Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Here is the full breakdown of Netflix global subscribers by year since 2013.

In 2024, Netflix revealed that it had 89.63 million paying streaming subscribers in the United States and Canada. North America had long been Netflix's biggest market, though subscriber numbers in the EMEA region surpassed that in the U.S. and Canada for the first time during 2022. The number of paid streaming memberships in Asia Pacific grew the most, by 13 percent compared with the previous year.

Netflix reported approximately 90 million subscribers across the U.S. and Canada in the fourth quarter of 2024, making North America its second-largest global market after Europe, Middle East, and Africa (EMEA). Netflix reports its first subscriber loss in decades After a decline in the number of paid Netflix subscribers worldwide during the first two quarters of 2022, the streaming giant seems to be back on track, adding over 30 million net subscribers in only one year. The United States and Canada experienced the most substantial combined subscriber loss, which is particularly noteworthy considering that Netflix generates the highest average monthly revenue per user (ARPU) in these countries. When asked about the main reasons for canceling their subscription, many former Netflix users listed the price as their main incentive for leaving. The service’s average monthly fee has increased significantly over the past few years, leading audiences to switch to more affordable (ad-supported) video streaming options or cut down on subscriptions altogether. Expanding global influence and content catalogs Netflix remains the leading subscription video-on-demand (SVOD) service worldwide, outperforming all other international streaming powerhouses and local providers by a significant margin. To maintain its global lead, Netflix allocates impressive sums toward marketing while also expanding its regional content. In 2021, for example, the Seattle-based company opened its first office in Stockholm to serve as a hub for the Nordics region. In addition to that, Netflix also produces more original content outside the U.S. to appeal to its diverse international user base.

Here is the full breakdown of Netflix subscribers by region.

1) Data Introduction • The Netflix Users Dataset World Wide is a user-analyzed dataset that summarizes various attributes such as subscription types, countries, subscription dates, viewing patterns, and device information of Netflix users around the world.

2) Data Utilization (1) Netflix Users Dataset World Wide has characteristics that: • Each row contains a variety of user and behavior data, including User ID, Subscription Type (Basic/Standard/Premium), Country, Subscription Date, Latest Payment Date, Account Status (Active/Disactive), Key View Devices, Monthly View Time, Preferred Genre, Average Session Length, and Monthly Subscription Sales. • Data is designed to enable various analyses such as regional trends, usage behaviors, churn rates, and viewing preferences. (2) Netflix Users Dataset World Wide can be used to: • User Segmentation and Marketing Strategy: Data such as subscription type, country, viewing pattern, etc. can be used to define customer groups and to establish customized marketing and recommendation strategies. • Service improvement and departure prediction: Based on behavioral data such as device, viewing time, and account status, it can be applied to service improvement, departure risk prediction, and development of new features.

Netflix produced more than 2,769 hours of original content in 2019. This was a huge 80.15% increase compared to 2018. Netflix had over 2,000 originals at the beginning of 2021.

Here is the breakdown of Netflix’s revenue earnings year over year from 2011.

A forecast projected that almost ** percent of Netflix subscribers will be using the ad-supported tier worldwide by 2027, up from an estimated ***** percent in 2023. After losing over ******* customers at the beginning of 2022, the subscription video-on-demand provider announced the launch of an ad-supported tier at the end of the year to offset more losses.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

Netflix has been met with tons of competition from major multinational companies. These are the key Netflix Statistics you need to know.

Introduction

Netflix Statistics: In 2024, Netflix consolidated its status as a streaming leader among competitors worldwide with enormous milestones in new subscriptions, revenue, and content extension.

This article takes a more in-depth look at Netflix statistics, including major numbers, achievements in finance, demographic distributions of subscribers, investments in content, and other strategies that enabled Netflix to continue enjoying success.

In the fourth quarter of 2024, Netflix could add over 18 million new subscribers worldwide. This marks a positive turnaround for the streaming service, following a decline in net subscriber additions during the first two quarters of 2022, which was attributed to factors such as rising subscription costs and increased competition from more affordable, ad-supported streaming options. Shifting subscriber trends and revenue streams The customer churn at the beginning of 2022 prompted Netflix to introduce an ad-supported tier later in the year. This strategy seems to have paid off, as a study in the U.S. revealed that the addition of a basic plan with ads led to a significant increase in new subscriptions, accounting for 30 percent of total Netflix sign-ups in September 2023. Furthermore, while the subscription revenue of the streaming giant is expected to decrease in the coming years, the advertising revenue is forecast to grow, indicating the rising value of hybrid business models in the streaming market. Netflix’s content strategy Netflix's strategic focus on original TV programs appears to resonate well with American audiences. According to a survey from the third quarter of 2023, the majority of U.S. Netflix users preferred watching own productions over other content, demonstrating that content plays a crucial role in retaining and attracting subscribers. Additionally, the company's effort to expand its global influence has been evident, with Netflix increasingly investing in regional content to maintain its position as the leading video streaming service worldwide.

The average Netflix user spends 3.2 hours per day streaming content on Netflix.

The company reported that its users are 49% women and 51% men.

Analysis of ‘Netflix subscribers and revenue by country’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/pariaagharabi/netflix2020 on 28 January 2022.

--- Dataset description provided by original source is as follows ---

I prepare this dataset for one of my courses to show how Netflix’s subscription figures and Netflix's revenue($) have grown in four different regions: - the United States and Canada, - Europe, the Middle East, and Africa, - Latin America, - Asia-Pacific over the last 2.5 years. According to the final month of the quarter 2020(March) was being the start of the global coronavirus pandemic in many countries, Netflix noted that it added 26 million paid new subscribers in the first two quarters of 2020 alone; in 2019, the company added 28 million subscribers in total.

Dataset Description: This dataset contains four CSV files. 1. DataNetflixRevenue2020_V2.csv: three columns Area, Years, Revenue.

1. DataNetflixSubscriber2020_V2.csv: three columns Area, Years, Subscribers.

2. NetflixSubscribersbyCountryfrom2018toQ2_2020.csv: eleven columns Area, Q1 - 2018, Q2 - 2018, Q3 - 2018, Q4 - 2018, Q1 - 2019, Q2 - 2019, Q3 - 2019, Q4 - 2019, Q1 - 2020, Q2 - 2020

3. Netflix'sRevenue2018toQ2_2020.csv: eleven columns Area, Q1 - 2018, Q2 - 2018, Q3 - 2018, Q4 - 2018, Q1 - 2019, Q2 - 2019, Q3 - 2019, Q4 - 2019, Q1 - 2020, Q2 - 2020

--- Original source retains full ownership of the source dataset ---

Introduction

Netflix vs Hulu Statistics: In 2024, Netflix and Hulu were firmly atop the global streaming landscape. While Netflix remains the uncontested global giant, Hulu commands the U.S. territory.

Here is a clear Netflix vs Hulu statistics inspection of their subscriber bases, revenues, market shares, content investments, and major areas of growth through 2024, using simple language allowing clarifications from subscribers that are new to the metrics of streaming industries.

These are the top 10 countries for Netflix in terms of penetration rate.

Netflix reported **** million paid streaming subscribers across the United States and Canada in the fourth quarter of 2024. This marked a growth of over **** million compared with the same quarter of the previous year. Why is Netflix losing subscribers? The EMEA (Europe, the Middle East, and Africa) region is Netflix's top-performing market in terms of subscribers, surpassing North America in the third quarter of 2022 for the first time. The company reported losing an estimated *** million users worldwide in the second quarter of 2022, with the number of Netflix users standing at approximately *** million that quarter. But why have audiences canceled their subscriptions? One reason for the unprecedented drop in account holders is Netflix's monthly fee, which has been increasing rapidly over the past few years. On top of that, viewers have also voiced criticism over Netflix's cancellation of popular shows and its lack of big movie franchises. What are audiences watching? Netflix's vast content library offers anything from reality TV to Hollywood blockbusters, with shows and movies delivered in many languages. As of mid-2024, European countries such as Slovakia, Bulgaria, and Slovenia boasted the largest content catalogs on Netflix. In the U.S., where audiences could choose from approximately ***** titles, “NCIS” and “Suits” ranked among the most popular streaming series on Netflix in 2023. As of that year, fan favorites “Stranger Things” and “3 Body Problem” were the most expensive Netflix original series, with production costs of ** and ** million U.S. dollars per episode, respectively.

Overview

Streaming Services Statistics: Streaming services have transformed the entertainment landscape, revolutionizing how people consume content.

The advent of high-speed internet and the proliferation of smart devices have fueled the growth of these platforms, offering a wide array of movies, TV shows, music, and more, at the viewers' convenience.

This introduction provides an overview of key statistics that shed light on the impact, trends, and challenges within the streaming industry.