Two years ago, the direct selling community in the United States peaked at over ** million people. By 2023, however, there were less than ** million Americans involved in direct selling. Specifically, the U.S. direct selling community consisted of about *** million sellers and over **** million discount buyers and customers.

The Multi-level Marketing (MLM) Software market has emerged as a critical component in the evolving landscape of direct selling and network marketing. As businesses increasingly adopt MLM strategies to leverage personal networks for sales, the demand for robust software solutions has surged. MLM software provides es

Global MLM market worth at USD 201.74 Billion in 2024, is expected to surpass USD 397.82 Billion by 2034, with a CAGR of 6.5% from 2025 to 2034.

This data set collects statistics on new participants joining multi-level marketing businesses through the end of 2013.

The MLM software market has emerged as a vital segment within the broader realms of technology and network marketing, revolutionizing how companies manage their multi-level marketing operations. As businesses increasingly seek to optimize their marketing strategies and streamline operations, MLM software solutions p

Avon Cosmetics Poland was the largest direct-to-consumer company in Poland, achieving net sales of nearly *** million zloty in 2019.

Content marketing was believed to be the most effective digital technique based on the responses of global marketers in early 2020. When asked to identify the single activity they thought would make the largest commercial impact on their own or their clients’ businesses, 17 percent pointed to content marketing. Following that was marketing automation, big data, AI, as well as machine learning.
Why could AI be beneficial for marketing?
Across North America, Europe and Asia Pacific artificial intelligence is most commonly used in marketing data analysis. There are some differences between the regions, however, where Asian marketers seem to be more experimental with the use of AI and employ the technology in content creation, whereas North American and European industry professionals tend to utilize AI for automation of marketing processes such as personalization, optimization or programmatic advertising. It falls in line with what marketers really expect from AI – making their tasks easier and improving marketing effectiveness. Among those who have already used artificial intelligence in their marketing efforts, the majority claim that AI helped them with better content recognition, increasing sales and customer relations as well as facilitating new product launches. As a result, the share of marketers using AI for digital marketing worldwide skyrocketed, from 29 percent in 2018 to 84 percent in 2020.

Multilevel marketing business number of families reporting (quarterly statistics)

The direct selling industry, which relies on personalized, one-on-one relationships between independent sellers and customers, has maintained steady growth in recent years. During the current period, the industry is estimated to grow at a 3.4% CAGR, including 4.0% revenue growth in 2025 alone, reaching $5.6 billion. This performance is supported by the industry's focus on individualized service, which helps foster brand loyalty and customer retention, distinguishing it from more impersonal e-commerce channels. Companies in this space continue to invest in the recruitment, training and support of independent sellers to sustain revenue growth and maintain profit levels. The adoption of digital tools, such as e-commerce platforms, social media shops, and data-driven marketing, has also enabled direct sellers to broaden their reach and respond to evolving consumer expectations without losing the personal touch that characterizes the industry. The structure of the direct selling industry is built on networks of independent sellers, often organized through multi-level marketing models. Recruitment and retention of these sellers are central to business operations, as most are attracted by flexible work arrangements and the potential for supplemental income. However, many sellers achieve only modest earnings, resulting in high turnover rates and ongoing recruitment needs. To address these challenges, companies are refining onboarding and support programs, fostering inclusive cultures, and leveraging digital engagement tools. The industry is also adapting to increased regulatory scrutiny, particularly regarding recruitment practices and earnings claims, which can affect operational costs and compliance requirements. Additionally, many companies invest in charitable initiatives as part of corporate social responsibility efforts, which can help build public trust and address reputational concerns associated with multi-level marketing. The outlook for the direct selling industry remains stable, with a projected CAGR of 3.7% through 2030 and anticipated revenues reaching $6.7 billion by that year. Growth is expected to be driven by continued demand for wellness and personal care products, influenced by demographic trends and growing consumer spending. At the same time, the industry faces several challenges, including potential regulatory changes, the impact of US tariffs on cross-border supply chains and increased competition from affiliate marketing models. Companies are likely to respond by diversifying sourcing strategies, investing in digital infrastructure and integrating affiliate marketing alongside traditional selling methods. These adaptations are expected to help maintain profitability and support the industry’s ability to compete in a changing marketplace.

The Multi-level Marketing (MLM) software market is experiencing robust growth, driven by the increasing adoption of digital technologies within the MLM industry. The shift towards online sales and marketing strategies, coupled with the need for efficient management of large, distributed sales forces, fuels the demand for sophisticated MLM software solutions. Features like automated commission calculations, inventory management, lead tracking, and robust reporting capabilities are key drivers of market expansion. We estimate the market size in 2025 to be approximately $500 million, based on observed growth trends in related software sectors and the expanding MLM industry. A Compound Annual Growth Rate (CAGR) of 15% is projected for the period 2025-2033, indicating a significant market expansion. This growth is being fueled by the increasing preference for cloud-based solutions offering scalability and cost-effectiveness, alongside the ongoing integration of advanced analytics and AI capabilities for improved sales forecasting and performance optimization. However, factors such as the high initial investment costs for implementing MLM software and concerns regarding data security and privacy could act as potential restraints on market growth. The market is segmented by software type (cloud-based, on-premise), functionality (commission calculation, inventory management, lead generation), and deployment model (SaaS, self-hosted). Key players like Epixel, MultiSoft, Pro MLM, and others are constantly innovating to enhance their product offerings and cater to the evolving needs of MLM businesses globally. The competitive landscape is characterized by both established players and emerging startups. The companies mentioned – Epixel, MultiSoft, Pro MLM, Krato, IOSS, ARM MLM, Bpract Software Solutions, AS Softech, AMCO IT Systems, Binarysoft Technologies, and EifaSoft – are actively vying for market share through product differentiation, strategic partnerships, and geographic expansion. The market is expected to witness increased consolidation in the coming years, as companies seek to leverage economies of scale and broaden their product portfolios. Continued technological advancements, particularly in areas such as artificial intelligence and blockchain technology, will further shape the trajectory of the MLM software market, creating new opportunities for growth and innovation. The global nature of MLM businesses necessitates strong regional variations in adoption rates, with North America and Europe currently holding significant market share. However, Asia-Pacific and other developing regions are poised for substantial growth as MLM businesses expand their operations in these areas.

Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. Concerning the two selected segments, the segment Social Media Advertising Mobile has the largest average ad spending per internet user with 34.29 U.S. dollars. Contrastingly, Social Media Advertising Desktop is ranked last, with 6.95 U.S. dollars. Their difference, compared to Social Media Advertising Mobile, lies at 27.34 U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

Comprehensive dataset containing 12 verified Network Marketing locations in Pakistan with complete contact information, ratings, reviews, and location data.

Direct-selling companies retail a range of products from one person to another away from a fixed retail location. The COVID-19 outbreak caused a substantial shift in the industry, as mass layoffs propelled industry participation levels, resulting in heightened performance. However, intense competition from big-box retailers and e-commerce has pressured the industry, as competitors can offer a wider selection of substitute products at lower prices and in a convenient one-stop location. Direct sellers have embraced innovative sales strategies and digital platforms to maintain growth. Direct selling revenue is expected to climb at a CAGR of 5.0% to $75.2 billion through the end of 2025, including growth of 2.3% in 2025 alone. Profit will also improve as rising per capita disposable income levels improve spending on high-priced goods. Direct-selling companies have relatively low start-up costs and some unemployed or underemployed Americans establish direct-selling businesses as a means of income. As the unemployment rate fluctuated but ultimately climbed in recent years, more enterprises entered the industry. As demand and direct sellers' revenue rose, more businesses entered the industry to use it as a flexible, low-commitment way to earn supplemental income. The health and wellness segment has boomed, with consumers seeking natural and sustainable products. This shift has fueled sales of nutritional supplements and skincare products. Direct sellers have harnessed social media to reach wider audiences, creating personal connections that resonate with consumers. Positive economic trends, like rising consumer confidence and spending, will contribute to rising revenue for direct-selling companies in the coming years. However, rising incomes and consumer spending will also lead many consumers to shop at substitute industries, like mass retailers and online competitors. As e-commerce continues to expand, direct sellers will further integrate digital tools and platforms to enhance customer engagement and streamline sales processes. Artificial intelligence and data analytics will enable companies to fine-tune marketing strategies, personalize shopping experiences and optimize inventory management. Sustainability will continue to be a critical focus, with consumers demanding greater transparency and environmentally friendly practices. Regulatory scrutiny remains a wildcard, as the industry must navigate potential challenges to ensure ethical practices and the protection of both consumers and sellers. Revenue is expected to expand at a CAGR of 3.0% to $87.0 billion through the end of 2030.

MLM Software Market Outlook

The global MLM software market size was valued at approximately USD 1.51 billion in 2023 and is forecasted to reach around USD 3.72 billion by 2032, growing at a compound annual growth rate (CAGR) of 10.7% during the forecast period. This growth is primarily driven by the increasing adoption of multi-level marketing strategies by companies across various industries, coupled with advancements in software technologies designed to optimize these strategies.

One of the major growth factors propelling the MLM software market is the rising inclination of businesses toward direct selling and network marketing. Multi-level marketing offers a unique structure that encourages sales through personal networks, making it a profitable model for many companies. With more organizations recognizing the potential benefits, from cost reduction to enhanced market reach, the demand for sophisticated MLM software to manage these operations efficiently is on the rise.

Furthermore, the integration of advanced technologies such as artificial intelligence (AI), machine learning (ML), and blockchain into MLM software is significantly boosting market growth. AI and ML enable more personalized marketing strategies, improved customer relationship management, and data-driven decision-making. Blockchain, on the other hand, offers enhanced security and transparency, which are critical in maintaining trust within the MLM networks. These technological advancements are expected to continue driving the market in the coming years.

Another key factor is the growing need for better compliance and regulatory management within the MLM industry. With stringent regulations being enforced to curb unethical practices, companies are increasingly turning to MLM software solutions for assistance in maintaining compliance. These software solutions help ensure that all business operations adhere to legal standards, thereby safeguarding the company’s reputation and avoiding potential legal issues.

Regionally, North America holds the largest market share owing to the presence of numerous MLM companies and a high degree of technological adoption. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. This growth can be attributed to the increasing number of startups, a rising middle-class population, and the growing adoption of e-commerce, which provides a fertile ground for MLM strategies to flourish. Europe also presents significant opportunities due to a well-established business environment and a growing preference for innovative marketing strategies.

Component Analysis

The MLM software market is segmented by component into software and services. The software segment holds a significant market share due to the increasing need for robust software solutions that can handle complex MLM structures. These software solutions offer features such as lead management, sales tracking, inventory management, and commission calculation, which are essential for the efficient functioning of any MLM business. The integration of AI and ML into these software solutions is further enhancing their capabilities, making them indispensable tools for modern MLM businesses.

The services segment, though smaller in comparison, is experiencing steady growth. This segment includes consulting, implementation, maintenance, and support services. As MLM companies aim to optimize their operations and achieve higher efficiency, the demand for professional services is rising. Consulting services help businesses design effective MLM strategies, while implementation services ensure the seamless integration of software solutions into existing systems. Maintenance and support services are crucial for the ongoing performance and reliability of the software, making this segment an essential part of the overall market.

Moreover, the services segment is expected to grow at a considerable rate due to the increasing complexity of MLM structures and the need for specialized expertise. As companies expand their operations and enter new markets, the demand for customized solutions and expert guidance is likely to increase. This trend is particularly evident in emerging markets, where businesses are keen to adopt advanced MLM strategies to gain a competitive edge.

Another important aspect driving the growth of the software component is the increasing emphasis on user-friendly interfaces and mobile compatibility. With more distributors and customers accessing MLM platforms via mobile devices, softwar

The Social Network market has evolved into a dynamic and essential component of today's digital landscape, fundamentally reshaping how individuals and businesses connect, share information, and engage with one another. As of 2023, the global social networking market is valued at approximately $40 billion, reflecting

The Multi-level Marketing (MLM) Software market, valued at $223 million in 2025, is projected to experience robust growth, driven by the increasing adoption of digital technologies within the MLM industry and the need for efficient management of complex sales structures. The 7.5% CAGR indicates a significant expansion throughout the forecast period (2025-2033), fueled by several key factors. Firstly, the rising preference for cloud-based solutions offers scalability, accessibility, and cost-effectiveness, attracting both large enterprises and SMEs. Secondly, evolving trends towards enhanced data analytics and mobile accessibility within MLM software are improving sales tracking, commission calculation, and overall operational efficiency. While challenges such as data security concerns and the need for user-friendly interfaces remain, the market's growth trajectory is largely positive. The segmentation, encompassing cloud-based and web-based solutions tailored to large enterprises and SMEs, indicates a diverse and evolving market landscape catering to specific business needs and technological preferences. The competitive landscape features a mix of established players and emerging companies, each contributing to innovation and market expansion. Geographical expansion, particularly in rapidly developing economies within Asia Pacific, is also expected to contribute significantly to market growth in the coming years. The North American region, with its established MLM industry and technological infrastructure, is likely to dominate the market initially. However, regions like Asia Pacific, characterized by a burgeoning middle class and increasing internet penetration, are poised for rapid expansion. The competitive dynamics are likely to involve strategic partnerships, technological advancements, and aggressive marketing strategies from both established and new entrants. The continued focus on enhancing user experience, improving data security, and integrating advanced analytics capabilities will be key success factors for players in this dynamic market.

This dataset extracts the survey results of the operation and development of our multi-level marketing business (as of the end of 2022), statistics table 11 content.

As of the end of 2013, the average number of salespeople per business.

The direct selling strategy market is experiencing robust growth, driven by several key factors. The increasing penetration of e-commerce and digital marketing channels, coupled with the desire for personalized customer experiences, fuels demand for sophisticated direct selling approaches. Companies are leveraging data analytics and CRM systems to better understand customer preferences and tailor their messaging, leading to improved conversion rates and customer lifetime value. The shift towards omnichannel strategies, integrating online and offline interactions, allows direct sellers to reach a wider audience and create deeper customer engagement. Furthermore, the rise of social commerce and influencer marketing provides new avenues for reaching potential customers and building brand loyalty. While the market faces challenges such as evolving consumer preferences, maintaining data privacy, and managing escalating customer acquisition costs, the overall trajectory remains positive. We estimate the market size in 2025 to be $150 billion, growing at a compound annual growth rate (CAGR) of 8% through 2033. This growth is fueled by both the expansion of existing players and the emergence of innovative direct-to-consumer (DTC) brands. The competitive landscape is highly fragmented, with a range of established marketing agencies and emerging technology companies vying for market share. Key players like Rapp, Epsilon, Wunderman, and Merkle are leveraging their existing client relationships and technological capabilities to offer comprehensive direct selling solutions. Smaller, more agile companies are often specializing in niche markets or employing innovative strategies to gain a foothold. Successful players are constantly adapting their approaches to stay ahead of evolving consumer expectations and technological advancements. Factors such as the ability to integrate multiple data sources, provide personalized customer experiences, and demonstrate a strong return on investment (ROI) are critical success factors in this dynamic market. Continued investment in data analytics, AI-powered marketing automation, and personalized communication strategies will be essential for maintaining competitiveness.

During a 2025 survey among marketers worldwide, around 83 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 78 and 69 percent of the respondents. The global social media marketing segment According to the same study, 60 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2025. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram, both run by Meta, Inc., due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.