Global MLM market worth at USD 201.74 Billion in 2024, is expected to surpass USD 397.82 Billion by 2034, with a CAGR of 6.5% from 2025 to 2034.

The Direct Selling and Marketing industry markets itself through single-level marketing (SLM), where representatives earn money solely from commission; and multi-level marketing (MLM), where representatives earn commission from both their sales and those they have recruited. Despite widespread criticism and links to pyramid-selling schemes, MLM accounts for the majority of revenue. Industry revenue is expected to contract at a compound annual rate of 2.6% over the five years through 2024-25 to £2.6 billion, including an anticipated 2.3% drop in 2023-24. A solid performance in 2019-20 was followed by an economic downturn caused by the COVID-19 outbreak. Social distancing measures heavily impeded representatives' opportunities to make sales, reducing revenue in 2020-21. The lifting of restrictions encouraged strong demand for in-person selling, boosting revenue in 2021-22 and 2022-23. However, soaring inflation and heightened uncertainty have made consumers more cautious with their spending, constraining sales made by direct sellers and marketers since the second half of 2022-23. Subsiding inflation and improving consumer confidence supports spending on products offered by direct sellers and marketers in 2024-25, though growth is limited by persistent financial difficulties from the cost-of-living crisis. Rising costs and intensifying competition has weighed on the industry’s average profit margin. Industry revenue is forecast to contract at a compound annual rate of 0.7% over the five years through 2029-30 to £2.5 billion. Much of this decline is attributed to the growing shift towards online shopping. Improving economic conditions in the near term will likely encourage some employees to leave the industry for full-time, better-paid jobs, constraining revenue. This will be compounded by intensifying competition, particularly from external sources, mainly online retailers. Direct selling and marketing companies will also likely reformulate their relationship with employees due to fears of increased regulation and invest in their technological capabilities to increase retention of representatives.

During its 2023 fiscal year, Amway was the world’s leading direct selling company with global revenue of nearly ***** billion U.S. dollars. Amway is a multi-level marketing company based in Michigan, United States, that sells health, home care, and beauty products. Direct selling is a business model in which entrepreneurial-minded people independently provide products and services to the customer directly, either by buying from or in affiliation with a parent organization. Herbalife Nutrition Amway is the leading company within the direct selling world, however, there are many other companies in the United States and across the globe that sell to the consumer directly. One such example is Herbalife. With global net sales reaching a total of more than **** billion U.S. dollars, Herbalife ranks as one of the largest direct sellers of dietary supplements. Some of the company’s main markets include North America and the Asia-Pacific region. Direct sellers in the United States There are many individuals, especially in the United States, that become direct sellers, whether they do it on their own or as part of these person-to-person marketing enterprises. In 2021, there were close to ***** million part-time and roughly **** a million full-time sellers in the United States. Compared to one year earlier, the combined total of direct sellers in the country had declined by nearly **** a million.

Multi-Level Marketing (MLM) Market size is expected to reach USD 322.3 Billion by 2034, from USD 190.5 Billion in 2024, at a CAGR of 5.4%.

This statistic displays the size of the direct selling market in the United States from 2016 to 2023. In 2023, the direct sales market in the U.S. was projected to be worth approximately **** billion U.S. dollars.

The Multi-level Marketing (MLM) Software market has emerged as a critical component in the evolving landscape of direct selling and network marketing. As businesses increasingly adopt MLM strategies to leverage personal networks for sales, the demand for robust software solutions has surged. MLM software provides es

Global Social Network Marketing market size 2025 was XX Million. Social Network Marketing Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The direct selling industry, which relies on personalized, one-on-one relationships between independent sellers and customers, has maintained steady growth in recent years. During the current period, the industry is estimated to grow at a 3.4% CAGR, including 4.0% revenue growth in 2025 alone, reaching $5.6 billion. This performance is supported by the industry's focus on individualized service, which helps foster brand loyalty and customer retention, distinguishing it from more impersonal e-commerce channels. Companies in this space continue to invest in the recruitment, training and support of independent sellers to sustain revenue growth and maintain profit levels. The adoption of digital tools, such as e-commerce platforms, social media shops, and data-driven marketing, has also enabled direct sellers to broaden their reach and respond to evolving consumer expectations without losing the personal touch that characterizes the industry. The structure of the direct selling industry is built on networks of independent sellers, often organized through multi-level marketing models. Recruitment and retention of these sellers are central to business operations, as most are attracted by flexible work arrangements and the potential for supplemental income. However, many sellers achieve only modest earnings, resulting in high turnover rates and ongoing recruitment needs. To address these challenges, companies are refining onboarding and support programs, fostering inclusive cultures, and leveraging digital engagement tools. The industry is also adapting to increased regulatory scrutiny, particularly regarding recruitment practices and earnings claims, which can affect operational costs and compliance requirements. Additionally, many companies invest in charitable initiatives as part of corporate social responsibility efforts, which can help build public trust and address reputational concerns associated with multi-level marketing. The outlook for the direct selling industry remains stable, with a projected CAGR of 3.7% through 2030 and anticipated revenues reaching $6.7 billion by that year. Growth is expected to be driven by continued demand for wellness and personal care products, influenced by demographic trends and growing consumer spending. At the same time, the industry faces several challenges, including potential regulatory changes, the impact of US tariffs on cross-border supply chains and increased competition from affiliate marketing models. Companies are likely to respond by diversifying sourcing strategies, investing in digital infrastructure and integrating affiliate marketing alongside traditional selling methods. These adaptations are expected to help maintain profitability and support the industry’s ability to compete in a changing marketplace.

The MLM software market has emerged as a vital segment within the broader realms of technology and network marketing, revolutionizing how companies manage their multi-level marketing operations. As businesses increasingly seek to optimize their marketing strategies and streamline operations, MLM software solutions p

Global Direct Selling Establishments market size is expected to reach $306.21 billion by 2029 at 4.1%, segmented as by type, single-level marketing, multi-level marketing

The multi-level marketing business has not yet prepared the required reporting materials, and according to Article 6, Paragraph 1 of the Multi-level Marketing Management Measures, it is considered as not having been reported.

Direct-selling companies retail a range of products from one person to another away from a fixed retail location. The COVID-19 outbreak caused a substantial shift in the industry, as mass layoffs propelled industry participation levels, resulting in heightened performance. However, intense competition from big-box retailers and e-commerce has pressured the industry, as competitors can offer a wider selection of substitute products at lower prices and in a convenient one-stop location. Direct sellers have embraced innovative sales strategies and digital platforms to maintain growth. Direct selling revenue is expected to climb at a CAGR of 5.0% to $75.2 billion through the end of 2025, including growth of 2.3% in 2025 alone. Profit will also improve as rising per capita disposable income levels improve spending on high-priced goods. Direct-selling companies have relatively low start-up costs and some unemployed or underemployed Americans establish direct-selling businesses as a means of income. As the unemployment rate fluctuated but ultimately climbed in recent years, more enterprises entered the industry. As demand and direct sellers' revenue rose, more businesses entered the industry to use it as a flexible, low-commitment way to earn supplemental income. The health and wellness segment has boomed, with consumers seeking natural and sustainable products. This shift has fueled sales of nutritional supplements and skincare products. Direct sellers have harnessed social media to reach wider audiences, creating personal connections that resonate with consumers. Positive economic trends, like rising consumer confidence and spending, will contribute to rising revenue for direct-selling companies in the coming years. However, rising incomes and consumer spending will also lead many consumers to shop at substitute industries, like mass retailers and online competitors. As e-commerce continues to expand, direct sellers will further integrate digital tools and platforms to enhance customer engagement and streamline sales processes. Artificial intelligence and data analytics will enable companies to fine-tune marketing strategies, personalize shopping experiences and optimize inventory management. Sustainability will continue to be a critical focus, with consumers demanding greater transparency and environmentally friendly practices. Regulatory scrutiny remains a wildcard, as the industry must navigate potential challenges to ensure ethical practices and the protection of both consumers and sellers. Revenue is expected to expand at a CAGR of 3.0% to $87.0 billion through the end of 2030.

Two years ago, the direct selling community in the United States peaked at over ** million people. By 2023, however, there were less than ** million Americans involved in direct selling. Specifically, the U.S. direct selling community consisted of about *** million sellers and over **** million discount buyers and customers.

In 2023, direct sellers in the United States generated approximately 36.7 billion U.S. dollars' worth of retail sales, making it the world's leading direct selling market. With approximately 19.8 billion U.S. dollars, Germany was the second-largest market.

As of the end of 2013, statistics on the establishment time of multi-level marketing businesses

The Social Network market has evolved into a dynamic and essential component of today's digital landscape, fundamentally reshaping how individuals and businesses connect, share information, and engage with one another. As of 2023, the global social networking market is valued at approximately $40 billion, reflecting

Global Multi level Marketing Software market size 2025 was XX Million. Multi level Marketing Software Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The market size of online marketing and digital advertising in Russia reached its peak in 2023, having increased by 45 percent from the previous year to 564 billion Russian rubles. In 2022, the figure saw a 10-percent decrease.

This dataset extracts the survey results of the operation and development of our multi-level marketing business (as of the end of 2022), statistics table 11 content.

Mobile has become the main way to access online content. Mobile devices now account for 55% of the global market share of online access with desktops coming in second place at 43%.