Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Netflix reported approximately 90 million subscribers across the U.S. and Canada in the fourth quarter of 2024, making North America its second-largest global market after Europe, Middle East, and Africa (EMEA). Netflix reports its first subscriber loss in decades After a decline in the number of paid Netflix subscribers worldwide during the first two quarters of 2022, the streaming giant seems to be back on track, adding over 30 million net subscribers in only one year. The United States and Canada experienced the most substantial combined subscriber loss, which is particularly noteworthy considering that Netflix generates the highest average monthly revenue per user (ARPU) in these countries. When asked about the main reasons for canceling their subscription, many former Netflix users listed the price as their main incentive for leaving. The service’s average monthly fee has increased significantly over the past few years, leading audiences to switch to more affordable (ad-supported) video streaming options or cut down on subscriptions altogether. Expanding global influence and content catalogs Netflix remains the leading subscription video-on-demand (SVOD) service worldwide, outperforming all other international streaming powerhouses and local providers by a significant margin. To maintain its global lead, Netflix allocates impressive sums toward marketing while also expanding its regional content. In 2021, for example, the Seattle-based company opened its first office in Stockholm to serve as a hub for the Nordics region. In addition to that, Netflix also produces more original content outside the U.S. to appeal to its diverse international user base.

This statistic presents data on the share of Netflix subscribers who would keep Netflix if the price of the service increased in the United States as of December 2018. The findings show that the majority of respondents said that they would simply pay the additional fee and continue to use Netflix regardless of whether the monthly subscription fee rose by one, three or five U.S. dollars per month. However, whilst 84 percent said that they would continue to use the service in the event of a one dollar price increase, when respondents were asked what they would do if the monthly price increased by five dollars, just 53 percent said that they would keep the service.

As of January 2025, Netflix's premium subscription, which allows viewing HDR/4K (2160p) quality video on four screens simultaneously, was available to Poles at a fixed price of ** zloty per month.

About this Dataset

This dataset shows the number of paid subscribers to the Netflix streaming service at the end of each quarter going back to 3/31/2016. The data is also broken down by geographical region.

Category

Business Information & Financials

Keywords

Netflix,streaming,subscriber data

Row Count

30

Price

$99.00

1) Data Introduction • The Netflix Users Dataset World Wide is a user-analyzed dataset that summarizes various attributes such as subscription types, countries, subscription dates, viewing patterns, and device information of Netflix users around the world.

2) Data Utilization (1) Netflix Users Dataset World Wide has characteristics that: • Each row contains a variety of user and behavior data, including User ID, Subscription Type (Basic/Standard/Premium), Country, Subscription Date, Latest Payment Date, Account Status (Active/Disactive), Key View Devices, Monthly View Time, Preferred Genre, Average Session Length, and Monthly Subscription Sales. • Data is designed to enable various analyses such as regional trends, usage behaviors, churn rates, and viewing preferences. (2) Netflix Users Dataset World Wide can be used to: • User Segmentation and Marketing Strategy: Data such as subscription type, country, viewing pattern, etc. can be used to define customer groups and to establish customized marketing and recommendation strategies. • Service improvement and departure prediction: Based on behavioral data such as device, viewing time, and account status, it can be applied to service improvement, departure risk prediction, and development of new features.

Data revealed that Pakistan was the least expensive place in the world to get Netflix as of October 2023, with a monthly subscription for the standard plan costing 2.90 U.S. dollars. Egypt and Nigeria followed, with monthly prices for a Netflix subscription amounting to 3.88 and 4.65 U.S. dollars respectively. Netflix’s plans and costs In addition to the standard package, Netflix provides four different plans in its home country, the United States. The premium version is the most expensive plan, but customers can watch content on four different devices, while the standard supports two devices and the basic plan just one device. In order to offset income and subscriber losses, the streaming giant launched a fourth tier in November 2022: basic with ads. This plan, which is partly financed through advertising, can be acquired for a monthly fee of less than five U.S. dollars. Netflix’s measures in times of crisis Facing constant and growing competition, as well as an economic downturn, Netflix is making changes in an effort to maintain its dominant position within the video streaming industry. While the service has recently started to crack down on account sharing in major countries, it announced in February 2023 to cut prices in over 100 territories, including especially Central and South American, African, and Asian countries. The latter affects around 10 million Netflix customers, and should boost subscriber additions and combat churn in these markets.

Netflix subscribers from Costa Rica and Uruguay had to pay 8.99 U.S. dollars for a basic subscription as of July 2024. With a cost per month of 3.99 U.S. dollars, Paraguayans, Bolivians, Venezuelans, and Nicaraguans paid the least among the present Latin American countries, In 2023, there were nearly 46 million paying Netflix subscribers in the region.

As of February 2025, Netflix users in the Philippines pay approximately **** U.S. dollars for a basic subscription monthly. Meanwhile, those with a premium subscription pay around **** U.S. dollars per month.

Netflix had the most expensive subscription plan among video streaming services in the U.S., with its ad-free premium tier costing just under 23 U.S. dollars per month as of October 2024. By contrast, the streaming giant’s most basic plan supported with ads costs subscribers nearly seven U.S. dollars on a monthly basis. Peacock and Paramount+ were priced lower than the larger, more established SVOD providers like Netflix, Max, and Disney+, with the latter recently increased their fees. Consumer behavior after price hikes Video streaming services regularly increase their subscription costs. However, in light of recent economic developments, it is particularly taxing for consumers who must decide whether they can still afford the luxury of having multiple streaming subscriptions. According to a 2024 survey, the main reasons for consumers to stop the use of streaming offers were cost-related, and they are increasingly looking for alternative monetization models and bundling options. DTC business under pressure In order to keep their customers engaged and boost income, streaming providers needed to take action. Disney, for example, not only increased subscription fees, but also announced several cost-cutting measures to become profitable in the direct-to-consumer business in the upcoming years. These included laying off thousands of employees and reducing content spending by removing TV shows and movies from their services.

Netflix Prize consists of about 100,000,000 ratings for 17,770 movies given by 480,189 users. Each rating in the training dataset consists of four entries: user, movie, date of grade, grade. Users and movies are represented with integer IDs, while ratings range from 1 to 5.

Netflix reported **** million paid streaming subscribers across the United States and Canada in the fourth quarter of 2024. This marked a growth of over **** million compared with the same quarter of the previous year. Why is Netflix losing subscribers? The EMEA (Europe, the Middle East, and Africa) region is Netflix's top-performing market in terms of subscribers, surpassing North America in the third quarter of 2022 for the first time. The company reported losing an estimated *** million users worldwide in the second quarter of 2022, with the number of Netflix users standing at approximately *** million that quarter. But why have audiences canceled their subscriptions? One reason for the unprecedented drop in account holders is Netflix's monthly fee, which has been increasing rapidly over the past few years. On top of that, viewers have also voiced criticism over Netflix's cancellation of popular shows and its lack of big movie franchises. What are audiences watching? Netflix's vast content library offers anything from reality TV to Hollywood blockbusters, with shows and movies delivered in many languages. As of mid-2024, European countries such as Slovakia, Bulgaria, and Slovenia boasted the largest content catalogs on Netflix. In the U.S., where audiences could choose from approximately ***** titles, “NCIS” and “Suits” ranked among the most popular streaming series on Netflix in 2023. As of that year, fan favorites “Stranger Things” and “3 Body Problem” were the most expensive Netflix original series, with production costs of ** and ** million U.S. dollars per episode, respectively.

According to a recent study conducted in the U.S., Netflix's latest plan addition, basic with ads, accounted for ** percent of the total amount of sign-ups to the streaming service in September 2023, up from ** percent of sign-ups recorded in November 2022, when the ad-supported plan was launched. In comparison, most of the sign-ups were reported by standard subscribers, with a share of ** percent. The basic plan declined in popularity until Netflix removed this option entirely.

Netflix's ad-supported tier is gaining traction among cost-conscious viewers, particularly among older demographics in the United States. A 2024 survey revealed that around 60 percent of subscribers aged 45 years and older cited cost savings as a key factor in choosing the ad-based plan. In contrast, 25 to-34-year-olds used ad-supported content on Netflix least.

The global smart TV online streaming service market is experiencing robust growth, driven by increasing internet penetration, affordable smart TVs, and the rising popularity of on-demand video content. The market, estimated at $80 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated $250 billion by 2033. This expansion is fueled by several key factors. Firstly, the shift from traditional cable television to streaming services offers consumers greater flexibility, choice, and cost-effectiveness. Secondly, the proliferation of high-quality, original content from major players like Netflix, Disney+, and Amazon Prime Video continues to attract new subscribers. Furthermore, the increasing availability of affordable smart TVs with built-in streaming capabilities is expanding the market's reach into previously underserved demographics. Different streaming types like Video, Music, and Game streaming cater to diverse user preferences further boosting growth. Growth is also fueled by the widespread adoption of streaming services across various regions globally. However, market growth is not without its challenges. Competition among established players and new entrants is intensifying, leading to price wars and the need for constant innovation to retain subscribers. Concerns surrounding data privacy and security also pose a risk to market expansion. Furthermore, regional variations in internet infrastructure and consumer preferences necessitate tailored strategies for successful market penetration. The segmentation of the market by application (Linux System TV, Android System TV, Others) and type of streaming service (Video, Music, Game Streaming, Others) highlights the diverse opportunities within this dynamic landscape. The significant presence of established players like Netflix, Disney+, and Amazon Prime Video, alongside regional players like Vidio and iFlix, underscores the competitive intensity and the potential for consolidation or strategic partnerships in the years to come. The future of this market depends on consistent innovation, effective content strategies, and the ability to adapt to evolving consumer demands and technological advancements.

Liechtenstein and Switzerland were the most expensive place in the world to get Netflix, with a monthly standard subscription costing 21.19 U.S. dollars as of February 2024. In Denmark, the monthly price for a Netflix subscription amounted to 16.17 U.S. dollars, and French subscribers paid 14.28 U.S. dollars per month to use the standard plan of the streaming service.

The global video streaming market is experiencing explosive growth, projected to reach $129.88 billion in 2025 and maintain a robust Compound Annual Growth Rate (CAGR) of 23.59% from 2025 to 2033. This surge is fueled by several key drivers: the increasing affordability and accessibility of high-speed internet, the rising popularity of on-demand content consumption, and the proliferation of smart TVs and mobile devices capable of streaming high-quality video. Furthermore, the continuous innovation in streaming technologies, including advancements in video compression and adaptive bitrate streaming, contributes to a smoother and more efficient user experience, further boosting market adoption. The market is highly competitive, with established players like Netflix, Amazon, and Disney vying for market share alongside emerging tech companies such as Roku and smaller players focusing on niche audiences. The expansion of streaming services into diverse content categories, including live sports, esports, and interactive experiences, represents a significant trend shaping the market's future. However, challenges remain. Content licensing costs are a significant expense for streaming platforms, impacting profitability. The increasing competition for subscribers and the rising concerns around data privacy and security also present hurdles. Regional variations in internet infrastructure and consumer preferences influence market penetration, with developed regions exhibiting higher adoption rates. Future growth will depend on factors such as the continued evolution of streaming technologies, the development of innovative business models, and the ability of companies to effectively manage content costs and maintain subscriber engagement. The market's segmentation reflects this diverse landscape, with varying offerings targeting different demographics and preferences. Successfully navigating these complexities will be crucial for companies seeking sustained success in this dynamic and competitive market. Recent developments include: May 2023: The International Boxing Association (IBA) announced a strategic agreement with OTTera, a top white-label professional service specializing in individualized OTT solutions. The IBA Men's World Boxing Championships served as a backdrop for the agreement's conclusion in Tashkent. This agreement intends to give boxing fans a better watching experience and raise the sport's international visibility owing to the combined expertise of IBA and OTTera., February 2023: A partnership between MoEngage, a prominent customer engagement platform, and Myco, a platform for web-3 video streaming, fundraising, production, and distribution, was announced. By utilizing MoEngage's insights-led technology, which uses push notifications as a channel, the alliance seeks to increase audience and creator engagement on Myco., August 2022: An innovative white-label Free Ad-Supported TV (FAST) platform with a built-in viewer reward scheme was introduced by TVCoins. The platform allows content owners to post their live and on-demand videos without making any upfront payments within days of registering for the service. The TVCoins platform was utilized by Telemedelln, one of Colombia's public TV networks, to launch their new TM+ app, which offers premium content on iOS and Android devices worldwide.. Key drivers for this market are: Growing Availability of High-speed Internet Connections, Rising Popularity of Live Streaming Events, such as Sports, Concerts, and Gaming. Potential restraints include: Growing Availability of High-speed Internet Connections, Rising Popularity of Live Streaming Events, such as Sports, Concerts, and Gaming. Notable trends are: Growing Availability of High-speed Internet Connections.

The Measurable AI Netflix Email Receipt Dataset is a leading source of email receipts and transaction data, offering data collected directly from users via Proprietary Consumer Apps, with millions of opt-in users.

We source our email receipt consumer data panel via two consumer apps which garner the express consent of our end-users (GDPR compliant). We then aggregate and anonymize all the transactional data to produce raw and aggregate datasets for our clients.

Use Cases Our clients leverage our datasets to produce actionable consumer insights such as: - Market share analysis - User behavioral traits (e.g. retention rates) - Average order values - Promotional strategies used by the key players. Several of our clients also use our datasets for forecasting and understanding industry trends better.

Coverage - Asia (Japan) - EMEA (Spain, United Arab Emirates)

Granular Data Itemized, high-definition data per transaction level with metrics such as - Order value - Items ordered - No. of orders per user - Delivery fee - Service fee - Promotions used - Geolocation data and more

Aggregate Data - Weekly/ monthly order volume - Revenue delivered in aggregate form, with historical data dating back to 2018. All the transactional e-receipts are sent from the Careem Now food delivery app to users’ registered accounts.

Most of our clients are fast-growing Tech Companies, Financial Institutions, Buyside Firms, Market Research Agencies, Consultancies and Academia.

Our dataset is GDPR compliant, contains no PII information and is aggregated & anonymized with user consent. Contact business@measurable.ai for a data dictionary and to find out our volume in each country.

The global digital content subscription market is experiencing robust growth, driven by increasing internet penetration, the proliferation of smart devices, and a rising preference for on-demand entertainment and educational resources. The market, estimated at $500 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching a substantial market value. This significant expansion is fueled by several key factors. The rise of streaming services offering diverse content, including music, movies, TV shows, and e-books, has significantly broadened the market appeal. Furthermore, the increasing affordability and accessibility of high-speed internet, coupled with the convenience of subscription-based models, contribute to market expansion. The market segmentation reveals a strong preference for monthly subscriptions, suggesting a consumer preference for flexible and manageable financial commitments. Key players, including Netflix, Amazon Prime Video, Spotify, and others, are constantly innovating with new content and features to maintain a competitive edge. Geographic analysis indicates strong growth across North America and Europe, driven by high internet penetration and disposable incomes; however, Asia-Pacific shows significant potential for future growth due to its rapidly expanding digital consumer base. The market faces certain challenges. Price sensitivity, especially in emerging markets, and increasing competition among providers necessitate continuous innovation and strategic differentiation to maintain market share. Concerns about data privacy and security also play a role in consumer decisions. Despite these challenges, the long-term outlook remains positive, driven by technological advancements such as improved streaming quality, virtual reality applications, and the integration of artificial intelligence in content personalization. The ongoing expansion of digital content offerings, coupled with innovative pricing strategies and bundled services, will likely drive further market growth. The diverse range of subscription types (music, e-books, streaming, etc.) caters to varied consumer preferences, further solidifying the market's long-term prospects.

Netflix is currently facing the challenge of retaining subscribers worldwide, with data from the second quarter of 2023 revealing that Germany and Spain experienced the highest churn rates at **** percent. Australia followed closely, while France had a relatively low cancellation rate at just *** percent. Impact of the new business model The subscription video-on-demand (SVOD) market has experienced a significant increase in the past decade, driven by major players, like Netflix, Amazon Prime Video, and Disney+. However, the anticipated slowdown in revenue growth, coupled with the increasing popularity of ad-supported content and subscription cycling, underscores the evolving dynamics of consumer preferences within the streaming industry. Netflix's introduction of a basic plan served with commercials in late 2022 had a significant impact on subscriber behavior in the U.S., with the ad-supported tier accounting for ** percent of sign-ups in September 2023. Growth despite challenges Netflix's global position remains strong. With over *** million paid subscribers worldwide, the company's revenue continues to grow, reaching nearly *** billion U.S. dollars in the first quarter of 2024. While challenges persist, such as the increasing popularity of other streaming services and the impact of price increases on subscriber numbers, Netflix's plan to generate revenue from sources, like licensing, ads, and merchandise, positions the company for future profitability.