Netflix's subscription forecast for 2029 reveals significant growth across all regions, with North America expected to reach the highest number of subscribers at **** million. While North America remains Netflix's stronghold, the Asia Pacific region is estimated to see the most substantial growth. Subscriptions are forecast to increase from **** million in 2019 to **** million in 2029, reflecting Netflix's strategic focus on expanding its presence in emerging markets.

Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

As of December 31, 2019 Netflix had approximately **** million DVD subscribers in the United States, down from **** a year earlier. The company also had ****** million subscribers in countries outside the United States, but the U.S. remained Netflix's biggest market. In 2012, Netflix changed its reporting of subscriber figures. Historical figures can be found here.

Netflix produced more than 2,769 hours of original content in 2019. This was a huge 80.15% increase compared to 2018. Netflix had over 2,000 originals at the beginning of 2021.

Here is the full breakdown of Netflix global subscribers by year since 2013.

Analysis of ‘Netflix subscribers and revenue by country’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/pariaagharabi/netflix2020 on 28 January 2022.

--- Dataset description provided by original source is as follows ---

I prepare this dataset for one of my courses to show how Netflix’s subscription figures and Netflix's revenue($) have grown in four different regions: - the United States and Canada, - Europe, the Middle East, and Africa, - Latin America, - Asia-Pacific over the last 2.5 years. According to the final month of the quarter 2020(March) was being the start of the global coronavirus pandemic in many countries, Netflix noted that it added 26 million paid new subscribers in the first two quarters of 2020 alone; in 2019, the company added 28 million subscribers in total.

Dataset Description: This dataset contains four CSV files. 1. DataNetflixRevenue2020_V2.csv: three columns Area, Years, Revenue.

1. DataNetflixSubscriber2020_V2.csv: three columns Area, Years, Subscribers.

2. NetflixSubscribersbyCountryfrom2018toQ2_2020.csv: eleven columns Area, Q1 - 2018, Q2 - 2018, Q3 - 2018, Q4 - 2018, Q1 - 2019, Q2 - 2019, Q3 - 2019, Q4 - 2019, Q1 - 2020, Q2 - 2020

3. Netflix'sRevenue2018toQ2_2020.csv: eleven columns Area, Q1 - 2018, Q2 - 2018, Q3 - 2018, Q4 - 2018, Q1 - 2019, Q2 - 2019, Q3 - 2019, Q4 - 2019, Q1 - 2020, Q2 - 2020

--- Original source retains full ownership of the source dataset ---

Here is the full breakdown of Netflix subscribers by region.

How many Dutch subscribers does Netflix have? According to survey information (as Netflix itself does not share this type of information), more than three million people used the streaming service in the fourth quarter of 2019. This in an overall population of over 17 million. Netflix ranked among the most frequently used online video platforms in the Netherlands. Subscriber numbers slowed down in the Netherlands, due to high penetration, but was still growing.

Users are most likely young, who watch Netflix on a smart TV

On average, Dutch consumers spent 85 minutes per day watching Netflix in 2017. Viewing time was highest among the 18-to 34-year-olds with roughly ten more minutes than respondents older than 50. People preferred to use a smart TV for watching Netflix movies and series. The use of a Google Chromecast or Apple TV was less common in the Netherlands.

What about other VOD platforms in the Netherlands?

Netflix subscriptions exceeded that of domestic streaming services in 2017. Roughly 2.4 million households paid a subscription fee to Netflix, whereas subscriber numbers of other providers (such as Videoland, NPO Start Plus or NLZIET) did not exceed 400,000. The Ziggo GO app (with which you can watch tv online on a smartphone, if you are a subscriber to cable operator Ziggo) had a penetration rate of 12 percent in 2017, which was lower than both Netflix and YouTube.

Here is the breakdown of Netflix’s revenue earnings year over year from 2011.

In the second quarter of 2021, Netflix had more than *** million paying streaming subscribers in Poland, generating **** million U.S. dollars in revenue. The average monthly revenue per paying membership in this period amounted to ***** U.S. dollars. It is estimated that the number of subscribers will reach *** million in the fourth quarter of 2021.

Netflix reported **** million paid streaming subscribers across the United States and Canada in the fourth quarter of 2024. This marked a growth of over **** million compared with the same quarter of the previous year. Why is Netflix losing subscribers? The EMEA (Europe, the Middle East, and Africa) region is Netflix's top-performing market in terms of subscribers, surpassing North America in the third quarter of 2022 for the first time. The company reported losing an estimated *** million users worldwide in the second quarter of 2022, with the number of Netflix users standing at approximately *** million that quarter. But why have audiences canceled their subscriptions? One reason for the unprecedented drop in account holders is Netflix's monthly fee, which has been increasing rapidly over the past few years. On top of that, viewers have also voiced criticism over Netflix's cancellation of popular shows and its lack of big movie franchises. What are audiences watching? Netflix's vast content library offers anything from reality TV to Hollywood blockbusters, with shows and movies delivered in many languages. As of mid-2024, European countries such as Slovakia, Bulgaria, and Slovenia boasted the largest content catalogs on Netflix. In the U.S., where audiences could choose from approximately ***** titles, “NCIS” and “Suits” ranked among the most popular streaming series on Netflix in 2023. As of that year, fan favorites “Stranger Things” and “3 Body Problem” were the most expensive Netflix original series, with production costs of ** and ** million U.S. dollars per episode, respectively.

The United Kingdom (UK) has the highest number of Netflix subscribers in Europe, with around ** million subscribers as of the second quarter of 2010. The country with the second highest number was Germany with around **** million, closely followed by France with *** million. Netflix catalogues across Europe Not only does the UK have the highest number of Netflix subscribers in Europe, it’s also the country with the highest number of TV series on the SVoD (Subscription Video-on-Demand) platform. As of September 2019, there were *** series available in the UK but just *** in Germany.   SVoD market share  At ** percent, Netflix had the largest share of the SVoD market in Europe in 2020. Their closest competitor was Amazon Prime Video, which had over a quarter of the market share in Europe that year. The fourth largest and one of the newest services, Disney+, reached a market share of ***** percent. In the European Union, its revenue amounted to nearly *** million euros as of 2020.

The average Netflix user spends 3.2 hours per day streaming content on Netflix.

Netflix’s success in the video streaming market has had a knock-on effect on its number of paying DVD subscribers – in the fourth quarter of 2019, there were just **** million in the United States. Whilst this figure is still impressive in an age where DVDs are far less popular than they used to be, a glance at how many DVD subscribers Netflix had just a few years ago highlights the huge changes in the company’s focus. Netflix declined to report its DVD subscriber numbers in the first or second quarters of 2020. In the final quarter of 2011, there were ***** million subscribers to the company’s DVD segment, but by the same time in 2012 the number had dropped to a little over ***** million. Significant decreases continued for years, and in the second quarter of 2018 the number of DVD subscribers dropped below ***** million for the first time. Meanwhile, the number of Netflix’s paying streaming subscribers tripled in eight years. How is Netflix’s DVD business still viable? Netflix started out as an online DVD rental store in 1998 and is now the leader of the video streaming market. Given the company’s long-established success in the industry, questions have been raised about the current and future success of its DVD segment. Unsurprisingly, the growth in the video streaming has led to a decline in physical video formats. Just over *** million DVD players were sold in the United States in 2017, less than half the amount sold three years previously. However, there must be a reason why millions of people still subscribe to Netflix’s DVD service (and there is). Streaming shows online, particularly whole movies, means that the consumer needs a lot of bandwidth. Netflix itself has recommended the ideal internet speed required in order to enjoy a satisfying streaming experience, suggesting *** Mbps for streaming in general and **** Mbps for HD content. For the megabits per second required to enjoy Ultra HD or 4K quality content, multiply that last figure by ****. Large amounts of Netflix users share their account with other people, and more than **** of households with users aged 18 to 34 years old stream an SVOD service on a daily basis. Should multiple members of the same household wish to stream Netflix content at the same time, the number of megabits per second for that household increases. Add online gaming, Spotify, YouTube and video calls into the mix and the necessary internet speed goes up and up. This costs money and requires the home to be within reach of a broadband provider that can accommodate heavy internet usage. Moreover, there are media lovers out there without any kind of broadband access at all. In contrast, ordering a DVD to be delivered to your front door relies purely on the postal service, which has access to every zip code in the country. Internet speed aside, another majorly appealing element of Netflix’s DVD business is the sheer amount of content on offer. Licensing shows and movies to stream can be problematic and expensive, causing online content to appear and disappear without warning. This is not the case for DVDs, and users are able to access movies which may never be legally available on the internet. Whilst Netflix’s DVD segment is unlikely to see a significant resurgence, this part of the company’s business is still profitable, and whilst that remains the be the case, the smart business decision is to keep it running.

Netflix has been met with tons of competition from major multinational companies. These are the key Netflix Statistics you need to know.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

These are the top 10 countries for Netflix in terms of penetration rate.

In 2020, there were around ********** Canadians using Netflix via app or website at least once per month, up from ************ users the previous year. Between 2018 and 2019 the number of Netflix users in Canada increased by nearly *************, with ************ Canadians using Netflix in 2019. The numbers are expected to steadily grow and it has been estimated that by 2025 there will be over ********** Netflix users in Canada.

Netflix was introduced to Canadian audiences in 2010. By the end of 2011, the online video platform had ************ paying subscribers, and four years later the number was to be roughly **** times bigger. With such paying subscriber growth, Netflix revenue was also estimated to increase from *********** Canadian dollars in 2011 to approximately *********** in 2015. Geographically, Alberta was the province with the highest penetration of Netflix subscriptions - more than half of the population in the region were subscribing to the video service in 2015. On a national scale, the online video platform was believed to reach 47 percent of the Anglophone Canadian population and ** percent of the Francophones in the country in early 2015.

Netflix Services Korea recorded approximately ***** billion South Korean won with its streaming segment in 2024. Streaming revenues of Netflix have majorly increased during the last few years as online video services in South Korea have become an established form of entertainment.

The company reported that its users are 49% women and 51% men.