Netflix's global subscriber base has reached an impressive milestone, surpassing 300 million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly 20 million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over one million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting 70 million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around 70.1 million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Introduction

Netflix Statistics: In 2024, Netflix consolidated its status as a streaming leader among competitors worldwide with enormous milestones in new subscriptions, revenue, and content extension.

This article takes a more in-depth look at Netflix statistics, including major numbers, achievements in finance, demographic distributions of subscribers, investments in content, and other strategies that enabled Netflix to continue enjoying success.

Netflix is distinctly more popular with younger consumers in the United States than with older generations. According to the findings of a recent survey, around 75 percent of respondents aged 18 to 34 subscribed to Netflix as of mid-2021, compared to just 44 percent of those aged 65 or above.

Netflix predicts further subscriber loss

Netflix is the most popular subscription video-on-demand (SVOD) service worldwide. Millions of viewers from various demographics access the platform each day, but despite its availability in over 190 countries and its ever-expanding content catalog, Netflix reported a subscriber loss of around 200 thousand in the first quarter of 2022. It was the first time in over a decade that the streamer experienced a drop in user numbers, but according to the company, this downward trend might very well continue in the second quarter of the year. According to company reports, Netflix expects to lose an additional two million subscribers by mid-2022.

Cracking down on password sharing

Credential sharing has become an essential part of the video-on-demand (VOD) experience. Companies can stand out in today’s crowded streaming space by offering viewers to create multiple profiles and split subscription costs with other people in their household – which might be particularly appealing to younger audiences. Netflix is one of the first services to have provided multiple subscription options at various price tiers, but even so, the company has also acknowledged that millions of people share their login data without paying for additional accounts. In 2021, Netflix was estimated to have lost over 1.07 billion U.S. dollars in revenue due to password sharing. In 2022, the company reacted by announcing to charge additional sub-account fees for people streaming content outside the primary account holder’s household.

This is the official data set used in the Netflix Prize competition. The data consists of about 100 million movie ratings, and the goal is to predict missing entries in the movie-user rating matrix. |Attribute| Value| |——|—-| | Data Set Characteristics: | Multivariate, Time-Series | | Attribute Characteristics: | Integer | | Associated Tasks: | Clustering, Recommender-Systems | | Number of Instances: | 100480507 | | Number of Attributes: | 17770 | | Missing Values? | Yes | | Area: | N/A | #Data Set Information: This dataset was constructed to support participants in the Netflix Prize. There are over 480,000 customers in the dataset, each identified by a unique integer id. The title and release year for each movie is also provided. There are over 17,000 movies in the dataset, each identified by

In 2024, Netflix revealed that it had 89.63 million paying streaming subscribers in the United States and Canada. North America had long been Netflix's biggest market, though subscriber numbers in the EMEA region surpassed that in the U.S. and Canada for the first time during 2022. The number of paid streaming memberships in Asia Pacific grew the most, by 13 percent compared with the previous year.

Netflix reported 89.6 million paid streaming subscribers across the United States and Canada in the fourth quarter of 2024. This marked a growth of over nine million compared with the same quarter of the previous year. Why is Netflix losing subscribers? The EMEA (Europe, the Middle East, and Africa) region is Netflix's top-performing market in terms of subscribers, surpassing North America in the third quarter of 2022 for the first time. The company reported losing an estimated one million users worldwide in the second quarter of 2022, with the number of Netflix users standing at approximately 221 million that quarter. But why have audiences canceled their subscriptions? One reason for the unprecedented drop in account holders is Netflix's monthly fee, which has been increasing rapidly over the past few years. On top of that, viewers have also voiced criticism over Netflix's cancellation of popular shows and its lack of big movie franchises. What are audiences watching? Netflix's vast content library offers anything from reality TV to Hollywood blockbusters, with shows and movies delivered in many languages. As of mid-2024, European countries such as Slovakia, Bulgaria, and Slovenia boasted the largest content catalogs on Netflix. In the U.S., where audiences could choose from approximately 6,900 titles, “NCIS” and “Suits” ranked among the most popular streaming series on Netflix in 2023. As of that year, fan favorites “Stranger Things” and “3 Body Problem” were the most expensive Netflix original series, with production costs of 30 and 20 million U.S. dollars per episode, respectively.

During the second half of 2024, the daily time spent streaming Netflix around the world amounted to one hour and 46 minutes. While the streaming giant's subscriber number increased in the past year, viewing time dropped by 10 minutes compared to the first half of 2024.

Data on the share of Netflix viewing in the United States showed that 37 percent of content viewing n the platform was of of original shows. This marks a dramatic increase from January 2017 when the figure was just 14 percent. Netflix originals have proved to be hugely popular and often draw in large audiences. More than 18 million viewers across the globe watched the entire third season of 'Stranger Things' within four days of its release in 2019, and 40.7 million watched at least part of Season 3 in that time. However, the majority of Netflix viewing is still of licensed content, which could cause Netflix issues in months and years to come as its competitors reclaim their content and use it on their own streaming services. It has already been noted that Netflix will eventually lose the rights to show American sitcom 'Friends', for example - one of the most watched shows on the platform.

It was estimated that, by the end of 2023, the number of subscribers of Netflix in Latin America will have surpassed 40 million. It is further expected that Netflix will gather more than 52 million subscribers in the region at the end of 2027.

During the third quarter of 2024, the Netflix mobile app amassed around 5.6 million downloads from users in the United States, up by almost six percent when compared to the previous quarter. Between 2016 and 2023, the app for the popular film and series streaming platform has experienced uneven download trends, with more than 13 million downloads during the first quarter of 2016. In October 2022, the popular entertainment platform announced the release of a new ad-supported subscription plan starting from November 2022.

Dataset

This dataset was created by Diego Z

Released under Apache 2.0

Contents

The most used device to watch TV shows on Netflix in the United States was the TV screen in September 2023, with over 132 million unique viewers. The mobile device was the second most popular device for U.S. consumers watching Netflix TV series, followed by the computer.

In 2024, the total revenue of the video streaming platform Netflix amounted to approximately 39 billion U.S. dollars, having grown from 5.5 billion U.S. dollars a decade ago. The American media company's net income in 2023 stood at 8.7 billion U.S. dollars, with a total of 14,000 employees working at the company worldwide. The fiscal year end of the company is December 31. Netflix annual revenue – additional information Netflix has been very successful in the last few years. The company not only leads the subscription streaming market in the U.S., but is effectively expanding its service outside North America. Along with gaining numerous subscribers worldwide, Netflix has managed to produce and distribute high-profile original shows, such as "House of Cards" and "Orange is the New Black," challenging traditional TV networks like HBO and CBS. In 2023, Netflix’s original programs received 103 Emmy Awards nominations, around double the number of nominations received seven years previously. These are just a few indicators of Netflix’s success, which can be measured in a number of ways. Firstly, as seen in the statistic, Netflix’s annual revenue has consistently increased over the years, reaching the highest figure to date in 2023 – 33.7 billion U.S. dollars. This figure is around 10 times higher than Netflix’s annual revenue a decade ago. Netflix's originals The time that consumers dedicate to watching Netflix content is another way of indicating success. One of Netflix’s strategies has been to release TV series in bulk, so consumers are able to binge watch their favorite shows. Indeed, Netflix accounts for the highest share of most in-demand originals among global video streaming services. As a result, Netflix's streaming content obligations have increased from 1.3 billion U.S. dollars in 2010 to over 20 billion U.S. dollars in 2023.

Daily netflix use is most common among younger age groups in the United States, a survey found, conducted in November 2022. Americans aged 65 years or only are least likely to use Netflix on a daily basis, as only 10 percent in this age group stated to do so. By contrast, 37 percent of Americans between 18 and 35 years watch Netflix at least once a day and around one in three Americans aged 35 to 44 years do so.

The number of Netflix viewers in the United States was reportedly expected to reach 174.7 million as of 2021, and is forecast to increase annually. By the year 2025, it is projected that there will be over 188 million people in the U.S. watching content on the video on demand platform.

Netflix's lower-cost ad-supported plan reached 70 million monthly active users globally in November 2024, marking an increase of 57 million monthly active users compared to the beginning of the year. Netflix introduced an ad-supported tier in November 2022 in response to subscriber losses during the first half of 2022.

By 2026, around 86 million Europeans are forecast to have a Netflix subscription. In 2020 this figure stood at just below 60 million Netflix subscribers in Europe. As of the first quarter of 2021, Netflix had almost 210 million paying subscribers worldwide.

History of Netflix Netflix was founded in the United States in 1997, offering media through online streams or through a DVD-by-mail service. Now, the service is available across more than 190 countries globally and boasts revenues of almost 25 billion U.S. dollars. As of the first quarter of 2020, its leading markets included the U.S., Brazil, and the UK, although it is popular across many European countries.

Video-on-Demand Despite some European countries having access to as many as around 600 legal options for Video-on-Demand services, in terms of use there are two clear front runners. As of 2020, Netflix held a market share of almost 40 percent of the Subscription Video-on-Demand services in the EU, while Amazon came second with about a third of the market.

Netflix was estimated to reach 2.6 million subscriptions in Africa by the end of 2021, accounting for about half of the subscribers of streaming on demand in Africa. In 2026, the number of subscribers is projected to double, reaching 5.8 million.

This statistic illustrates the share of people who used Netflix in the past 12 months in the United States in 2023. The results were sorted by age. As of March 2023, 72 percent of respondents aged 18 to 29 years stated they used Netflix in the past 12 months.

According to a survey conducted in March 2023, 28 percent of respondents in the United States watched Netflix on a daily basis, while the share of daily Netflix users was similar with men as well as with women. Almost one in three people interviewed have not watched the streaming service at all in the month prior to the survey period.