This statistic displays the significant areas of growth of the fitness industry in New Zealand in 2014. According to the survey, around 44 percent of respondents considered adult obesity was a significant growth area for the fitness industry in New Zealand.

Increased health awareness, obesity levels and sports participation have heightened demand for gyms and fitness centres in recent years despite fluctuating trading conditions. Revenue growth was hindered by the COVID-19 pandemic and the ensuing restrictions imposed by the Central Government (Te Kawanatanga o Aotearoa). Growing discretionary income supported revenue during the pandemic, but a decline in this indicator has hurt industry performance in recent years. Revenue is anticipated to fall at an annualised 2.6% over the five years through 2024-2025, to total $501.5 million. Weakening consumer confidence is expected to lead to a 1.1% drop in revenue in 2024-25 alone. Profit margins have narrowed, as the industry's profitability fundamentally relies on economies of scale. The ability to flexibly employ part-time and casual workers, coupled with the Central Government's Wage Subsidy Scheme, has limited the drop in profit. Despite inconsistent revenue and subdued profit, the popularity of budget-friendly 24-hour gyms and functional training facilities has grown. These types of gyms draw franchisees because of their attractive payment structures, which include low initial investments and operating expenses. The stay-at-home measures during the COVID-19 pandemic have prompted gyms and fitness centres to embrace new areas of competition by strengthening their digital presence. Revenue is expected to rebound, albeit at a slower pace than before the pandemic. Growing real household discretionary income and improving consumer sentiment are set to drive this recovery. Gyms and fitness centres geared towards high-end services, including yoga and pilates studios or functional training facilities, continue to see potential for growth. The ability of these establishments to employ technology in delivering innovative and immersive consumer experiences plays a crucial role in determining their success. Revenue is expected to increase at an annual rate of 0.5% through the end of 2029-30, to total $515.3 million.

The statistic depicts the total number of clubs in the New Zealand health club industry from 2013 to 2017. In 2017, there were around 690 clubs in the health club industry in New Zealand, a drop in numbers on the previous year.

In 2024, the New Zealand gym and fitness equipment market was finally on the rise to reach $38M for the first time since 2021, thus ending a two-year declining trend. Over the period under review, consumption posted a slight expansion. As a result, consumption reached the peak level of $71M. From 2022 to 2024, the growth of the market remained at a lower figure.

Market Size statistics on the Gyms and Fitness Centres industry in New Zealand

Employment statistics on the Gyms and Fitness Centres industry in New Zealand

This statistic displays the most popular social media platforms used by members of fitness clubs in New Zealand in 2014. During the survey, around 18 percent of respondents currently holding a fitness club membership in New Zealand used Instagram as a form of social media.

Comprehensive dataset of 585 Physical fitness programs in New Zealand as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The statistic shows the member penetration rate of the health and fitness market in Asia Pacific countries in 2017. In that year, Australia ranked first with a member penetration rate of 15.3 percent, followed by New Zealand with 13.6 percent and Hong Kong with 5.85 percent. India ranked last with 0.15 percent. The average member penetration rate in the Asia Pacific region amounted to 4.28 percent.

The wearable fitness tracker market size is projected to be worth US$ 30,922.1 million in 2024. The market is likely to reach US$ 133,218.4 million by 2034. The market is further expected to surge at a CAGR of 15.7% during the forecast period 2024 to 2034.

Attributes	Key Insights
Wearable Fitness Tracker Market Estimated Size in 2024	US$ 30,922.1 million
Projected Market Value in 2034	US$ 133,218.4 million
Value-based CAGR from 2024 to 2034	15.7%

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projections

Report Attributes	Details
Market Value in 2019	US$ 15,540.2 million
Market Value in 2023	US$ 26,787.8 million
CAGR from 2019 to 2023	14.6%

Country-wise Insights

The United States	9.2%
The United Kingdom	9.2%
India	16.7%
China	13.2%
Japan	12.8%

Category-wise Insights

Category	Shares in 2024
Wrist Wear	43.4%
Heart Rate Monitor	18.7%

Report Scope

Attribute	Details
Estimated Market Size in 2024	US$ 30,922.1 million
Projected Market Valuation in 2034	US$ 133,218.4 million
Value-based CAGR 2024 to 2034	15.7%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in US$ million
Key Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia The Middle East & Africa
Key Market Segments Covered	Product Type Application Distribution Channel Age Group Region
Key Countries Profiled	The United States Canada Brazil Mexico Germany France France Spain Italy Russia Poland Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC countries South Africa Israel
Key Companies Profiled	Apple Inc. Fitbit Inc. Samsung Electronics Sony Corporation Xiaomi Garmin Ltd. Fossil Group Jawbone TomTom International BV Huawei Technologies Co., Ltd.

The Australia And New Zealand Corporate Wellness Market size was valued at USD 3.2 billion in 2023 and is projected to reach USD 4.64 billion by 2032, exhibiting a CAGR of 5.46 % during the forecasts period. This growth is attributed to the rising prevalence of chronic diseases, increasing awareness of employee well-being, and government initiatives to promote workplace wellness. The corporate wellness markets in both Australia and New Zealand continue to experience significant growth as organizations focus an increasing amount of attention on the health of their employees. In the two countries, companies are continuing to provide programs on health and fitness, mental health as well as healthy workplace and work-life balance. Stakeholders understand that investment in the health of employees is wise, as such individuals will work harder and take less time off and spend less money on medical bills. Australia’s market has a vast variety of services that can be offered to different companies and industries for example; fitness membership services, stress management services etc.

The B2B sports nutrition market is projected to reach USD 4.7 billion in 2025 and is expected to grow to USD 9.64 billion by 2035, expanding at a CAGR of 7.5% during the forecast period. The industry is on an upward trend, now having a steady growth phase driven by the increasing demand for high-performance dietary solutions among professional athletes, fitness centers, and sports institutions.

Metrics	Values
Industry Size (2025E)	USD 4.7 billion
Industry Value (2035F)	USD 9.64 billion
CAGR (2025 to 2035)	7.5%

Semi-Annual Market Update

Particular	Value CAGR
H1 (2024 to 2034)	7%
H2 (2024 to 2034)	7.5%
H1 (2025 to 2035)	7.1%
H2 (2025 to 2035)	7.7%

Segment-wise Insights

Segment	Value Share (2025)
Recovery (By Application)	25%

Segment	Value Share (2025)
Gyms	70%

Country-wise Analysis (2025 to 2035)

Countries	CAGR (2025 to 2035)
United States	7.5%
United Kingdom	6.8%
France	6.6%
Germany	7%
Italy	6.4%
South Korea	7.2%
Japan	6.5%
China	8%
Australia	6.5%
New Zealand	6.3%

Competitive Outlook

Company Name	Estimated Market Share (%)
Glanbia Nutritionals	20-25%
Abbott Laboratories	15-20%
FrieslandCampina	12-16%
Kerry Group	10-14%
Arla Foods Ingredients	8-12%
Other Companies (combined)	30-40%

Industry operators are primarily engaged in operating indoor or outdoor sports and physical recreation venues, grounds and facilities. The industry does not include health centres, fitness centres or gyms.

The corporate wellness market is estimated to reach USD 19.73 billion by 2033, expanding at a CAGR of 5.2%. Rising healthcare costs and increasing employee awareness about health and well-being fuel market growth. The market is driven by factors such as the growing prevalence of lifestyle diseases, an increase in sedentary lifestyles, and the need for employers to reduce absenteeism and healthcare costs. Additionally, government initiatives and regulations aimed at promoting employee well-being contribute to the market's growth. The market is segmented by service, category, end-user, and region. Health risk assessments, fitness programs, nutrition management, and stress management services are the major services offered by the market players. Fitness and nutrition consultants, psychological therapists, and organizations are the prominent categories in the market. Small-scale, medium-scale, and large-scale organizations are the end-users of corporate wellness programs. North America, Europe, Asia Pacific, and the Middle East & Africa are the key regions analyzed in the report. Key players in the market include ComPsych Corporation, Wellness Corporate Solutions, Virgin Pulse, Privia Health, UnitedHealth Group, Quest Diagnostics, EXOS, Central Corporate Wellness, Sodexo, and Vitality Group International Inc. Recent developments include: October 2023:Eleu Health (Canada), a new health-tech firm, had announced the launch of its innovative platform, which aims to transform the healthcare industry. Eleu Health's app provides users with a comprehensive, holistic, and 360-degree view of their health and wellness, enabling them to take control of their health journeys and improve the mind-body connection., February 2022:Quantum CorpHealth Pvt. Ltd (India), a pioneer and India's leading provider of healthcare and wellness solutions to corporates and individuals, announced the opening of three new offices in Bengaluru, Pune, and Hyderabad to meet the country's exponentially rising demand for health and wellness services for corporate employees and their dependents., September 2022:TELUS Corporation (Canada) completed the acquisition of LifeWorks Inc, a global leader in providing digital and in-person solutions that support an individual's total well-being - mental, physical, financial, and social - solidifying TELUS Health as one of the largest companies providing digital-first health and wellness services and solutions that empower people to live their healthiest lives., July 2021:Les Mills (New Zealand), the global leader in group fitness, is expanding its workplace wellness offering with the launch of Les Mills Content Web Player: an onsite self-service product designed to make health and wellness services easily accessible at work., July 2021:The Embassy Group (India) had announced the launch of its virtual employee wellness programme, Wellbeing on the Web. The initiative, which is part of Embassy Cares, aims to support employee health and fitness through a comprehensive online platform., Report Overview The study covers the existing short-term and long-term market effects, helping decision-makers draft short-term and long-term plans for businesses by region. The report covers major regions in Americas, Europe, Asia-Pacific, and the Middle East & Africa. The report analyzes market drivers, restraints, opportunities, challenges, Porter's Five Forces, value chain, and impact of COVID-19 on the market..

The Wearable Payment Devices Market report segments the industry into By Type (Fitness Trackers, Smart Watches, Payment Wristbands, Smart Rings), By Technology (Near-Field Communication Technology (NFC), Radio Frequency Identification (RFID), QR and Barcode), By Application (Healthcare, Retail, Transportation, Fitness, Others), and Geography (North America, Europe, Asia, Australia and New Zealand, Latin America, and more).

The global pre-workout supplements market size is projected to witness momentous growth during the forecast period of 2023 to 2033. According to the research report published by Future Market Insights, the global market is anticipated to exceed a valuation of US$ 20,154 million in 2023. It is expected to attain a valuation of US$ 36,905.8 million by 2033. The market is predicted to register a noteworthy CAGR of 7.5% from 2023 to 2033.

Attributes	Details
Market Share (2022)	US$ 19,379.24 million
Market Share (2023)	US$ 20,154 million
Market Share (2033)	US$ 36,905.8 million
Market Share (2023 to 2033)	7.5%

Country-wise Insights

Country	United States
2022 Value Share in Global Market	24.1%

Country	India
2022 Value Share in Global Market	5.6%

Country	United Kingdom
2022 Value Share in Global Market	7.6%

Scope of the Report

Attribute	Details
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	US$ million for Value
Key Regions Covered	North America Latin America Europe East Asia South Asia & Pacific The Middle East & Africa (MEA)
Key Countries Covered	United States Canada Germany United Kingdom Nordic Russia BENELUX Poland France Spain Italy Czech Republic Hungary Rest of EMEAI Brazil Peru Argentina Mexico South Africa Northern Africa GCC Countries China Japan South Korea India ASEAN Thailand Malaysia Indonesia Australia New Zealand Others
Key Segments Covered	Product Service Application Region
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, Trend Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

The Sport and Camping Equipment Retailing industry has been subject to a turbulent period in recent years. The pandemic propelled a surge in demand for in-home gym equipment during gym closures, boosting revenue despite limited quantity increases as consumers favoured higher-priced items. However, since gyms have reopened, demand for new equipment has tapered off. Concurrently, the rising cost of imported goods, exacerbated by a weakened New Zealand dollar and inflation, has increased purchase costs. Although retailers have tried to pass on these costs, shrinking discretionary incomes have curtailed consumer spending on non-essential items, squeezing profit margins in recent years. Overall, revenue is expected to decline by an annualised 0.3% over the five years through 2024-25, to $2.0 billion. Tight household budgets continue to impact performance in 2024-25, with revenue set to drop by 1.1%. Retailers are navigating significant changes amid an evolving digital commerce landscape and stiff competition by strategically enhancing stock management and merchandising to fulfil consumer demands. Rebel Sport and Kathmandu have invested in store refurbishments to improve customer experiences. The shift towards digital platforms, with increased click-and-collect services, has capitalised on the boom in online shopping trends. The industry is poised for growth in the coming years, driven by favourable economic conditions and rising real household discretionary income. Improved consumer sentiment is set to stimulate downstream demand, boosting spending on sports and camping equipment. As demand strengthens, major retailers will benefit from expanding profit margins by investing in strategic growth initiatives. The stability of the New Zealand dollar will alleviate pressure on purchase costs, supporting profitability. Even so, the competitive landscape remains intense, with department stores and online-only retailers posing significant threats because of their price competitiveness and delivery efficiency. To mitigate these threats, traditional retailers will enhance their online platforms, and diversify their product ranges and customer base, ensuring long-term growth and resilience in an increasingly competitive market. Revenue is projected to climb by an annualised 0.4% through the end of 2029-30, to $2.1 billion.

In 2014, the protein powder market in Australia was valued at 389 million Australian dollars, dominating the sports nutrition industry in the country. In the same year, the combined Australian and New Zealand sports nutrition market was the world’s second largest behind the United States. Additionally, Kiwis and Aussies had the highest per capita consumption of these nutritional products. Aside from protein powders, this included: protein bars, protein drinks, and non-protein-based supplements.

What products are Australians consuming?

While pre-workout, mass-gainers, and amino acid supplements are consumed by Australians, protein-based products are the most commonly purchased nutritional product. Around two thirds of protein supplement consumers purchased it in powder form in 2019. Chocolate was the leading flavor of protein products in the country, followed by vanilla, strawberry, and banana. Brands commonly purchased by consumers included: Australian-owned Bulk Nutrients; Optimum Nutrition; Aussie Bodies and Musashi.

Fitness industry trends

Complementing the sports nutrition market, the fitness industry in the country looks set to continue growing. Health consciousness among Australians and the rise of budget 24/7 gyms seem to be a driver for this growth. Supporting this growth, the number of fitness instructors in the country has been increasing annually over the past decade.

In an increasingly digital world, fitness devices are currently one of the biggest trends in the industry globally. This is no different in Australia. The share of consumers using wearable health devices in the country has increased dramatically from 2014, reaching a penetration rate of almost 30 percent in 2018.

The global aquatic therapy products market is experiencing robust growth, driven by the increasing prevalence of chronic diseases like arthritis, stroke, and multiple sclerosis, coupled with a rising awareness of the benefits of aquatic therapy for rehabilitation and fitness. The market, estimated at $1.5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated market value of approximately $2.8 billion by 2033. This growth is fueled by several key trends, including the development of innovative aquatic therapy equipment, expanding healthcare infrastructure, and an increasing focus on preventative healthcare and wellness. The aging global population, particularly in developed nations, represents a significant driver, as aquatic therapy provides a low-impact, effective rehabilitation solution for older individuals with mobility issues. Furthermore, the rising popularity of aquatic fitness activities contributes to market expansion, with consumers seeking alternative exercise options. While pricing and the availability of qualified therapists might pose some challenges, the overall market outlook remains positive, driven by continued innovation and growing demand. Different product segments within the market are demonstrating varied growth trajectories. Products like aqua walkers and elliptical water riders, catering to both rehabilitation and fitness applications, are expected to lead growth, fueled by their versatility and user-friendliness. The adult segment currently dominates market share, due to higher incidence of chronic conditions among the adult population; however, increasing awareness of aquatic therapy benefits for teenagers, especially those with developmental issues, is creating a significant opportunity in this segment. Geographically, North America and Europe currently hold substantial market shares, attributed to established healthcare infrastructure and high per capita healthcare spending. However, emerging economies in Asia-Pacific are showing significant growth potential, driven by rising disposable incomes and improving healthcare standards. Key market players are focusing on product innovation, strategic partnerships, and geographic expansion to capitalize on the market’s growth opportunities. Competition is expected to intensify as new entrants emerge and existing players expand their product portfolios.

Industry projections show growth from nearly USD 1.6 billion in 2025 to about USD 6 billion by 2035, expanding at a CAGR of around 12.6% during the forecasted period.

Metrics	Values
Industry Size (2025E)	USD 1.6 billion
Industry Value (2035F)	USD 6 billion
CAGR (2025 to 2035)	12.6%

Country-wise Analysis 2025 to 2035

Country	CAGR (2025 to 2035)
USA	9.5%
UK	8.7%
France	8.5%
Germany	8.9%
Italy	8.3%
South Korea	10.2%
Japan	9.8%
China	11.5%
Australia	9%
New Zealand	8.8%

Competitive Outlook

Company Name	Estimated Market Share (%)
Performance Health Holding Inc.	18%
Decathlon SA	16%
Fitness Anywhere LLC	14%
Perform Better	12%
Optibelt GmbH	10%
Other Companies (Combined)	30%