How high is the brand awareness of New Balance in the United States?When it comes to sneakers owners, brand awareness of New Balance is at 88% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is New Balance in the United States?In total, 40% of U.S. sneakers owners say they like New Balance. However, in actuality, among the 88% of U.S. respondents who know New Balance, 45% of people like the brand.What is the usage share of New Balance in the United States?All in all, 27% of sneakers owners in the United States own New Balance. That means, of the 88% who know the brand, 31% own them.How loyal are the owners of New Balance?Around 22% of sneakers owners in the United States say they are likely to purchase New Balance again. Set in relation to the 27% usage share of the brand, this means that 81% of their owners show loyalty to the brand.What's the buzz around New Balance in the United States?In March 2024, about 24% of U.S. sneakers owners had heard about New Balance in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around New Balance in the United States.

As of May 2019, Brooks held a 26.2 percent share of the specialty running brand market worldwide. The Boston-based running brand, New Balance, had a market share of 14 percent that year. The global running market was valued at 33.2 billion U.S. dollars in 2018.

In 2023, an estimated 1.8 million people purchased New Balance sports shoes and trainers in Great Britain. This was a considerable increase compared to 2021 and earlier.

Market Overview:

United States sneaker market size is projected to exhibit a growth rate (CAGR) of 4.83% during 2024-2032. The increasing prevalence of athleisure, where athletic clothing and footwear are worn for both sports and everyday casual wear, is driving the sneaker market.

A sneaker, colloquially known as a tennis shoe or athletic shoe, is a type of footwear designed primarily for sports or physical activity. Sneakers have evolved from simple rubber-soled plimsolls to technologically advanced and stylistically diverse shoes. The term sneaker arose due to the rubber soles, which allowed wearers to walk quietly, sneaking up on others. Sneakers serve various purposes, offering support, comfort, and performance features tailored to specific activities such as running, basketball, or cross-training. Beyond sports, sneakers have become a pervasive fashion statement, influencing streetwear and pop culture. Iconic brands like Nike, Adidas, and Puma have played pivotal roles in shaping sneaker culture, with limited-edition releases and collaborations creating a genuine collector's market. Sneakers reflect both athletic functionality and cultural significance, symbolizing self-expression and lifestyle choices for millions.

United States Sneaker Market Trends:

The sneaker market in the United States is dynamically evolving, with several key drivers propelling its growth. Firstly, the increasing emphasis on a healthy lifestyle and fitness has spurred a surge in athleisure fashion, driving the demand for sneakers as versatile and stylish footwear. Moreover, the growing trend of casualization in the workplace has further fueled the adoption of sneakers as acceptable everyday footwear, expanding their market beyond traditional sports and athletic activities. Additionally, the influence of celebrity endorsements and collaborations between renowned brands and popular personalities has become a significant catalyst for the sneaker market's expansion. These partnerships create a buzz around exclusive releases, fostering a sense of exclusivity and driving consumer enthusiasm. Furthermore, the advent of innovative technologies in sneaker design, such as advanced cushioning systems and sustainable materials, has attracted a tech-savvy and environmentally conscious consumer base. E-commerce has also played a pivotal role in the market's growth, providing consumers with convenient access to a vast array of sneaker options. Besides this, the interconnectedness of social media platforms, which has amplified trends and created a regional sneaker culture, influencing consumer preferences, is expected to drive the sneaker market in the United States during the forecast period.

United States Sneaker Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country levels for 2024-2032. Our report has categorized the market based on product type, category, price point, distribution channel, and end user.

Product Type Insights:

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• Low-Top Sneakers
• Mid-Top Sneakers
• High-Top Sneakers
  

The report has provided a detailed breakup and analysis of the market based on the product type. This includes low-top sneakers, mid-top sneakers, and high-top sneakers.

Category Insights:

• Branded
• Private Label
  

A detailed breakup and analysis of the market based on the category have also been provided in the report. This includes branded and private label.

Price Point Insights:

• Luxury
• Economic
  

The report has provided a detailed breakup and analysis of the market based on the price point. This includes luxury and economic.

Distribution Channel Insights:

• Specialty Stores
• Supermarkets and Hypermarkets
• Brand Outlets
• Online Stores
• Others
  

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes specialty stores, supermarkets and hypermarkets, brand outlets, online stores, and others.

End User Insights:

• Men
• Women
• Kids
  

The report has provided a detailed breakup and analysis of the market based on the end user. This includes men, women, and kids.

Regional Insights:

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• Northeast
• Midwest
• South
• West
  

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• Adidas AG
• Columbia Sportswear Company
• ECCO Sko A/S
• New Balance Inc.
• Nike Inc.
• Puma SE
• Reebok International Limited (Authentic Brands Group LLC)
• Skechers USA Inc.
• Under Armour Inc.
  

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

United States Sneaker Market Report Coverage:

[Keywords] Market include Anta, Lining, New Balance, Mizuno, Nike

As per newly released data by Future Market Insights (FMI), the Tennis Shoes Market is estimated at USD 157.4 million in 2022 and is projected to reach USD 244.5 million by 2032, at a CAGR of 4.5% from 2022 to 2032.

Scope of Report

Footwear market will be growing at a CAGR of 13.6% during 2025 to 2033.

In 2023, New Balance saw a significant increase in favorability among generation Z consumers, who went from having the lowest favorability towards the brand in 2022 to the highest in 2023. 35 to 54-year-old consumers in the U.S. liked New Balance the least at 40 percent of positive responses.

According to Cognitive Market Research, the global baseball shoe market size will be USD 2.60 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 8.50% from 2023 to 2030. Key players in the baseball shoe market employ various strategies to maintain and enhance their market presence.

The demand for baseball shoes is rising due to the numerous strategies adopted by key participants.
Demand for Professionals remains higher in the baseball shoe market.
The Molded baseball cleats category held the highest baseball shoe market revenue share in 2023.
The United States has a well-established baseball shoes market with numerous retailers, both brick-and-mortar and online, offering a wide range of sports equipment, including baseball shoes.

Increase in Demand for Athlete Endorsements and Customization Options to Boost Market Output.

With the increasing focus on sustainability and cruelty-free practices in the baseball shoe market, major athletes, especially those with a high level of visibility and success in the sport, wield significant influence over consumer purchasing decisions. When these athletes endorse specific shoe brands or models, it often leads to a substantial boost in sales and brand recognition. These endorsements create a powerful marketing tool for shoe manufacturers, as consumers tend to trust and admire their favorite players, making them more likely to choose the endorsed footwear. In some cases, athlete endorsements may be supported by quantitative data and performance statistics, showcasing the actual benefits of wearing the endorsed shoes on the field. These endorsements and the accompanying data can drive consumer trust and interest in the products.

E-commerce and Online Sales to Propel Market Growth

The growth of e-commerce and online retail has significantly impacted the baseball shoe market. Consumers now have easy access to a wide range of baseball shoes from the comfort of the ground. The growth of e-commerce and online retail platforms has made it easier for consumers to access a wide range of baseball shoe options. This convenience has driven sales and market growth, particularly during the COVID-19 pandemic, when many consumers turned to online shopping. Online platforms offer convenience, product variety, and reviews, allowing shoppers to make informed choices. This shift in shopping behavior has fueled market expansion, making baseball shoes more accessible to a global audience, thereby contributing to increased sales and brand awareness within this niche market.

Market Dynamics of the Baseball Shoe Market

Limited Distribution Channels for Baseball Shoes to Restraint Market Growth

Limited distribution channels for baseball shoes can have a significant impact on the market and serve as a notable driver. When baseball shoe manufacturers strategically restrict the number of distribution channels, it can create a sense of exclusivity and premium quality for their products. This approach is often seen with high-end or specialized baseball shoe brands that target a specific niche market. By carefully selecting their retail partners, manufacturers can maintain tighter control over the brand image, product availability, and pricing. This data-driven approach allows companies to align their distribution with the preferences and buying behaviors of their target customers, ensuring that the right products are available in the right places.

Impact COVID–19 Impact the Baseball Shoe Market?

The COVID-19 pandemic has had a significant impact on the baseball shoe market. With lockdowns, social distancing measures, and restrictions on sports activities, the demand for baseball shoes has decreased substantially. Sporting events, including baseball games, were canceled or postponed, leading to reduced consumer interest in purchasing baseball-specific footwear. Major sporting goods retailers faced disruptions in their supply chains, and many consumers turned to online shopping, which further reshaped the retail landscape. Introduction of The Baseball Shoes

Baseball shoes come in different types of cleats, including metal and molded cleats. Metal cleats provide superior traction but are generally reserved for professional or high-level play. Molded cleats are more common for recreational and youth players due to safety considerations. Brands often incorporate advanced technologies into their b...

As per newly released data by Future Market Insights (FMI), the Casual Shoes Market is estimated at USD 168.3 million in 2022 and is projected to reach USD 241.9 million by 2032, at a CAGR of 3.7% from 2022 to 2032.

Scope of Report

Market Overview and Drivers: The global medical grade shoes market is witnessing a positive growth trajectory, valued at XXX million in 2025 and projected to reach XXX million by 2033, exhibiting a CAGR of XX%. The surge in demand for medical grade shoes is primarily driven by the rising prevalence of foot-related conditions such as skin diseases, clubfoot, and diabetic foot ulcers. Additionally, the growing awareness of foot health, increasing healthcare spending, and technological advancements in shoe design contribute to market expansion. Segmentation and Competitive Landscape: The market segments by application include adult and children. By type, the market is categorized into skin disease shoes, clubfoot shoes, and other. Regionally, North America holds the largest market share, followed by Europe and Asia Pacific. Key players in the medical grade shoes market include New Balance, Dr. Comfort, Mephisto, Aetrex Worldwide, Inc., Orthofeet, Duna, Darco International Inc., Dr. Zen, Inc., and Gravity Defyer Corp. These companies focus on innovation, research and development, and strategic partnerships to gain a competitive edge in the market.

As per newly released data by Future Market Insights (FMI), the Sneakers Market is estimated at USD 72,232 million in 2022 and is projected to reach USD 1, 39,876 million by 2032, at a CAGR of 6.8% from 2022 to 2032.

Scope of Report

The global kids trail running shoes market is experiencing significant growth due to increasing participation in outdoor activities for children, rising awareness about the benefits of physical activity, and growing disposable income levels in developing countries. The market size was valued at USD 1.5 billion in 2022, and it is projected to expand at a compound annual growth rate (CAGR) of 6.3% during the forecast period of 2023-2030, reaching USD 2.6 billion by 2030. Key drivers of the market include increasing awareness about the benefits of outdoor activities for children, growing disposable income levels in developing countries, rising popularity of trail running as a family activity, and technological advancements in kids trail running shoes. Leading companies in the market include Brooks, Salomon, New Balance, Saucony, Adidas, Honka One One, La Sportiva, ASICS, SCARPA, Tecnica, and Altra. The market is highly competitive, and companies focus on innovation and product development to meet the evolving needs of young runners.

As per newly released data by Future Market Insights (FMI), the Women Sneaker Market is estimated at US$ 27031.9 Million in 2022 and is projected to reach US$ 51703.5 Million by 2032, at a CAGR of 6.70 % from 2022 to 2032.

Scope of Report

[Keywords] Market include Mizuno, New Balance, Converse, Majestic Athletic, Adidas

The global Sneakers Market was valued at USD 88.91 Billion in 2024 and is expected to reach USD 135.42 Billion by 2030 with a CAGR of 7.32% during the forecast period.

As per newly released data by Future Market Insights (FMI), the Men’s Sneakers Market is estimated at USD 31,927 million in 2022 and is projected to reach USD 52,135 million by 2032, at a CAGR of 5% from 2022 to 2032.

Scope of Report

As per newly released data by Future Market Insights (FMI), the White Sneaker Market is estimated at US$ 15,047.7 Million in 2022 and is projected to reach US$ 21,432.3 Million by 2032, at a CAGR of 3.6% from 2022 to 2032.

Scope of Report

[Keywords] Market include Asics, ANTA, NIKE, Columbia, New Balance