In 2024, Netflix reported a revenue of nearly 17 billion U.S. dollars in the United States and Canada, up from around 15 billion in the previous year. The revenue generated in the North American countries was more than triple the amount brought in from Latin America and Asia Pacific. Netflix faces challenge to keep growing While the EMEA (Europe, Middle East, and Africa) region is Netflix’s second largest market in terms of revenue, the subscriber base in this region surpassed that in the U.S. and Canada for the first time in 2022. These countries experienced the most substantial combined subscriber loss when Netflix struggled to continue to grow in the same year as the service’s price has increased significantly over the past few years, leading audiences to switch to more affordable entertainment options. However, after this reported drop, the streaming giant seems to be back on track, adding around 30 million net subscribers in only one year. Consumers’ perception of Netflix Netflix has long been the SVOD market leader worldwide, despite rising competition. However, the perception of the streaming giant has taken a hit in the last few years. While the share of customers who were satisfied with Netflix amounted to 90 percent in 2021, the satisfaction rate declined below the 80 percent mark. Moreover, a survey asking users about eight different streaming services revealed that Netflix saw the highest year-over-year drops in the share of subscribers who were likely to keep the platform between 2021 and 2023.

In the fourth quarter of 2024, SVOD platform Netflix reported its highest revenue in North America. Indeed, in the United States and Canada, Netflix's revenue amounted to over 4.5 billion U.S. dollars. In comparison, Netflix's revenue in Latin America was around 1.2 billion U.S. dollars.

Here is the breakdown of Netflix’s revenue earnings year over year from 2011.

These are the top 10 countries for Netflix in terms of penetration rate.

Netflix produced more than 2,769 hours of original content in 2019. This was a huge 80.15% increase compared to 2018. Netflix had over 2,000 originals at the beginning of 2021.

Here is the full breakdown of Netflix subscribers by region.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

Netflix has been met with tons of competition from major multinational companies. These are the key Netflix Statistics you need to know.

Here is the full breakdown of Netflix global subscribers by year since 2013.

The company reported that its users are 49% women and 51% men.

Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

The average Netflix user spends 3.2 hours per day streaming content on Netflix.

Streaming giant, Netflix, entered the Indian market as part of its global rollout in 2016, and recorded a revenue of over ** billion Indian rupees in fiscal year 2024. India’s video streaming market recorded a high growth, with many new players testing the waters. Owing to the growing internet access in urban as well as rural areas in the country, online video and music streaming services have picked up pace. The global growth of Netflix Netflix’s global net income saw increasing revenues in recent years. The number of streaming subscribers for the company continued to grow in recent years as well. As for the Indian market, it was projected that there would be over *** million Netflix subscribers by 2020. Free content versus subscriptions In terms of active monthly users of streaming platforms, Netflix ranked much lower compared to the Indian streaming services like Hotstar and Jio TV. A possible reason for this could be the reluctance among Indians to pay for streaming services. In a 2017 survey regarding people’s spending choice on digital video streaming platforms, preferring advertising-based offers for online video content. Video streaming services including Netflix, Amazon Prime Video and Hotstar had been pitted against more than ** Indian rival companies, most of which provide content in regional languages, making it harder to break through the market.

The streaming landscape in the Netherlands has evolved significantly, with YouTube and Netflix dominating the market in 2024. According to a survey, over **** of Dutch respondents used YouTube for video streaming, while Netflix maintained a strong presence with a ** percent penetration rate. The rise of local providers, such as NPO Start/Plus and Videoland, demonstrates the growing competition in the Dutch streaming market. Rapid growth in video streaming spending The popularity of streaming services is reflected in the substantial increase in consumer expenditure on digital OTT video in the Netherlands. In 2023, total spending reached over *********** euros, marking a growth from previous years. The overall home video market in the Netherlands generated a revenue of **** billion euros in 2023, with subscription video-on-demand (SVOD) services recording the highest revenues. Netflix leads in subscriptions, but competition intensifies As of the end of 2023, Netflix maintained its dominant position in the Dutch VOD market, with approximately *** million household subscriptions. However, the landscape is becoming more competitive with the rise of other services. Disney+ has shown remarkable growth since its launch, quickly becoming a popular streaming alternative in the country. The introduction of ad-supported tiers by services like Videoland has also sparked interest among Dutch consumers, with over **** of respondents expressing interest in this offering. This market dynamic suggests that while Netflix remains the leader, other players are gaining ground and reshaping the streaming ecosystem in the Netherlands.

According to Cognitive Market Research, The Global Anime market will be worth USD 28.8 billion in 2023 and expand at a compound annual growth rate (CAGR) of 10.20% from 2023 to 2030.

The demand for anime is rising due to the emerging adoption and sales of Japanese anime content globally.
Demand for Merchandising remains higher in the anime market.
The online sales category held the highest anime market revenue share in 2023.
North American anime will continue to lead, whereas the European anime market will experience the most substantial growth until 2030.

Increase in Popularity of Anime to Provide Viable Market Output

One of the major causes driving anime consumption internationally is the expanding ownership of smart connected devices, owing to the increased affordability and accessibility of cell phones and internet services. Modern globalization has brought Japanese Anime to the international market, contributing to its appeal. The globalization of Japanese animation is also driven by partnerships between digital streaming services like Netflix and Amazon Prime and Japanese animation studios, pushing the worldwide anime business. The unique and distinguishing characteristics of Anime that endear it to the audience differ from those of Western animation or cartoons, making it extremely popular in the Western world. Growing animation studios with technology breakthroughs to produce more content to fulfill increased market demand has also boosted Anime's popularity. Creating personalized material for a particular geographical audience has aided the growth of the anime sector. Given the unique visuals and storytelling across genres, millennials' growing infatuation with anime has drawn significant attention to the global anime sector. Furthermore, the increased production of anime content in multiple countries to capitalize on the profitable anime business has led to the market's rise in the twenty-first century.

Market Dynamics of the Anime

Key drivers of Anime Market

Growing New Technologies to Propel Market Growth

Artificial intelligence, augmented reality, big data, the Internet of Things, and machine learning are defining the arrival of Industry 4.0 in every sector of the economy. In the foreseeable era, integrating artificial intelligence and other technologies to create better animation faster would support exponential market expansion. By saving a lot of time and effort, animation companies' usage of new technology might provide lucrative opportunities. Artificial intelligence can also improve anime shows' graphics, animation, and angles, thereby expanding the worldwide anime business.

Key Restraints of Anime Market

Lack of Anime Artists to Restrict Market Growth

Despite technical advances, anime production involves several steps, from writing and storyboarding to animation and sound design. The multiple steps take a long time. The lengthy hours worked by anime artists, designers, programmers, and creators are not justified by their pay. Budding anime artists are deterred from pursuing this job due to the hard hours and low pay. With an ever-increasing animation market and a scarcity of anime artists and professional animators, the business will likely grow slowly.

Key trends for Anime Market

Global Streaming Expansion: The anime industry is swiftly growing beyond Japan, with platforms such as Netflix, Crunchyroll, and Disney+ making significant investments in anime content. This trend of globalization has enhanced the accessibility of anime for international viewers, leading to increased demand and higher revenues across various demographic groups.

Surge in Anime Merchandising: Merchandise derived from anime—including clothing, figurines, accessories, and collectibles—has emerged as a significant source of revenue. The merchandising sector is gaining momentum worldwide, particularly in the U.S., Europe, and Southeast Asia, as fan engagement extends beyond mere screen consumption.

Cross-Media Integration and Gaming Synergy: The emergence of video games based on anime and cross-platform content (including films, comics, and merchandise) is fostering immersive ecosystems around franchises. Titles like “Demon Slayer: The Hinokami Chronicles” have generated new revenue opportunities, strengthening brand loyalty and encouraging ongoing investment from fans.

Technological...

As of 2024, Netflix employed approximately ****** full-time workers, almost double the number recorded in 2018. With the help of these employees, 2023 proved to be the company’s most successful year to date, bringing in record numbers in terms of annual revenue. The fiscal year end of the company is December 31. Employment at Netflix Since the company’s humble beginning as an online DVD rental platform in 1998, Netflix has grown in both size and scope to become the major player in the entertainment industry that it is today. With operations in nearly every country around the world, Netflix has expanded from an exclusively U.S. based company to a truly global enterprise. Given the progressively global scope of the company’s business over the years, Netflix has begun to create an increasingly diverse base of employees. Diversity in workplace and content creation Employee diversity is particularly important within the entertainment industry as consumers have grown to expect larger companies to provide equal opportunities for minority groups, including an even distribution of men and women in the workplace. Equally, as viewing preferences vary greatly across countries, cultures and languages, in order to appeal to a global audience Netflix must diversify its content from region to region.

2023 saw Netflix amass approximately **** billion U.S. dollars’ worth of revenue across the Asia-Pacific region alone. Netflix has exhibited dramatic surges in revenue since 2017, when the international video streaming platform reached ***** million U.S. dollars’ worth of revenue in the APAC region. Leading platformsAlongside America’s Netflix and Amazon, Asian video streaming platforms are making a powerful entrance into the subscription video on demand (SVOD) industry. Tencent and iQiyi are the dominant Asian video streaming platforms which have experienced significant success within the Asia-Pacific region. Baidu’s iQiyi has displayed a revenue which has more than tripled from 2016 to 2021. Tencent has echoed iQiyi’s achievements with its own, recording significant increases in its net income from 2010 onwards. Nevertheless, competition with Western companies continues to drive Asian video platforms to constantly develop and adapt their own product. While English remains a key, universal language to provide content in, platforms such as Hong Kong’s Viu boasts services in over ten different languages, thus making it a strong contender within the SVOD industry, appealing to a wider audience. Increasing demandAs the world’s biggest region has become more digitalized and connected, Asian citizens are starting to explore the video streaming possibilities within their region. With more disposable income available to larger shares of the population, many countries in the Asia-Pacific region are expected to show increases in the number of pay-tv subscriptions.

Netflix reported global advertising expenses of nearly **** billion U.S. dollars in 2024. This represented a *** percent increase from the previous year's ad spending of **** billion dollars. Netflix by the numbers Netflix is the leading subscription video-on-demand (SVOD) service worldwide based on user count and revenue. Established in 1997 as a DVD rental service, the company has revolutionized the global streaming scene. It now serves its vast catalog of TV shows and movies to audiences in more than 190 countries. According to the streaming giant’s latest filings, its global annual revenue stood at approximately ** billion U.S. dollars in 2024. The biggest players in the competitive sector The global revenue of the SVOD market has experienced remarkable growth in recent years. Moreover, a further increase was forecasted for the coming years, reaching nearly *** billion dollars by 2027. The growing sector also triggers competition. Netflix continues to compete with its biggest rivals, Amazon Prime Video and Disney+, for the largest market share.

In 2020, there were around 18 million Canadians using Netflix via app or website at least once per month, up from 16.2 million users the previous year. Between 2018 and 2019 the number of Netflix users in Canada increased by nearly three million, with 16.2 million Canadians using Netflix in 2019. The numbers are expected to steadily grow and it has been estimated that by 2025 there will be over 19 million Netflix users in Canada.

Netflix was introduced to Canadian audiences in 2010. By the end of 2011, the online video platform had 1.14 million paying subscribers, and four years later the number was to be roughly four times bigger. With such paying subscriber growth, Netflix revenue was also estimated to increase from 115 million Canadian dollars in 2011 to approximately 447 million in 2015. Geographically, Alberta was the province with the highest penetration of Netflix subscriptions - more than half of the population in the region were subscribing to the video service in 2015. On a national scale, the online video platform was believed to reach 47 percent of the Anglophone Canadian population and 19 percent of the Francophones in the country in early 2015.