During a survey concluded in September 2024, half of responding marketers working with influencers in the United States included reach/cost per mille (CPM) among their top three measures of success for their influencer marketing programs. Engagement rate and conversions (including sign-ups, downloads, etc.) followed, respectively mentioned by 48 and 46 percent of respondents. According to the same survey, over 60 percent of U.S. marketers planned to increase their influencer marketing budget by at least 25 percent.
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Digital Marketing, Online Advertising, Search The digital marketing market size is predicted to reach $446.5 billion in 2024 to $1,501 billion by 2035, growing at a CAGR of 11.66% from 2024 to 2035.
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Success.ai’s Ecommerce Market Data for South-east Asia E-commerce Contacts provides a robust and accurate dataset tailored for businesses and organizations looking to connect with professionals in the fast-growing e-commerce industry across South-east Asia. Covering roles such as e-commerce managers, digital strategists, logistics experts, and online marketplace leaders, this dataset offers verified contact details, professional insights, and actionable market data.
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Content marketing was believed to be the most effective digital technique based on the responses of global marketers in early 2020. When asked to identify the single activity they thought would make the largest commercial impact on their own or their clients’ businesses, 17 percent pointed to content marketing. Following that was marketing automation, big data, AI, as well as machine learning.
Why could AI be beneficial for marketing?
Across North America, Europe and Asia Pacific artificial intelligence is most commonly used in marketing data analysis. There are some differences between the regions, however, where Asian marketers seem to be more experimental with the use of AI and employ the technology in content creation, whereas North American and European industry professionals tend to utilize AI for automation of marketing processes such as personalization, optimization or programmatic advertising. It falls in line with what marketers really expect from AI – making their tasks easier and improving marketing effectiveness. Among those who have already used artificial intelligence in their marketing efforts, the majority claim that AI helped them with better content recognition, increasing sales and customer relations as well as facilitating new product launches. As a result, the share of marketers using AI for digital marketing worldwide skyrocketed, from 29 percent in 2018 to 84 percent in 2020.
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Content marketing is a core part of a digital marketing strategy. 62% of marketers plan to increase content marketing budgets within the next fiscal year.
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Harness the power of Success.ai’s Consumer Behavior Data to unlock profound insights into B2B and Consumer actions and preferences across global markets. Our comprehensive data is tailored to enhance your marketing and sales effectiveness at the best price.
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Online Ad Spending Market Size 2024-2028
The online ad spending market size is forecast to increase by USD 244.5 billion at a CAGR of 11.1% between 2023 and 2028.
The market has experienced significant growth due to the increasing usage of the internet and the shift of consumers towards digital platforms. One of the key trends driving this market is the rise of video ads on search engines and social media sites. As more consumers engage with digital content, advertisers have recognized the potential of artificial intelligence and video advertising to capture their attention. However, this growth comes with challenges, such as the issue of click fraud and the need for brands to navigate the complex digital advertising landscape. Despite these challenges, the market is expected to continue its expansion, with digital ad spending projected to surpass traditional ad spending in the coming years. As consumers become more engaged with digital content, it is essential for businesses to adapt and invest in effective digital advertising strategies to reach their audience.
What will be the Size of the Market During the Forecast Period?
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The market has witnessed significant growth over the past few years, driven by the increasing popularity of smartphone and digital channels for reaching consumers. According to recent studies, digital ad expenditure is projected to continue its upward trend, surpassing traditional advertising methods. Digital marketing strategies have become essential for businesses aiming to engage customers effectively. Marketers are increasingly focusing on digital ad campaigns to reach their target audience, with mobile advertising leading the charge. In fact, mobile advertising is expected to account for a significant portion of digital ad expenditure due to the widespread use of smartphones and tablets. Measuring the return on investment (ROI) of digital ad campaigns is a critical aspect of digital marketing. Marketers use various metrics, such as click-through rates, cost per click, and conversion rates, to evaluate the success of their campaigns. By analyzing these metrics, marketers can optimize their ad spend to maximize ROI. Ethical considerations are also essential in the digital advertising market. Marketers must ensure that their digital ad campaigns are transparent, respect user privacy, and comply with relevant regulations.
How is this market segmented and which is the largest segment?
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Platform
Mobile devices
Desktops
Geography
North America
Canada
US
APAC
China
India
Japan
Europe
South America
Middle East and Africa
By Platform Insights
The mobile devices segment is estimated to witness significant growth during the forecast period.
The digital advertising market, particularly online spending, is experiencing significant growth due to the increasing usage of the internet and the popularity of digital platforms among consumers. Video ads on these platforms have gained considerable traction, with search engines continuing to dominate as the primary avenue for online advertising. According to recent studies, mobile devices, specifically smartphones, are driving this growth. In 2023, over 1.17 billion smartphone units were shipped worldwide, leading to a wave in mobile internet usage and, consequently, mobile advertising.
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The mobile devices segment was valued at USD 164.90 billion in 2018 and showed a gradual increase during the forecast period.
Regional Analysis
North America is estimated to contribute 41% to the growth of the global market during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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In the global digital marketplace, North America holds a substantial share in online ad spending. The region's growth can be attributed to the widespread adoption of smartphones and advanced broadband infrastructure. Traditional advertising mediums, such as print newspapers and radio, are becoming saturated, leading companies to shift their focus towards digital channels. Mobile advertising is a significant driver of the regional market, as more individuals spend an increased amount of time using mobile devices for daily activities and content consumption. As a result, marketing efforts will continue to integrate into mobile devices throughout the forecast period.
Market Dynamics
Our researchers analyzed the data wi
During a survey carried out among marketers in nine countries worldwide, the conversion rate - the number of viewers who converted as a share of the total number of viewers - was the most preferred metric to determine the success of e-mail marketing campaigns other than the open rate, with 26.5 percent of professionals relying on it. Click-through-rate (CTR) - the amount of clicks that an ad receives as a share of the total number of times it has been displayed - came second, with almost 24 percent of marketers choosing it.
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Success.ai’s Online Search Trends Data API empowers businesses, marketers, and product teams to stay ahead by monitoring real-time online search behaviors of over 700 million users worldwide. By tapping into continuously updated, AI-validated data, you can track evolving consumer interests, pinpoint emerging keywords, and better understand buyer intent.
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A global survey conducted in the fourth quarter of 2023 found that the main reason for using social media was to keep in touch with friends and family, with over 49 percent of social media users saying this was their main reason for using online networks. Overall, 38 percent of social media users said that filling spare time was their main reason for using social media platforms, whilst 34.3 percent of respondents said they used it to read news stories. One in five users were on social platforms for the reason of following celebrities and influencers. The most popular social network Facebook dominates the social media landscape. The world's most popular social media platform turned 20 in February 2024, and it continues to lead the way in terms of user numbers. As of January 2024, the social network had over three billion global users. YouTube, WhatsApp, and Instagram follow, but none of these well-known brands can surpass Facebook’s audience size. Moreover, as of the final quarter of 2023, there were almost four billion Meta product users. Ever-evolving social media usage The utilization of social media remains largely gratuitous; however, companies have been encouraging users to become paid subscribers to reduce dependence on advertising profits. Meta Verified entices users by offering a blue verification badge and proactive account protection, among other things. X (formerly Twitter), Snapchat, and Reddit also offer users the chance to upgrade their social media accounts for a monthly free.
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According to Cognitive Market Research, the global Affiliate market size is USD 18512.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.
North America held the major market of more than 40% of the global revenue with a market size of USD 7404.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 5553.66 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 4257.81 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 925.61 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 370.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
The Cost per Sale Type held the highest Affiliate market revenue share in 2024.
Market Dynamics of Affiliate Market
Key Drivers of Affiliate Market
Rising E-commerce Adoption to Increase the Demand Globally
The increasing popularity of online shopping creates a fertile ground for affiliate marketing. Consumers are growing increasingly habituated to digital transactions due to the ongoing development in online purchasing, making them open to recommendations from reliable sources like affiliates. Affiliate marketing uses the authority and influence of affiliates to market goods and services, capitalizing on the growing trend of consumers seeking ease and value in their shopping experiences. Affiliates fill the gap between merchants and customers by forming strategic alliances and running focused campaigns that increase sales and bring in money. Affiliate marketing has become a powerful tool for companies looking to grow and take advantage of the expanding online market as e-commerce keeps growing.
Cost-effective Marketing Strategy to Propel Market Growth
For businesses, affiliate marketing offers a more affordable option than traditional advertising. Using a performance-based model, advertisers can reduce financial risk and increase return on investment (ROI) by only paying for desirable actions, like closing a sale. Because affiliate marketers only pay commissions on successful conversions, they enable firms to use resources more efficiently than they would if they were spending money on upfront advertising. Advertisers can also optimize ads for increased profitability and efficacy by tracking and measuring performance indicators. As a result, affiliate marketing becomes an appealing tactic for companies looking to get the most out of their marketing spend while producing observable effects in increasing revenue and sales.
Restraint Factors of Affiliate Market
Evolving Consumer Behaviour to Limit the Sales
Affiliate marketing has both opportunities and challenges due to changing consumer behavior. Affiliates need to be flexible and adaptable to maintain relevance in marketing campaigns as customer tastes and online behaviors evolve. This could entail using data analytics to customize ads in accordance with changing customer preferences, keeping up with rising trends, and comprehending these changes. Affiliates can achieve greater success in their affiliate marketing operations by remaining aware of how consumer behavior changes and using this knowledge to engage their audience better, create valuable material, and build trust. One must embrace adaptability and creativity to succeed in the ever-evolving digital landscape and keep a competitive edge in the affiliate marketing space.
Impact of COVID-19 on the Affiliate Market
The COVID-19 outbreak has significantly impacted the affiliate marketing sector. Certain industries, like travel and hospitality, had downturns due to regulations and declining consumer spending. Still, other industries, including e-commerce and digital services, grew rapidly as more people turned to online shopping and remote employment. Affiliates were forced to modify their tactics in response to this shift in customer behavior, concentrating on endorsing pertinent goods and services that addressed evolving demands. Affiliate marketers also had to bargain for be...
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Success.ai's Web and Search Trends Intent Data equips businesses with the cutting-edge capability to track and analyze online behaviors and search engine data effectively. This service is essential for understanding current market trends, optimizing advertising strategies, and enhancing B2B marketing efforts. By capturing and analyzing data from across the web, including search engine behaviors and purchase intent signals, Success.ai offers invaluable insights that can drastically improve your strategic outcomes.
Harness the Power of Web Search Data: Gain access to vast amounts of web search data to understand what your potential customers are searching for and how they interact with the web. This information is crucial for refining SEO strategies, improving website content, and creating more engaging user experiences.
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During a survey concluded in September 2024, half of responding marketers working with influencers in the United States included reach/cost per mille (CPM) among their top three measures of success for their influencer marketing programs. Engagement rate and conversions (including sign-ups, downloads, etc.) followed, respectively mentioned by 48 and 46 percent of respondents. According to the same survey, over 60 percent of U.S. marketers planned to increase their influencer marketing budget by at least 25 percent.