Despite the United States being Netflix’s leading market in terms of subscriber numbers, Australia and the United Kingdom had higher penetration rates. In 2022, ** percent of Australian and ** percent of UK households used the subscription video-on-demand service. Spotlight on Netflix in the U.S. The United States is not only the place where Netflix got its start as a DVD rental service in 1997, but the country also remains Netflix’s largest market now that the company has evolved into the most popular SVOD platform worldwide. According to the company’s latest filings, the number of Netflix subscribers in the U.S. and Canada stood at **** million in the third quarter of 2022, after Europe, the Middle East, and Africa combined. Netflix is losing subscribers Netflix lost an estimated *** thousand subscribers globally during the first two quarters of 2022. The number of Netflix subscribers dropped from ****** million to ***** million in the first half of 2022, marking the first dip in over a decade. One of the reasons for this rapid subscriber loss could undoubtedly be the streamer’s monthly fees, which have been increasing over the past few years. Netflix already announced to add a cheaper ad-supported subscription option in *************, but only time will tell if this move will be enough to combat the current trend.

Netflix's global subscriber base has reached an impressive milestone, surpassing *** million paid subscribers worldwide in the fourth quarter of 2024. This marks a significant increase of nearly ** million subscribers compared to the previous quarter, solidifying Netflix's position as a dominant force in the streaming industry. Adapting to customer losses Netflix's growth has not always been consistent. During the first half of 2022, the streaming giant lost over *** million customers. In response to these losses, Netflix introduced an ad-supported tier in November of that same year. This strategic move has paid off, with the lower-cost plan attracting ** million monthly active users globally by November 2024, demonstrating Netflix's ability to adapt to changing market conditions and consumer preferences. Global expansion Netflix continues to focus on international markets, with a forecast suggesting that the Asia Pacific region is expected to see the most substantial growth in the upcoming years, potentially reaching around **** million subscribers by 2029. To correspond to the needs of the non-American target group, the company has heavily invested in international content in recent years, with Korean, Spanish, and Japanese being the most watched non-English content languages on the platform.

Netflix reported approximately 90 million subscribers across the U.S. and Canada in the fourth quarter of 2024, making North America its second-largest global market after Europe, the Middle East, and Africa (EMEA). Netflix reports its first subscriber loss in decades After a decline in the number of paid Netflix subscribers worldwide during the first two quarters of 2022, the streaming giant seems to be back on track, adding over 30 million net subscribers in only one year. The United States and Canada experienced the most substantial combined subscriber loss, which is particularly noteworthy considering that Netflix generates the highest average monthly revenue per user (ARPU) in these countries. When asked about the main reasons for canceling their subscription, many former Netflix users listed the price as their main incentive for leaving. The service’s average monthly fee has increased significantly over the past few years, leading audiences to switch to more affordable (ad-supported) video streaming options or cut down on subscriptions altogether. Expanding global influence and content catalogs Netflix remains the leading subscription video-on-demand (SVOD) service worldwide, outperforming all other international streaming powerhouses and local providers by a significant margin. To maintain its global lead, Netflix allocates impressive sums toward marketing while also expanding its regional content. In 2021, for example, the Seattle-based company opened its first office in Stockholm to serve as a hub for the Nordics region. In addition to that, Netflix also produces more original content outside the U.S. to appeal to its diverse international user base.

In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

1) Data Introduction • The Netflix Users Dataset World Wide is a user-analyzed dataset that summarizes various attributes such as subscription types, countries, subscription dates, viewing patterns, and device information of Netflix users around the world.

2) Data Utilization (1) Netflix Users Dataset World Wide has characteristics that: • Each row contains a variety of user and behavior data, including User ID, Subscription Type (Basic/Standard/Premium), Country, Subscription Date, Latest Payment Date, Account Status (Active/Disactive), Key View Devices, Monthly View Time, Preferred Genre, Average Session Length, and Monthly Subscription Sales. • Data is designed to enable various analyses such as regional trends, usage behaviors, churn rates, and viewing preferences. (2) Netflix Users Dataset World Wide can be used to: • User Segmentation and Marketing Strategy: Data such as subscription type, country, viewing pattern, etc. can be used to define customer groups and to establish customized marketing and recommendation strategies. • Service improvement and departure prediction: Based on behavioral data such as device, viewing time, and account status, it can be applied to service improvement, departure risk prediction, and development of new features.

Among Central and Eastern European (CEE) countries, Poland had the most Netflix subscribers at roughly *** million in the fourth quarter of 2021. Romania and Czechia ranked second and third with subscriber numbers of around *** thousand and *** thousand, respectively.

In 2024, Netflix revealed that it had 89.63 million paying streaming subscribers in the United States and Canada. North America had long been Netflix's biggest market, though subscriber numbers in the EMEA region surpassed that in the U.S. and Canada for the first time during 2022. The number of paid streaming memberships in Asia Pacific grew the most, by 13 percent compared with the previous year.

Overview This dataset contains 25,000 fictional Netflix user records generated for analysis, visualization, and machine learning practice. It includes demographic details, subscription type, watch time, and login history for each user.

Columns User_ID – Unique identifier for each user Name – Randomly generated name Age – Age of the user (13 to 80) Country – User’s country (randomly chosen from 10 options) Subscription_Type – Type of Netflix plan (Basic, Standard, Premium) Watch_Time_Hours – Total hours watched in the last month Favorite_Genre – User’s preferred genre Last_Login – Last recorded login date within the past year

Use Cases Data visualization and analytics Customer segmentation and trend analysis Machine learning model testing (e.g., churn prediction, recommendation systems) This dataset is synthetic and does not contain real user data. Feel free to use it for experiments and projects! 🚀

Netflix's lower-cost ad-supported plan reached 70 million monthly active users globally in November 2024, marking an increase of 57 million monthly active users compared to the beginning of the year. Netflix introduced an ad-supported tier in November 2022 in response to subscriber losses during the first half of 2022.

The United Kingdom (UK) has the highest number of Netflix subscribers in Europe, with around ** million subscribers as of the second quarter of 2010. The country with the second highest number was Germany with around **** million, closely followed by France with *** million. Netflix catalogues across Europe Not only does the UK have the highest number of Netflix subscribers in Europe, it’s also the country with the highest number of TV series on the SVoD (Subscription Video-on-Demand) platform. As of September 2019, there were *** series available in the UK but just *** in Germany.   SVoD market share  At ** percent, Netflix had the largest share of the SVoD market in Europe in 2020. Their closest competitor was Amazon Prime Video, which had over a quarter of the market share in Europe that year. The fourth largest and one of the newest services, Disney+, reached a market share of ***** percent. In the European Union, its revenue amounted to nearly *** million euros as of 2020.

This statistic illustrates a forecast of the number of Netflix paying streaming subscribers in selected countries in the Asia-Pacific region as of December 2015. The source projected that there would be an estimated *** thousand Netflix paying streaming subscribers in Japan as of December 2015. In 2014, the United States was by far the largest Netflix market, with ***** million paying streaming subscribers.

Methodology Every Tuesday, we publish four global Top 10 lists for films and TV: Film (English), TV (English), Film (Non-English), and TV (Non-English). These lists rank titles based on ‘views’ for each title from Monday to Sunday of the previous week. We define views for a title as the total hours viewed divided by the total runtime. Values are rounded to 100,000.

We consider each season of a series and each film on their own, so you might see both Stranger Things seasons 2 and 3 in the Top 10. Because titles sometimes move in and out of the Top 10, we also show the total number of weeks that a season of a series or film has spent on the list.

To give you a sense of what people are watching around the world, we also publish Top 10 lists for nearly 100 countries and territories (the same locations where there are Top 10 rows on Netflix). Country lists are also ranked by views.

Finally, we provide a list of the Top 10 most popular Netflix films and TV overall (branded Netflix in any country) in each of the four categories based on the views of each title in its first 91 days.

Some TV shows have multiple premiere dates, whether weekly or in parts, and therefore the runtime increases over time. For the weekly lists, we show the views based on the total hours viewed during the week divided by the total runtime available at the end of the week. On the Most Popular List, we wait until all episodes have premiered, so you see the views of the entire season. For titles that are Netflix branded in some countries but not others, we still include all of the hours viewed.

Information on the site starts from June 28, 2021 and any lists published before June 20, 2023 are ranked by hours viewed.

During the second half of 2024, the daily time spent streaming Netflix around the world amounted to one hour and 46 minutes. While the streaming giant's subscriber number increased in the past year, viewing time dropped by 10 minutes compared to the first half of 2024.

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About this Dataset: Netflix is one of the most popular media and video streaming platforms. They have over 8k+ movies or tv shows available on their platform, as of mid-2024, they have over 282 million Subscribers globally. This tabular dataset consists of listings of all the movies and tv shows available on Netflix, along with details such as - cast, directors, ratings, release year, duration more.

Columns and Descriptions:

- show_id: Unique identifier for each show (s1, s2).

- type: Specifies whether the title is a "Movie" or "TV Show".

- title: The name of the Netflix title.

- director: The director of the title

- cast: The main actors involved in the title.

- country: The country where the title was produced.

- date_added: The date when the title was added to Netflix.

- release_year: The year the title was originally released.

- rating: The content rating ("PG-13", "TV-MA").

- duration: Duration of the movie (in minutes) or the number of seasons for TV shows.

- listed_in: Categories or genres the title falls under ("Documentaries", "TV Dramas").

- description: The summary description

By 2026, around ** million Europeans are forecast to have a Netflix subscription. In 2020 this figure stood at just below ** million Netflix subscribers in Europe. As of the first quarter of 2021, Netflix had almost *** million paying subscribers worldwide. History of Netflix Netflix was founded in the United States in 1997, offering media through online streams or through a DVD-by-mail service. Now, the service is available across more than *** countries globally and boasts revenues of almost ** billion U.S. dollars. As of the first quarter of 2020, its leading markets included the U.S., Brazil, and the UK, although it is popular across many European countries. Video-on-Demand Despite some European countries having access to as many as around *** legal options for Video-on-Demand services, in terms of use there are two clear front runners. As of 2020, Netflix held a market share of almost ** percent of the Subscription Video-on-Demand services in the EU, while Amazon came second with about a third of the market.

As of September 2020, the total number of Netflix subscribers amounted to about *** million, making it by far the most popular subscription video-on-demand service worldwide. Amazon Prime Video ranked second in the market, with *** million users. Estimates from September 2023 predict that both competitors might be up for a close race for the top spot by 2029, while Disney+ has lost considerable ground to them, compared to estimates from October 2021. Why is Disney+ growing so fast? In 2018, The Walt Disney Company acquired 21st Century Fox, which also included the TV broadcaster Star India – the owner of India’s most popular streaming platform Hotstar. Two years later, the media conglomerate launched the rebranded Disney Plus Hotstar in India and Indonesia. By 2026, the conversion of the preexisting platform will be rolled out to numerous other Asian countries. However, the number of Disney Plus subscribers decreased in the company's first two fiscal quarters of 2023 as Disney+ Hotstar, in particular, lost subscribers. Leading VOD markets According to estimates, over-the-top TV revenue reached over *** billion U.S. dollars in 2022, with subscription video-on-demand revenue accounting for the majority of that figure. However, ad-supported video-on-demand is forecast to grow the most, with revenue more than doubling between 2022 and 2028.

In 2024, ********* of Netflix's first-run scripted series orders came from Asia Pacific, making it the streaming service's most productive hub for scripted TV shows in the world. Western Europe came second, while North American commissions generally declined between 2021 and 2024.

In the third quarter of 2024, about 98.1 percent of internet users aged 16+ in the Philippines used a subscription video-on-demand (SVOD) service such as Netflix each month. Comparatively, 70.7 percent of internet users in Japan used a SVOD platform on a monthly basis as of the third quarter of the same month. This follows the trend observed in the global ranking of viewing time of streaming services, which has been growing the most in Asia year-on-year. SVOD services on the rise Globally, SVOD service revenue has increased continually over the last couple of years and has the highest revenue of other video-on-demand services on a global level. The same trend can be observed in the Asia-Pacific region. The preferred streaming device in Asia seems to be the mobile phone, while countries in Oceania tend to prefer the TV or computer for streaming purposes. Although SVOD services record a rising number of subscribers, the preferred video streaming service payment model for most consumers in the Asia-Pacific region is still watching ads rather than paying for an ad-free experience. Local or global? SVOD services seem to be on the rise in the Asia-Pacific region. Still, due to the region's cultural, linguistic, and economic diversity, it remains challenging for international platforms to breach the market. Netflix seems to be the global powerhouse regarding its estimated number of SVOD subscribers compared to other platforms. Nevertheless, the APAC region has the lowest number of Netflix paying screening subscribers worldwide. While the international platform Disney+ was forecast to have the highest number of SVOD subscribers by 2027 in the region, local streaming services are also gaining popularity in their respective countries.

In the third quarter of 2024, nearly one in four Netflix users in Europe, Middle East, and Africa (EMEA) chose the platform's ad-supported streaming tier, making this region the provider's largest market. In contrast, 15 percent of Netflix users in Latin America opted for the ad-supported option in the same period.

According to industry estimates, Netflix had a penetration rate of ** percent in North America in 2019, a figure which is forecast to grow to ** percent by 2025. The source predicted that growth would be smaller in the U.S. and Canada than in other markets, with EMEA and Asia Pacific's penetration rate doubling in the same time period.