Global MLM Market size was $201 billion in 2022 and is slated to hit $329 billion by the end of 2030 with a CAGR of nearly 6.5%.

This statistic displays the size of the direct selling market in the United States from 2016 to 2023. In 2023, the direct sales market in the U.S. was projected to be worth approximately 65.2 billion U.S. dollars.

Explore the Direct Selling Establishments Market trends! Covers key players, growth rate 4.1% CAGR, market size $306.21 Billion, and forecasts to 2034. Get insights now!

During its 2023 fiscal year, Amway was the world’s leading direct selling company with global revenue of nearly eight billion U.S. dollars. Amway is a multi-level marketing company based in Michigan, United States, that sells health, home care, and beauty products. Direct selling is a business model in which entrepreneurial-minded people independently provide products and services to the customer directly, either by buying from or in affiliation with a parent organization.

Herbalife Nutrition

Amway is the leading company within the direct selling world, however, there are many other companies in the United States and across the globe that sell to the consumer directly. One such example is Herbalife. With global net sales reaching a total of more than five billion U.S. dollars, Herbalife ranks as one of the largest direct sellers of dietary supplements. Some of the company’s main markets include North America and the Asia-Pacific region.

Direct sellers in the United States

There are many individuals, especially in the United States, that become direct sellers, whether they do it on their own or as part of these person-to-person marketing enterprises. In 2021, there were close to seven million part-time and roughly half a million full-time sellers in the United States. Compared to one year earlier, the combined total of direct sellers in the country had declined by nearly half a million.

In 2023, direct sellers in the United States generated approximately 36.7 billion U.S. dollars' worth of retail sales, making it the world's leading direct selling market. With approximately 19.8 billion U.S. dollars, Germany was the second-largest market.

Digital Marketing, Online Advertising, Search The digital marketing market size is predicted to reach $446.5 billion in 2024 to $1,501 billion by 2035, growing at a CAGR of 11.66% from 2024 to 2035.

US Marketing Analytics Market size was valued at USD 5.9 Billion in 2024 and is projected to reach USD 15.6 Billion by 2032, growing at a CAGR of 13% from 2025 to 2032.

Key Market Drivers:

Digital Transformation Acceleration: The acceleration of digital transformation in the United States will considerably impact the marketing analytics market. Businesses are increasingly embracing digital methods to engage with customers across numerous touchpoints, with the U.S. digital transformation industry expected to increase from $419.9 billion in 2021 to $1,009.8 billion by 2025, at a CAGR of 19.1%.

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Direct Selling Market Size 2025-2029

The direct selling market size is forecast to increase by USD 91.3 million at a CAGR of 5.3% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. The increasing use of artificial intelligence (AI) in social media is revolutionizing the way companies engage with customers and expand their reach. In the health and wellness sector, there is a growing demand for personalized customer experiences, leading companies to invest in AI and digital technologies to offer customized vitamins, herbal supplements, nutrition, and weight management solutions. Moreover, the competition from e-commerce platforms is pushing direct selling companies to enhance their logistics capabilities and offer seamless delivery services. The market for cosmetic products, kitchen appliances, and other direct selling items is thriving, with a focus on innovation and convenience. E-commerce platforms are increasingly integrating AI and digital tools to provide a more personalized shopping experience, making it essential for direct selling companies to stay competitive. Despite these opportunities, the market faces challenges such as regulatory compliance and consumer trust issues. Companies must ensure they adhere to strict regulations regarding product safety and quality, especially In the health and wellness sector. Building trust with customers is also crucial, and companies must prioritize transparency and ethical business practices to maintain a positive reputation.

What will be the Size of the Market During the Forecast Period?

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The market encompasses a dynamic and evolving business landscape, characterized by the sale of products and services directly to consumers through independent representatives. This distribution model, also known as direct-to-consumer, offers various revenue opportunities and empowers micro-entrepreneurship. The market is driven by several trends, including product innovation in sectors such as chronic disorders, nutritional products, sustainable cosmetics, and more. Direct selling associations play a crucial role in fostering trust and promoting best practices, ensuring a positive consumer experience. Flexible working hours and the ability to manage one's own business are significant advantages, attracting a large consumer base. The retail environment continues to shift, with online marketplaces gaining popularity, and commissions remain a key incentive for representatives.
Technology, including artificial intelligence and performance enablement platforms like Rallyware, significantly impact the market. Consumer behavior is influenced by factors such as disposable income, chronic disorders, and a growing preference for sustainable and environmentally responsible products. Global economic trends, income opportunities, and the rise of generative AI and machine learning are additional factors shaping the future of the market. Despite these opportunities, the market faces challenges, including trust and transparency concerns, customer service, and the risk of pyramid schemes. Effective management skills, product validation, and a strong focus on sustainability and environmental responsibility are essential for success in this business model.

How is this Direct Selling Industry segmented and which is the largest segment?

The direct selling industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Single-level marketing
  Multi-level marketing


Product

  Health and wellness
  Cosmetics and personal care
  Household goods and durables
  Others


Geography

  APAC

    China
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  South America



  Middle East and Africa

By Type Insights

The single-level marketing segment is estimated to witness significant growth during the forecast period.

Direct selling, a business model characterized by independent representatives selling products directly to consumers, has gained traction in various industries, including health and wellness, beauty, and home appliances. In the health and wellness sector, this model is popular for selling nutritional supplements, chronic disorder treatments, and natural products. The beauty industry leverages direct selling for skincare, cosmetics, and sustainable cosmetics. Micro-entrepreneurship thrives in this model, offering flexible working hours and revenue opportunities. Direct Selling Associations ensure product validation, customer trust, and performance enablement through platforms like Rallyware and Generative AI. SLM companies cater to both individual and commercial customers, providing convenience,

The estimated value of the influencer marketing industry in India was 55 billion Indian rupees in 2024. This was a 20 percent increase over the previous year, and the market was expected to expand at a compound annual growth rate of 25 percent until 2026. The industry's market value was further estimated to amount to over 107 billion Indian rupees by 2027. Influencer impact In India, influencers have become a vital channel for businesses, forging authentic connections with audiences through relatable content. They play a crucial role in influencing consumer purchase decisions and product research. The influencer marketing industry has witnessed widespread adoption across sectors, with the personal care vertical leading with a 25 percent market share in 2022. Other key sectors like food, fashion, jewelry, and mobile/electronics have also embraced influencers to strengthen brand messages and connect with their target audiences. Modes of influence Short-form video platforms were the most preferred choice for content creation, given their raging popularity among users and creators alike. These platforms offer influencers a medium to share concise and impactful messages with their followers. Additionally, the practice of live-streaming was a widely followed trend, facilitating real-time interactions with audiences. This led major e-commerce players such as Amazon and Flipkart to release a live commerce feature on their platforms.

The Network Alliance Marketing Services market is experiencing robust growth, driven by the increasing adoption of digital marketing strategies and the need for businesses to expand their reach and improve brand visibility. The market size in 2025 is estimated at $15 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This growth is fueled by several key factors. The rise of e-commerce and the increasing sophistication of affiliate marketing programs are significant contributors. Businesses are increasingly recognizing the value of leveraging partner networks to reach new customer segments and drive sales. Furthermore, the development of advanced analytics and attribution modeling allows for more precise measurement of marketing ROI, making network alliance marketing a more attractive investment for businesses of all sizes. The diverse range of payment models, including Pay-by-Click, Pay-by-Boot, and Pay-by-Sales, caters to various business needs and risk tolerances, further boosting market adoption. The segmentation between personal and commercial applications reflects the broad applicability of network alliance marketing, with significant growth projected in both sectors. While challenges such as fraud prevention and maintaining partner relationships exist, the overall market outlook remains positive, driven by technological advancements and the ongoing demand for effective digital marketing solutions. The significant players listed – including established technology giants like Amazon and Alibaba, alongside specialized network alliance marketing service providers – contribute to the market's competitive landscape. Regional variations in market penetration are expected, with North America and Europe maintaining a strong lead due to their advanced digital infrastructure and high e-commerce penetration. However, Asia-Pacific is projected to witness significant growth due to rising internet and smartphone adoption rates. The forecast period of 2025-2033 suggests continued expansion, with the market expected to reach approximately $50 billion by 2033, demonstrating a substantial opportunity for growth and investment within the network alliance marketing services sector. The ongoing evolution of digital marketing technologies and strategies will continue to shape this growth, creating a dynamic and competitive environment.

The Digital Advertising Agencies industry in the US has been driven by the shift from traditional print advertising to digital advertisements. In particular, strong demand for digital advertising from the retail, financial services, automotive and telecommunication sectors has sustained industry revenue. As more consumers generate website traffic through smartphones and tablets, many businesses have purchased digital advertising services to build brand awareness across multiple screens and platforms. To the industry's benefit, the rise in remote arrangements stemming from the COVID-19 pandemic caused more people to surf the internet while at home and reduced exposure to other forms of advertising. This motivated many companies to change their platforms and switch to digital advertising. Consequently, industry revenue is forecast to grow at a CAGR of 17.1%, including an expected 10.3% jump in 2024 to reach $52.4 billion. Many businesses sought advertising agencies to spread ads in digital formats, namely online, for streamed video content. Additionally, some industry clients have moved away from business models that require research and tangible results before the launch of an advertisement in favor of a testing environment that has evaluated the commercial viability of new ideas. For example, clients have obtained digital advertising services that measure online traffic demographics related to their social media websites before launching a product, greatly benefiting the industry. Still, the sharp rise in demand has eclipsed strong price-based competition, driving industry profitability upwards.Digital advertising agencies that can develop innovative tools, such as data mining, with applications for analyzing customer purchasing behavior will experience strong demand moving forward. As online media streaming services and social media continue to generate substantial internet traffic, many businesses will strengthen their investments in digital advertising. And as more product manufacturers sell their products directly online, retailers will fuel demand for activities like search engine visibility services to help them compete. As a result, industry revenue is expected to increase at a CAGR of 10.6% to $86.6 billion by the end of 2029.

US Sales and Marketing Analytics Market is Segmented by Deployment (Cloud-based and On-Premise), Application (Online Marketing, Email Marketing, Social Media Marketing, Content Marketing, and Other Applications) and End-User (Retail, BFSI, Healthcare, Manufacturing, Travel and Hospitality, and Other End-Users). For each segment, the market sizing and forecast have been done based on the value (in USD million)

The Report Covers Web Analytics Companies and It is Segmented by Application (Online Marketing & Marketing Automation, Mobile Analytics, Content Marketing, Social Media Management, E-Mail Marketing, and Other Applications), Offering (Solution and Services), End-User Vertical (Retail, Manufacturing, Information Technology, BFSI, Healthcare, Transportation & Logistics, and Other End-User Verticals), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value in USD Billion for all the Above Segments.

In 2021, the market for artificial intelligence (AI) in marketing was estimated at 15.84 billion U.S. dollars. The source projected that the value would increase to more than 107.5 billion by 2028.

What is AI and who uses it?

Artificial intelligence (AI) has become one of the most impactful digital innovations of the past few decades. The term refers to the ability of a computer or machine to mimic the competencies of the human mind, with the current ecosystem consisting of machine learning, robotics, artificial neural networks, and natural language processing. All of these features and algorithms are highly versatile and adaptable to the specific requirements of the user, explaining why they have become embedded into many different industries, ranging from telecommunications and financial services to healthcare and pharma. Overall, the global artificial intelligence market was valued at around 327 billion U.S. dollars in 2021.

AI at the marketing wheel

AI is deeply embedded into the digital marketing landscape, and based on the latest reports, more than 80 percent of industry experts integrate some form of AI technology into their online marketing activities. This vast adaptation of artificial intelligence for marketing purposes is no surprise considering that its benefits include task automation, campaign personalization, and data analysis, to name but a few. When asked about marketers' main application areas of AI in a recent survey, roughly 50 percent of respondents from the U.S., Canada, the UK, and India mentioned ad targeting. Other popular activities they trusted AI with included personalizing content, optimizing e-mail send times, and calculating conversion probability.

The Report Covers Online Advertising Companies Statistics and is Segmented by Advertising Format (Social Media, Search Engine, Video, Email), By Platform (Mobile, Desktop and Laptop), By End-User Vertical (Automotive, Retail, Healthcare, Bfsi, Telecom), By Geography (North America (United States, Canada), Europe (United Kingdom, Germany, France, Spain, Italy, Netherlands, Poland, Rest of Europe), Asia Pacific (China, Japan, South Korea, India, Rest of Asia Pacific), Latin America, Middle East and Africa). The Market Sizes and Forecasts are Provided in Terms of Value in USD Billion for all the Above Segments.

The global predictive analytics market size reached USD 18.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 104.7 Billion by 2033, exhibiting a growth rate (CAGR) of 19.9% during 2025-2033.

IMARC Group provides an analysis of the key trends in each segment of the global predictive analytics market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on business function, solution, service, deployment, organization size and end use industry.

People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

The global Digital Marketing Software market is projected to grow significantly, from USD 92,220.1 Million in 2025 to USD 305,919.8 Million by 2035 an it is reflecting a strong CAGR of 14.2%. The digital marketing software market is growing rapidly due to the growing demand for efficient and scalable marketing solutions in various industries.

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Global Social Media Market to hit USD 466.56B by 2029 growing at 13% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

Exhibition Market size was valued at USD 66.33 Billion in 2024 and is projected to reach USD 95.52 Billion by 2031, growing at a CAGR of 5.10% during the forecast period 2024-2031.

Global Exhibition Market Drivers

Networking Opportunities: Exhibitions provide platforms for businesses to connect with potential clients, partners, and industry peers.
Product Launches and Demonstrations: Exhibitions offer a stage to showcase new products, services, and technologies to a targeted audience.
Market Research and Competitor Analysis: Exhibiting allows businesses to gather valuable market insights and assess competitors’ offerings.

Global Exhibition Market Restraints

Economic Downturns: Economic recessions can lead to reduced exhibition participation as businesses cut back on marketing budgets.
High Costs: Participating in exhibitions can be expensive, including booth rental, travel, and marketing expenses.

Competition: The increasing number of exhibitions can make it challenging for businesses to stand out and attract visitors.