100+ datasets found
  1. Netflix subscriptions in the U.S. 2021, by age group

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Netflix subscriptions in the U.S. 2021, by age group [Dataset]. https://www.statista.com/statistics/742108/netflix-subscription-adults-usa-by-age/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Aug 9, 2021 - Aug 13, 2021
    Area covered
    United States
    Description

    Netflix is distinctly more popular with younger consumers in the United States than with older generations. According to the findings of a recent survey, around ** percent of respondents aged 18 to 34 subscribed to Netflix as of mid-2021, compared to just ** percent of those aged 65 or above. Netflix predicts further subscriber loss Netflix is the most popular subscription video-on-demand (SVOD) service worldwide. Millions of viewers from various demographics access the platform each day, but despite its availability in over *** countries and its ever-expanding content catalog, Netflix reported a subscriber loss of around *** thousand in the first quarter of 2022. It was the first time in over a decade that the streamer experienced a drop in user numbers, but according to the company, this downward trend might very well continue in the second quarter of the year. According to company reports, Netflix expects to lose an additional * million subscribers by mid-2022. Cracking down on password sharing Credential sharing has become an essential part of the video-on-demand (VOD) experience. Companies can stand out in today’s crowded streaming space by offering viewers to create multiple profiles and split subscription costs with other people in their household – which might be particularly appealing to younger audiences. Netflix is one of the first services to have provided multiple subscription options at various price tiers, but even so, the company has also acknowledged that millions of people share their login data without paying for additional accounts. In 2021, Netflix was estimated to have lost over **** billion U.S. dollars in revenue due to password sharing. In 2022, the company reacted by announcing to charge additional sub-account fees for people streaming content outside the primary account holder’s household.

  2. N

    Netflix Statistics

    • searchlogistics.com
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    Search Logistics, Netflix Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/netflix-statistics/
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    Dataset authored and provided by
    Search Logistics
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    In this post, you'll see how the Netflix platform is evolving, how many users Netflix has and how they perform against the growing competition.

  3. Gobal number of Netflix viewers 2020-2026

    • statista.com
    Updated Jul 18, 2025
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    Statista (2025). Gobal number of Netflix viewers 2020-2026 [Dataset]. https://www.statista.com/statistics/1301050/number-of-netflix-viewers-worldwide/
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    Dataset updated
    Jul 18, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    Netflix's global viewership in 2020 was nearly *** million people, with this number increasing by over ** million between 2020 and 2021. Although the growth rate is decreasing, that number is forecasted to continue to climb over the next several years, reaching over *** million global viewers by 2026.

  4. Subscription OTT video viewers in the U.S. 2024, by platform

    • statista.com
    Updated Nov 12, 2024
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    Julia Stoll (2024). Subscription OTT video viewers in the U.S. 2024, by platform [Dataset]. https://www.statista.com/topics/10173/netflix-usage-in-the-united-states/
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    Dataset updated
    Nov 12, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Julia Stoll
    Area covered
    United States
    Description

    A forecast from February 2024 suggests that Netflix will amass nearly 180 million viewers by the end of the year in the U.S., making it the most popular subscription OTT video platform. Amazon is likely to reach around 163 million users, while Hulu is estimated to have 123.4 million viewers.

  5. Frequency of using Netflix in the U.S. 2022, by age

    • statista.com
    Updated Jun 25, 2025
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    Statista (2025). Frequency of using Netflix in the U.S. 2022, by age [Dataset]. https://www.statista.com/statistics/740061/tv-consumption-netflix-age/
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    Dataset updated
    Jun 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Nov 2, 2022 - Nov 4, 2022
    Area covered
    United States
    Description

    Daily Netflix use is most common among younger age groups in the United States, a survey found, conducted in November 2022. Americans aged 65 years or only are least likely to use Netflix on a daily basis, as only ** percent in this age group stated to do so. By contrast, ** percent of Americans between 18 and 35 years watch Netflix at least once a day and around ************ Americans aged 35 to 44 years do so.

  6. Netflix viewers in Latin America 2019-2023

    • statista.com
    Updated Jul 10, 2025
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    Statista (2025). Netflix viewers in Latin America 2019-2023 [Dataset]. https://www.statista.com/statistics/1065087/netflix-viewer-base-latin-america/
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    Dataset updated
    Jul 10, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Sep 2019
    Area covered
    Latin America, LAC
    Description

    In 2019, approximately ** million people watched video content over Netflix in Latin America. The number is expected to increase to over ** million by 2023. Another source estimated the number of Netflix subscribers in the region in 2019 at **** million and projected a growth to more than ** million by 2024.

  7. Biggest Netflix libraries in the world 2024

    • statista.com
    Updated Nov 4, 2024
    + more versions
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    Julia Stoll (2024). Biggest Netflix libraries in the world 2024 [Dataset]. https://www.statista.com/topics/842/netflix/
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    Dataset updated
    Nov 4, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Julia Stoll
    Description

    Industry data revealed that Slovakia had the most extensive Netflix media library worldwide as of July 2024, with over 8,500 titles available on the platform. Interestingly, the top 10 ranking was spearheaded by European countries. Where do you get the most bang for your Netflix buck? In February 2024, Liechtenstein and Switzerland were the countries with the most expensive Netflix subscription rates. Viewers had to pay around 21.19 U.S. dollars per month for a standard subscription. Subscribers in these countries could choose from between around 6,500 and 6,900 titles. On the other end of the spectrum, Pakistan, Egypt, and Nigeria are some of the countries with the cheapest Netflix subscription costs at around 2.90 to 4.65 U.S. dollars per month. Popular content on Netflix While viewing preferences can differ across countries and regions, some titles have proven particularly popular with international audiences. As of mid-2024, "Red Notice" and "Don't Look Up" were the most popular English-language movies on Netflix, with over 230 million views in its first 91 days available on the platform. Meanwhile, "Troll" ranks first among the top non-English language Netflix movies of all time. The monster film has amassed 103 million views on Netflix, making it the most successful Norwegian-language film on the platform to date.

  8. c

    Netflix movies and tv shows dataset

    • crawlfeeds.com
    csv, zip
    Updated Jul 1, 2025
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    Crawl Feeds (2025). Netflix movies and tv shows dataset [Dataset]. https://crawlfeeds.com/datasets/netflix-movies-and-tv-shows-dataset
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    zip, csvAvailable download formats
    Dataset updated
    Jul 1, 2025
    Dataset authored and provided by
    Crawl Feeds
    License

    https://crawlfeeds.com/privacy_policyhttps://crawlfeeds.com/privacy_policy

    Description

    Dive into the Netflix Movies and TV Shows Dataset, a detailed collection of web-scraped data featuring popular streaming titles. Discover trending movies, binge-worthy TV series, genres, ratings, release years, and audience preferences. Gain insights into Netflix originals, global streaming trends, and viewer favorites to inform market analysis and entertainment research.

    Perfect for exploring content diversity, production trends, and streaming platform dynamics.

  9. Netflix and Amazon Prime Video viewers worldwide 2024, by country

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Netflix and Amazon Prime Video viewers worldwide 2024, by country [Dataset]. https://www.statista.com/statistics/1449359/netflix-amazon-prime-video-viewers-worldwide-by-country/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Sep 2023
    Area covered
    Worldwide
    Description

    The U.S. is the largest market for Netflix and Amazon Prime Video, based on viewer numbers forecast for 2024. The country is estimated to have over *** million Netflix and around *** million Prime viewers. While Netflix is more popular than Amazon in the U.S., the UK, France, Canada, and Australia, Prime Video is more common in India, Germany, and Japan.

  10. Netflix: ethnicity distribution of employees in the U.S. 2022-2023

    • statista.com
    Updated Nov 4, 2024
    + more versions
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    Statista Research Department (2024). Netflix: ethnicity distribution of employees in the U.S. 2022-2023 [Dataset]. https://www.statista.com/topics/842/netflix/
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    Dataset updated
    Nov 4, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Statista Research Department
    Description

    Employment data for Netflix revealed that roughly 29 percent of Netflix's employees in the United States as of 2023 were Asian, and over 12 percent were Hispanic. The majority of employees working for the streaming giant are white.

  11. Netflix Movies & Shows Dataset

    • kaggle.com
    Updated Dec 12, 2023
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    Ashfak Yeafi (2023). Netflix Movies & Shows Dataset [Dataset]. https://www.kaggle.com/datasets/ashfakyeafi/netflix-movies-and-shows-dataset/data
    Explore at:
    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Dec 12, 2023
    Dataset provided by
    Kaggle
    Authors
    Ashfak Yeafi
    License

    Apache License, v2.0https://www.apache.org/licenses/LICENSE-2.0
    License information was derived automatically

    Description

    This dataset pertains to Netflix, a highly popular media and video streaming service. As of mid-2021, Netflix boasts more than 8,000 movies and TV shows in its library and has amassed a global subscriber base exceeding 200 million. The dataset in tabular form includes information on all the movies and TV shows accessible on Netflix, encompassing details like cast, directors, ratings, release year, duration, and more.

  12. Cost saving as key factor to opt for Netflix ad-based tier in the U.S. 2024,...

    • barnesnoapp.net
    • statista.com
    Updated Mar 14, 2025
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    The citation is currently not available for this dataset.
    Explore at:
    Dataset updated
    Mar 14, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Julia Stoll
    Area covered
    United States
    Description

    Netflix's ad-supported tier is gaining traction among cost-conscious viewers, particularly among older demographics in the United States. A 2024 survey revealed that around 60 percent of subscribers aged 45 years and older cited cost savings as a key factor in choosing the ad-based plan. In contrast, 25 to-34-year-olds used ad-supported content on Netflix least.

  13. Trending TV Shows on Netflix

    • kaggle.com
    zip
    Updated Aug 11, 2020
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    Ritesh Yadav (2020). Trending TV Shows on Netflix [Dataset]. https://www.kaggle.com/ritesh2000/trending-tv-shows-on-netflix
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    zip(914 bytes)Available download formats
    Dataset updated
    Aug 11, 2020
    Authors
    Ritesh Yadav
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Description

    Context

    The Dataset is Collected from: * The dataset is scraped from Reelgood.com

    Content

    This Data is a collection of top 50 trending Tv shows currently streaming on Netflix.

    Dataset Distribution:

    • Titles: It contains the name of the Top Tv shows.
    • Year: Which Year this Tv Show Released?
    • Netflix_Rating: Rated By Netflix.
    • IMDB_Rating: Rated By IMDB.
    • Netflix: Currently Streaming on Netflix or Not.

    Inspiration

  14. Netflix's quarterly net income 2013-2024

    • statista.com
    Updated Nov 4, 2024
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    Julia Stoll (2024). Netflix's quarterly net income 2013-2024 [Dataset]. https://www.statista.com/topics/842/netflix/
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    Dataset updated
    Nov 4, 2024
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Julia Stoll
    Description

    Netflix reported a net income of over 1.8 billion U.S. dollars in the fourth quarter of 2024, around double the amount recorded a year earlier. Its revenue and subscriber base also increased and even beat expectations. Netflix’s profit compared to other DTC businesses Despite Netflix recording the highest expenses among major streaming services worldwide, it is one of the very few companies in the direct-to-consumer streaming business making money. In 2023, the operating profit of Netflix amounted to around seven billion U.S. dollars, while Paramount, for example, reported DTC losses of nearly two billion U.S. dollars that year. Disney’s losses exceeded two billion U.S. dollars. Netflix’s content expenditure flattens However, like other providers, the streaming giant implemented several measures to reduce churn and costs. For example, Netflix’s content spending will probably not continue to increase, but will remain stable in the years ahead. The company already abruptly stopped further production of TV series seasons like “That '90s Show” and “Unstable,” as high production costs failed to pay off and the shows were met with unsatisfied viewers.

  15. Netflix Ratings 2021

    • kaggle.com
    Updated Mar 6, 2021
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    Toshini (2021). Netflix Ratings 2021 [Dataset]. https://www.kaggle.com/toshini/netflix-ratings-2021/metadata
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    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Mar 6, 2021
    Dataset provided by
    Kaggle
    Authors
    Toshini
    Description

    ******Movies and Tv shows on Netflix - 2021******

    This dataset consists of Movies and Tv shows available on Netflix as of 2021. Ratings for Movies and Tv shows are given based on IMDB and Rotten Tomatoes.

    • IMDB ratings are between 1 - 10.
    • Rotten Tomatoes ratings are between 1 - 5.
  16. Video Streaming Services in the US - Market Research Report (2015-2030)

    • ibisworld.com
    Updated Aug 30, 2020
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    IBISWorld (2020). Video Streaming Services in the US - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/united-states/market-research-reports/video-streaming-services-industry/
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    Dataset updated
    Aug 30, 2020
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2015 - 2030
    Area covered
    United States
    Description

    Video and content streaming have undergone significant changes over the past five years, reshaping viewer experiences and provider strategies. With cord-cutters continuing to drive industry growth, revenue has expanded at a CAGR of 12.8% to $97.6 billion, including a 7.1% increase in 2025 alone, maintaining a 14.8% profit margin, as less profitable streamers enter the market. A key focus has been on original content. Giants like Netflix, Amazon Prime and Disney+ are investing billions in producing their series and films. This strategy aims to secure viewer loyalty, differentiate platforms and cater to various demographic segments and regional tastes. Original content helps mitigate the impact of content licensing disputes, creating a delicate balance. Data analytics and personalized user experiences have emerged as crucial as competition rises. Many streamers have maximized their subscriber numbers by catering to price-sensitive viewers, implementing tiered subscription plans to capture all demographics. Video streamers have also invested heavily in the live event space, a new trend that has emerged over the past five years. Starting with Amazon's 2022 deal to air a package of NFL games, other prominent video streamers, such as Netflix and Apple, have also entered the market, recognizing the infinite value that live events provide. Moving forward, viewing experiences will continue to evolve, as each video streamer aims to edge out competition within the highly competitive market. Companies currently benefiting from the backing of larger media companies will face increased pressure to discover sustainable operating models, with new mergers becoming possible. Meanwhile, new developments, such as a ban on TikTok and the incorporation of AI solutions, have the potential to alter market shares moving forward. With cord-cutting anticipated to decelerate, industry revenue will rise at a slower CAGR of 6.8% over the next five years, reaching $135.6 billion by 2030.

  17. Netflix viewers in the U.S. 2021-2025

    • statista.com
    Updated Jun 26, 2025
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    Statista (2025). Netflix viewers in the U.S. 2021-2025 [Dataset]. https://www.statista.com/statistics/469366/number-netflix-users-usa/
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    Dataset updated
    Jun 26, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Feb 2021
    Area covered
    United States
    Description

    The number of Netflix viewers in the United States was reportedly expected to reach ***** million as of 2021, and is forecast to increase annually. By the year 2025, it is projected that there will be over *** million people in the U.S. watching content on the video-on-demand platform.

  18. D

    Streaming Spending Market Report | Global Forecast From 2025 To 2033

    • dataintelo.com
    csv, pdf, pptx
    Updated Jan 7, 2025
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    Dataintelo (2025). Streaming Spending Market Report | Global Forecast From 2025 To 2033 [Dataset]. https://dataintelo.com/report/global-streaming-spending-market
    Explore at:
    pptx, pdf, csvAvailable download formats
    Dataset updated
    Jan 7, 2025
    Dataset authored and provided by
    Dataintelo
    License

    https://dataintelo.com/privacy-and-policyhttps://dataintelo.com/privacy-and-policy

    Time period covered
    2024 - 2032
    Area covered
    Global
    Description

    Streaming Spending Market Outlook



    As of 2023, the global streaming spending market size is valued at approximately USD 92.7 billion, with a projected CAGR of 10.7% leading to an estimated market size of USD 225.8 billion by 2032. This robust growth is primarily driven by the increasing penetration of high-speed internet and the rising popularity of on-demand content consumption.



    The proliferation of high-speed internet access has been a significant growth factor for the streaming spending market. With advancements in broadband technology and the rollout of 5G networks, consumers now have the ability to stream high-definition and even ultra-high-definition content seamlessly. This increased accessibility has led to a surge in the number of subscribers across various streaming platforms. Furthermore, the affordability of internet services has made it possible for a broader segment of the population to access streaming services, thus expanding the market potential.



    Another vital growth driver is the changing consumer behavior towards media consumption. The convenience and flexibility offered by streaming services have led to a decline in traditional TV viewership and a rise in on-demand content consumption. Consumers now prefer the ability to watch their favorite shows, movies, or sports events at their own convenience, without being tied to a broadcast schedule. This shift is particularly noticeable among younger demographics, who are more inclined to use smartphones and other digital devices for media consumption.



    The increasing investment in original content by streaming service providers is also fueling market growth. Platforms like Netflix, Amazon Prime, Disney+, and others are investing heavily in producing exclusive content to attract and retain subscribers. This focus on high-quality, original content not only enhances the user experience but also differentiates these platforms from their competitors. Additionally, collaborations between content creators and streaming platforms have led to the production of diverse and engaging content, catering to various audience preferences.



    The evolution of the Movie Streaming Service landscape has been a pivotal factor in shaping consumer expectations and preferences. As streaming platforms continue to diversify their content offerings, they have become more than just a medium for watching films; they are now a hub for exclusive premieres, interactive content, and personalized viewing experiences. This transformation is driven by the need to cater to a global audience with varied tastes, leading to the creation of niche genres and culturally diverse content. The ability to access a vast array of movies from different eras and regions has democratized film consumption, allowing viewers to explore cinematic works that were previously inaccessible. As a result, movie streaming services are not only expanding their subscriber base but also fostering a new era of film appreciation and critique.



    Regionally, North America holds a significant share of the global streaming spending market, attributed to the high penetration of internet services and the early adoption of streaming technologies. However, Asia Pacific is expected to witness the highest growth rate during the forecast period. The growing internet user base, increasing smartphone adoption, and rising disposable incomes in countries like China and India are key factors driving the market in this region. Furthermore, local content production and regional collaborations are enhancing the appeal of streaming services in these emerging markets.



    Service Type Analysis



    The streaming spending market can be segmented by service type into Subscription Video on Demand (SVOD), Advertising Video on Demand (AVOD), and Transactional Video on Demand (TVOD). SVOD services have been one of the primary drivers of growth within the streaming market. Platforms like Netflix, Hulu, and Disney+ offer subscription-based models where users pay a monthly or yearly fee to access a vast library of content. The recurring revenue model ensures consistent revenue streams for the service providers and offers users uninterrupted access to their favorite shows and movies.



    AVOD services are another significant segment, with platforms like YouTube and Tubi offering free access to content supported by advertisements. This model is particularly appealing in markets where consumers are price-sensitive and may not be willing to pay for a subscript

  19. w

    Global Non-Linear TV Services Market Research Report: By Content Type...

    • wiseguyreports.com
    Updated Aug 6, 2025
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    (2025). Global Non-Linear TV Services Market Research Report: By Content Type (Movies, TV Shows, Documentaries, Sports, Reality Shows), By Subscription Model (Video on Demand, Ad-Supported Video on Demand, Subscription Video on Demand), By Device Type (Smart TVs, Streaming Devices, Mobile Devices, Computers), By Demographics (Millennials, Generation X, Baby Boomers, Families, Single Professionals) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035 [Dataset]. https://www.wiseguyreports.com/reports/non-linear-tv-services-market
    Explore at:
    Dataset updated
    Aug 6, 2025
    License

    https://www.wiseguyreports.com/pages/privacy-policyhttps://www.wiseguyreports.com/pages/privacy-policy

    Time period covered
    Aug 25, 2025
    Area covered
    Global
    Description
    BASE YEAR2024
    HISTORICAL DATA2019 - 2023
    REGIONS COVEREDNorth America, Europe, APAC, South America, MEA
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    MARKET SIZE 202442.8(USD Billion)
    MARKET SIZE 202545.0(USD Billion)
    MARKET SIZE 203575.0(USD Billion)
    SEGMENTS COVEREDContent Type, Subscription Model, Device Type, Demographics, Regional
    COUNTRIES COVEREDUS, Canada, Germany, UK, France, Russia, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Rest of APAC, Brazil, Mexico, Argentina, Rest of South America, GCC, South Africa, Rest of MEA
    KEY MARKET DYNAMICSsubscription-based revenue growth, increasing internet penetration, consumer preference for on-demand content, rise in original programming investment, technological advancements in streaming
    MARKET FORECAST UNITSUSD Billion
    KEY COMPANIES PROFILEDRakuten TV, Sony Crackle, Apple TV+, Disney+, iQIYI, fuboTV, Sling TV, HBO Max, BBC iPlayer, Netflix, Amazon Prime Video, YouTube, Peacock, Paramount+, Tencent Video, Hulu, Vudu
    MARKET FORECAST PERIOD2025 - 2035
    KEY MARKET OPPORTUNITIESIncreased demand for on-demand content, Growth of mobile streaming applications, Expansion in emerging markets, Integration with social media platforms, Enhanced personalized viewing experiences
    COMPOUND ANNUAL GROWTH RATE (CAGR) 5.2% (2025 - 2035)
  20. Web Series: Ultimate Collection

    • kaggle.com
    zip
    Updated Sep 15, 2020
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    Amritvir Singh (2020). Web Series: Ultimate Collection [Dataset]. https://www.kaggle.com/amritvirsinghx/web-series-ultimate-edition
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    zip(2560642 bytes)Available download formats
    Dataset updated
    Sep 15, 2020
    Authors
    Amritvir Singh
    License

    http://www.gnu.org/licenses/old-licenses/gpl-2.0.en.htmlhttp://www.gnu.org/licenses/old-licenses/gpl-2.0.en.html

    Description

    Content

    This is a huge dataset that contains every web series around the globe streaming right now at the date of the creation of the dataset.

    Inspiration

    This dataset can be used to answer the following questions: - Which streaming platform(s) can I find this web series on? - Average IMDb rating and other ratings - What is the genre of the title? - What is the synopsis? - How many seasons are there right now? - Which year this was produced?

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Statista (2025). Netflix subscriptions in the U.S. 2021, by age group [Dataset]. https://www.statista.com/statistics/742108/netflix-subscription-adults-usa-by-age/
Organization logo

Netflix subscriptions in the U.S. 2021, by age group

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7 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Jun 23, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
Aug 9, 2021 - Aug 13, 2021
Area covered
United States
Description

Netflix is distinctly more popular with younger consumers in the United States than with older generations. According to the findings of a recent survey, around ** percent of respondents aged 18 to 34 subscribed to Netflix as of mid-2021, compared to just ** percent of those aged 65 or above. Netflix predicts further subscriber loss Netflix is the most popular subscription video-on-demand (SVOD) service worldwide. Millions of viewers from various demographics access the platform each day, but despite its availability in over *** countries and its ever-expanding content catalog, Netflix reported a subscriber loss of around *** thousand in the first quarter of 2022. It was the first time in over a decade that the streamer experienced a drop in user numbers, but according to the company, this downward trend might very well continue in the second quarter of the year. According to company reports, Netflix expects to lose an additional * million subscribers by mid-2022. Cracking down on password sharing Credential sharing has become an essential part of the video-on-demand (VOD) experience. Companies can stand out in today’s crowded streaming space by offering viewers to create multiple profiles and split subscription costs with other people in their household – which might be particularly appealing to younger audiences. Netflix is one of the first services to have provided multiple subscription options at various price tiers, but even so, the company has also acknowledged that millions of people share their login data without paying for additional accounts. In 2021, Netflix was estimated to have lost over **** billion U.S. dollars in revenue due to password sharing. In 2022, the company reacted by announcing to charge additional sub-account fees for people streaming content outside the primary account holder’s household.

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