Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

In 2021, Netflix had approximately *** million subscribers in Eastern Europe. The user count is expected to grow and increase by nearly *** million subscribers over the following six years, reaching roughly *** million in 2027.

The United Kingdom (UK) has the highest number of Netflix subscribers in Europe, with around ** million subscribers as of the second quarter of 2010. The country with the second highest number was Germany with around **** million, closely followed by France with *** million. Netflix catalogues across Europe Not only does the UK have the highest number of Netflix subscribers in Europe, it’s also the country with the highest number of TV series on the SVoD (Subscription Video-on-Demand) platform. As of September 2019, there were *** series available in the UK but just *** in Germany.   SVoD market share  At ** percent, Netflix had the largest share of the SVoD market in Europe in 2020. Their closest competitor was Amazon Prime Video, which had over a quarter of the market share in Europe that year. The fourth largest and one of the newest services, Disney+, reached a market share of ***** percent. In the European Union, its revenue amounted to nearly *** million euros as of 2020.

Netflix produced more than 2,769 hours of original content in 2019. This was a huge 80.15% increase compared to 2018. Netflix had over 2,000 originals at the beginning of 2021.

Here is the full breakdown of Netflix subscribers by region.

Among Central and Eastern European (CEE) countries, Poland had the most Netflix subscribers at roughly *** million in the fourth quarter of 2021. Romania and Czechia ranked second and third with subscriber numbers of around *** thousand and *** thousand, respectively.

Here is the full breakdown of Netflix global subscribers by year since 2013.

Netflix is distinctly more popular with younger consumers in the United States than with older generations. According to the findings of a recent survey, around ** percent of respondents aged 18 to 34 subscribed to Netflix as of mid-2021, compared to just ** percent of those aged 65 or above. Netflix predicts further subscriber loss Netflix is the most popular subscription video-on-demand (SVOD) service worldwide. Millions of viewers from various demographics access the platform each day, but despite its availability in over *** countries and its ever-expanding content catalog, Netflix reported a subscriber loss of around *** thousand in the first quarter of 2022. It was the first time in over a decade that the streamer experienced a drop in user numbers, but according to the company, this downward trend might very well continue in the second quarter of the year. According to company reports, Netflix expects to lose an additional * million subscribers by mid-2022. Cracking down on password sharing Credential sharing has become an essential part of the video-on-demand (VOD) experience. Companies can stand out in today’s crowded streaming space by offering viewers to create multiple profiles and split subscription costs with other people in their household – which might be particularly appealing to younger audiences. Netflix is one of the first services to have provided multiple subscription options at various price tiers, but even so, the company has also acknowledged that millions of people share their login data without paying for additional accounts. In 2021, Netflix was estimated to have lost over **** billion U.S. dollars in revenue due to password sharing. In 2022, the company reacted by announcing to charge additional sub-account fees for people streaming content outside the primary account holder’s household.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

The number of Netflix viewers in the United States was reportedly expected to reach ***** million as of 2021, and is forecast to increase annually. By the year 2025, it is projected that there will be over *** million people in the U.S. watching content on the video-on-demand platform.

Here is the breakdown of Netflix’s revenue earnings year over year from 2011.

Netflix was estimated to reach 2.6 million subscriptions in Africa by the end of 2021, accounting for about half of the subscribers of streaming on demand in Africa. In 2026, the number of subscribers is projected to double, reaching 5.8 million.

These are the top 10 countries for Netflix in terms of penetration rate.

Netflix has been met with tons of competition from major multinational companies. These are the key Netflix Statistics you need to know.

The company reported that its users are 49% women and 51% men.

The average Netflix user spends 3.2 hours per day streaming content on Netflix.

In the second quarter of 2021, Netflix had more than *** million paying streaming subscribers in Poland, generating **** million U.S. dollars in revenue. The average monthly revenue per paying membership in this period amounted to ***** U.S. dollars. It is estimated that the number of subscribers will reach *** million in the fourth quarter of 2021.

The Video On Demand Market size was valued at USD 97.19 USD Billion in 2023 and is projected to reach USD 291.69 USD Billion by 2032, exhibiting a CAGR of 17.0 % during the forecast period. Video On Demand (VOD) includes all video content requested on-demand by users. This could be premium movies or libraries of TV shows, sporting events or concerts. It could also include user-created video content. In addition, some IPTV operators are starting to offer the ability to see all the TV programs aired on their multichannel pay-TV channels in the previous 24 or 48 hours on demand. This video content is held in a constantly updated library hosted by their network. VOD systems typically distribute media using internet connections, so good bandwidth is important for best results for viewers. Popular platforms include Netflix, Hulu, Disney, Amazon Prime Video and many others. Recent developments include: January 2024: Evision expanded its strategic partnership with Disney Star. Through this collaboration, Evision aims to bring South Asian entertainment content to audiences across the Middle East & Africa (MENA)., August 2023: DistroTV entered a partnership with Network18. Through this partnership, users of DistroTV in India will be able to stream Network18's wide range of channels live and for free., July 2022: Netflix partnered with Microsoft to offer new ad-supported subscription plans. Through this partnership, Microsoft became Netflix's global ad technology and delivery partner to support all advertising needs., April 2022: Hulu developed U.S. streaming rights to Schitt’s Creek. By this acquisition, the company became the exclusive subscription VoD destination for the fan-favorite and critically acclaimed series "Schitt's Creek" in the U.S. , September 2021: Amazon.com Inc. launched prime video channels across India. The premium video channels provide access to several on-demand video channels, including Lionsgate Play, discovery+, Eros Now, Docubay, Hoichoi, MUB, Manorama Max, and Shorts TV for its prime members., July 2021: Comcast Corporation and ViacomCBS Inc. partnered to expand their streaming services in the international market. Comcast Corporation’s NBCUniversal Peacock has more than 42 million subscribers in the U.S. Also, ViacomCBS Inc.’s Paramount+ has around 36 million subscribers base for its video streaming platform. . Key drivers for this market are: Increasing Adoption of Smart Devices and Online Streaming Applications to Propel Market Growth . Potential restraints include: Concern Regarding the Privacy of Video Content to Hinder the Market Growth. Notable trends are: Enhanced User Experience and Ease of Use are Considered Emerging Trends.

As of August 2021, Gen Zers were the most likely group in the U.S. to have a current Netflix subscription, with ** percent saying that they subscribed to the service, compared to just ** percent of Baby Boomers. Meanwhile, GenXers were the most likely to subscribe in the past, but not anymore.

Overview

Streaming Services Statistics: Streaming services have transformed the entertainment landscape, revolutionizing how people consume content.

The advent of high-speed internet and the proliferation of smart devices have fueled the growth of these platforms, offering a wide array of movies, TV shows, music, and more, at the viewers' convenience.

This introduction provides an overview of key statistics that shed light on the impact, trends, and challenges within the streaming industry.