This statistic illustrates the share of people who used Netflix in the past 12 months in the United States in 2023. The results were sorted by age. As of March 2023, ** percent of respondents aged 18 to 29 years stated they used Netflix in the past 12 months.

Netflix is distinctly more popular with younger consumers in the United States than with older generations. According to the findings of a recent survey, around ** percent of respondents aged 18 to 34 subscribed to Netflix as of mid-2021, compared to just ** percent of those aged 65 or above. Netflix predicts further subscriber loss Netflix is the most popular subscription video-on-demand (SVOD) service worldwide. Millions of viewers from various demographics access the platform each day, but despite its availability in over *** countries and its ever-expanding content catalog, Netflix reported a subscriber loss of around *** thousand in the first quarter of 2022. It was the first time in over a decade that the streamer experienced a drop in user numbers, but according to the company, this downward trend might very well continue in the second quarter of the year. According to company reports, Netflix expects to lose an additional * million subscribers by mid-2022. Cracking down on password sharing Credential sharing has become an essential part of the video-on-demand (VOD) experience. Companies can stand out in today’s crowded streaming space by offering viewers to create multiple profiles and split subscription costs with other people in their household – which might be particularly appealing to younger audiences. Netflix is one of the first services to have provided multiple subscription options at various price tiers, but even so, the company has also acknowledged that millions of people share their login data without paying for additional accounts. In 2021, Netflix was estimated to have lost over **** billion U.S. dollars in revenue due to password sharing. In 2022, the company reacted by announcing to charge additional sub-account fees for people streaming content outside the primary account holder’s household.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

Netflix's video on-demand streaming service has been attracting mostly adults aged between 25 and 34 years old, with respective shares of ** and ** percent during the first quarter of 2017 and the first quarter of 2018. This was followed by the ** to ** and the 18 to 24 years old age groups.

Time spent on Netflix in the United Kingdom (UK)

In a survey conducted in 2018, over half of the respondents aged between 15 and 34 years old stated watching Netflix weekly. That same year, British consumers were estimated to have spent 134 minutes per day on average watching Netflix.

  Increase in Netflix usage

The number of households in the UK subscribing to Netflix has been rising steadily from 2014 to 2019, reaching **** million subscribers as of the fourth quarter of 2019. Netflix revenues experienced a subsequent increase during this period and were estimated to grow further to over *********** U.S. dollars by 2020.

Daily Netflix use is most common among younger age groups in the United States, a survey found, conducted in November 2022. Americans aged 65 years or only are least likely to use Netflix on a daily basis, as only ** percent in this age group stated to do so. By contrast, ** percent of Americans between 18 and 35 years watch Netflix at least once a day and around ************ Americans aged 35 to 44 years do so.

This statistic shows the age profile of Netflix users in the United Kingdom (UK) in early 2015 and 2016. During the period of consideration, the popularity of Netflix grew across all age groups, but, overall, it was more popular among younger groups. As of the most recent survey wave, ** percent of respondents aged between 16-24 years reported using Netflix (** percent increase compared to early 2015).

According to the most recently available data, ** percent of surveyed video on demand users in the United States subscribed to Netflix. The streaming service giant’s success in the United States is hardly a secret – Netflix is the leading video subscription service in the U.S., with its subscriber numbers eclipsing all other streaming companies including Hulu and Amazon.

Video on Demand

Video on demand (often abbreviated simply to VoD) lets users watch the content they want, whenever they want, and thus has a major advantage over traditional over the air programming. With consumers leading increasingly hectic lifestyles and growing more reliant on digital media and devices which allow them to watch, read and listen to content on the go, VoD offers an effective solution.

The ability to catch up on TV shows after they have aired provides viewers with a way to enjoy their favorite content without scheduling their lives around it. Shows can now be enjoyed on a morning or evening commute, during work breaks and via Wi-Fi in public places across the globe, regardless of whether they aired the previous day or the previous year. Some U.S. adults even admitted to subscribing to a streaming service exclusively to watch a specific show – ** percent of ** to 29-year-olds said that they had done this as of early 2019, as well as ** percent of adults aged 65 or older.

Video on demand platforms also accommodate the vast array of different user preferences, and for U.S. adults there are many reasons to sign up to subscription a VoD service. Original content was cited as a main reason for signing up to such a service, however others enjoyed the back-catalogue of movies available whilst some simply liked being able to access content from countries outside the United States.

The days where viewers would sit down at the same time every evening after work to watch their most loved shows are gradually disappearing, and with Netflix churning out more original content every month, in years to come those times may have gone completely.

This statistic presents the distribution of Netflix's Android app users in South Korea as of December 2018, sorted by age. In December 2018, around ** percent of the Netflix Android app users were aged 20 to 29 years old.

This statistic depicts the results of a survey conducted in November 2018 about the level of awareness of Netflix among people in Japan, sorted by age group. During the surveyed period, the majority of respondents in all age groups stated they have used or were aware of the subscription video on demand service, while the largest user group was among respondents aged 20 to 29 years, with around **** percent.

Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

The most widely used paid video streaming platform in the United States was Netflix. A 2024 survey found that the majority of Netflix subscribers were found in the 18 to 34 age group, with 70 percent of respondents paying for the service. Hulu and Amazon Prime Video were the second and third most used paid video streaming platforms in this age group.

The statistic shows the share of viewers who share an account on Netflix in the United States as of August 2017, sorted by age group. During the survey, ** percent of respondents aged 18 to 29 stated that they shared a Netflix account.

As of August 2022, about **** percent of Netflix app users from Taiwan were between 18 and 24 years old. Xiaomi, Samsung, and Huawei were the most commonly used smartphone brands among Taiwanese Netflix streamers.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

Millennials were more likely to use Netflix in 2021 than Gen Zers in Flanders. Survey results from Belgium's Dutch-speaking region revealed that ** percent of ** to 34-year-olds indicated they used the video streaming service. This was slightly more than for users aged 16 to 24, of whom ** percent reported using Netflix. Regardless, both Millennials and Generation Z were well above the penetration rate found among other age groups. Roughly half of the respondents aged 45 to 54, for instance, were Netflix users.

In the digital age, every minute counts as billions of users engage with online platforms worldwide. The year 2024 saw an astounding 251.1 million emails sent, 138.9 million Reels played on Facebook and Instagram, and 5.9 million Google searches conducted every 60 seconds.

              Social media's continued dominance
              Social media platforms remain at the forefront of online interactions, with Facebook leading the pack at over three billion monthly active users. The broader Meta ecosystem, including Instagram and WhatsApp, further solidifies its position in the digital landscape. TikTok, a relative newcomer, has rapidly gained traction, generating 186 million downloads in the fourth quarter of 2024 alone.

              Evolving digital consumption patterns

              While traditional streaming services like Netflix continue to dominate, with 362,962 hours streamed every minute, the digital media landscape is experiencing shifts in user preferences. Netflix recorded over 300 million paid subscribers worldwide as of the fourth quarter of 2024.

As of August 2021, Gen Zers were the most likely group in the U.S. to have a current Netflix subscription, with ** percent saying that they subscribed to the service, compared to just ** percent of Baby Boomers. Meanwhile, GenXers were the most likely to subscribe in the past, but not anymore.

Analysis of ‘Movies on Netflix, Prime Video, Hulu and Disney+’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/ruchi798/movies-on-netflix-prime-video-hulu-and-disney on 12 November 2021.

--- Dataset description provided by original source is as follows ---

Content

The dataset is an amalgamation of: -data that was scraped, which comprised a comprehensive list of movies available on various streaming platforms -IMDb dataset

Inspiration

• Which streaming platform(s) can I find this movie on?
• Average IMDb rating of movies produced in a country?
• Target age group movies vs the streaming application they can be found on
• The year during which a movie was produced and the streaming platform they can be found on
• Analysis of the popularity of a movie vs directors

Data visualization of the above can be found on: https://public.tableau.com/profile/ruchi.bhatia#!/vizhome/Moviesavailableonstreamingplatforms/Moviesavailableonstreamingapplications

--- Original source retains full ownership of the source dataset ---

According to a survey conducted in Japan during fiscal year 2024, almost ** percent of respondents in their twenties used Netflix. While more than a ***** of respondents below the age of 40 used the subscription video-on-demand (SVOD) service, the penetration rate was lower among older age groups. Netflix’s first steps in the Japanese streaming market Survey data show that Netflix is one of the leading paid video streaming services in Japan. When the company entered the Japanese market in September 2015, it expected it to be difficult to penetrate due to the brand sensitivity of Japanese consumers. One key strategy for appealing to Japanese audiences was the creation of original local content, which is why Netflix entered contracts with domestic content producers. One of the first prominent titles born from this approach was “The Naked Director” about the life of the adult video director Toru Muranishi, which was published on the service in August 2019. One month after this release, Netflix stated that its subscribers in Japan amounted to about three million. This instance marked the first time that Netflix published figures on the number of its subscribers in Japan. Strong competition Next to Netflix, Amazon Prime Video also started offering its services in Japan in September 2015. Although there had been several domestic video-on-demand (VOD) services in Japan prior to this development, such as dTV, U-Next, and Tsutaya TV, the year 2015 marked the beginning of a noticeably higher competition in the market. This is reflected, for instance, by the share of people who use SVOD services, which has multiplied since then. As the market grew, further companies joined the competition, such as Disney and Apple in 2019. A ranking based on user fees shows that Netflix holds the highest market share among SVOD services, but also indicates that the market remains highly competitive.

This chart depicts number of unique users of Netflix in Italy in July 2018, by access platform and age group of users. According to data, 2.6 million of Netflix users were aged over 35, while among the younger users aged between 18 and 24 years old, the majority accessed to the platform through the mobile app.