There were 6.54 million paid subscribers to The New York Time Company's digital-only news product in the first quarter of 2023. The trend from the years 2014 to 2022 showed consistent quarterly growth during that time period. New York Times subscriptions New York Times Company's digital-only subscriber number passed the one million mark in 2015, and the number of New York Times digital subscriptions has been steadily rising since the company implemented its pay wall in 2011.

As many newspapers and magazines have been struggling with low circulation in the last few years, paid content in digital formats is one of the solutions to make the business profitable. By 2025, U.S. publishers are predicted to generate about 2.9 billion U.S. dollars in revenues from the sales of digital newspapers. Advertising revenue Traditionally, advertising has been one of the main sources of revenue for the newspaper industry. In recent years however, newspaper advertising expenditure has been consistently declining, pushing newspaper companies to diversify its sources of revenue. For example, more than 60 percent of The New York Times Company's revenue in 2008 was generated by advertising, a share which had dropped to 30 percent by 2016. In 2020, The NYT’s ad revenue fell below 400 million U.S. dollars for the first time.

There were 11.06 million paid digital subscribers to The New York Times Company in the first quarter of 2025, most of which were bundle and multiproduct subscribers. These subscribers pay for bundle subscriptions or a standalone online-only subscription to two or more of The NYT's products, and at last count the number of subscribers amounted to over 5.7 million.

The New York Times Media Group's subscription revenue amounted to over 464 million U.S. dollars in the first quarter of 2025, up from just under 430 million in the corresponding quarter of 2024. The New York Times' subscription revenue generally grows steadily over the course of each year, and the figure for Q4 2022 marked the first time that the company's quarterly subscription revenue surpassed 400 million U.S. dollars.

This statistic illustrates the share of readers of the New York Times in the past 2 weeks in the United States. As of September 2024, 29 percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that 25 percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

In 2022, The New York Times Company's circulation revenue amounted to more than 1.65 billion U.S. dollars. The company's overall revenue increased consistently between 2012 and 2023, and first surpassed one billion U.S. dollars in 2017. The New York Times has also successfully grown its digital audience.

The New York Times: the switch to digital

As readers moved away from print newspapers to online outlets, The NYT chose to capitalize on this. In early 2014, The New York Times Company’s digital-only news product had fewer than 800 thousand U.S. subscribers, but by the end of 2020 had amassed more than five million.

The NYT online

The company’s website has also performed well in recent years and ranks among the leading global English-language news websites in the United States. NYTimes.com regularly attracts millions of unique visitors each month, and a study on news consumption found that The NYT was one most used online news brands among U.S. adults in early 2021.

In 2024, the average weekday print circulation of The New York Times was approximately ******* copies, less than half the figure recorded in 2014. In that year, the company ceased publishing its figures based on weekday circulation for print, online, and other digital platforms, and published only its print circulation. The New York Times The New York Times was founded in 1851 and has been a household name in the United States for decades. The newspaper has adapted well to changes in the media industry, and between the final quarters of 2014 and 2020, paid subscribers to The New York Times’ digital only news product increased from *** thousand to over ************. The New York Times is also one of the world’s leading podcast publishers, with unique streams and downloads of the company’s podcasts reaching tens and sometimes even hundreds of millions per month. Popularity and reliability As one of the most popular news websites in the United States, the NYT has been known to achieve ** million unique monthly visitors, outperforming the likes of NBC News, The Washington Post, and The Guardian. That said, like many news publications, The New York Times has been the subject of controversy over the years. From accusations of liberal bias to its hiring practices, the newspaper has faced challenges regarding not only its published content but also its employees. In spite of this, just ** percent of respondents to a survey seriously doubted the credibility of The New York Times, with most finding the publication to be a reliable source.

In 2024, The New York Times Company generated over 506 million U.S. dollars in advertising revenue, marking a small increase from the previous year but also a clear improvement from the lower results in 2020 and 2021. Meanwhile, The NYT’s subscription revenue continued to grow and surpassed 1.6 billion U.S. dollars for the first time in 2023. The New York Times print circulation According to the company’s financial reports, the average paid weekday print circulation of The New York Times remained above 340 thousand in 2021. A separate report ranked The NYT among the leading newspapers in the United States in terms of weekday print circulation, with more than double that of The Los Angeles Times or The Washington Post. Whilst it is true that The NYT still has considerably more print copies in circulation than other papers, the figures are not what they once were. Back in 2000, The New York Times had an average weekday print circulation of over 1.1 million, and even in 2015, the number was still above 600 thousand. Further annual decreases can be expected as online news content, paid or otherwise, now takes precedence over printed publications. Digital readership The New York Times’ digital subscribers hit the five million mark in the final quarter of 2020, up by around 1,500 from the end of 2019. The company did, however, see a drop in its satisfaction rating between 2019 and 2020. Consumer satisfaction with online news brands generally fell in that time period, but The NYT saw the biggest decrease, losing six points year over year.

In 2023, the average weekday print circulation of The New York Times was approximately 279,000 copies, less than half the figure recorded in 2014. In that year, the company ceased publishing its figures based on weekday circulation for print, online, and other digital platforms, and published only its print circulation. The New York Times The New York Times was founded in 1851 and has been a household name in the United States for decades. The newspaper has adapted well to changes in the media industry, and between the final quarters of 2014 and 2020, paid subscribers to The New York Times’ digital only news product increased from 910 thousand to over five million. The New York Times is also one of the world’s leading podcast publishers, with unique streams and downloads of the company’s podcasts reaching tens and sometimes even hundreds of millions per month. Popularity and reliability As one of the most popular news websites in the United States, the NYT has been known to achieve 70 million unique monthly visitors, outperforming the likes of NBC News, The Washington Post, and The Guardian. That said, like many news publications, The New York Times has been the subject of controversy over the years. From accusations of liberal bias to its hiring practices, the newspaper has faced challenges regarding not only its published content but also its employees. In spite of this, just 15 percent of respondents to a survey seriously doubted the credibility of The New York Times, with most finding the publication to be a reliable source.

The New York Times forecasts a promising increase in Q2 subscription revenue, surpassing Wall Street expectations, thanks to its bundled offerings and recent Pulitzer wins.

The New York Times had **** million digital subscribers as of February 2025, making the publication the global leader in this regard, followed by Substack and The Wall Street Journal with **** million and *** million online news subscribers respectively. Digital subscriptions – the future for news publishers? Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. As subscriptions have increased, customer retention has also become a growing concern, and according to the aforementioned subscriber losses experienced by The Washington Post, is a well-founded one. Retaining paying members is crucial to achieve growth, and publishers must keep abreast of their users’ needs and industry trends in order to do this. The challenge to achieve sign-ups Converting readers to becoming paying subscribers to news products is challenging. Even video streaming services are experiencing churn. A 2022 survey revealed that ** percent of U.S. subscribers aged 18 to 34 years old canceled between *** and five subscriptions in the three months running up to the survey. If consumers are sacrificing more popular entertainment subscriptions to save money, news subscriptions could also suffer. In fact, ** percent of U.S. subscribers canceled their news subscription* in the last year, a figure which could grow higher as the recession worsens and trust continues to fall.

A 2022 survey found that 24 percent of Americans believe The New York Times (NYT) to be a very credible source of news and information through its print and digital publications. Just 14 percent seriously doubted the credibility of The New York Times, though a further 10 percent had some reservations about the publication, considering it to be somewhat uncredible. The New York Times The New York Times is one of the most widely read newspapers in the United States and has been a fixture of American print news for over 150 years. The publication has won far more Pulitzer Prizes than any other media company in U.S. history, with its first being awarded for its coverage of World War I, and more recently has been recognized for its investigative dives into gender and race dynamics in the United States.

In addition to generally high perceptions of the publication’s trustworthiness among U.S. citizens, most Americans also find it to be accurate in its reporting. When it comes to business, The NYT has been one of the most successful brands in terms of transitioning from print to digital media offerings, with over five million digital-only subscribers as of early 2021.

The New York Times is releasing a series of data files with cumulative counts of coronavirus cases in the United States, at the state and county level, over time. We are compiling this time series data from state and local governments and health departments in an attempt to provide a complete record of the ongoing outbreak.

Since the first reported coronavirus case in Washington State on Jan. 21, 2020, The Times has tracked cases of coronavirus in real time as they were identified after testing. Because of the widespread shortage of testing, however, the data is necessarily limited in the picture it presents of the outbreak.

We have used this data to power our maps and reporting tracking the outbreak, and it is now being made available to the public in response to requests from researchers, scientists and government officials who would like access to the data to better understand the outbreak.

The data begins with the first reported coronavirus case in Washington State on Jan. 21, 2020. We will publish regular updates to the data in this repository.

The digital newspaper publishing market is experiencing robust growth, driven by increasing smartphone and internet penetration globally, coupled with a shift in consumer reading habits towards digital platforms. The market, estimated at $50 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 8% from 2025 to 2033, reaching approximately $95 billion by 2033. Key drivers include the convenience and accessibility of digital news, the ability to personalize news feeds, and the integration of multimedia content (videos, audio, interactive graphics) enriching the user experience. Market segmentation reveals a significant share dominated by smartphone applications, followed by laptops and PCs. Within content types, general news maintains a larger market share, however, the demand for niche, specific-aspect news is also growing rapidly, creating opportunities for specialized publishers. Leading players like Google, The New York Times, and others are leveraging technology like AI-powered content curation and personalized recommendations to enhance user engagement and monetization strategies. Geographical distribution sees North America and Europe leading in market share, but the Asia-Pacific region shows significant potential for future growth due to its expanding digital economy and burgeoning young population actively consuming online news. However, challenges remain, including managing misinformation and maintaining journalistic integrity in a fast-paced digital landscape, as well as competition from free or ad-supported platforms. Despite the rapid growth, the market faces certain restraints. The increasing prevalence of free news sources and ad-blockers poses a significant challenge to revenue generation for digital publishers. Maintaining journalistic standards and combating the spread of misinformation are crucial ongoing concerns. Furthermore, ensuring data privacy and security in the digital environment is paramount for retaining user trust and compliance with regulations. Successfully navigating these challenges requires a multifaceted approach incorporating innovative monetization strategies, strategic partnerships, and a strong commitment to ethical journalistic practices. The growth trajectory remains positive, fueled by technological advancements and evolving consumer preferences, suggesting a bright future for digital newspaper publishing despite these complexities. The continued evolution of the digital news landscape will be determined by the ability of publishers to adapt and innovate.

Newspaper publisher The New York Times earned ****** million U.S. dollars selling advertising space in 2024, marking the third time the figure surpassed *** million U.S. dollars since 2019. The New York Times Company's total revenue amounted to over **** billion U.S. dollars in 2024, and subscription revenue accounted for over **** billion.

The global daily newsletter market, valued at $12.9 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 6.1% from 2025 to 2033. This expansion is driven by several key factors. The increasing demand for concise, curated news in a fast-paced world fuels the popularity of daily newsletters. The diverse range of subscription models, from monthly to annual plans, caters to varying consumer preferences and budgets. Furthermore, the market’s segmentation across age demographics allows publishers to tailor content and advertising strategies for specific audience segments. The rise of digital media consumption, coupled with the enhanced personalization capabilities offered by newsletters, contribute significantly to market growth. Competition amongst established media houses like CNN and BBC, alongside newer entrants such as The Daily Skimm and Axios, ensures a dynamic and evolving landscape. The strong presence of established players across North America and Europe, complemented by the emerging potential of markets in Asia Pacific, particularly China and India, signifies a geographically diverse market with significant future potential. The market's growth, however, is not without its challenges. Maintaining audience engagement in a crowded digital space is crucial. Competition for user attention, coupled with the need to continuously adapt to evolving content consumption patterns, requires innovative content strategies and robust subscriber retention techniques. Successfully navigating data privacy regulations and maintaining journalistic integrity are also key considerations for the sustained success of daily newsletters. The industry must address potential challenges posed by evolving reader preferences and the emergence of new information consumption channels to ensure continuous growth. Despite these challenges, the long-term outlook for the daily newsletter market remains positive, reflecting the enduring appeal of curated, convenient, and personalized news delivery.

Paid Content Subscription Platforms Market Outlook

The global paid content subscription platforms market size was valued at approximately $47.8 billion in 2023 and is projected to reach nearly $126.2 billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 11.4% during the forecast period. This robust growth can be attributed to the increasing consumer preference for premium, ad-free content and the rising demand for diversified digital media.

One of the primary growth factors for the paid content subscription platforms market is the significant shift in consumer behavior towards digital consumption. The proliferation of high-speed internet and the widespread adoption of smartphones and other digital devices have made it easier for consumers to access a variety of digital content at their convenience. This trend has been further accelerated by the COVID-19 pandemic, which has driven individuals to seek online entertainment, educational resources, and news, thus boosting the demand for subscription-based models.

Another crucial driver is the continuous advancement in content creation and delivery technologies. Enhanced streaming capabilities, high-definition visuals, augmented reality (AR), and virtual reality (VR) experiences have elevated the quality of digital content, making subscription services more appealing. Moreover, the integration of artificial intelligence (AI) and machine learning (ML) for personalized content recommendations has significantly improved user engagement and retention rates, which, in turn, has increased the market’s growth prospects.

The growing importance of data privacy and security has also played a vital role in propelling the market. With increasing concerns over data breaches and misuse of personal information, consumers are gravitating towards paid platforms that offer better security features and an ad-free experience. This shift is encouraging content providers to adopt subscription models, which provide a more reliable revenue stream compared to ad-based models.

Regionally, North America dominates the market due to the high penetration of internet services, a tech-savvy population, and the presence of major market players. However, regions such as Asia Pacific and Europe are also witnessing significant growth, driven by rising disposable incomes, urbanization, and expanding digital infrastructure. The Asia Pacific region, in particular, is expected to exhibit the highest CAGR during the forecast period, owing to rapid technological advancements and a large, young population with a growing appetite for digital content.

Content Type Analysis

The paid content subscription platforms market can be segmented by content type into video, music, news, e-books, and others. The video segment holds the largest market share, driven by the popularity of streaming services such as Netflix, Amazon Prime, and Disney+. These platforms offer a vast array of movies, TV shows, documentaries, and exclusive original content, which attract a large subscriber base. The rise of over-the-top (OTT) content and the increasing availability of high-quality streaming options are further propelling the growth of this segment.

The music segment is also experiencing substantial growth, thanks to platforms like Spotify, Apple Music, and Tidal. These services offer extensive music libraries, personalized playlists, and high-fidelity audio options, which have contributed to their widespread adoption. Additionally, the integration of social features and exclusive content from popular artists adds value for subscribers, enhancing user engagement and loyalty.

The news segment is gaining traction as well, with platforms like The New York Times, The Washington Post, and other prominent newspapers transitioning to digital subscription models. With the decline of print media and the increasing consumption of news through digital channels, these platforms are capitalizing on the demand for reliable, ad-free news sources. The ability to offer in-depth analysis, exclusive reports, and multimedia content has further strengthened their market position.

The e-books segment is growing steadily, supported by platforms such as Kindle Unlimited and Scribd. These services cater to the needs of avid readers by offering a vast collection of e-books, audiobooks, and other digital reading materials. The convenience of accessing a diverse range of titles on multiple devices has attracted a loyal subscriber base. Furthermore, partnerships with renowned publishers and authors have added credibi

Circulation numbers for daily weekday newspapers peaked in 1987 when they amounted to over 62.82 million. In 2020 however, the paid circulation of daily newspapers was 24.29 million.

Paid circulation of US daily newspapers Since the beginning of the 21st century, the newspaper industry has felt vast repercussions from the transition to the digital information and technology economy. While the number of subscribers and overall circulation has always been important for newspaper publishers, for much of their history they have been supported primarily through their advertising revenues and despite growth in advertising overall, they have largely been unable to capitalize on the continued ad spend growth. Advertising spending in the United States is now predominantly attributed to online advertising.

The New York Times is one of America's biggest newspapers and, despite the decline of the print newspaper industry, the paper has maintained a paid Sunday circulation of over one million copies. As a result, the company's circulation revenue has, despite the bleak outlook of the market, actually increased in recent years, reaching 880 million U.S. dollars in 2016. The New York Times Company recognized the important of the growing digital market and, as a result, the company's digital only news product remains one of its most important segments. As of the end of 2016, this product had over 1.6 million subscribers, a large increase from the 800 thousand subscribers at the start of 2014.

The global newspaper publishing market, valued at $71.89 billion in 2025, is projected to experience a compound annual growth rate (CAGR) of 1.15% from 2025 to 2033. This relatively modest growth reflects the ongoing challenges faced by the industry, primarily the shift towards digital media consumption and the resulting decline in print readership. While digital platforms offer new revenue streams through online subscriptions and advertising, the transition hasn't fully compensated for the losses in print. The market is segmented by platform (traditional print and digital) and news type (general and specific niche publications). Traditional print remains a significant segment, but its share is gradually shrinking, while the digital segment shows consistent, albeit slower than expected, growth. Key drivers include the enduring need for credible news sources and the growing importance of specialized news tailored to specific demographics and interests. However, factors such as declining print advertising revenue, increased competition from online news aggregators and social media, and the rising cost of newsprint continue to restrain market expansion. Geographic distribution reveals strong market presence in North America and Europe, particularly in the US, Germany, and the UK, while APAC shows significant growth potential, driven by increasing internet penetration and urbanization in countries like China and Japan. The competitive landscape is characterized by a mix of established media conglomerates like Axel Springer SE, Bertelsmann SE, and The New York Times Company, alongside regional players. These companies are actively adapting their strategies to navigate the changing media landscape through digital transformation initiatives, diversification of revenue streams, and content innovation. Success in this market increasingly hinges on effective digital strategies, including the development of engaging online content, robust subscription models, and targeted advertising solutions. Furthermore, effective data analytics and personalization are crucial for attracting and retaining readers in the highly competitive digital space. The future of the newspaper publishing market relies on a successful integration of traditional strengths with digital innovations to maintain relevance and financial sustainability.

The daily newsletter market, a dynamic segment within the broader digital publishing landscape, is experiencing robust growth fueled by several key factors. The increasing demand for curated, concise information in today's fast-paced world drives consumer preference for these easily digestible news sources. This trend is further amplified by the rising popularity of personalized content, with newsletters offering tailored content based on user interests and preferences. Major players like CNN, The New York Times, and Bloomberg, alongside a multitude of niche publishers (The Daily Skimm, Axios, Morning Brew), contribute to market diversification, catering to a broad spectrum of readers from general news consumers to highly specialized industry professionals. The market is segmented by subscription type (monthly and annual), with annual subscriptions potentially commanding higher average revenue per user (ARPU). The geographical distribution, encompassing North America, Europe, and Asia-Pacific as major regions, shows a varied growth potential influenced by factors such as digital literacy, smartphone penetration, and consumer spending habits. While precise market sizing data is absent, a reasonable estimate for the 2025 market value considering the presence of prominent players and the evident growth trends would be in the range of $500 million to $1 billion, representing a substantial market opportunity. The market's growth trajectory is projected to remain positive, driven by continuous technological advancements, improving reader engagement strategies through personalized content and interactive features, and expanding reader demographics. However, challenges remain, including intense competition, the need for sustainable monetization strategies beyond subscription models (e.g., advertising, sponsorships), and the potential for audience fragmentation across various platforms. Strategic partnerships, content diversification, and effective user engagement will be crucial for success. Geographical expansion, particularly within emerging markets with increasing internet penetration, presents further opportunities. The consistent refinement of data analytics capabilities enables publishers to better understand reader behaviour and tailor offerings, which is essential for long-term market success and maintaining audience loyalty. The forecast period (2025-2033) anticipates continued growth, although the exact CAGR will depend on successfully navigating the aforementioned challenges and opportunities.