Netflix reported approximately 90 million subscribers across the U.S. and Canada in the fourth quarter of 2024, making North America its second-largest global market after Europe, Middle East, and Africa (EMEA). Netflix reports its first subscriber loss in decades After a decline in the number of paid Netflix subscribers worldwide during the first two quarters of 2022, the streaming giant seems to be back on track, adding over 30 million net subscribers in only one year. The United States and Canada experienced the most substantial combined subscriber loss, which is particularly noteworthy considering that Netflix generates the highest average monthly revenue per user (ARPU) in these countries. When asked about the main reasons for canceling their subscription, many former Netflix users listed the price as their main incentive for leaving. The service’s average monthly fee has increased significantly over the past few years, leading audiences to switch to more affordable (ad-supported) video streaming options or cut down on subscriptions altogether. Expanding global influence and content catalogs Netflix remains the leading subscription video-on-demand (SVOD) service worldwide, outperforming all other international streaming powerhouses and local providers by a significant margin. To maintain its global lead, Netflix allocates impressive sums toward marketing while also expanding its regional content. In 2021, for example, the Seattle-based company opened its first office in Stockholm to serve as a hub for the Nordics region. In addition to that, Netflix also produces more original content outside the U.S. to appeal to its diverse international user base.

The United Kingdom (UK) has the highest number of Netflix subscribers in Europe, with around ** million subscribers as of the second quarter of 2010. The country with the second highest number was Germany with around **** million, closely followed by France with *** million. Netflix catalogues across Europe Not only does the UK have the highest number of Netflix subscribers in Europe, it’s also the country with the highest number of TV series on the SVoD (Subscription Video-on-Demand) platform. As of September 2019, there were *** series available in the UK but just *** in Germany.   SVoD market share  At ** percent, Netflix had the largest share of the SVoD market in Europe in 2020. Their closest competitor was Amazon Prime Video, which had over a quarter of the market share in Europe that year. The fourth largest and one of the newest services, Disney+, reached a market share of ***** percent. In the European Union, its revenue amounted to nearly *** million euros as of 2020.

These are the top 10 countries for Netflix in terms of penetration rate.

Here is the full breakdown of Netflix global subscribers by year since 2013.

Among Central and Eastern European (CEE) countries, Poland had the most Netflix subscribers at roughly 1.8 million in the fourth quarter of 2021. Romania and Czechia ranked second and third with subscriber numbers of around 481 thousand and 472 thousand, respectively.

Analysis of ‘Netflix subscribers and revenue by country’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/pariaagharabi/netflix2020 on 28 January 2022.

--- Dataset description provided by original source is as follows ---

I prepare this dataset for one of my courses to show how Netflix’s subscription figures and Netflix's revenue($) have grown in four different regions: - the United States and Canada, - Europe, the Middle East, and Africa, - Latin America, - Asia-Pacific over the last 2.5 years. According to the final month of the quarter 2020(March) was being the start of the global coronavirus pandemic in many countries, Netflix noted that it added 26 million paid new subscribers in the first two quarters of 2020 alone; in 2019, the company added 28 million subscribers in total.

Dataset Description: This dataset contains four CSV files. 1. DataNetflixRevenue2020_V2.csv: three columns Area, Years, Revenue.

1. DataNetflixSubscriber2020_V2.csv: three columns Area, Years, Subscribers.

2. NetflixSubscribersbyCountryfrom2018toQ2_2020.csv: eleven columns Area, Q1 - 2018, Q2 - 2018, Q3 - 2018, Q4 - 2018, Q1 - 2019, Q2 - 2019, Q3 - 2019, Q4 - 2019, Q1 - 2020, Q2 - 2020

3. Netflix'sRevenue2018toQ2_2020.csv: eleven columns Area, Q1 - 2018, Q2 - 2018, Q3 - 2018, Q4 - 2018, Q1 - 2019, Q2 - 2019, Q3 - 2019, Q4 - 2019, Q1 - 2020, Q2 - 2020

--- Original source retains full ownership of the source dataset ---

Despite the United States being Netflix’s leading market in terms of subscriber numbers, Australia and the United Kingdom had higher penetration rates. In 2022, ** percent of Australian and ** percent of UK households used the subscription video-on-demand service. Spotlight on Netflix in the U.S. The United States is not only the place where Netflix got its start as a DVD rental service in 1997, but the country also remains Netflix’s largest market now that the company has evolved into the most popular SVOD platform worldwide. According to the company’s latest filings, the number of Netflix subscribers in the U.S. and Canada stood at **** million in the third quarter of 2022, after Europe, the Middle East, and Africa combined. Netflix is losing subscribers Netflix lost an estimated *** thousand subscribers globally during the first two quarters of 2022. The number of Netflix subscribers dropped from ****** million to ***** million in the first half of 2022, marking the first dip in over a decade. One of the reasons for this rapid subscriber loss could undoubtedly be the streamer’s monthly fees, which have been increasing over the past few years. Netflix already announced to add a cheaper ad-supported subscription option in *************, but only time will tell if this move will be enough to combat the current trend.

Netflix produced more than 2,769 hours of original content in 2019. This was a huge 80.15% increase compared to 2018. Netflix had over 2,000 originals at the beginning of 2021.

Here is the breakdown of Netflix’s revenue earnings year over year from 2011.

According to a 2022 survey, among selected European countries representing Netflix's largest European markets, password sharing is most common in Spain, where nearly half of subscriber households share their password with someone outside of that household. Germany followed with ** percent of Netflix households sharing their SVOD credentials.

Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Here is the full breakdown of Netflix subscribers by region.

Netflix has been met with tons of competition from major multinational companies. These are the key Netflix Statistics you need to know.

1) Data Introduction • The Netflix Users Dataset World Wide is a user-analyzed dataset that summarizes various attributes such as subscription types, countries, subscription dates, viewing patterns, and device information of Netflix users around the world.

2) Data Utilization (1) Netflix Users Dataset World Wide has characteristics that: • Each row contains a variety of user and behavior data, including User ID, Subscription Type (Basic/Standard/Premium), Country, Subscription Date, Latest Payment Date, Account Status (Active/Disactive), Key View Devices, Monthly View Time, Preferred Genre, Average Session Length, and Monthly Subscription Sales. • Data is designed to enable various analyses such as regional trends, usage behaviors, churn rates, and viewing preferences. (2) Netflix Users Dataset World Wide can be used to: • User Segmentation and Marketing Strategy: Data such as subscription type, country, viewing pattern, etc. can be used to define customer groups and to establish customized marketing and recommendation strategies. • Service improvement and departure prediction: Based on behavioral data such as device, viewing time, and account status, it can be applied to service improvement, departure risk prediction, and development of new features.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

The average Netflix user spends 3.2 hours per day streaming content on Netflix.

The company reported that its users are 49% women and 51% men.

This statistic illustrates a forecast of the number of Netflix paying streaming subscribers in selected countries in the Asia-Pacific region as of December 2015. The source projected that there would be an estimated *** thousand Netflix paying streaming subscribers in Japan as of December 2015. In 2014, the United States was by far the largest Netflix market, with ***** million paying streaming subscribers.

This chart shows data on the amount of content available on Netflix in selected countries as of January 2016, by content type. At that point in time, there were 2,411 movies and 555 series available on Netflix in Ireland.

Content available on Netflix – additional information

In order to maintain its competitive edge in the streaming market, Netflix heavily relies on its content, offering a large base of videos for its subscribers. Over the last years, the company has significantly increased its investment in content, as Netflix’s streaming content obligations jumped from 1.3 billion U.S. dollars in 2010 to 10.9 billion U.S. dollars in 2015. Content obligations of less than one year and of one to three years account for the majority of this total. The streaming costs of acquired programming have also increased drastically since 2012, and are forecast to rise to 3.9 billion U.S. dollars in 2017.

The number of videos available on Netflix depends on the country the service is being provided. It can vary from 5,680 – number of videos available on Netflix for American subscribers as of January 2016 – to 643 videos - number of videos available for United Arab Emirates’ subscribers. This figure includes both series and movies. The United States has the largest base of content available on Netflix, followed by Brazil and Mexico.

In terms of costs, there are two types of content on Netflix: original series and acquired content. The cost of Netflix’s original series is rather low in comparison to the acquisition costs. For instance, nearly 90 million U.S. dollars were spent on original series in 2013, while expenditure of acquired programming in the same year added up to 2.3 billion U.S. dollars. Netflix's investment in original series has paid off, helping the company secure its place in this industry among television giants such as HBO and NBC. From 2013 to 2015, Netflix received a total of 78 Emmy Awards nominations for its original programs, winning 12 of them. Some of Netflix Emmy Award winners include the series ‘House Of Cards’ and ‘Orange Is The New Black’, and the documentary 'The Square'.

Netflix had the greatest share of subscribers among SVOD platforms in the United States in 2021, with 95 percent of users subscribing to the American subscription streaming service. It was also the top streaming service across six other countries worldwide. Apple TV+ was the least popular platform in all countries surveyed. For example, the share of French people subscribing to the service amounted to 11 percent.