Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Netflix produced more than 2,769 hours of original content in 2019. This was a huge 80.15% increase compared to 2018. Netflix had over 2,000 originals at the beginning of 2021.

This statistic shows the share of pay TV versus Netflix subscribers in the United States as of October 2018. In 2018, Netflix usage overtook cable and satellite television for the first time, with 76 percent of survey respondents stating that they used Netflix compared to 67 percent of adults who said they used a traditional pay TV service.

Analysis of ‘Netflix subscribers and revenue by country’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/pariaagharabi/netflix2020 on 28 January 2022.

--- Dataset description provided by original source is as follows ---

I prepare this dataset for one of my courses to show how Netflix’s subscription figures and Netflix's revenue($) have grown in four different regions: - the United States and Canada, - Europe, the Middle East, and Africa, - Latin America, - Asia-Pacific over the last 2.5 years. According to the final month of the quarter 2020(March) was being the start of the global coronavirus pandemic in many countries, Netflix noted that it added 26 million paid new subscribers in the first two quarters of 2020 alone; in 2019, the company added 28 million subscribers in total.

Dataset Description: This dataset contains four CSV files. 1. DataNetflixRevenue2020_V2.csv: three columns Area, Years, Revenue.

1. DataNetflixSubscriber2020_V2.csv: three columns Area, Years, Subscribers.

2. NetflixSubscribersbyCountryfrom2018toQ2_2020.csv: eleven columns Area, Q1 - 2018, Q2 - 2018, Q3 - 2018, Q4 - 2018, Q1 - 2019, Q2 - 2019, Q3 - 2019, Q4 - 2019, Q1 - 2020, Q2 - 2020

3. Netflix'sRevenue2018toQ2_2020.csv: eleven columns Area, Q1 - 2018, Q2 - 2018, Q3 - 2018, Q4 - 2018, Q1 - 2019, Q2 - 2019, Q3 - 2019, Q4 - 2019, Q1 - 2020, Q2 - 2020

--- Original source retains full ownership of the source dataset ---

Here is the full breakdown of Netflix subscribers by region.

Here is the full breakdown of Netflix global subscribers by year since 2013.

According to the most recently available data, ** percent of surveyed video on demand users in the United States subscribed to Netflix. The streaming service giant’s success in the United States is hardly a secret – Netflix is the leading video subscription service in the U.S., with its subscriber numbers eclipsing all other streaming companies including Hulu and Amazon.

Video on Demand

Video on demand (often abbreviated simply to VoD) lets users watch the content they want, whenever they want, and thus has a major advantage over traditional over the air programming. With consumers leading increasingly hectic lifestyles and growing more reliant on digital media and devices which allow them to watch, read and listen to content on the go, VoD offers an effective solution.

The ability to catch up on TV shows after they have aired provides viewers with a way to enjoy their favorite content without scheduling their lives around it. Shows can now be enjoyed on a morning or evening commute, during work breaks and via Wi-Fi in public places across the globe, regardless of whether they aired the previous day or the previous year. Some U.S. adults even admitted to subscribing to a streaming service exclusively to watch a specific show – ** percent of ** to 29-year-olds said that they had done this as of early 2019, as well as ** percent of adults aged 65 or older.

Video on demand platforms also accommodate the vast array of different user preferences, and for U.S. adults there are many reasons to sign up to subscription a VoD service. Original content was cited as a main reason for signing up to such a service, however others enjoyed the back-catalogue of movies available whilst some simply liked being able to access content from countries outside the United States.

The days where viewers would sit down at the same time every evening after work to watch their most loved shows are gradually disappearing, and with Netflix churning out more original content every month, in years to come those times may have gone completely.

Among the Nordic countries, Netflix was estimated to have over several thousands more subscribers in Sweden than in either Norway, Denmark, or Finland. The subscription video on demand (SVoD) platform recorded nearly *** million subscriptions in Sweden as of December 2018, the most recent data available. Norway and Denmark had the second and third highest number of subscribers. Finland registered the least amount of users, at not even a million.

Which Nordic country has the most Netflix app users? Like the subscribers, Netflix app users are highest in Sweden among the Nordics. The number of daily active users in the country amounted to over ******* in June 2020. By contrast, Finland for example recorded only about ****** users per day that month.

Which Nordic country has the largest Netflix library? Additionally, the Swedish and Danish Netflix library registered the largest number TV series among the Nordics as of September 2019. Nevertheless, Finland’s and Norway’s catalogue followed closely behind, with only ***** and **** series less, respectively. When it comes to movie availability on the SVoD platform, Denmark ranked first and had even the third largest size in Europe. Here, the least movies were available in Sweden’s library.

Here is the breakdown of Netflix’s revenue earnings year over year from 2011.

Netflix has been met with tons of competition from major multinational companies. These are the key Netflix Statistics you need to know.

The average Netflix user spends 3.2 hours per day streaming content on Netflix.

This statistic presents data on the share of Netflix subscribers who would keep Netflix if the price of the service increased in the United States as of December 2018. The findings show that the majority of respondents said that they would simply pay the additional fee and continue to use Netflix regardless of whether the monthly subscription fee rose by one, three or five U.S. dollars per month. However, whilst 84 percent said that they would continue to use the service in the event of a one dollar price increase, when respondents were asked what they would do if the monthly price increased by five dollars, just 53 percent said that they would keep the service.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

These are the top 10 countries for Netflix in terms of penetration rate.

This chart depicts number of unique users of Netflix in Italy in July 2018, by access platform and age group of users. According to data, 2.6 million of Netflix users were aged over 35, while among the younger users aged between 18 and 24 years old, the majority accessed to the platform through the mobile app.

This statistic illustrates the development of Netflix subscriber numbers in Canada in 2017 and 2018, with a forecast thereof for 2019 and 2023. In 2018, there was an estimated 6.78 million Netflix subscribers in Canada, up from 6.13 million in the previous. This figure is anticipated to increase to 7.96 million by 2023.

The company reported that its users are 49% women and 51% men.

The statistic presents the share of subscribers to selected streaming services that are cordless in the United States in 2018. According to the source, ** percent of Netflix subscribers in the U.S. in 2018 did not have a traditional cable or satellite subscription.

This statistic shows the number of Netflix subscribers in Costa Rica in 2017 and 2018 as well as a forecast thereof for 2019, 2020, and 2024. The source projected that Netflix would have *** thousand subscribers in Costa Rica in 2024.

This statistic shows the average monthly time spent on Netflix in Italy in July 2018, by age group of users. According to data, users who spent most time on Netflix were the ones aged over 35 years old with almost eight hours a month.