Direct-selling companies retail a range of products from one person to another away from a fixed retail location. The COVID-19 outbreak caused a substantial shift in the industry, as mass layoffs propelled industry participation levels, resulting in heightened performance. However, intense competition from big-box retailers and e-commerce has pressured the industry, as competitors can offer a wider selection of substitute products at lower prices and in a convenient one-stop location. Direct sellers have embraced innovative sales strategies and digital platforms to maintain growth. Direct selling revenue is expected to climb at a CAGR of 5.0% to $75.2 billion through the end of 2025, including growth of 2.3% in 2025 alone. Profit will also improve as rising per capita disposable income levels improve spending on high-priced goods. Direct-selling companies have relatively low start-up costs and some unemployed or underemployed Americans establish direct-selling businesses as a means of income. As the unemployment rate fluctuated but ultimately climbed in recent years, more enterprises entered the industry. As demand and direct sellers' revenue rose, more businesses entered the industry to use it as a flexible, low-commitment way to earn supplemental income. The health and wellness segment has boomed, with consumers seeking natural and sustainable products. This shift has fueled sales of nutritional supplements and skincare products. Direct sellers have harnessed social media to reach wider audiences, creating personal connections that resonate with consumers. Positive economic trends, like rising consumer confidence and spending, will contribute to rising revenue for direct-selling companies in the coming years. However, rising incomes and consumer spending will also lead many consumers to shop at substitute industries, like mass retailers and online competitors. As e-commerce continues to expand, direct sellers will further integrate digital tools and platforms to enhance customer engagement and streamline sales processes. Artificial intelligence and data analytics will enable companies to fine-tune marketing strategies, personalize shopping experiences and optimize inventory management. Sustainability will continue to be a critical focus, with consumers demanding greater transparency and environmentally friendly practices. Regulatory scrutiny remains a wildcard, as the industry must navigate potential challenges to ensure ethical practices and the protection of both consumers and sellers. Revenue is expected to expand at a CAGR of 3.0% to $87.0 billion through the end of 2030.

This statistic presents the annual income distribution of the influencers who earned from marketing activities on Adpick platform in South Korea in 2018. As of December 2018, only the top 0.1 percent of the influencers were able to earn more than 100 million South Korean won of income that year.

A 69-question survey instrument was developed by the study authors. Questions were selected based on the beliefs, values, and experiences shared by MLM participants in four focus groups conducted in an earlier phase of the research, and also on previous literature describing the characteristics of individuals and communities exposed to MLM. The survey was administered to participants belonging to the GfK KnowledgePanel, the largest online panel that uses probability-based sampling techniques for recruiting a nationally-representative sample of Americans. This sampling frame allows researchers to produce statistically valid estimates that are generalizable to the U.S. population.

The survey consisted of two phases: 1) initial screening of 7,949 KnowledgePanel members to calculate lifetime prevalence of MLM in the United States; and 2) the main survey with study-eligible respondents aged 18 years and older. Qualifying respondents who participated in phase 2 included 601 KnowledgePanel members who were distributors for an MLM firm sometime in the past (adopters), and 415 KnowledgePanel members who never participated in MLM before (non-adopters). Sample size quotas of 600 MLM participants and 400 non-participants were set a priori, although more panel members were screened into the survey to accommodate for case deletions due to response error and missing data.

For the 601 respondents who previously participated or currently work as distributors with an MLM firm, the survey instrument asked detailed questions about the first MLM firm they ever joined. They were asked to identify the name of the MLM company from a dropdown list (or free entry), who recruited them, the reasons why they joined, the average number of hours they worked each week, how long they maintained their membership, how much money they spent on inventory, training, and marketing materials, whether they made a profit, broke even, or lost money, and whether they felt the company accurately represented their chances of achieving financial success. The survey also gathered information on these adopters’ life circumstances, household income, age and employment prior to joining, and their reasons for leaving the MLM company if they were no longer active. They were also asked how many MLM companies they have joined in their lifetime and if they were currently working as a distributor for an MLM firm.

The 415 respondents who said they have never joined an MLM firm were asked if anyone had ever asked them to join, and if so, to select one or more reasons for why they declined. Both groups were asked demographic, economic, mindset, and social activity questions.

The multi-level marketing (MLM) market has evolved significantly over the past few decades, becoming a prominent mechanism for businesses seeking innovative distribution strategies. MLM fundamentally operates on a network-based structure, where individuals earn income not only through their sales but also through th

The global social media penetration rate in was forecast to continuously increase between 2024 and 2028 by in total 11.6 (+18.19 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 75.31 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.

Interest-Income Time Series for Zhejiang Merit Interactive Network Technology Co Ltd Class A. Merit Interactive Co.,Ltd. operates as a professional data intelligent service provider in China. It provides push messaging, one-click authentication, and visual intelligent tools; and marketing counting and population counting data studio tools. The company also operates user insight and data analysis platform, and message centers. In addition, it offers data middle office, internet growth, brand marketing, intelligent risk control, and urban governance solutions; digital solutions for banks; and technology for welfare solutions. The company was formerly known as Zhejiang Merit Interactive Network Technology Co., Ltd. and changed its name to Merit Interactive Co.,Ltd. in October 2020. Merit Interactive Co.,Ltd. was founded in 2010 and is headquartered in Hangzhou, China.

During a 2024 survey among marketers worldwide, approximately 83 percent selected increased exposure as a benefit of social media marketing. Increased traffic followed, mentioned by 73 percent of the respondents, while 65 percent cited generated leads.

              The multibillion-dollar social media ad industry

              Between 2019 – the last year before the pandemic – and 2024, global social media advertising spending skyrocketed by 140 percent, surpassing an estimated 230 billion U.S. dollars in the latter year. That figure was forecast to increase by nearly 50 percent by the end of the decade, exceeding 345 billion dollars in 2029. As of 2024, the social media networks with the most monthly active users were Facebook, with over three billion, and YouTube, with more than 2.5 billion.

              Pros and cons of GenAI for social media marketing

              According to another 2024 survey, generative artificial intelligence's (GenAI) leading benefits for social media marketing according to professionals worldwide included increased efficiency and easier idea generation. The third place was a tie between increased content production and enhanced creativity. All those advantages were cited by between 33 and 38 percent of the interviewees. As for GenAI's top challenges for global social media marketing,
              maintaining authenticity and the value of human creativity ranked first, mentioned by 43 and 40 percent of the respondents, respectively. Another 35 percent deemed ensuring the content resonates as an obstacle.

About Dataset

Context

Analytics refers to the methodical examination and calculation of data or statistics. Its purpose is to uncover, interpret, and convey meaningful patterns found within the data. Additionally, analytics involves utilizing these data patterns to make informed decisions. It proves valuable in domains abundant with recorded information, employing a combination of statistics, computer programming, and operations research to measure performance.

Businesses can leverage analytics to describe, predict, and enhance their overall performance. Various branches of analytics encompass predictive analytics, prescriptive analytics, enterprise decision management, descriptive analytics, cognitive analytics, Big Data Analytics, retail analytics, supply chain analytics, store assortment and stock-keeping unit optimization, marketing optimization and marketing mix modeling, web analytics, call analytics, speech analytics, sales force sizing and optimization, price and promotion modeling, predictive science, graph analytics, credit risk analysis, and fraud analytics. Due to the extensive computational requirements involved (particularly with big data), analytics algorithms and software utilize state-of-the-art methods from computer science, statistics, and mathematics.

Data Dictionary

Content

This Dataset contains information of 22700+ Software Professionals with different features like their Salaries (₹), Name of the Company, Company Rating, Number of times Salaries Reported, and Location of the Company.

Extra Features Added: 1. Employment Status 2. Job Roles

Acknowledgements

This Dataset is created from https://www.glassdoor.co.in/. If you want to learn more, you can visit the Website.

Roles Included:

Android Developer Android Developer - Intern Android Developer - Contractor Android Developer Contractor Senior Android Developer Android Software Engineer Android Engineer Android Applications Developer - Intern Android Applications Developer Android App Developer - Intern Senior Android Developer and Team Lead Android Tech Lead Product Engineer (Android) Software Engineer - Android Android Software Developer Android Software Developer - Intern Senior Android Developer Contractor Junior Android Developer - Intern Junior Android Developer Android Applications Developer - Contractor Android App Developer Lead Android Developer Android Engineer - Intern Sr. Android Developer Senior Android Engineer Senior Software Engineer - Android Android - Intern Android Android & Flutter Developer - Intern Associate Android Developer Senior Android Applications Developer Android Developer Trainee Sr Android developer Android Trainee Android Trainee - Intern Trainee Android Developer Android Lead Android Lead Developer Android Development - Intern Android Development Android Team Lead Senior, Android Developer Lead Android Engineer Tech Lead- Android Applications Developer Senior Android Software Developer Full Stack Android Developer Android Framework Developer Android Architect Android & Flutter Developer Senior Software Engineer, Android Android App Development Sr Android Engineer Android Team Leader Android Technical Lead SDE2(Android) Web Developer/Android Developer - Intern Android Applications Develpoers Android Platform Developer - Intern Android Test Engineer Senior Engineer - Android Android Framework Engineer Game Developer ( Android, Windows) Android Testing Senior Software Engineer (Android/Mobility) Ace - Android Development Software Developer (Android) - Intern Android Mobile Developer Android and Flutt...

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.

              The global social media marketing segment

              According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide.

              Social media for B2B marketing

              Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

Net-Income-Including-Non-Controlling-Interests Time Series for Shenzhen Tianyuan Dic Info Tech. Shenzhen Tianyuan DIC Information Technology Co., Ltd. provides products and solutions to the telecommunications, government, financial, and other industries. The company offers platform products, such as Diyicai-digital supply chain solutions; multi-cloud management (D-Cloud); distributed in-memory database products; location application; visual reporting tool; distributed data acquisition system (fisherman) products; cloud computing; unified rules management; capability open platform system software; AI platform; big data capability open; text mining; data asset management; real-time computing development; spatiotemporal big data; self-service modeling; self-service data application tools; mobile OA platform; internet purchasing; and mobile application. it also provides asynchronous cache; DCA-distributed cache; cloud-based billing products; security services; analysis of abnormal user behavior; application security gateway; data security gateway; integrated resource management; cloud-network fusion design and orchestration; wireless network optimization support platform; wireless network big data analysis platform; sales assistant; electronic channel operation; precision marketing; housekeepers; internet distribution system; marketing consultant; sales management; channel operation support; small-scale contracting; data gateway; and online operation platform. In addition, the company offers intelligent customer service; big data solutions; e-commerce smart shopping guide; data aggregation; and marketing baby group solutions. Further, it provides knowledge graph platform; smart building solutions; event detection center; new generation of intelligent operation CRM3.0; digital capability open platform; 5G converged billing; big data abnormal behavior analysis; data lifecycle security protection; radio and TV big data; and distributed internet data collection solutions. The company was founded in 1993 and is headquartered in Shenzhen, China.

Gannett Co., Inc. reports strong Q2 earnings with $78.4 million net income, driven by increased revenue and digital transformation, reflecting resilience in the newspaper publishing industry.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

As of February 2025, it was found that around 14.1 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age formed approximately 16.6 percent of the platform's audience. The online audience of the popular social video platform was further composed of 14.6 percent of female users aged between 25 and 34 years, and 20.7 percent of male users in the same age group.

In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

According to a survey among American internet users in late 2024, Facebook was the most used social media channel among those with an income below *** thousand U.S. dollars for the purpose of brand interaction, with ** percent of respondents choosing it. Roughly ** percent of respondents with an income above *** thousand U.S. dollars used YouTube for the same purpose.

During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis.

              Social media: trust and consumption

              Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media.

              What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis.
              Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers.
              Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.