In 2024, the total revenue of the video streaming platform Netflix amounted to approximately 39 billion U.S. dollars, having grown from 5.5 billion U.S. dollars a decade ago. The American media company's net income in 2023 stood at 8.7 billion U.S. dollars, with a total of 14,000 employees working at the company worldwide. The fiscal year end of the company is December 31. Netflix annual revenue – additional information Netflix has been very successful in the last few years. The company not only leads the subscription streaming market in the U.S., but is effectively expanding its service outside North America. Along with gaining numerous subscribers worldwide, Netflix has managed to produce and distribute high-profile original shows, such as "House of Cards" and "Orange is the New Black," challenging traditional TV networks like HBO and CBS. In 2023, Netflix’s original programs received 103 Emmy Awards nominations, around double the number of nominations received seven years previously. These are just a few indicators of Netflix’s success, which can be measured in a number of ways. Firstly, as seen in the statistic, Netflix’s annual revenue has consistently increased over the years, reaching the highest figure to date in 2023 – 33.7 billion U.S. dollars. This figure is around 10 times higher than Netflix’s annual revenue a decade ago. Netflix's originals The time that consumers dedicate to watching Netflix content is another way of indicating success. One of Netflix’s strategies has been to release TV series in bulk, so consumers are able to binge watch their favorite shows. Indeed, Netflix accounts for the highest share of most in-demand originals among global video streaming services. As a result, Netflix's streaming content obligations have increased from 1.3 billion U.S. dollars in 2010 to over 20 billion U.S. dollars in 2023.

Video streaming giant Netflix had a total net income of nearly 8.7 billion U.S. dollars in 2024, whilst the company's annual revenue reached around 39 billion U.S. dollars. Six years earlier, at the end of 2018, the figure stood at 139 million subscribers. The fiscal year end of the company is December 31. The growth of Netflix Netflix was launched in the United States in 1998, functioning as a digital DVD rental store and placing itself squarely in competition with Blockbuster. The company launched its streaming video service in 2007, and just over a decade later Netflix secured the title of the streaming service with the most subscribers in the world. Investing in own content Netflix now offers a wealth of original content as well as content from niche and emerging directors, multiple foreign-language movies and a significant amount of highly-acclaimed and popular films from Hollywood and other markets. Netflix’s worldwide video content budget surpassed 17 billion U.S. dollars in 2023, marking a nearly three-fold increase since 2016. The streaming platform has become known for its many original shows reaching fans across the globe, including "Stranger Things," "Orange is the New Black," and "13 Reasons Why."

In the fourth quarter of 2024, Netflix generated total revenue of over 10.2 billion U.S. dollars, up from about 8.8 billion dollars in the corresponding quarter of 2023. The company's annual revenue in 2024 amounted to around 39 billion U.S. dollars, continuing the impressive year-on-year growth Netflix has enjoyed over the last decade. Netflix’s global position Netflix’s revenue has been heavily impacted by its ever-growing global subscriber base. The leading Netflix market is Europe, Middle East, and Africa, surpassing the U.S. and Canada in terms of subscriber count. Netflix has also significantly increased its licensed and produced content assets since 2016. Despite concerns among investors that the company’s content spend was negatively affecting cash flow, Netflix’s plans to amortize its content assets long-term along with generating revenue from other sources such as licensing and merchandise should ensure the company’s future profitability. Netflix’s original content Netflix is also fortunate in that many of its original shows have been a hit with consumers across the globe. Shows such as “Orange is the New Black,” “Black Mirror,” and “House of Cards” won the hearts of subscribers long ago, but newer content such as English-language shows “Bridgerton,” “Wednesday,” and “Stranger Things,” as well as local TV shows such as “Squid Game” have also been favorably reviewed and proved popular among users.

Netflix reported a net income of over 1.8 billion U.S. dollars in the fourth quarter of 2024, around double the amount recorded a year earlier. Its revenue and subscriber base also increased and even beat expectations. Netflix’s profit compared to other DTC businesses Despite Netflix recording the highest expenses among major streaming services worldwide, it is one of the very few companies in the direct-to-consumer streaming business making money. In 2023, the operating profit of Netflix amounted to around seven billion U.S. dollars, while Paramount, for example, reported DTC losses of nearly two billion U.S. dollars that year. Disney’s losses exceeded two billion U.S. dollars. Netflix’s content expenditure flattens However, like other providers, the streaming giant implemented several measures to reduce churn and costs. For example, Netflix’s content spending will probably not continue to increase, but will remain stable in the years ahead. The company already abruptly stopped further production of TV series seasons like “That '90s Show” and “Unstable,” as high production costs failed to pay off and the shows were met with unsatisfied viewers.

Netflix's annual net income per employee was $622.26K in fiscal year 2024. The net income per employeeincreased$206.26Kfrom $416.00K(in 2023) to $622.26K (in 2024), representing a 49.58% year-over-year growth.

Netflix's annual revenue was $39.00B in fiscal year 2024. The annual revenue increased $5.28B from $33.72B (in 2023) to $39.00B (in 2024), representing a 15.65% year-over-year growth.

Throughout 2024, Netflix generated approximately 4.84 billion U.S. dollars in revenue with its operations across Latin America, up from 4.45 billion dollars a year earlier – an annual growth of about nine percent. The 2024 figure accounts for around 112.41 percent of Netflix's global revenue that year.

In 2024, Netflix reported a revenue of nearly 17 billion U.S. dollars in the United States and Canada, up from around 15 billion in the previous year. The revenue generated in the North American countries was more than triple the amount brought in from Latin America and Asia Pacific. Netflix faces challenge to keep growing While the EMEA (Europe, Middle East, and Africa) region is Netflix’s second largest market in terms of revenue, the subscriber base in this region surpassed that in the U.S. and Canada for the first time in 2022. These countries experienced the most substantial combined subscriber loss when Netflix struggled to continue to grow in the same year as the service’s price has increased significantly over the past few years, leading audiences to switch to more affordable entertainment options. However, after this reported drop, the streaming giant seems to be back on track, adding around 30 million net subscribers in only one year. Consumers’ perception of Netflix Netflix has long been the SVOD market leader worldwide, despite rising competition. However, the perception of the streaming giant has taken a hit in the last few years. While the share of customers who were satisfied with Netflix amounted to 90 percent in 2021, the satisfaction rate declined below the 80 percent mark. Moreover, a survey asking users about eight different streaming services revealed that Netflix saw the highest year-over-year drops in the share of subscribers who were likely to keep the platform between 2021 and 2023.

The source estimated that, by the end of 2022, Netflix's annual revenue in Latin America would amount to 3.65 billion U.S. dollars. The figure was forecast to peak at 3.73 billion dollars in the following year, only to decrease by six percent by 2027, when it would stand at 3.5 billion dollars. Meanwhile, total subscription video-on-demand (SVoD) revenue in Latin America was projected to increase by about 56 percent between 2022 and 2027.

Netflix is a public company headquartered in California with an estimated 12,800 employees. In the US, the company has a notable market share in at least two industries: DVD, Game & Video Rental, Video Streaming Services and Video Streaming Services. Their largest market share is in the Video Streaming Services industry, where they account for an estimated 24.2% of total industry revenue.

In the fourth quarter of 2024, SVOD platform Netflix reported its highest revenue in North America. Indeed, in the United States and Canada, Netflix's revenue amounted to over 4.5 billion U.S. dollars. In comparison, Netflix's revenue in Latin America was around 1.2 billion U.S. dollars.

This analysis presents a rigorous exploration of financial data, incorporating a diverse range of statistical features. By providing a robust foundation, it facilitates advanced research and innovative modeling techniques within the field of finance.

Is There a Netflix Effect on Unemployment? A Statistical Exploration

Financial data:

• Historical daily stock prices (open, high, low, close, volume)

• Fundamental data (e.g., market capitalization, price to earnings P/E ratio, dividend yield, earnings per share EPS, price to earnings growth, debt-to-equity ratio, price-to-book ratio, current ratio, free cash flow, projected earnings growth, return on equity, dividend payout ratio, price to sales ratio, credit rating)

• Technical indicators (e.g., moving averages, RSI, MACD, average directional index, aroon oscillator, stochastic oscillator, on-balance volume, accumulation/distribution A/D line, parabolic SAR indicator, bollinger bands indicators, fibonacci, williams percent range, commodity channel index)

Machine learning features:

• Feature engineering based on financial data and technical indicators

• Sentiment analysis data from social media and news articles

• Macroeconomic data (e.g., GDP, unemployment rate, interest rates, consumer spending, building permits, consumer confidence, inflation, producer price index, money supply, home sales, retail sales, bond yields)

Potential Applications:

• Stock price prediction

• Portfolio optimization

• Algorithmic trading

• Market sentiment analysis

• Risk management

Use Cases:

• Researchers investigating the effectiveness of machine learning in stock market prediction

• Analysts developing quantitative trading Buy/Sell strategies

• Individuals interested in building their own stock market prediction models

• Students learning about machine learning and financial applications

Additional Notes:

• The dataset may include different levels of granularity (e.g., daily, hourly)

• Data cleaning and preprocessing are essential before model training

• Regular updates are recommended to maintain the accuracy and relevance of the data

In the fourth quarter of 2024, Netflix revealed that its average monthly revenue per paying streaming customer in North America amounted to 17.26 U.S. dollars. By comparison, streaming memberships in the Asia Pacific region brought in not even half of the amount that was earned in North America.

The online streaming services market is experiencing explosive growth, projected to reach $232.88 billion in 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 26.01%. This surge is fueled by several key drivers. The increasing affordability and accessibility of high-speed internet are crucial, enabling broader adoption of streaming services across diverse demographics. The rising popularity of on-demand content, coupled with a preference for personalized viewing experiences, further fuels market expansion. Additionally, the continuous influx of high-quality original content from major players like Netflix, Disney+, and Amazon Prime Video, along with the emergence of niche streaming platforms catering to specific interests, contributes significantly to market growth. Technological advancements, such as improved video compression and streaming capabilities, also play a vital role in enhancing user experience and driving adoption. However, the market faces certain restraints. Increased competition among streaming platforms is leading to price wars and potentially squeezing profit margins. Concerns regarding data privacy and security, as well as the prevalence of piracy, also pose challenges to sustained growth. Furthermore, regional variations in internet penetration and consumer preferences necessitate tailored strategies for market penetration. Segmentation reveals a dynamic interplay between revenue models (subscription, advertising, and rental) and content types (online video and music streaming). The dominance of subscription-based models is evident, although advertising revenue is also a significant contributor. North America, specifically the US, currently holds a substantial market share, with significant growth anticipated in APAC (especially China and Japan) and Europe (Germany and the UK) driven by increasing internet and smartphone penetration. Key players such as Netflix, Disney, Amazon, and Spotify are actively shaping market dynamics through innovative content strategies and technological investments, constantly striving for competitive advantage. The forecast period from 2025 to 2033 anticipates continued market expansion driven by the factors outlined above.

According to Cognitive Market Research, the global streaming service market size will be USD 107581.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 22.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 43032.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 32274.45 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 24743.75 million in 2024 and will grow at a compound annual growth rate (CAGR) of 24.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 5379.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 21.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2151.63 million in 2024 and will grow at a compound annual growth rate (CAGR) of 22.2% from 2024 to 2031.
The music streaming is the fastest growing segment of the streaming service industry

Market Dynamics of Streaming Service Market

Key Drivers for Streaming Service Market

Increasing demand for on-demand content to drive market growth

The increasing demand for on-demand content is a primary driver of growth in the streaming service market. As consumers become accustomed to the flexibility of accessing their favorite shows and movies at their convenience, traditional viewing habits are shifting. This trend is particularly prominent among younger demographics, who prefer streaming over scheduled programming. The proliferation of binge-watching culture has further fueled this demand, leading platforms to invest heavily in vast libraries of on-demand content. Consequently, services that offer extensive content libraries and innovative features, such as personalized recommendations and user-friendly interfaces, are more likely to attract and retain subscribers. This consumer preference for on-demand content will continue to propel the growth of the streaming service market as more players enter the space and competition intensifies.

Rising internet penetration and connectivity to boost market growth

Rising internet penetration and connectivity are significantly boosting the streaming service market. As broadband access becomes more widespread, particularly in developing regions, a growing number of consumers can enjoy high-quality streaming experiences. Enhanced internet infrastructure, including the rollout of 5G technology, is facilitating faster and more reliable connections, enabling users to stream content seamlessly without buffering issues. This increased accessibility allows streaming services to reach new audiences, expanding their subscriber base. Additionally, the integration of streaming platforms into smart TVs, gaming consoles, and mobile devices has made it easier for consumers to access content anytime, anywhere. This trend toward greater connectivity is expected to drive market growth further, as more people embrace streaming as their primary source of entertainment.

Restraint Factor for the Streaming Service Market

High competition in the market to limit market growth

High competition in the streaming service market poses a significant restraint to growth. With numerous platforms vying for consumer attention, it becomes increasingly challenging for individual services to differentiate themselves. The presence of established players like Netflix and Amazon Prime Video, alongside emerging platforms, leads to a saturated market where customer loyalty is hard to maintain. This intense competition often results in price wars and increased marketing expenditures, straining the profitability of streaming services. Additionally, as consumers become overwhelmed by the sheer number of options, they may experience subscription fatigue, leading to cancellations or switching between platforms. Consequently, streaming services must continually innovate and invest in original content and user experience enhancements to stay relevant and attract new subscribers in this highly competitive landscape.

Impact of Covid-19 on the Streaming Service Market

The COVID-19 pandemic had a profound negative impact on the streaming servic...

In 2023, the average monthly revenue generated per paying Netflix membership in the Asia-Pacific region was 7.64 U.S. dollars. This marked a decrease from 8.5 dollars in the previous year and was the lowest value within the reported period.

A forecast suggested that the ad revenue of video streaming provider Netflix will increase to over seven billion U.S. dollars by 2027. In comparison, the subscription revenue was estimated to decline to around 27 billion U.S. dollars.

In 2024, Netflix generated an average monthly revenue per streaming customer of 11.7 U.S. dollars, up by one percent compared with the previous year. The company had approximately 241 million paying memberships on average during the previous year, and 260 million paying subscribers at the end of 2023.

OTT, or Internet-Based Streaming, Delivers Digital Media Directly To Users, Bypassing Traditional Channels Like Cable or Satellite TV. This Market, Driven by the Increasing Adoption of SVOD Services, Provides On-Demand Access To A Variety of Content. However, Video Content Piracy Impacts Revenue for Content Creators and Legitimate Streaming Media Services. The Growth of Internet-Delivered Television is Fueled by the Rise in Smart Devices and Faster Internet Speeds. The North American Web-Based Television Market, Including Major Players Like Netflix and Amazon Prime Video, Has Seen Significant Growth.

The operating profit of Netflix with headquarters in the United States amounted to 6.95 billion U.S. dollars in 2023. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2019 this is a total increase by approximately 4.35 billion U.S. dollars. The trend from 2019 to 2023 shows, however, that this increase did not happen continuously.