Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Netflix reported approximately 90 million subscribers across the U.S. and Canada in the fourth quarter of 2024, making North America its second-largest global market after Europe, the Middle East, and Africa (EMEA). Netflix reports its first subscriber loss in decades After a decline in the number of paid Netflix subscribers worldwide during the first two quarters of 2022, the streaming giant seems to be back on track, adding over 30 million net subscribers in only one year. The United States and Canada experienced the most substantial combined subscriber loss, which is particularly noteworthy considering that Netflix generates the highest average monthly revenue per user (ARPU) in these countries. When asked about the main reasons for canceling their subscription, many former Netflix users listed the price as their main incentive for leaving. The service’s average monthly fee has increased significantly over the past few years, leading audiences to switch to more affordable (ad-supported) video streaming options or cut down on subscriptions altogether. Expanding global influence and content catalogs Netflix remains the leading subscription video-on-demand (SVOD) service worldwide, outperforming all other international streaming powerhouses and local providers by a significant margin. To maintain its global lead, Netflix allocates impressive sums toward marketing while also expanding its regional content. In 2021, for example, the Seattle-based company opened its first office in Stockholm to serve as a hub for the Nordics region. In addition to that, Netflix also produces more original content outside the U.S. to appeal to its diverse international user base.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

Netflix reported **** million paid streaming subscribers across the United States and Canada in the fourth quarter of 2024. This marked a growth of over **** million compared with the same quarter of the previous year. Why is Netflix losing subscribers? The EMEA (Europe, the Middle East, and Africa) region is Netflix's top-performing market in terms of subscribers, surpassing North America in the third quarter of 2022 for the first time. The company reported losing an estimated *** million users worldwide in the second quarter of 2022, with the number of Netflix users standing at approximately *** million that quarter. But why have audiences canceled their subscriptions? One reason for the unprecedented drop in account holders is Netflix's monthly fee, which has been increasing rapidly over the past few years. On top of that, viewers have also voiced criticism over Netflix's cancellation of popular shows and its lack of big movie franchises. What are audiences watching? Netflix's vast content library offers anything from reality TV to Hollywood blockbusters, with shows and movies delivered in many languages. As of mid-2024, European countries such as Slovakia, Bulgaria, and Slovenia boasted the largest content catalogs on Netflix. In the U.S., where audiences could choose from approximately ***** titles, “NCIS” and “Suits” ranked among the most popular streaming series on Netflix in 2023. As of that year, fan favorites “Stranger Things” and “3 Body Problem” were the most expensive Netflix original series, with production costs of ** and ** million U.S. dollars per episode, respectively.

About this Dataset

This dataset shows the number of paid subscribers to the Netflix streaming service at the end of each quarter going back to 3/31/2016. The data is also broken down by geographical region.

Category

Business Information & Financials

Keywords

Netflix,streaming,subscriber data

Row Count

30

Price

$99.00

Overview This dataset contains 25,000 fictional Netflix user records generated for analysis, visualization, and machine learning practice. It includes demographic details, subscription type, watch time, and login history for each user.

Columns User_ID – Unique identifier for each user Name – Randomly generated name Age – Age of the user (13 to 80) Country – User’s country (randomly chosen from 10 options) Subscription_Type – Type of Netflix plan (Basic, Standard, Premium) Watch_Time_Hours – Total hours watched in the last month Favorite_Genre – User’s preferred genre Last_Login – Last recorded login date within the past year

Use Cases Data visualization and analytics Customer segmentation and trend analysis Machine learning model testing (e.g., churn prediction, recommendation systems) This dataset is synthetic and does not contain real user data. Feel free to use it for experiments and projects! 🚀

In 2024, Netflix revealed that it had 89.63 million paying streaming subscribers in the United States and Canada. North America had long been Netflix's biggest market, though subscriber numbers in the EMEA region surpassed that in the U.S. and Canada for the first time during 2022. The number of paid streaming memberships in Asia Pacific grew the most, by 13 percent compared with the previous year.

Although analysts predicted that Netflix's subscriber base in the United States and Canada would grow by 1.6 percent between 2019 and 2020, the impact of the coronavirus outbreak on SVoD consumption is already visible, and an expert suggested that subscriber growth in the UCAN region could now reach 3.8 percent year-on-year. International subscriber growth is expected to amount to 30.9 percent, up by one percent from previous industry estimates.

Methodology Every Tuesday, we publish four global Top 10 lists for films and TV: Film (English), TV (English), Film (Non-English), and TV (Non-English). These lists rank titles based on ‘views’ for each title from Monday to Sunday of the previous week. We define views for a title as the total hours viewed divided by the total runtime. Values are rounded to 100,000.

We consider each season of a series and each film on their own, so you might see both Stranger Things seasons 2 and 3 in the Top 10. Because titles sometimes move in and out of the Top 10, we also show the total number of weeks that a season of a series or film has spent on the list.

To give you a sense of what people are watching around the world, we also publish Top 10 lists for nearly 100 countries and territories (the same locations where there are Top 10 rows on Netflix). Country lists are also ranked by views.

Finally, we provide a list of the Top 10 most popular Netflix films and TV overall (branded Netflix in any country) in each of the four categories based on the views of each title in its first 91 days.

Some TV shows have multiple premiere dates, whether weekly or in parts, and therefore the runtime increases over time. For the weekly lists, we show the views based on the total hours viewed during the week divided by the total runtime available at the end of the week. On the Most Popular List, we wait until all episodes have premiered, so you see the views of the entire season. For titles that are Netflix branded in some countries but not others, we still include all of the hours viewed.

Information on the site starts from June 28, 2021 and any lists published before June 20, 2023 are ranked by hours viewed.

In 2024, the total revenue of the video streaming platform Netflix amounted to approximately 39 billion U.S. dollars, having grown from 5.5 billion U.S. dollars a decade ago. The American media company's net income in 2023 stood at 8.7 billion U.S. dollars, with a total of 14,000 employees working at the company worldwide. The fiscal year end of the company is December 31. Netflix annual revenue – additional information Netflix has been very successful in the last few years. The company not only leads the subscription streaming market in the U.S., but is effectively expanding its service outside North America. Along with gaining numerous subscribers worldwide, Netflix has managed to produce and distribute high-profile original shows, such as "House of Cards" and "Orange is the New Black," challenging traditional TV networks like HBO and CBS. In 2023, Netflix’s original programs received 103 Emmy Awards nominations, around double the number of nominations received 7 years previously. These are just a few indicators of Netflix’s success, which can be measured in a number of ways. Firstly, as seen in the statistic, Netflix’s annual revenue has consistently increased over the years, reaching the highest figure to date in 2023 – 33.7 billion U.S. dollars. This figure is around 10 times higher than Netflix’s annual revenue a decade ago. Netflix's originals The time that consumers dedicate to watching Netflix content is another way of indicating success. One of Netflix’s strategies has been to release TV series in bulk, so consumers are able to binge watch their favorite shows. Indeed, Netflix accounts for the highest share of most in-demand originals among global video streaming services. As a result, Netflix's streaming content obligations have increased from 1.3 billion U.S. dollars in 2010 to over 20 billion U.S. dollars in 2023.

In 2020, the number of Netflix subscribers in Sweden has declined for the first time since the launch in 2012. In the third quarter of 2020, around 1.5 million households subscribed to the SVoD service, while the amount was 1.6 million in the same period of the preceding year.

As of September 2020, the total number of Netflix subscribers amounted to about 201 million, making it by far the most popular subscription video-on-demand service worldwide. Amazon Prime Video ranked second in the market, with 117 million users. Estimates from September 2023 predict that both competitors might be up for a close race for the top spot by 2029, while Disney+ has lost considerable ground to them, compared to estimates from October 2021. Why is Disney+ growing so fast? In 2018, The Walt Disney Company acquired 21st Century Fox, which also included the TV broadcaster Star India – the owner of India’s most popular streaming platform Hotstar. Two years later, the media conglomerate launched the rebranded Disney Plus Hotstar in India and Indonesia. By 2026, the conversion of the preexisting platform will be rolled out to numerous other Asian countries. However, the number of Disney Plus subscribers decreased in the company's first two fiscal quarters of 2023 as Disney+ Hotstar, in particular, lost subscribers. Leading VOD markets According to estimates, over-the-top TV revenue reached over 150 billion U.S. dollars in 2022, with subscription video-on-demand revenue accounting for the majority of that figure. However, ad-supported video-on-demand is forecast to grow the most, with revenue more than doubling between 2022 and 2028.

In 2025, the number of Netflix subscribers in India was expected to gross nearly ***** million. The forecast suggested that the subscriber base would expand at a tremendous pace in the span of a decade.

HBO originally launched Max at a time when almost every cable TV conglomerate was releasing their own streaming service, to compete with Netflix and Amazon Prime Video. In Warner Bros case, it had...

Netflix continues to dominate the UK streaming landscape, with **** million households subscribing to the service in the second quarter of 2025. This marks a slight increase from **** million subscribers in the first quarter of 2025, demonstrating the platform's enduring popularity despite fierce competition in the video-on-demand landscape. Netflix's competitors While Netflix remains the leading subscription video-on-demand service in the UK in terms of customer numbers, Amazon Prime Video boasts the largest content library among major SVOD platforms, with nearly ****** hours of content available as of May 2024. However, when it comes to market share based on user interest, Netflix still holds the top spot, edging out providers such as Amazon Prime Video, Disney+, and Apple TV+. Demographic preferences Interestingly, streaming preferences vary across age groups. Among viewers aged 65 and above, Amazon Prime Video is the preferred choice in the UK for ** percent, while Netflix captures one-third of this demographic. This contrasts with the overall market dominance of Netflix, suggesting that older audiences may have different content preferences.

Analyzing streaming service prices allows consumers to make informed decisions based on their budget, ensuring they get the best value for their entertainment preferences. This dataset contains price history since 2011 for major streaming services: Netflix, Amazon Prime Video, Hulu, Disney+, HBO Max, Apple TV+, Peacock, Paramount+, Shudder, Crunchyroll.

All prices are for ad-free, lowest-cost monthly subscriptions.

For use case and analysis reference, please take a look at the Streaming Service Prices Study notebook.

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To standardize, all prices follow the below condition. - U.S. price. - Lowest cost. - No ads. - No bundle.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

As of December 31, 2019 Netflix had approximately **** million DVD subscribers in the United States, down from **** a year earlier. The company also had ****** million subscribers in countries outside the United States, but the U.S. remained Netflix's biggest market. In 2012, Netflix changed its reporting of subscriber figures. Historical figures can be found here.

The global paid video platform market is experiencing robust growth, driven by increasing internet penetration, the rising popularity of streaming services, and a shift in consumer viewing habits away from traditional television. The market's expansion is fueled by the diverse range of content offered, including movies, TV shows, documentaries, and original programming, catering to varied viewer preferences. Key players like Netflix, Amazon Prime Video, Disney+, and HBO Max are investing heavily in original content and technological advancements to enhance user experience and maintain a competitive edge. This competitive landscape fosters innovation, with platforms constantly striving to improve features such as personalized recommendations, 4K resolution streaming, and interactive content. While challenges remain, such as content licensing costs and increasing competition, the overall market outlook remains positive, projected to maintain a healthy Compound Annual Growth Rate (CAGR) throughout the forecast period (2025-2033). The market segmentation reveals diverse revenue streams, with subscriptions forming the core, supplemented by advertising revenue in some models. Geographic expansion continues to be a focus, with developing markets showing significant growth potential. Furthermore, technological advancements like improved streaming infrastructure, the rise of 5G connectivity, and the increasing adoption of smart TVs are further contributing to the market's expansion. The integration of artificial intelligence (AI) for personalized recommendations and content creation is revolutionizing the user experience and driving engagement. However, factors such as the rising cost of internet subscriptions, piracy, and regulatory hurdles in certain regions pose challenges to market growth. The success of individual platforms depends heavily on their ability to attract and retain subscribers through exclusive content, user-friendly interfaces, and competitive pricing strategies. The ongoing consolidation and strategic partnerships within the industry will shape the market landscape in the coming years, creating both opportunities and challenges for existing and emerging players.

The Netflix Prize was a competition devised by Netflix to improve the accuracy of its recommendation system. To facilitate this Netflix released real ratings about movies from the users (voters) of the system. Any set of movies can be transformed into an election via a process outlined by Mattei, Forshee, and Goldsmith.This data set includes all 5 candidate elections with at least 350 voters generated by this process from 300 randomly chosen movies. Extending beyond prior work by Mattei et al. we allow for weak preferences, i.e., a voter is indifferent between a set of movies if he assigns the same rating to each of them. Thus, there are 541 possibilities to rank a given set of five movies.The archive is gzip compressed and includes 165,672 elections in PrefLib.org's TOC file format (Orders with Ties - Complete List).