Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Netflix reported approximately 90 million subscribers across the U.S. and Canada in the fourth quarter of 2024, making North America its second-largest global market after Europe, the Middle East, and Africa (EMEA). Netflix reports its first subscriber loss in decades After a decline in the number of paid Netflix subscribers worldwide during the first two quarters of 2022, the streaming giant seems to be back on track, adding over 30 million net subscribers in only one year. The United States and Canada experienced the most substantial combined subscriber loss, which is particularly noteworthy considering that Netflix generates the highest average monthly revenue per user (ARPU) in these countries. When asked about the main reasons for canceling their subscription, many former Netflix users listed the price as their main incentive for leaving. The service’s average monthly fee has increased significantly over the past few years, leading audiences to switch to more affordable (ad-supported) video streaming options or cut down on subscriptions altogether. Expanding global influence and content catalogs Netflix remains the leading subscription video-on-demand (SVOD) service worldwide, outperforming all other international streaming powerhouses and local providers by a significant margin. To maintain its global lead, Netflix allocates impressive sums toward marketing while also expanding its regional content. In 2021, for example, the Seattle-based company opened its first office in Stockholm to serve as a hub for the Nordics region. In addition to that, Netflix also produces more original content outside the U.S. to appeal to its diverse international user base.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

Netflix reported a net income of over 1.8 billion U.S. dollars in the fourth quarter of 2024, around double the amount recorded a year earlier. Its revenue and subscriber base also increased and even beat expectations. Netflix’s profit compared to other DTC businesses Despite Netflix recording the highest expenses among major streaming services worldwide, it is one of the very few companies in the direct-to-consumer streaming business making money. In 2023, the operating profit of Netflix amounted to around seven billion U.S. dollars, while Paramount, for example, reported DTC losses of nearly two billion U.S. dollars that year. Disney’s losses exceeded two billion U.S. dollars. Netflix’s content expenditure flattens However, like other providers, the streaming giant implemented several measures to reduce churn and costs. For example, Netflix’s content spending will probably not continue to increase, but will remain stable in the years ahead. The company already abruptly stopped further production of TV series seasons like “That '90s Show” and “Unstable,” as high production costs failed to pay off and the shows were met with unsatisfied viewers.

Netflix reported **** million paid streaming subscribers across the United States and Canada in the fourth quarter of 2024. This marked a growth of over **** million compared with the same quarter of the previous year. Why is Netflix losing subscribers? The EMEA (Europe, the Middle East, and Africa) region is Netflix's top-performing market in terms of subscribers, surpassing North America in the third quarter of 2022 for the first time. The company reported losing an estimated *** million users worldwide in the second quarter of 2022, with the number of Netflix users standing at approximately *** million that quarter. But why have audiences canceled their subscriptions? One reason for the unprecedented drop in account holders is Netflix's monthly fee, which has been increasing rapidly over the past few years. On top of that, viewers have also voiced criticism over Netflix's cancellation of popular shows and its lack of big movie franchises. What are audiences watching? Netflix's vast content library offers anything from reality TV to Hollywood blockbusters, with shows and movies delivered in many languages. As of mid-2024, European countries such as Slovakia, Bulgaria, and Slovenia boasted the largest content catalogs on Netflix. In the U.S., where audiences could choose from approximately ***** titles, “NCIS” and “Suits” ranked among the most popular streaming series on Netflix in 2023. As of that year, fan favorites “Stranger Things” and “3 Body Problem” were the most expensive Netflix original series, with production costs of ** and ** million U.S. dollars per episode, respectively.

Employment data for Netflix revealed that roughly ** percent of Netflix's employees in the United States as of 2024 were Asian, and over ** percent were Hispanic. The majority of employees working for the streaming giant are white.

The number of Netflix viewers in the United States was reportedly expected to reach ***** million as of 2021, and is forecast to increase annually. By the year 2025, it is projected that there will be over *** million people in the U.S. watching content on the video-on-demand platform.

Industry data revealed that Slovakia had the most extensive Netflix media library worldwide as of July 2024, with over 8,500 titles available on the platform. Interestingly, the top 10 ranking was spearheaded by European countries. Where do you get the most bang for your Netflix buck? In February 2024, Liechtenstein and Switzerland were the countries with the most expensive Netflix subscription rates. Viewers had to pay around 21.19 U.S. dollars per month for a standard subscription. Subscribers in these countries could choose from between around 6,500 and 6,900 titles. On the other end of the spectrum, Pakistan, Egypt, and Nigeria are some of the countries with the cheapest Netflix subscription costs at around 2.90 to 4.65 U.S. dollars per month. Popular content on Netflix While viewing preferences can differ across countries and regions, some titles have proven particularly popular with international audiences. As of mid-2024, "Red Notice" and "Don't Look Up" were the most popular English-language movies on Netflix, with over 230 million views in its first 91 days available on the platform. Meanwhile, "Troll" ranks first among the top non-English language Netflix movies of all time. The monster film has amassed 103 million views on Netflix, making it the most successful Norwegian-language film on the platform to date.

In the fourth quarter of 2024, Netflix could add over ** million new subscribers worldwide. This marks a positive turnaround for the streaming service, following a decline in net subscriber additions during the first two quarters of 2022, which was attributed to factors such as rising subscription costs and increased competition from more affordable, ad-supported streaming options. Shifting subscriber trends and revenue streams The customer churn at the beginning of 2022 prompted Netflix to introduce an ad-supported tier later in the year. This strategy seems to have paid off, as a study in the U.S. revealed that the addition of a basic plan with ads led to a significant increase in new subscriptions, accounting for ** percent of total Netflix sign-ups in September 2023. Furthermore, while the subscription revenue of the streaming giant is expected to decrease in the coming years, the advertising revenue is forecast to grow, indicating the rising value of hybrid business models in the streaming market. Netflix’s content strategy Netflix's strategic focus on original TV programs appears to resonate well with American audiences. According to a survey from the third quarter of 2023, the majority of U.S. Netflix users preferred watching own productions over other content, demonstrating that content plays a crucial role in retaining and attracting subscribers. Additionally, the company's effort to expand its global influence has been evident, with Netflix increasingly investing in regional content to maintain its position as the leading video streaming service worldwide.

Netflix, Inc. provides entertainment services. It offers TV series, documentaries, feature films, and mobile games across various genres and languages. The company provides members the ability to receive streaming content through a host of internet-connected devices, including TVs, digital video players, television set-top boxes, and mobile devices. It also provides DVDs-by-mail membership services in the United States. The company has approximately 222 million paid members in 190 countries. Netflix, Inc. was incorporated in 1997 and is headquartered in Los Gatos, California.

Streaming Spending Market Outlook

As of 2023, the global streaming spending market size is valued at approximately USD 92.7 billion, with a projected CAGR of 10.7% leading to an estimated market size of USD 225.8 billion by 2032. This robust growth is primarily driven by the increasing penetration of high-speed internet and the rising popularity of on-demand content consumption.

The proliferation of high-speed internet access has been a significant growth factor for the streaming spending market. With advancements in broadband technology and the rollout of 5G networks, consumers now have the ability to stream high-definition and even ultra-high-definition content seamlessly. This increased accessibility has led to a surge in the number of subscribers across various streaming platforms. Furthermore, the affordability of internet services has made it possible for a broader segment of the population to access streaming services, thus expanding the market potential.

Another vital growth driver is the changing consumer behavior towards media consumption. The convenience and flexibility offered by streaming services have led to a decline in traditional TV viewership and a rise in on-demand content consumption. Consumers now prefer the ability to watch their favorite shows, movies, or sports events at their own convenience, without being tied to a broadcast schedule. This shift is particularly noticeable among younger demographics, who are more inclined to use smartphones and other digital devices for media consumption.

The increasing investment in original content by streaming service providers is also fueling market growth. Platforms like Netflix, Amazon Prime, Disney+, and others are investing heavily in producing exclusive content to attract and retain subscribers. This focus on high-quality, original content not only enhances the user experience but also differentiates these platforms from their competitors. Additionally, collaborations between content creators and streaming platforms have led to the production of diverse and engaging content, catering to various audience preferences.

The evolution of the Movie Streaming Service landscape has been a pivotal factor in shaping consumer expectations and preferences. As streaming platforms continue to diversify their content offerings, they have become more than just a medium for watching films; they are now a hub for exclusive premieres, interactive content, and personalized viewing experiences. This transformation is driven by the need to cater to a global audience with varied tastes, leading to the creation of niche genres and culturally diverse content. The ability to access a vast array of movies from different eras and regions has democratized film consumption, allowing viewers to explore cinematic works that were previously inaccessible. As a result, movie streaming services are not only expanding their subscriber base but also fostering a new era of film appreciation and critique.

Regionally, North America holds a significant share of the global streaming spending market, attributed to the high penetration of internet services and the early adoption of streaming technologies. However, Asia Pacific is expected to witness the highest growth rate during the forecast period. The growing internet user base, increasing smartphone adoption, and rising disposable incomes in countries like China and India are key factors driving the market in this region. Furthermore, local content production and regional collaborations are enhancing the appeal of streaming services in these emerging markets.

Service Type Analysis

The streaming spending market can be segmented by service type into Subscription Video on Demand (SVOD), Advertising Video on Demand (AVOD), and Transactional Video on Demand (TVOD). SVOD services have been one of the primary drivers of growth within the streaming market. Platforms like Netflix, Hulu, and Disney+ offer subscription-based models where users pay a monthly or yearly fee to access a vast library of content. The recurring revenue model ensures consistent revenue streams for the service providers and offers users uninterrupted access to their favorite shows and movies.

AVOD services are another significant segment, with platforms like YouTube and Tubi offering free access to content supported by advertisements. This model is particularly appealing in markets where consumers are price-sensitive and may not be willing to pay for a subscript

At the 2024 Emmy Awards, Netflix was nominated for 107 awards and won 24 trophies. This marked an increase from the figures in the previous year, when the streaming service was nominated for 103 awards and won 22 Emmys.

Dataset from Netflix's 10-K annual reports, which include externally audited data about financial activities of businesses based in the US. For a description of the data compiled see the .docx document. The code included was used in the following research:

Title: Evidence of diseconomies of scale in subscription-based video on demand services.

Abstract: This study provides evidence of diseconomies of scale in Netflix, a major subscription-based video on demand (SVOD) service provider. This contradicts the common belief in prevalent economies of scale for such e-businesses. We, however, rely on a comprehensive analysis of a dataset where we have collected and combined publicly available and audited financial data, mostly coming from Netflix's 10-K reports. In our analysis we employ several user-cost models, namely a baseline linear model, a power law model, an exponential model, and a logarithmic model. Such models often appear (in different variations) in economics literature, but are almost inexistent in the rhetoric around SVOD business models. Corroborating the applications of all these mathematical models on the financial data of Netflix identifies a super-linear increase in costs with expanding user basis, indicating the rising per-user costs that defines diseconomies of scale. These findings provide critical insights into SVOD service scalability, challenging prevailing assumptions and informing expectations about cost dynamics in this industry.

In 2024, Netflix revealed that it had 89.63 million paying streaming subscribers in the United States and Canada. North America had long been Netflix's biggest market, though subscriber numbers in the EMEA region surpassed that in the U.S. and Canada for the first time during 2022. The number of paid streaming memberships in Asia Pacific grew the most, by 13 percent compared with the previous year.

HBO originally launched Max at a time when almost every cable TV conglomerate was releasing their own streaming service, to compete with Netflix and Amazon Prime Video. In Warner Bros case, it had...

mattrichmo/Netflix-IMDb-The-Numbers dataset hosted on Hugging Face and contributed by the HF Datasets community

Online Streaming Services Market Outlook

The global market size for online streaming services is projected to grow significantly, from $185.5 billion in 2023 to an estimated $470 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10.7%. This robust growth is driven by the increasing penetration of high-speed internet, proliferation of smart devices, and a growing preference for on-demand content. The rapid integration of artificial intelligence and machine learning technologies to offer personalized viewing experiences also plays a crucial role in the market expansion.

A significant growth factor for the online streaming services market is the widespread availability of high-speed internet. The advent of 4G and the impending rollout of 5G technology are enabling faster data transfer rates and lower latency, making streaming services more accessible and appealing. This technological advancement is particularly significant in emerging markets where internet infrastructure is rapidly improving, thus expanding the customer base for streaming services. Furthermore, affordable data plans are also contributing to the increased consumption of online streaming content.

The increasing penetration and sophistication of smart devices is another driving force behind the market growth. Smartphones, smart TVs, and wearable devices have become ubiquitous, and their enhanced capabilities are providing a seamless experience for streaming content. Features like high-definition displays, better sound quality, and user-friendly interfaces are making it easier for consumers to access and enjoy streaming services. Additionally, the integration of voice assistants and AI-driven recommendations is enhancing the user experience, thereby driving higher engagement and subscription rates.

Changing consumer preferences towards on-demand and personalized content is also a major growth driver. Traditional cable and satellite TV are losing ground as more people opt for the convenience and flexibility offered by streaming services. The ability to watch content anytime, anywhere, and on any device is highly appealing, especially to younger demographics who value convenience and customization. Furthermore, streaming platforms are investing heavily in original content, which not only attracts new subscribers but also retains existing ones by offering exclusive and diverse programming.

The rise of Subscription Video on Demand (SVoD) services has been a game-changer in the online streaming landscape. SVoD platforms like Netflix, Hulu, and Disney+ have revolutionized how audiences consume content by offering unlimited access to a vast library of shows and movies for a fixed monthly fee. This model has gained immense popularity due to its convenience and cost-effectiveness, allowing users to binge-watch their favorite series without interruptions. The flexibility of SVoD services, which often offer multiple subscription tiers, caters to diverse consumer needs and budgets. As more content becomes available exclusively on these platforms, the demand for SVoD services continues to soar, driving significant growth in the streaming market.

On a regional scale, North America continues to dominate the online streaming services market, largely due to its advanced internet infrastructure, high disposable incomes, and early adoption of new technologies. However, Asia-Pacific is expected to witness the fastest growth during the forecast period. The regionÂ’s large and young population, coupled with increased smartphone penetration and improving internet connectivity, presents immense growth opportunities. Markets like India and China are particularly noteworthy, as they are experiencing rapid digital transformation and have a burgeoning middle class eager to consume online content.

Service Type Analysis

In the realm of online streaming services, the market can be segmented into various service types, including video streaming, music streaming, game streaming, and others. Video streaming remains the most dominant segment, largely due to platforms like Netflix, Amazon Prime, and Disney+, which have set industry standards. These platforms invest heavily in original content to differentiate themselves and attract subscribers. The subscription model is particularly popular in this segment, offering consumers access to a vast library of content for a monthly fee. Additionally, advancements in video compression technologies and adaptive streaming protocols have enhanced the user experience by

The global mobile video platform market is experiencing robust growth, driven by the proliferation of smartphones, increasing internet penetration, and the rising popularity of short-form video content. The market, estimated at $150 billion in 2025, is projected to achieve a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $500 billion by 2033. This growth is fueled by several key trends: the increasing adoption of 5G technology enabling higher quality streaming; the rise of mobile-first video consumption habits, particularly among younger demographics; and the expanding integration of e-commerce within video platforms, creating new revenue streams. The market is segmented by user age (Young Users, Middle-Aged and Elderly Users) and platform type (Paid On-Demand Video Platform, Live Video Platform, Short Video Platform, Shopping Video Platform, Comprehensive Video Platform). While short-form video platforms like TikTok and Kuaishou are experiencing explosive growth, particularly in Asia-Pacific, the long-form video segment (Netflix, Hulu) maintains a significant share, appealing to a broader user base across regions. The key players in this dynamic market include established giants like YouTube, Netflix, and Tencent Video, alongside rapidly growing platforms like TikTok and Twitch. Regional variations exist, with North America and Asia Pacific dominating market share initially. However, the increasing smartphone penetration in developing economies of Africa and South America presents significant untapped potential for future growth. Restraints to market growth include concerns over data consumption costs, internet accessibility in underserved areas, and the ongoing challenges of content moderation and copyright infringement. Nevertheless, the overall market outlook remains exceptionally positive, driven by technological advancements, evolving consumer preferences, and the continued innovation within the mobile video landscape. Further growth will likely be shaped by the development of immersive video technologies, such as virtual reality and augmented reality, which are poised to significantly impact the viewing experience and platform design.

In 2023, Netflix reportedly had an almost equal share of male and female employees working for the company worldwide. The employees were reported as 51.6 percent female and 45.8 percent male, with 1.4 percent recorded as additional gender identities.

This dataset contains the predicted prices of Netflix xStock for the upcoming years based on user-defined projections.