Netflix's lower-cost ad-supported plan reached 70 million monthly active users globally in November 2024, marking an increase of 57 million monthly active users compared to the beginning of the year. Netflix introduced an ad-supported tier in November 2022 in response to subscriber losses during the first half of 2022.

During the second half of 2024, the daily time spent streaming Netflix around the world amounted to one hour and 46 minutes. While the streaming giant's subscriber number increased in the past year, viewing time dropped by 10 minutes compared to the first half of 2024.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

During the first half of 2024, the top-rated anime season on Netflix was the first season of the original "Delicious in Dungeon," with 8.8 million of views. It was followed by "Demon Slayer: Kimetsu no Yaiba: Hashira Training Arc" and "Demon Slayer: Kimetsu no Yaiba: Entertainment District Arc," with 7.8 and 7.6 million of views respectively.

Netflix reported **** million paid streaming subscribers across the United States and Canada in the fourth quarter of 2024. This marked a growth of over **** million compared with the same quarter of the previous year. Why is Netflix losing subscribers? The EMEA (Europe, the Middle East, and Africa) region is Netflix's top-performing market in terms of subscribers, surpassing North America in the third quarter of 2022 for the first time. The company reported losing an estimated *** million users worldwide in the second quarter of 2022, with the number of Netflix users standing at approximately *** million that quarter. But why have audiences canceled their subscriptions? One reason for the unprecedented drop in account holders is Netflix's monthly fee, which has been increasing rapidly over the past few years. On top of that, viewers have also voiced criticism over Netflix's cancellation of popular shows and its lack of big movie franchises. What are audiences watching? Netflix's vast content library offers anything from reality TV to Hollywood blockbusters, with shows and movies delivered in many languages. As of mid-2024, European countries such as Slovakia, Bulgaria, and Slovenia boasted the largest content catalogs on Netflix. In the U.S., where audiences could choose from approximately ***** titles, “NCIS” and “Suits” ranked among the most popular streaming series on Netflix in 2023. As of that year, fan favorites “Stranger Things” and “3 Body Problem” were the most expensive Netflix original series, with production costs of ** and ** million U.S. dollars per episode, respectively.

In the third quarter of 2024, nearly one in four Netflix users in Europe, Middle East, and Africa (EMEA) chose the platform's ad-supported streaming tier, making this region the provider's largest market. In contrast, 15 percent of Netflix users in Latin America opted for the ad-supported option in the same period.

HBO originally launched Max at a time when almost every cable TV conglomerate was releasing their own streaming service, to compete with Netflix and Amazon Prime Video. In Warner Bros case, it had...

The statistic shows the share of Millennials who have watched Netflix in the past month as of the third quarter of 2017, by region. According to the source, ** percent of Millennials living in North America used Netflix to watch television, films, or videos at some time in the month preceding the survey.

The number of Netflix viewers in the United States was reportedly expected to reach ***** million as of 2021, and is forecast to increase annually. By the year 2025, it is projected that there will be over *** million people in the U.S. watching content on the video-on-demand platform.

What is OTT? OTT, short for "Over-the-Top," represents a modern method of media distribution that challenges traditional television formats, such as cable or satellite. This technology enables users to stream video content directly over the internet to various devices, bypassing conventional broadcasting methods. There are three primary types of OTT services: Subscription-Based Services (SVOD): These are premium platforms where users pay for access to a wide range of content. Examples include Netflix, Disney+ Hotstar, and MAX, where viewers subscribe to enjoy movies, TV shows, and documentaries. Ad-Supported Streaming (AVOD): Services like Pluto TV and Amazon Free provide free access to content, supported by advertisements. These platforms do not have premium levels and are accessible to anyone with an internet connection. Virtual Multichannel Video Programming Distributors (vMVPDs): These are companies that offer live and on-demand video content over the internet, through multiple channels. YouTube, Hulu +Live TV, and Sling TV are examples of this type, offering a range of channels and content choices similar to traditional cable TV but delivered over the internet. OTT platforms have become immensely popular due to their convenience and flexibility. They provide viewers with the freedom to watch a diverse range of shows, movies, and documentaries anytime, anywhere, without the need for satellite or cable connections. This flexibility, combined with the option of free and subscription-based content, allows users to trial different OTT apps before deciding on a subscription. Furthermore, many OTT platforms enhance user experience by offering personalized recommendations and a vast library of content, including exclusive original productions, to maintain user engagement and satisfaction. Different Types of OTT Platforms The different types of OTT platforms cater to various entertainment needs: Video Streaming Platforms: These are perhaps the most recognized OTT services. They allow users to watch a wide variety of video content, including movies, TV shows, documentaries, and other on-demand videos. Mostly available through subscription-based models, popular examples include Disney+, Hulu, and Netflix. Music Streaming Platforms: Services like Spotify and YouTube Music fall under this category. They enable users to stream music, create and listen to playlists, enjoy podcasts, and more, all online. This has significantly reduced the reliance on traditional physical mediums like CDs or cassettes. These platforms often offer personalized music experiences with custom playlists and recommendations. Live TV Streaming: This type of OTT service focuses on live content. Users can watch events as they happen in real-time, such as live news broadcasts, sports events like football games, and various live entertainment shows. This brings the immediacy and excitement of live TV to the internet. Gaming OTT Platforms: A relatively new addition to the OTT space, these platforms combine traditional entertainment content with interactive gaming experiences. Users can both watch shows and play games within the same service. An example of this innovation is Netflix, which in 2021 introduced Netflix Games, specifically catering to mobile users. The growth and diversification of OTT platforms indicate a significant shift in entertainment consumption, offering users more flexibility, variety, and personalized content across different types of media.

This statistic illustrates the share of people who used Netflix in the past 12 months in the United States in 2023. The results were sorted by age. As of March 2023, ** percent of respondents aged 18 to 29 years stated they used Netflix in the past 12 months.

According to Cognitive Market Research, the Global Movies and Entertainment Market Size was USD XX Billion in 2023 and is set to achieve a market size of USD XX Billion by the end of 2031 growing at a CAGR of XX% from 2024 to 2031.

The Movies and Entertainment market will expand significantly by XX% CAGR between 2024 and 2031.
The video streaming product type accounts for the largest market share and is anticipated to a healthy growth over the approaching years.
Application of Movies and Entertainment in the online platform segment is the market’s largest contributor and is anticipated to expand at a CAGR of XX% during the projected period.
In the genre area of movies, action movies hold the largest market share compared to others.
The usage of Movies and Entertainment among young adults as an audience holds the largest market share compared to others.
North-America region dominated the market and accounted for the highest revenue of XX% in 2022 and it is projected that it will grow at a CAGR of XX% in the future.

Factors Affecting the growth of the Movies and Entertainment market

The rise in the number of streaming services is boosting the growth of the movies and entertainment market.

In recent years, the entertainment landscape has undergone a significant transformation with the rise of streaming platforms. During the COVID-19 lockdown, theatres and all entertainment mediums were closed compelling people across the world to stay at home for their entertainment which became the reason for the emergence of new streaming video services. such as Disney+, Universal, and Warner Bros. joining with Netflix and Amazon. Traditional television and film distribution models have been disrupted, making way for a new era of on-demand content consumption. The convenience and accessibility offered by streaming platforms have significantly influenced consumer behaviour. With access to streaming platforms, viewers are no longer bound by fixed schedules and limited choices as it was with traditional broadcast networks.

Consumers are now having the freedom to create their own entertainment experiences because of a wide range of content access at their fingertips. Binge-watching entire seasons of shows has become a cultural phenomenon, enabling viewers to immerse themselves fully in their favourite stories. One of the driving forces behind the success and preference of streaming platforms is their investment in original content. With a desire to outcast themselves and pool subscribers, platforms like Netflix, Amazon Prime Video and Disney+ have been investing resources into producing high-quality original series and films. This shift has given rise to a golden age of content creation offering unique storytelling opportunities and giving a platform to diverse voices. Streaming services have been able to explore controversial topics, and portray complex characters because of fewer restrictions and regulations compared to traditional broadcast networks. For instance, Netflix is now leading in the video streaming service with nearly 260.28 million subscribers which showed a significant increase of 5.3% from 2023 and nearly 13% growth year over year.

Streaming platforms have also played a significant role in breaking up the boundaries in terms of content and challenging societal norms. Also, these platforms have made entertainment more accessible and convenient for people with affordable subscription plans and the availability of content on multiple devices. For instance, in 2021, the United States was the largest filmed entertainment market worldwide, with a revenue of almost 24 billion U.S. dollars. The reason is the video streaming market which is currently dominated by Netflix, with a wide range of original content and a large subscriber base. Also, the Over-the-top (OTT) video revenue was reported to reach 154 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide.

Furthermore, it is clear streaming services have achieved a strong presence in American homes, as nearly 99% of U.S. households hold subscriptions to at least one or more streaming services, with Netflix, Amazon Prime Video, and Apple TV+ topping the charts. (Source: https://www.forbes.com/home-improvement/internet/streaming-stats/)

Also, 54% of US internet users subscribe to four or more over-the-top (OTT) video services, while 20% subscribe to 8 or more services...

This statistic shows the age profile of Netflix users in the United Kingdom (UK) in early 2015 and 2016. During the period of consideration, the popularity of Netflix grew across all age groups, but, overall, it was more popular among younger groups. As of the most recent survey wave, ** percent of respondents aged between 16-24 years reported using Netflix (** percent increase compared to early 2015).

The statistic shows the change in the number of Netflix users in the United States in 2015 and 2016, and provides a forecast for the period 2017 to 2020. According to the forecast, the number will increase by *** percent in 2017 on 2016.

In 2020, there were around ********** Canadians using Netflix via app or website at least once per month, up from ************ users the previous year. Between 2018 and 2019 the number of Netflix users in Canada increased by nearly *************, with ************ Canadians using Netflix in 2019. The numbers are expected to steadily grow and it has been estimated that by 2025 there will be over ********** Netflix users in Canada.

Netflix was introduced to Canadian audiences in 2010. By the end of 2011, the online video platform had ************ paying subscribers, and four years later the number was to be roughly **** times bigger. With such paying subscriber growth, Netflix revenue was also estimated to increase from *********** Canadian dollars in 2011 to approximately *********** in 2015. Geographically, Alberta was the province with the highest penetration of Netflix subscriptions - more than half of the population in the region were subscribing to the video service in 2015. On a national scale, the online video platform was believed to reach 47 percent of the Anglophone Canadian population and ** percent of the Francophones in the country in early 2015.

Netflix reported approximately 90 million subscribers across the U.S. and Canada in the fourth quarter of 2024, making North America its second-largest global market after Europe, the Middle East, and Africa (EMEA). Netflix reports its first subscriber loss in decades After a decline in the number of paid Netflix subscribers worldwide during the first two quarters of 2022, the streaming giant seems to be back on track, adding over 30 million net subscribers in only one year. The United States and Canada experienced the most substantial combined subscriber loss, which is particularly noteworthy considering that Netflix generates the highest average monthly revenue per user (ARPU) in these countries. When asked about the main reasons for canceling their subscription, many former Netflix users listed the price as their main incentive for leaving. The service’s average monthly fee has increased significantly over the past few years, leading audiences to switch to more affordable (ad-supported) video streaming options or cut down on subscriptions altogether. Expanding global influence and content catalogs Netflix remains the leading subscription video-on-demand (SVOD) service worldwide, outperforming all other international streaming powerhouses and local providers by a significant margin. To maintain its global lead, Netflix allocates impressive sums toward marketing while also expanding its regional content. In 2021, for example, the Seattle-based company opened its first office in Stockholm to serve as a hub for the Nordics region. In addition to that, Netflix also produces more original content outside the U.S. to appeal to its diverse international user base.

Netflix's subscription forecast for 2029 reveals significant growth across all regions, with North America expected to reach the highest number of subscribers at 93.5 million. While North America remains Netflix's stronghold, the Asia Pacific region is estimated to see the most substantial growth. Subscriptions are forecast to increase from 16.2 million in 2019 to 70.1 million in 2029, reflecting Netflix's strategic focus on expanding its presence in emerging markets.

In 2024, around 62 percent of American consumers watched Netflix at least once a week. This marks a decrease from the peak in 2023, when over 71 percent of respondents to the survey watched content on the streaming platform on a weekly basis.

Daily Netflix use is most common among younger age groups in the United States, a survey found, conducted in November 2022. Americans aged 65 years or only are least likely to use Netflix on a daily basis, as only ** percent in this age group stated to do so. By contrast, ** percent of Americans between 18 and 35 years watch Netflix at least once a day and around ************ Americans aged 35 to 44 years do so.