This statistic illustrates the share of readers of the New York Times in the past 2 weeks in the United States. As of September 2024, ** percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that ** percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

In 2024, the average weekday print circulation of The New York Times was approximately ******* copies, less than half the figure recorded in 2014. In that year, the company ceased publishing its figures based on weekday circulation for print, online, and other digital platforms, and published only its print circulation. The New York Times The New York Times was founded in 1851 and has been a household name in the United States for decades. The newspaper has adapted well to changes in the media industry, and between the final quarters of 2014 and 2020, paid subscribers to The New York Times’ digital only news product increased from *** thousand to over ************. The New York Times is also one of the world’s leading podcast publishers, with unique streams and downloads of the company’s podcasts reaching tens and sometimes even hundreds of millions per month. Popularity and reliability As one of the most popular news websites in the United States, the NYT has been known to achieve ** million unique monthly visitors, outperforming the likes of NBC News, The Washington Post, and The Guardian. That said, like many news publications, The New York Times has been the subject of controversy over the years. From accusations of liberal bias to its hiring practices, the newspaper has faced challenges regarding not only its published content but also its employees. In spite of this, just ** percent of respondents to a survey seriously doubted the credibility of The New York Times, with most finding the publication to be a reliable source.

We asked U.S. consumers about "ePaper / online news website usage by brand" and found that "The New York Times" takes the top spot, while "Sfchronicle.com" is at the other end of the ranking.These results are based on a representative online survey conducted in 2024 among 3,605 consumers in the United States. Looking to gain valuable insights about news websites readers worldwide? Check out our

The average paid print Sunday circulation of the New York Times was 623,000 copies in 2024, down from 677,000 in the previous year. The company's print circulation has been suffering for several years, whilst its digital news product has flourished by comparison.

There were 6.54 million paid subscribers to The New York Time Company's digital-only news product in the first quarter of 2023. The trend from the years 2014 to 2022 showed consistent quarterly growth during that time period. New York Times subscriptions New York Times Company's digital-only subscriber number passed the one million mark in 2015, and the number of New York Times digital subscriptions has been steadily rising since the company implemented its pay wall in 2011.

As many newspapers and magazines have been struggling with low circulation in the last few years, paid content in digital formats is one of the solutions to make the business profitable. By 2025, U.S. publishers are predicted to generate about 2.9 billion U.S. dollars in revenues from the sales of digital newspapers. Advertising revenue Traditionally, advertising has been one of the main sources of revenue for the newspaper industry. In recent years however, newspaper advertising expenditure has been consistently declining, pushing newspaper companies to diversify its sources of revenue. For example, more than 60 percent of The New York Times Company's revenue in 2008 was generated by advertising, a share which had dropped to 30 percent by 2016. In 2020, The NYT’s ad revenue fell below 400 million U.S. dollars for the first time.

Context

As one of the most renowned online news platforms globally, The New York Times stands out for its exceptional ability to engage and connect with its readers. What sets this publication apart from others is its unique capacity to foster meaningful interactions with its audience. This dataset offers a wealth of information, presenting a valuable opportunity to analyze and gain insights from the extensive collection of news articles available through The New York Times. Explore the data and unlock the potential for in-depth analysis and understanding of news trends and patterns.

Content

This dataset contains a comprehensive collection of articles from The New York Times, spanning from January 1, 2000, to the present day. The dataset, titled "**The New York Times Articles Metadata**," includes over 2.1 million articles, capturing a vast range of topics and stories. It is important to note that this dataset is updated daily, ensuring that the latest articles from The New York Times are included, providing an up-to-date and evolving resource for analysis. If you want to know how I update the dataset daily. You can refer to my Scraping New York Times Articles (Daily Updated) this notebook for the code template.

Features

The dataset includes key features: 1. Abstract: A brief summary of the article's content. 2. Web URL: The article's web address. 3. Headline: The title or heading of the article. 4. Keywords: Tags associated with the article, providing insights into its content. 5. Pub Date: The publication date of the article. 6. News Desk: The department responsible for the article. 7. Section Name: The section or category of the article. 8. Byline: The author or authors of the article. 9. Word Count: The number of words in the article.

And many more features...

Inspiration

This dataset opens up various possibilities for analysis and exploration, such as:

1. Trend Analysis: Identify emerging topics and popular themes by analyzing the frequency of keywords and categories over time.
2. User Engagement: Explore reader comments and reactions to gain insights into public sentiment and opinions on various articles.
3. Sentiment Analysis: Analyze the emotional tone of news articles using sentiment analysis techniques on headings, snippets, or full text to understand public perception.
4. Content Recommendation: Build a recommendation system that suggests relevant articles based on user preferences, article content, and historical patterns.
5. Journalistic Styles: Examine the evolution of writing styles and journalistic preferences over time and across different sections or authors.
6. Data Visualization: Create visually compelling graphs, word clouds, and interactive dashboards to present meaningful insights and trends derived from the dataset.
7. Topic Modeling: Employ techniques such as Latent Dirichlet Allocation (LDA) to identify key topics and themes within the articles, providing a deeper understanding of the content.
8. Social Network Analysis: Uncover connections and influence networks between authors, articles, and readers, revealing patterns of collaboration and engagement.
9. Geographical Analysis: Explore geographical patterns by analyzing the distribution of news articles based on locations mentioned or covered.
10. Text Classification: Classify articles into different genres or categories using machine learning models to understand the diversity and distribution of content.

These are just a few examples to inspire you. Enjoy exploring the rich dataset and discovering valuable insights from The New York Times articles!

A 2022 survey found that 24 percent of Americans believe The New York Times (NYT) to be a very credible source of news and information through its print and digital publications. Just 14 percent seriously doubted the credibility of The New York Times, though a further 10 percent had some reservations about the publication, considering it to be somewhat uncredible. The New York Times The New York Times is one of the most widely read newspapers in the United States and has been a fixture of American print news for over 150 years. The publication has won far more Pulitzer Prizes than any other media company in U.S. history, with its first being awarded for its coverage of World War I, and more recently has been recognized for its investigative dives into gender and race dynamics in the United States.

In addition to generally high perceptions of the publication’s trustworthiness among U.S. citizens, most Americans also find it to be accurate in its reporting. When it comes to business, The NYT has been one of the most successful brands in terms of transitioning from print to digital media offerings, with over five million digital-only subscribers as of early 2021.

In 2024, The New York Times Company generated over 506 million U.S. dollars in advertising revenue, marking a small increase from the previous year but also a clear improvement from the lower results in 2020 and 2021. Meanwhile, The NYT’s subscription revenue continued to grow and surpassed 1.6 billion U.S. dollars for the first time in 2023. The New York Times print circulation According to the company’s financial reports, the average paid weekday print circulation of The New York Times remained above 340 thousand in 2021. A separate report ranked The NYT among the leading newspapers in the United States in terms of weekday print circulation, with more than double that of The Los Angeles Times or The Washington Post. Whilst it is true that The NYT still has considerably more print copies in circulation than other papers, the figures are not what they once were. Back in 2000, The New York Times had an average weekday print circulation of over 1.1 million, and even in 2015, the number was still above 600 thousand. Further annual decreases can be expected as online news content, paid or otherwise, now takes precedence over printed publications. Digital readership The New York Times’ digital subscribers hit the five million mark in the final quarter of 2020, up by around 1,500 from the end of 2019. The company did, however, see a drop in its satisfaction rating between 2019 and 2020. Consumer satisfaction with online news brands generally fell in that time period, but The NYT saw the biggest decrease, losing six points year over year.

About this dataset

Context

The dataset presents median income data over a decade or more for males and females categorized by Total, Full-Time Year-Round (FT), and Part-Time (PT) employment in Reading town. It showcases annual income, providing insights into gender-specific income distributions and the disparities between full-time and part-time work. The dataset can be utilized to gain insights into gender-based pay disparity trends and explore the variations in income for male and female individuals.

Key observations: Insights from 2023

Based on our analysis ACS 2019-2023 5-Year Estimates, we present the following observations: - All workers, aged 15 years and older: In Reading town, the median income for all workers aged 15 years and older, regardless of work hours, was $36,490 for males and $45,156 for females.

Contrary to expectations, women in Reading town, women, regardless of work hours, earn a higher income than men, earning 1.24 dollars for every dollar earned by men. This analysis indicates a significant shift in income dynamics favoring females.

Contrary to expectations, in Reading town, women, earn a higher income than men, earning 1.01 dollars for every dollar earned by men. This analysis showcase a consistent trend of women outearning men, when working full-time or part-time in the town of Reading town.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates. All incomes have been adjusting for inflation and are presented in 2023-inflation-adjusted dollars.

Gender classifications include:

• Male
• Female

Employment type classifications include:

• Full-time, year-round: A full-time, year-round worker is a person who worked full time (35 or more hours per week) and 50 or more weeks during the previous calendar year.
• Part-time: A part-time worker is a person who worked less than 35 hours per week during the previous calendar year.

Variables / Data Columns

• Year: This column presents the data year. Expected values are 2010 to 2023
• Male Total Income: Annual median income, for males regardless of work hours
• Male FT Income: Annual median income, for males working full time, year-round
• Male PT Income: Annual median income, for males working part time
• Female Total Income: Annual median income, for females regardless of work hours
• Female FT Income: Annual median income, for females working full time, year-round
• Female PT Income: Annual median income, for females working part time

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Reading town median household income by race. You can refer the same here

Abstract (en): This poll is part of a continuing series of monthly surveys that solicit public opinion on the presidency and on a range of other political and social issues. Besides the standard questions on President Bill Clinton's performance, a series of questions was included focusing on the theme of taking responsibility, both in terms of people in the United States government and the general population. Respondents were asked if they thought that most people in government positions were willing to take responsibility when things go wrong and, if they say they are taking responsibility, whether they say so to avoid fixing the problem. Additional questions asked whether people today were willing to take responsibility when they had done something wrong, whether it's wrong to make excuses to get out of personal and civic responsibilities, whether the respondent had ever invented excuses to avoid responsibility, and what the best excuse was that they had ever given. Respondents' opinions on crime, criminal trials, and criminal defenses were addressed in detail, and opinions on specific cases, including the Lorena Bobbitt and Eric and Lyle Menendez criminal trials, were solicited. Background information on respondents includes voter registration status, household composition, vote choice in the 1992 presidential election, political party, political orientation, education, age, sex, race, religious preference, and family income. Adult population of the United States aged 18 and over having telephones at home. A variation of random-digit dialing using primary sampling units (PSUs) was employed, consisting of blocks of 100 telephone numbers identical through the eighth digit and stratified by geographic region, area code, and size of place. Within households, respondents were selected using a method developed by Leslie Kish and modified by Charles Backstrom and Gerald Hursh (see Backstrom and Hursh, SURVEY RESEARCH [Evanston, IL: Northwestern University Press, 1963]). 2000-08-04 The codebook appendix file that clarifies codes for many of the standard demographic variables has been merged into the codebook. Also, the variable "first name" was removed to further ensure the privacy of respondents. In addition, the codebook is now available as a Portable Document Format (PDF) file.1998-01-14 ICPSR created an appendix to the codebook to clarify codes for many of the standard demographic variables. (1) A weight variable has been included and must be used for any analysis. (2) The codebook is provided as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as the Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Website.

Abstract (en): This poll is part of a continuing series of monthly surveys that solicit public opinion on the presidency and on a range of other political and social issues. Respondents were asked to give their opinions on President Bill Clinton's handling of his job, foreign policy, and the economy, and whether Clinton had strong leadership qualities. Additional survey topics covered the crime bill, the ban on assault weapons, health care reform, and the major league baseball strike. Respondents were asked to compare President Clinton and the Republican party with respect to their stances on crime and to compare the Republican party and the Democratic party with respect to their proposals for health care reform. Background information on respondents includes voter registration status, household composition, vote choice in the 1992 presidential election, political party, political orientation, education, age, sex, race, religious preference, and family income. Adult population of the United States aged 18 and over having telephones at home. A variation of random-digit dialing using primary sampling units (PSUs) was employed, consisting of blocks of 100 telephone numbers identical through the eighth digit and stratified by geographic region, area code, and size of place. Within households, respondents were selected using a method developed by Leslie Kish and modified by Charles Backstrom and Gerald Hursh (see Backstrom and Hursh, SURVEY RESEARCH [Evanston, IL: Northwestern University Press, 1963]). 2000-08-04 The codebook appendix file that clarifies codes for many of the standard demographic variables has been merged into the codebook. Also, the variable "first name" was removed to further ensure the privacy of respondents. In addition, the codebook is now available as a Portable Document Format (PDF) file.1998-01-14 ICPSR created an appendix to the codebook to clarify codes for many of the standard demographic variables. (1) A weight variable has been included and must be used for any analysis. (2) The codebook is provided as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as the Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Website.

Abstract (en): This poll, conducted November 2-5, 2000, is part of a continuing series of surveys that solicit public opinion on the presidency and on a range of other political and social issues. The survey was conducted to assess respondents' interest in and opinions about the upcoming 2000 presidential election. Those polled were asked whether they approved of the Clinton presidency and whether they had a favorable impression of President Clinton. They were also asked if they had voted for Senator Bob Dole, President Clinton, or Ross Perot in the 1996 presidential election. Respondents were queried about the amount of attention they were paying to the 2000 presidential campaign, if they intended to vote in that election, if the 2000 presidential election were held that day, whether they would vote for Vice President Al Gore, Texas Governor George W. Bush, conservative commentator Pat Buchanan, or consumer advocate Ralph Nader, and which candidate they expected would win. Those polled were asked if they had a favorable impression of Bush and Gore and which candidate they thought was better prepared for the presidency. Respondents were asked whether Bush or Gore would be better able to deal with an international crisis, sustain the current economy, preserve Social Security, and improve education, and which of them would appoint Supreme Court justices who would vote to keep abortion legal. Additional questions included whether respondents belonged to labor unions, whether they were aware of Bush's driving under the influence (DUI) arrest in 1976, and if that arrest changed the way they would vote in the 2000 presidential election. Background information on respondents includes age, sex, political party, political orientation, voter registration and voting participation history, religion, marital status, children in household, education, race, Hispanic descent, years in community, and household income. ICPSR data undergo a confidentiality review and are altered when necessary to limit the risk of disclosure. ICPSR also routinely creates ready-to-go data files along with setups in the major statistical software formats as well as standard codebooks to accompany the data. In addition to these procedures, ICPSR performed the following processing steps for this data collection: Created variable labels and/or value labels.. Adult population of the United States aged 18 and over having a telephone at home. A variation of random-digit dialing using primary sampling units (PSUs) was employed, consisting of blocks of 100 telephone numbers identical through the eighth digit and stratified by geographic region, area code, and size of place. Within households, respondents were selected using a method developed by Leslie Kish and modified by Charles Backstrom and Gerald Hursh (see Backstrom and Hursh, SURVEY RESEARCH. Evanston, IL: Northwestern University Press, 1963). 2009-04-29 As part of an automated retrofit of some studies in the holdings, ICPSR updated the frequency file for this collection to include the original question text.2009-04-22 As part of an automated retrofit of some studies in the holdings, ICPSR created the full data product suite for this collection. Note that the ASCII data file may have been replaced if the previous version was formatted with multiple records per case. A frequency file, which contains the authoritative column locations, has also been added. (1) This collection has not been processed by ICPSR staff. ICPSR is distributing the data and documentation for this collection in essentially the same form in which they were received. When appropriate, documentation has been converted to Portable Document Format (PDF), data files have been converted to non-platform-specific formats, and variables have been recoded to ensure respondents' anonymity. (2) The codebook is provided by ICPSR as a Portable Document Format (PDF) file. The PDF file format was developed by Adobe Systems Incorporated and can be accessed using PDF reader software, such as the Adobe Acrobat Reader. Information on how to obtain a copy of the Acrobat Reader is provided on the ICPSR Web site.The ASCII data file may have been replaced if the previous version was formatted with multiple records per case. A frequency file, which contains the authoritative column locations, has been added to the collection.

There were 11.06 million paid digital subscribers to The New York Times Company in the first quarter of 2025, most of which were bundle and multiproduct subscribers. These subscribers pay for bundle subscriptions or a standalone online-only subscription to two or more of The NYT's products, and at last count the number of subscribers amounted to over 5.7 million.

The global Printed Media market is projected to reach approximately $15.8 billion by 2025, experiencing a Compound Annual Growth Rate (CAGR) of around 2.5% during the forecast period of 2025-2033. This growth, though modest, signifies resilience within an evolving media landscape. The market is primarily driven by continued demand for in-depth analysis and trusted information, particularly from enterprise clients seeking specialized content and brand visibility, and individuals who value the tangible experience of reading. The "Newspaper" segment, while facing digital disruption, remains a significant contributor due to established readership and advertising revenue streams. However, the "Magazine" segment is likely to see a more dynamic shift towards niche publications and specialized interests, attracting dedicated audiences willing to pay for curated content. Emerging markets in the Asia Pacific region, particularly China and India, are anticipated to be key growth drivers, fueled by increasing literacy rates and a burgeoning middle class with a growing appetite for diverse information sources. Despite the persistent rise of digital platforms, several factors are sustaining the printed media market. The enduring trust and credibility associated with established print publications, coupled with the unique tactile experience and reduced screen fatigue offered by physical formats, continue to appeal to a substantial audience. Furthermore, printed media offers distinct advertising advantages, including higher engagement rates for certain demographics and a perceived higher value for premium advertising placements, especially within the enterprise sector. Key players like The New York Times, Fairfax Media, and Axel Springer are actively investing in diversified strategies, including hybrid print-digital models and leveraging their established brands for events and other revenue streams. Challenges, such as declining advertising revenue, rising printing and distribution costs, and the continuous need for digital adaptation, remain. However, strategic focus on niche content, premium offerings, and effective integration with digital channels are expected to navigate these restraints and ensure sustained, albeit measured, market expansion through 2033. This report provides an in-depth analysis of the global printed media market, offering a comprehensive understanding of its current landscape, future trajectory, and key influencing factors. The study covers the Historical Period (2019-2024), the Base Year (2025), and the Forecast Period (2025-2033), utilizing data from 2019 to 2033. We leverage millions of units to quantify market sizes, growth rates, and strategic insights.

About this dataset

Context

The dataset presents the detailed breakdown of the count of individuals within distinct income brackets, categorizing them by gender (men and women) and employment type - full-time (FT) and part-time (PT), offering valuable insights into the diverse income landscapes within Reading town. The dataset can be utilized to gain insights into gender-based income distribution within the Reading town population, aiding in data analysis and decision-making..

Key observations

• Employment patterns: Within Reading town, among individuals aged 15 years and older with income, there were 677 men and 637 women in the workforce. Among them, 243 men were engaged in full-time, year-round employment, while 227 women were in full-time, year-round roles.
• Annual income under $24,999: Of the male population working full-time, 11.11% fell within the income range of under $24,999, while 4.41% of the female population working full-time was represented in the same income bracket.
• Annual income above $100,000: 20.58% of men in full-time roles earned incomes exceeding $100,000, while 25.11% of women in full-time positions earned within this income bracket.
• Refer to the research insights for more key observations on more income brackets ( Annual income under $24,999, Annual income between $25,000 and $49,999, Annual income between $50,000 and $74,999, Annual income between $75,000 and $99,999 and Annual income above $100,000) and employment types (full-time year-round and part-time)

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates.

Income brackets:

• $1 to $2,499 or loss
• $2,500 to $4,999
• $5,000 to $7,499
• $7,500 to $9,999
• $10,000 to $12,499
• $12,500 to $14,999
• $15,000 to $17,499
• $17,500 to $19,999
• $20,000 to $22,499
• $22,500 to $24,999
• $25,000 to $29,999
• $30,000 to $34,999
• $35,000 to $39,999
• $40,000 to $44,999
• $45,000 to $49,999
• $50,000 to $54,999
• $55,000 to $64,999
• $65,000 to $74,999
• $75,000 to $99,999
• $100,000 or more

Variables / Data Columns

• Income Bracket: This column showcases 20 income brackets ranging from $1 to $100,000+..
• Full-Time Males: The count of males employed full-time year-round and earning within a specified income bracket
• Part-Time Males: The count of males employed part-time and earning within a specified income bracket
• Full-Time Females: The count of females employed full-time year-round and earning within a specified income bracket
• Part-Time Females: The count of females employed part-time and earning within a specified income bracket

Employment type classifications include:

• Full-time, year-round: A full-time, year-round worker is a person who worked full time (35 or more hours per week) and 50 or more weeks during the previous calendar year.
• Part-time: A part-time worker is a person who worked less than 35 hours per week during the previous calendar year.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Reading town median household income by race. You can refer the same here

This poll, fielded May 6-9, 2010, is a part of a continuing series of monthly surveys that solicits public opinion on the presidency and on a range of other political and social issues. Respondents were asked whether they thought the country was going in the right direction, whether they were in favor of allowing increased drilling for oil and natural gas off the coast of the United States, whether they were familiar with the BP oil spill in the Gulf of Mexico, and whether they thought the oil spill was an isolated incident or an indication of a broader problem. Respondents were asked how much vacation time they planned to take in the summer, whether this amount of vacation time was more than the amount taken last year, how many days they planned to spend at the beach, and which summertime activity they found most relaxing. They were also queried on whether they thought electronic reading devices would replace books, whether they used a personal computer at home, at work, or at some other location, whether a personal computer is something they could live without, whether they owned a smartphone, whether they felt anxious or out of touch when they didn't have their smartphone with them, and whether electronic devices such as personal computers, cellphones, and smartphones have made life better or worse. Many other questions were asked of the respondent concerning electronic devices, including whether electronic devices such as personal computers, cellphones, and smartphones have made it easier to work, whether they have increased or decreased the amount of stress in their life, whether these devices made it easier for the respondent to focus, whether these devices expanded the number of people they communicated with, how often someone uses a mobile device during family dinners, how often someone uses a mobile device at friend's dinners, and how often someone uses a mobile device when at a co-worker's dinner. They were also asked what advice they would give themselves if they could travel back in time, what item they thought was most overpriced currently, what fictional movie character they would choose to be for a day, and whether Native American mascots should be retired in sports. Respondent were queried whether they thought the C.I.A. is justified to resort to assassination, whether the United States should adopt Ireland's artistic tax exemption policy, and whether the United States government should legalize and regulate the sale of human organs for transplants. They were also asked whether they thought being gay or lesbian was a choice, whether same-sex relations between consenting adults is wrong, whether it is necessary to have laws to protect gays and lesbians from discrimination in housing and employment, and whether they personally know someone who is gay or lesbian. Demographic information includes sex, age, race, education level, household income, military service, religious preference, type of residential area (e.g., urban or rural), political party affiliation, political philosophy, voter registration status, number of people aged 18 to 29 living in the household, and whether respondents thought of themselves as born again Christians.

The newspaper with the highest print circulation in the United States in the six months running to September 2023 was The Wall Street Journal, with an average weekday print circulation of 555.2 thousand. Ranking second was The New York Times, followed by The New York Post. The paper in the ranking with the highest year-over-year drop in circulation was The Denver Post with a decline of 25 percent (although Buffalo News recorded a higher drop, data does not refer to September 2022 to September 2023, see notes).

As of June 2024, The Wall Street Journal had over 4.3 million paying subscribers. The majority were online-only subscribers, whilst print readers continued to fall. The Wall Street Journal The Wall Street Journal is a well-respected international newspaper that focuses on business, economics, and politics. The publication is generally seen as a trustworthy source of news and information, with about twice as many people deeming it trustworthy as those that consider it untrustworthy. While measures of trustworthiness can suffer from bias associated with political leanings, accuracy is generally more easily verifiable and thus arguably a better metric for assessing publications of any type. In terms of accuracy, the Wall Street journal ranks extremely high with only around ten percent of people finding it to be inaccurate. Newspaper circulation The Wall Street Journal, as well as The NYTimes, have both successfully managed to cater to both print and digitally focused consumers by becoming multiplatform publications. This is an undoubtedly clever (and perhaps necessary) move in an era where print popularity has waned significantly, as digital readership takes over. The accessibility of smartphone news apps and online news publications have made it difficult for physical newspapers to compete, and although the majority of newspaper circulation revenue still comes from print offerings, companies that wish to continue in the market have been forced to adapt their business strategies to accommodate online-only readers.

The New York Times had **** million digital subscribers as of February 2025, making the publication the global leader in this regard, followed by Substack and The Wall Street Journal with **** million and *** million online news subscribers respectively. Digital subscriptions – the future for news publishers? Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. As subscriptions have increased, customer retention has also become a growing concern, and according to the aforementioned subscriber losses experienced by The Washington Post, is a well-founded one. Retaining paying members is crucial to achieve growth, and publishers must keep abreast of their users’ needs and industry trends in order to do this. The challenge to achieve sign-ups Converting readers to becoming paying subscribers to news products is challenging. Even video streaming services are experiencing churn. A 2022 survey revealed that ** percent of U.S. subscribers aged 18 to 34 years old canceled between *** and five subscriptions in the three months running up to the survey. If consumers are sacrificing more popular entertainment subscriptions to save money, news subscriptions could also suffer. In fact, ** percent of U.S. subscribers canceled their news subscription* in the last year, a figure which could grow higher as the recession worsens and trust continues to fall.

As of 2018, the National Enquirer, an American tabloid newspaper, had a total circulation of around *** thousand readers. The publication’s overall circulation has experienced year after year of decline, with the total number nearly halving since the *** thousand reported in 2014. In addition to the recent struggles grappled with by many print media publications, the National Enquirer has experienced added difficulty due to its alleged involvement in a multitude of recent scandals.

 Newspaper industry

Thanks in part to the growing popularity and influence of web-based news sources, print newspapers have suffered decades of declining readership and circulation. The problem doesn’t seem to lie in the content or quality of these publications, but rather in the added convenience and accessibility offered by digital news platforms. Even the most successful publications in the United States such as The Wall Street Journal, The New York Times, and The Washington Post have seen their circulation decrease. Despite the struggles of the print format, many newspaper brands have introduced digital versions of their products, some of which have acquired hundreds of thousands of subscribers in a relatively short period of time.