Netherlands car rental & leasing services market valued at USD 2.5 Bn, driven by tourism, urbanization, and flexible mobility. Growth fueled by EV incentives and urban demand.

The Motor Vehicle Rental and Leasing industry has grown fairly quickly over the past decade, except in 2020, when COVID-19-related disruption weighed on demand. Car rental companies have updated and enhanced their online booking systems, allowing easier access for customers while saving money on labour costs. Apps and easy-to-use online booking services have boosted efficiency, though comparison sites have elevated price competition between rental providers. At the same time, leasing companies have reaped the rewards of shaky business confidence and low disposable incomes – though these both have the potential to cut into demand, they’ve aided the industry by encouraging businesses and consumers to opt for leasing over outright purchases. Over the five years through 2024, revenue is set to grow at a compound annual rate of 4.8% to reach €129.4 billion. COVID-19 disruption ate into rental and leasing demand in 2020, as the number of tourists (an important market for car rental companies) tanked while travel restriction were in place. The pandemic also slashed the need for new passenger vehicles in the leasing segment. However, car rentals have quickly recovered as tourist levels have bounced back – they reached pre-pandemic levels in 2022, driving a solid recovery in revenue. In 2024, revenue is expected to fall by 1.2%. Over the five years through 2029, revenue is forecast to soar at a compound annual rate of 5% to reach €165.6 billion. Leasing and rental companies will upgrade their fleets to meet emission targets and satisfy their customers’ preference for electric vehicles. Recovering business confidence will also propel leasing revenue, with more companies expected to engage in long-term contracts with large-scale manufacturers. However, competition from car-sharing services and a surge in new entrants in the rental segment of the market will intensify price competition, forcing existing companies to boost their efficiency.

The number of companies active in the rental and leasing of vehicles in the Netherlands increased in 2024. Most of those companies had only *** person employed as of the first quarter of 2025. At that period, there were only ** companies in that sector with at least 100 employees.

The industry includes the renting and leasing of goods like automobiles, computers, consumer goods and industrial machinery and equipment to customers in return for a lease or rent payment. Services are broken down into the renting of motor vehicles, the renting of recreational and sports equipment and household equipment, the leasing of other machinery and equipment for business operations and the leasing of intellectual property products.

Most equipment leasing in the Netherlands was found in the transportation and storage sector in 2024. Leasing is one of the most common ways in the Netherlands to fund a corporation and invest in new assets. This familiarity with leasing is, to a certain extent, reflected in the Dutch market for business cars. Leasing a passenger car through company lease (in Dutch commonly referred to as een auto van de zaak krijgen, or "getting a car from your company") is a popular choice, as can be seen in the overall figure of leased business passenger cars.

Most of the bankruptcies in the rental and leasing industry in the Netherlands in 2024 were in the segment of machinery and other goods. The number of bankruptcies in the industry has fluctuated significantly between 2009 and 2024. There were ** bankruptcies of motor vehicle leasing and rental companies in 2024.