Among Central and Eastern European (CEE) countries, Poland had the most Netflix subscribers at roughly *** million in the fourth quarter of 2021. Romania and Czechia ranked second and third with subscriber numbers of around *** thousand and *** thousand, respectively.

This statistic illustrates a forecast of the number of Netflix paying streaming subscribers in selected countries in the Asia-Pacific region as of December 2015. The source projected that there would be an estimated *** thousand Netflix paying streaming subscribers in Japan as of December 2015. In 2014, the United States was by far the largest Netflix market, with ***** million paying streaming subscribers.

1) Data Introduction • The Netflix Users Dataset World Wide is a user-analyzed dataset that summarizes various attributes such as subscription types, countries, subscription dates, viewing patterns, and device information of Netflix users around the world.

2) Data Utilization (1) Netflix Users Dataset World Wide has characteristics that: • Each row contains a variety of user and behavior data, including User ID, Subscription Type (Basic/Standard/Premium), Country, Subscription Date, Latest Payment Date, Account Status (Active/Disactive), Key View Devices, Monthly View Time, Preferred Genre, Average Session Length, and Monthly Subscription Sales. • Data is designed to enable various analyses such as regional trends, usage behaviors, churn rates, and viewing preferences. (2) Netflix Users Dataset World Wide can be used to: • User Segmentation and Marketing Strategy: Data such as subscription type, country, viewing pattern, etc. can be used to define customer groups and to establish customized marketing and recommendation strategies. • Service improvement and departure prediction: Based on behavioral data such as device, viewing time, and account status, it can be applied to service improvement, departure risk prediction, and development of new features.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

By 2026, around ** million Europeans are forecast to have a Netflix subscription. In 2020 this figure stood at just below ** million Netflix subscribers in Europe. As of the first quarter of 2021, Netflix had almost *** million paying subscribers worldwide. History of Netflix Netflix was founded in the United States in 1997, offering media through online streams or through a DVD-by-mail service. Now, the service is available across more than *** countries globally and boasts revenues of almost ** billion U.S. dollars. As of the first quarter of 2020, its leading markets included the U.S., Brazil, and the UK, although it is popular across many European countries. Video-on-Demand Despite some European countries having access to as many as around *** legal options for Video-on-Demand services, in terms of use there are two clear front runners. As of 2020, Netflix held a market share of almost ** percent of the Subscription Video-on-Demand services in the EU, while Amazon came second with about a third of the market.

According to a 2022 survey, among selected European countries representing Netflix's largest European markets, password sharing is most common in Spain, where nearly half of subscriber households share their password with someone outside of that household. Germany followed with ** percent of Netflix households sharing their SVOD credentials.

Liechtenstein and Switzerland were the most expensive places in the world to get Netflix, with a monthly standard subscription costing 22.89 U.S. dollars as of February 2025. In Denmark, the monthly price for a Netflix subscription amounted to 17.93 U.S. dollars, and Belgian subscribers paid 15.54 U.S. dollars per month to use the standard plan of the streaming service.

In 2024, there were approximately **** million new Netflix membership additions in the Asia-Pacific region. This represented an increase from approximately *** million new subscriptions across APAC countries in the previous year. By the end of 2024, the total number of Netflix memberships in the region amounted to around **** million.  APAC’s local streaming providers While Netflix is among the three most-subscribed to streaming-video-on-demand (SVOD) platforms worldwide, the streaming landscape across Asia is quite unique and diversified. In China, which boasts the region’s biggest number of SVOD users at over *** million, Netflix is not available. Instead, the country has its very own streaming environment with local providers such as iQiyi, Youku, and Tencent Video, the latter of which operates as WeTV outside of China. Other popular streaming services operating in Asia include Hong Kong-based platform Viu and Indonesian provider Vidio. The future of SVOD in APAC In some countries in APAC, the streaming market is still in its early stages. New Zealand, Australia, India, and the Philippines have the highest monthly share of internet users using SVOD, with shares over ** percent.It remains to be seen how the multitude of local streaming services and U.S.-operated platforms like Netflix and Disney+ can coexist in the region. Netlfix is already widely used and was projected to have the largest number of subscribers in APAC in 2029.

This chart shows data on the amount of content available on Netflix in selected countries as of January 2016, by content type. At that point in time, there were ***** movies and *** series available on Netflix in Ireland.

Content available on Netflix – additional information

In order to maintain its competitive edge in the streaming market, Netflix heavily relies on its content, offering a large base of videos for its subscribers. Over the last years, the company has significantly increased its investment in content, as Netflix’s streaming content obligations jumped from *** billion U.S. dollars in 2010 to **** billion U.S. dollars in 2015. Content obligations of less than one year and of one to three years account for the majority of this total. The streaming costs of acquired programming have also increased drastically since 2012, and are forecast to rise to *** billion U.S. dollars in 2017.

The number of videos available on Netflix depends on the country the service is being provided. It can vary from ***** – number of videos available on Netflix for American subscribers as of January 2016 – to *** videos - number of videos available for United Arab Emirates’ subscribers. This figure includes both series and movies. The United States has the largest base of content available on Netflix, followed by Brazil and Mexico.

In terms of costs, there are two types of content on Netflix: original series and acquired content. The cost of Netflix’s original series is rather low in comparison to the acquisition costs. For instance, nearly ** million U.S. dollars were spent on original series in 2013, while expenditure of acquired programming in the same year added up to *** billion U.S. dollars. Netflix's investment in original series has paid off, helping the company secure its place in this industry among television giants such as HBO and NBC. From 2013 to 2015, Netflix received a total of ** Emmy Awards nominations for its original programs, winning ** of them. Some of Netflix Emmy Award winners include the series ‘House Of Cards’ and ‘Orange Is The New Black’, and the documentary 'The Square'.

Overview This dataset contains 25,000 fictional Netflix user records generated for analysis, visualization, and machine learning practice. It includes demographic details, subscription type, watch time, and login history for each user.

Columns User_ID – Unique identifier for each user Name – Randomly generated name Age – Age of the user (13 to 80) Country – User’s country (randomly chosen from 10 options) Subscription_Type – Type of Netflix plan (Basic, Standard, Premium) Watch_Time_Hours – Total hours watched in the last month Favorite_Genre – User’s preferred genre Last_Login – Last recorded login date within the past year

Use Cases Data visualization and analytics Customer segmentation and trend analysis Machine learning model testing (e.g., churn prediction, recommendation systems) This dataset is synthetic and does not contain real user data. Feel free to use it for experiments and projects! 🚀

Methodology Every Tuesday, we publish four global Top 10 lists for films and TV: Film (English), TV (English), Film (Non-English), and TV (Non-English). These lists rank titles based on ‘views’ for each title from Monday to Sunday of the previous week. We define views for a title as the total hours viewed divided by the total runtime. Values are rounded to 100,000.

We consider each season of a series and each film on their own, so you might see both Stranger Things seasons 2 and 3 in the Top 10. Because titles sometimes move in and out of the Top 10, we also show the total number of weeks that a season of a series or film has spent on the list.

To give you a sense of what people are watching around the world, we also publish Top 10 lists for nearly 100 countries and territories (the same locations where there are Top 10 rows on Netflix). Country lists are also ranked by views.

Finally, we provide a list of the Top 10 most popular Netflix films and TV overall (branded Netflix in any country) in each of the four categories based on the views of each title in its first 91 days.

Some TV shows have multiple premiere dates, whether weekly or in parts, and therefore the runtime increases over time. For the weekly lists, we show the views based on the total hours viewed during the week divided by the total runtime available at the end of the week. On the Most Popular List, we wait until all episodes have premiered, so you see the views of the entire season. For titles that are Netflix branded in some countries but not others, we still include all of the hours viewed.

Information on the site starts from June 28, 2021 and any lists published before June 20, 2023 are ranked by hours viewed.

Data revealed that Pakistan was the least expensive place in the world to get Netflix as of February 2025, with a monthly subscription for the standard plan costing 2.87 U.S. dollars. Egypt and Nigeria followed, with monthly prices for a Netflix subscription amounting to 3.37 and 3.66 U.S. dollars, respectively. Netflix’s plans and costs In addition to the standard package, Netflix provides two other plans in its home country, the United States. The premium version is the most expensive plan, but customers can watch content on four different devices, while the standard tiers support two devices. In order to offset income and subscriber losses, the streaming giant launched the ad-supported tier in November 2022. This plan, which is partly financed through advertising, can be acquired for a monthly fee of less than seven U.S. dollars. Netflix’s measures in times of crisis Facing constant and growing competition, as well as an economic downturn, Netflix is making changes in an effort to maintain its dominant position within the video streaming industry. While the service has started to crack down on account sharing in major countries, it announced in February 2023 that it would cut prices in over 100 territories, including especially Central and South American, African, and Asian countries. The latter affects around 10 million Netflix customers and should boost subscriber additions and combat churn in these markets.

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About this Dataset: Netflix is one of the most popular media and video streaming platforms. They have over 8k+ movies or tv shows available on their platform, as of mid-2024, they have over 282 million Subscribers globally. This tabular dataset consists of listings of all the movies and tv shows available on Netflix, along with details such as - cast, directors, ratings, release year, duration more.

Columns and Descriptions:

- show_id: Unique identifier for each show (s1, s2).

- type: Specifies whether the title is a "Movie" or "TV Show".

- title: The name of the Netflix title.

- director: The director of the title

- cast: The main actors involved in the title.

- country: The country where the title was produced.

- date_added: The date when the title was added to Netflix.

- release_year: The year the title was originally released.

- rating: The content rating ("PG-13", "TV-MA").

- duration: Duration of the movie (in minutes) or the number of seasons for TV shows.

- listed_in: Categories or genres the title falls under ("Documentaries", "TV Dramas").

- description: The summary description

Netflix reported approximately 90 million subscribers across the U.S. and Canada in the fourth quarter of 2024, making North America its second-largest global market after Europe, the Middle East, and Africa (EMEA). Netflix reports its first subscriber loss in decades After a decline in the number of paid Netflix subscribers worldwide during the first two quarters of 2022, the streaming giant seems to be back on track, adding over 30 million net subscribers in only one year. The United States and Canada experienced the most substantial combined subscriber loss, which is particularly noteworthy considering that Netflix generates the highest average monthly revenue per user (ARPU) in these countries. When asked about the main reasons for canceling their subscription, many former Netflix users listed the price as their main incentive for leaving. The service’s average monthly fee has increased significantly over the past few years, leading audiences to switch to more affordable (ad-supported) video streaming options or cut down on subscriptions altogether. Expanding global influence and content catalogs Netflix remains the leading subscription video-on-demand (SVOD) service worldwide, outperforming all other international streaming powerhouses and local providers by a significant margin. To maintain its global lead, Netflix allocates impressive sums toward marketing while also expanding its regional content. In 2021, for example, the Seattle-based company opened its first office in Stockholm to serve as a hub for the Nordics region. In addition to that, Netflix also produces more original content outside the U.S. to appeal to its diverse international user base.

The U.S. is the largest market for Netflix and Amazon Prime Video, based on viewer numbers forecast for 2024. The country is estimated to have over 173 million Netflix and around 164 million Prime viewers. While Netflix is more popular than Amazon in the U.S., the UK, France, Canada, and Australia, Prime Video is more common in India, Germany, and Japan.

Netflix stands as a leading force in the realm of media and video streaming. With a staggering array of over 8,000 movies and TV shows accessible on their platform, as of mid-2021, their global subscriber count exceeds 200 million. This tabulated dataset comprehensively catalogues all offerings on Netflix, including vital details such as cast, directors, ratings, release year, duration, and more.

Dataset Overview:

The Netflix Titles dataset is a comprehensive compilation of movies and TV shows available on Netflix, covering various aspects such as the title type, director, cast, country of production, release year, rating, duration, genres (listed in), and a brief description. This dataset is instrumental for analyzing trends in Netflix content, understanding genre popularity, and examining the distribution of content across different regions and time periods.

Key Details:

• Total Entries: The dataset contains 8,809 entries, each representing a unique movie or TV show.
• Columns: There are 12 columns in the dataset:
  1. show_id: A unique identifier for each title.
  2. type: The category of the title, which is either 'Movie' or 'TV Show'.
  3. title: The name of the movie or TV show.
  4. director: The director(s) of the movie or TV show. (Contains null values for some entries, especially TV shows where this information might not be applicable.)
  5. cast: The list of main actors/actresses in the title. (Some entries might not have this information.)
  6. country: The country or countries where the movie or TV show was produced.
  7. date_added: The date the title was added to Netflix.
  8. release_year: The year the movie or TV show was originally released.
  9. rating: The age rating of the title.
  10. duration: The duration of the title, in minutes for movies and seasons for TV shows.
  11. listed_in: The genres the title falls under.
  12. description: A brief summary of the title.

Potential Use Cases:

• Content Analysis: This dataset can be used to perform detailed content analysis, such as genre popularity over time, distribution of content production across different countries, and trends in movie versus TV show production.
• Recommendation Systems: For developers and data scientists working on recommendation systems, this dataset provides a rich source of metadata for content similarity and user preference modeling.
• Market Analysis: Market researchers can utilize this dataset to analyze Netflix's content strategy, including their focus on international markets, genre diversification, and investment in original content.

Whether you are a data enthusiast, a content creator, or a market analyst, the Netflix Titles dataset offers valuable insights into the evolving landscape of digital content. Explore this dataset to uncover trends, patterns, and opportunities in the world of streaming entertainment.

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The United Kingdom (UK) has the highest number of Netflix subscribers in Europe, with around 13 million subscribers as of the second quarter of 2010. The country with the second highest number was Germany with around 10.7 million, closely followed by France with 8.4 million. Netflix catalogues across Europe Not only does the UK have the highest number of Netflix subscribers in Europe, it’s also the country with the highest number of TV series on the SVoD (Subscription Video-on-Demand) platform. As of September 2019, there were 542 series available in the UK but just 350 in Germany.   SVoD market share  At 39 percent, Netflix had the largest share of the SVoD market in Europe in 2020. Their closest competitor was Amazon Prime Video, which had over a quarter of the market share in Europe that year. The fourth largest and one of the newest services, Disney+, reached a market share of seven percent. In the European Union, its revenue amounted to nearly 365 million euros as of 2020.

In the third quarter of 2024, about 98.1 percent of internet users aged 16+ in the Philippines used a subscription video-on-demand (SVOD) service such as Netflix each month. Comparatively, 70.7 percent of internet users in Japan used a SVOD platform on a monthly basis as of the third quarter of the same month. This follows the trend observed in the global ranking of viewing time of streaming services, which has been growing the most in Asia year-on-year. SVOD services on the rise Globally, SVOD service revenue has increased continually over the last couple of years and has the highest revenue of other video-on-demand services on a global level. The same trend can be observed in the Asia-Pacific region. The preferred streaming device in Asia seems to be the mobile phone, while countries in Oceania tend to prefer the TV or computer for streaming purposes. Although SVOD services record a rising number of subscribers, the preferred video streaming service payment model for most consumers in the Asia-Pacific region is still watching ads rather than paying for an ad-free experience. Local or global? SVOD services seem to be on the rise in the Asia-Pacific region. Still, due to the region's cultural, linguistic, and economic diversity, it remains challenging for international platforms to breach the market. Netflix seems to be the global powerhouse regarding its estimated number of SVOD subscribers compared to other platforms. Nevertheless, the APAC region has the lowest number of Netflix paying screening subscribers worldwide. While the international platform Disney+ was forecast to have the highest number of SVOD subscribers by 2027 in the region, local streaming services are also gaining popularity in their respective countries.

The dataset comprises the 20 countries with the greatest increases in the volume of average daily VPN searches in March and April 2020. For each country, the trends in search volume for VPN terms subsequent to the initial spike were also recorded every seven days aftewards.

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