Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Netflix was conceived in 1997 by Reed Hastings (the current CEO) and Marc Randolph. Both had previous ventures in the West Coast tech scene, Hastings was the owner of debugging software firm Pure...

Here is the full breakdown of Netflix global subscribers by year since 2013.

In 2024, the United States remained the largest market for Netflix in the world. Specifically, the country had approximately 81.4 million subscribers to the streaming channel. The United Kingdom and Brazil ranked second and third, respectively. Meanwhile, Spain managed to enter the top 15 markets of the American giant by recording just over 7.5 million subscribers.

Here is the breakdown of Netflix’s revenue earnings year over year since 2011.

Here is the full breakdown of Netflix subscribers by region.

Netflix reported approximately 90 million subscribers across the U.S. and Canada in the fourth quarter of 2024, making North America its second-largest global market after Europe, the Middle East, and Africa (EMEA). Netflix reports its first subscriber loss in decades After a decline in the number of paid Netflix subscribers worldwide during the first two quarters of 2022, the streaming giant seems to be back on track, adding over 30 million net subscribers in only one year. The United States and Canada experienced the most substantial combined subscriber loss, which is particularly noteworthy considering that Netflix generates the highest average monthly revenue per user (ARPU) in these countries. When asked about the main reasons for canceling their subscription, many former Netflix users listed the price as their main incentive for leaving. The service’s average monthly fee has increased significantly over the past few years, leading audiences to switch to more affordable (ad-supported) video streaming options or cut down on subscriptions altogether. Expanding global influence and content catalogs Netflix remains the leading subscription video-on-demand (SVOD) service worldwide, outperforming all other international streaming powerhouses and local providers by a significant margin. To maintain its global lead, Netflix allocates impressive sums toward marketing while also expanding its regional content. In 2021, for example, the Seattle-based company opened its first office in Stockholm to serve as a hub for the Nordics region. In addition to that, Netflix also produces more original content outside the U.S. to appeal to its diverse international user base.

The company reported that its users are 51% women and 49% men.

Netflix reported **** million paid streaming subscribers across the United States and Canada in the fourth quarter of 2024. This marked a growth of over **** million compared with the same quarter of the previous year. Why is Netflix losing subscribers? The EMEA (Europe, the Middle East, and Africa) region is Netflix's top-performing market in terms of subscribers, surpassing North America in the third quarter of 2022 for the first time. The company reported losing an estimated *** million users worldwide in the second quarter of 2022, with the number of Netflix users standing at approximately *** million that quarter. But why have audiences canceled their subscriptions? One reason for the unprecedented drop in account holders is Netflix's monthly fee, which has been increasing rapidly over the past few years. On top of that, viewers have also voiced criticism over Netflix's cancellation of popular shows and its lack of big movie franchises. What are audiences watching? Netflix's vast content library offers anything from reality TV to Hollywood blockbusters, with shows and movies delivered in many languages. As of mid-2024, European countries such as Slovakia, Bulgaria, and Slovenia boasted the largest content catalogs on Netflix. In the U.S., where audiences could choose from approximately ***** titles, “NCIS” and “Suits” ranked among the most popular streaming series on Netflix in 2023. As of that year, fan favorites “Stranger Things” and “3 Body Problem” were the most expensive Netflix original series, with production costs of ** and ** million U.S. dollars per episode, respectively.

Overview:

This dataset is a collection of CSV files encompassing diverse aspects of Netflix, including financial performance, subscriber data, content spending, and comparisons with other streaming services. It provides valuable insights into one of the world's leading streaming platforms.

Content Menu:

Netflix ARPU by Region: Data on Netflix's Average Revenue Per User (ARPU) across different regions. Netflix Profit: Financial information related to Netflix's profitability. Netflix Content Spend: Details on Netflix's spending on content acquisition and production. Netflix Subscribers: Information on Netflix's subscriber base, potentially covering total subscribers and historical trends. Netflix Subscribers by Region: Breakdown of Netflix's subscribers by geographic regions. Netflix Share of US Streaming Minutes: Data indicating Netflix's share of streaming minutes in the US market. Netflix US Library Size: Insights into the size of Netflix's content library in the United States. Netflix vs Disney Plus: Subscribers: A comparison between Netflix and Disney Plus in terms of their subscriber counts.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

Introduction

Entering 2026, Netflix reported more than 325 million paying subscribers worldwide at the end of 2025. This was higher than the 301.2 million reported at the end of 2024, showing that the platform is still growing even as streaming becomes more crowded. In the fourth quarter of 2025, Netflix reported revenue of USD 12.05 billion, up 17.6% from the same period a year earlier. Net income was about USD 2.42 billion, up about 29%, and earnings were USD 0.56 per share.

In the third quarter of 2025, revenue was USD 11.51 billion, which was about 17% higher than a year earlier and close to company expectations. This report reviews the latest subscriber counts worldwide and in major countries, and links them to viewing activity, key revenue factors, and market position to highlight where growth is strongest and where it may be slowing.

I prepare this dataset for one of my courses to show how Netflix’s subscription figures and Netflix's revenue($) have grown in four different regions: - the United States and Canada, - Europe, the Middle East, and Africa, - Latin America, - Asia-Pacific over the last 2.5 years. According to the final month of the quarter 2020(March) was being the start of the global coronavirus pandemic in many countries, Netflix noted that it added 26 million paid new subscribers in the first two quarters of 2020 alone; in 2019, the company added 28 million subscribers in total.

Dataset Description: This dataset contains four CSV files. 1. DataNetflixRevenue2020_V2.csv: three columns Area, Years, Revenue.

1. DataNetflixSubscriber2020_V2.csv: three columns Area, Years, Subscribers.

2. NetflixSubscribersbyCountryfrom2018toQ2_2020.csv: eleven columns Area, Q1 - 2018, Q2 - 2018, Q3 - 2018, Q4 - 2018, Q1 - 2019, Q2 - 2019, Q3 - 2019, Q4 - 2019, Q1 - 2020, Q2 - 2020

3. Netflix'sRevenue2018toQ2_2020.csv: eleven columns Area, Q1 - 2018, Q2 - 2018, Q3 - 2018, Q4 - 2018, Q1 - 2019, Q2 - 2019, Q3 - 2019, Q4 - 2019, Q1 - 2020, Q2 - 2020

The average Netflix user spends 1 to 2 hours per day streaming content on Netflix.

Discover Netflix Statistics with real data and trends driving streaming growth, global reach, and audience engagement like never before.

Netflix has been met with tons of competition from major multinational companies. These are the key Netflix Statistics you need to know.

For years, the number of Academy Award nominations for Netflix increased, peaking in 2021 at 35 nominations. Since then, the Oscar nomination count for the streaming giant declined and amounted to 16 in 2025.

Netflix's subscription forecast for 2029 reveals significant growth across all regions, with North America expected to reach the highest number of subscribers at **** million. While North America remains Netflix's stronghold, the Asia Pacific region is estimated to see the most substantial growth. Subscriptions are forecast to increase from **** million in 2019 to **** million in 2029, reflecting Netflix's strategic focus on expanding its presence in emerging markets.

Netflix has about 4,400 originals in 2026. They released 597 new originals in 2025 and spent about $18 billion in production.

These are the top 10 countries for Netflix in terms of penetration rate.