrictions and regulations compared to traditional broadcast networks. For instance, Netflix is now leading in the video streaming service with nearly 260.28 million subscribers which showed a significant increase of 5.3% from 2023 and nearly 13% growth year over year.

Streaming platforms have also played a significant role in breaking up the boundaries in terms of content and challenging societal norms. Also, these platforms have made entertainment more accessible and convenient for people with affordable subscription plans and the availability of content on multiple devices. For instance, in 2021, the United States was the largest filmed entertainment market worldwide, with a revenue of almost 24 billion U.S. dollars. The reason is the video streaming market which is currently dominated by Netflix, with a wide range of original content and a large subscriber base. Also, the Over-the-top (OTT) video revenue was reported to reach 154 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide.

Furthermore, it is clear streaming services have achieved a strong presence in American homes, as nearly 99% of U.S. households hold subscriptions to at least one or more streaming services, with Netflix, Amazon Prime Video, and Apple TV+ topping the charts. (Source: https://www.forbes.com/home-improvement/internet/streaming-stats/)

Also, 54% of US internet users subscribe to four or more over-the-top (OTT) video services, while 20% subscribe to 8 or more serv...

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

What is OTT? OTT, short for "Over-the-Top," represents a modern method of media distribution that challenges traditional television formats, such as cable or satellite. This technology enables users to stream video content directly over the internet to various devices, bypassing conventional broadcasting methods. There are three primary types of OTT services: Subscription-Based Services (SVOD): These are premium platforms where users pay for access to a wide range of content. Examples include Netflix, Disney+ Hotstar, and MAX, where viewers subscribe to enjoy movies, TV shows, and documentaries. Ad-Supported Streaming (AVOD): Services like Pluto TV and Amazon Free provide free access to content, supported by advertisements. These platforms do not have premium levels and are accessible to anyone with an internet connection. Virtual Multichannel Video Programming Distributors (vMVPDs): These are companies that offer live and on-demand video content over the internet, through multiple channels. YouTube, Hulu +Live TV, and Sling TV are examples of this type, offering a range of channels and content choices similar to traditional cable TV but delivered over the internet. OTT platforms have become immensely popular due to their convenience and flexibility. They provide viewers with the freedom to watch a diverse range of shows, movies, and documentaries anytime, anywhere, without the need for satellite or cable connections. This flexibility, combined with the option of free and subscription-based content, allows users to trial different OTT apps before deciding on a subscription. Furthermore, many OTT platforms enhance user experience by offering personalized recommendations and a vast library of content, including exclusive original productions, to maintain user engagement and satisfaction. Different Types of OTT Platforms The different types of OTT platforms cater to various entertainment needs: Video Streaming Platforms: These are perhaps the most recognized OTT services. They allow users to watch a wide variety of video content, including movies, TV shows, documentaries, and other on-demand videos. Mostly available through subscription-based models, popular examples include Disney+, Hulu, and Netflix. Music Streaming Platforms: Services like Spotify and YouTube Music fall under this category. They enable users to stream music, create and listen to playlists, enjoy podcasts, and more, all online. This has significantly reduced the reliance on traditional physical mediums like CDs or cassettes. These platforms often offer personalized music experiences with custom playlists and recommendations. Live TV Streaming: This type of OTT service focuses on live content. Users can watch events as they happen in real-time, such as live news broadcasts, sports events like football games, and various live entertainment shows. This brings the immediacy and excitement of live TV to the internet. Gaming OTT Platforms: A relatively new addition to the OTT space, these platforms combine traditional entertainment content with interactive gaming experiences. Users can both watch shows and play games within the same service. An example of this innovation is Netflix, which in 2021 introduced Netflix Games, specifically catering to mobile users. The growth and diversification of OTT platforms indicate a significant shift in entertainment consumption, offering users more flexibility, variety, and personalized content across different types of media.

The Smart TV Online Streaming Service market has experienced remarkable growth in recent years, revolutionizing the way consumers access and enjoy entertainment. With the integration of internet capabilities into television sets, viewers can now stream a plethora of content from platforms such as Netflix, Amazon Pri

The company reported that its users are 49% women and 51% men.

This statistic shows the salaries earned per episode by TV stars in the Netflix original show 'Stranger Things' as of October 2018. According to the source, Winona Ryder, who plays character Joyce Byers, was paid 350 thousand U.S. dollars per episode of 'Stranger Things', as were David Harbour and Millie Bobbie Brown. The majority of the stars included in this list were paid the same, however Sadie Sink and Dacre Montgomery, both of whom joined the series in Season 2 in 2017, were paid 150 thousand per episode.