The internet penetration rate in New Zealand is relatively high, following global trends of internet usage. Around ** percent of the population in New Zealand were active internet users in 2021, a share that had increased from the previous year.

Unlimited broadband, unlimited possibilities

New Zealanders require large amounts of data for their everyday living; from communicating via social media platforms, purchasing goods online as well as for entertainment. Supporting this massive data requirement, most of the broadband connections across the country had unlimited data caps in 2018. New Zealanders required not only large amounts of data, but also fast internet connections. Almost half of the broadband connections across the country had download speeds falling between ** and ** megabits per second in the same year.

Staying connected

Copper wire connections accounted for the largest share of connection types, with fiber optic following closely behind. Fiber optic connections have been increasing their share of the market since the government implemented the Ultra-Fast Broadband (UFB) initiative in 2011. This program aimed to bring fiber network internet access to ** percent of the population by 2022, a move that would support New Zealanders and New Zealand businesses in their fast-growing internet needs, allowing Kiwis to stay connected with the rest of the world.

Individuals using the Internet (% of population) in New Zealand was reported at 96.2 % in 2023, according to the World Bank collection of development indicators, compiled from officially recognized sources. New Zealand - Individuals using the Internet (% of population) - actual values, historical data, forecasts and projections were sourced from the World Bank on August of 2025.

New Zealand: Internet users, percent of population: The latest value from 2023 is 96.2 percent, unchanged from 96.2 percent in 2022. In comparison, the world average is 72.46 percent, based on data from 177 countries. Historically, the average for New Zealand from 1990 to 2023 is 59.77 percent. The minimum value, 0 percent, was reached in 1990 while the maximum of 96.2 percent was recorded in 2022.

Graph and download economic data for Internet users for New Zealand (ITNETUSERP2NZL) from 1990 to 2023 about internet, New Zealand, and persons.

New Zealand NZ: Internet Users: Individuals: % of Population data was reported at 88.470 % in 2016. This records an increase from the previous number of 88.223 % for 2015. New Zealand NZ: Internet Users: Individuals: % of Population data is updated yearly, averaging 61.405 % from Dec 1990 (Median) to 2016, with 26 observations. The data reached an all-time high of 88.470 % in 2016 and a record low of 0.000 % in 1990. New Zealand NZ: Internet Users: Individuals: % of Population data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s New Zealand – Table NZ.World Bank: Telecommunication. Internet users are individuals who have used the Internet (from any location) in the last 3 months. The Internet can be used via a computer, mobile phone, personal digital assistant, games machine, digital TV etc.; ; International Telecommunication Union, World Telecommunication/ICT Development Report and database.; Weighted average; Please cite the International Telecommunication Union for third-party use of these data.

According to data collected in New Zealand between January and March 2022, 2degrees customers had a mobile internet connection **** percent of the time. 2degrees had the highest mobile internet availability of the operators surveyed.

As of January 2021, around ** percent of internet traffic in New Zealand was accessed with laptops and desktop computers. Followed by about ** percent of web traffic created by mobile phones in that year.

From 2007, the Institute of Culture, Discourse and Communication (ICDC) at AUT University is conducting a long-term survey to track trends in Internet use, and to document the role and impact of the Internet in New Zealand society. The Internet has changed how business and trade deals are made; how schools and other academic institutions, councils, media and advertisers operate. The Internet also impacts on family interaction, the ways in which people form new friendships, and the communities to which people belong.The World Internet Project New Zealand is an extensive research project that aims to provide important information about the social, cultural, political and economic influence of the Internet and related digital technologies. As part of the World Internet Project, an international collaborative research effort, WIP NZ enables valid and rigorous comparison between New Zealand and 30 other countries around the world. Each partner country in WIP shares a set of 30 common questions.ICDC’s longitudinal survey includes a cross-section of participants aged 12 and up across New Zealand. A quota ensures that people of Māori, Pasifika and Asian descent, and the range of age-groups, are not underrepresented. The survey investigates Internet access and targets Internet users as well as non-users; who uses this technology and what they do online. It also considers offline activities such as how much time is spent with friends and family. Other questions address issues such as the effects of the Internet on language use and cultural development; the role of the Internet in accessing information or purchasing products; and how the Internet affects the educational and social development of New Zealand children. In addition to studying the impact of the Internet, the survey tracks the effectiveness of strategies to address issues such as the digital divide between rich and poor; urban and rural.Universe: People 12 years and over with a landline phone.Sampling: An initial subsample of those from the 2007 survey that were prepared to be re-interviewed were contacted, yielding 629 respondents (a response rate of 70%). A fresh random sample of 293 people aged 12 and over from across New Zealand was added (a response rate of 21.5%). Booster samples were implemented to bring the distribution to census proportions – additional people were sampled, of Māori, Pasifika or Asian backgrounds, from meshblocks with high proportions of these ethnicities. This added 329 respondents (a response rate of 24.4%). Exclusions included people without landlines and non-English speakers.Mode: Telephone interview.Weighting: Variables are included to reweight the sample in terms of household size, age-group, gender, ethnicity and percentage of households in region with a landline.

New Zealand Number of Subscribers: (CT): Digital subscriber line data was reported at 1,000.000 Unit th in 2017. This records a decrease from the previous number of 1,204.000 Unit th for 2016. New Zealand Number of Subscribers: (CT): Digital subscriber line data is updated yearly, averaging 1,131.000 Unit th from Jun 2009 (Median) to 2017, with 9 observations. The data reached an all-time high of 1,335.000 Unit th in 2015 and a record low of 873.500 Unit th in 2009. New Zealand Number of Subscribers: (CT): Digital subscriber line data remains active status in CEIC and is reported by Statistics New Zealand. The data is categorized under Global Database’s New Zealand – Table NZ.TB001: Number of Internet Subscribers.

This statistic shows how consumers in New Zealand used the internet during the process of a recent product purchase in 2015. During the survey period it was found that ** percent of respondents in New Zealand had sought advice online.

The industry has flourished over time, as growing internet usage has been a key driver for industry growth. The rollout of the Ultra-Fast Broadband (UFB) initiative until its completion at the end of 2022 bolstered New Zealand's internet infrastructure quality, which has allowed higher internet speeds and supported the industry’s revenue. As more households have signed up for internet plans, the market continues approaching its saturation point, threatening revenue growth. Cost-of-living concerns have pressured household consumers, which is expected to cause revenue to fall 1.3% in 2024-25 as consumers tighten their spending on internet services. Overall, industry revenue is anticipated to have diminished at an annualised 1.0% over the five years through 2024-25, to $1.5 billion. The internet has become an increasingly crucial part of New Zealanders' day-to-day activities. Online services have risen in popularity, causing demand for internet services to surge across New Zealand. The continued popularity of hobbies like online gaming has propelled demand for faster internet services. Businesses have been key contributors to rising demand for internet services, as technological advancements like cloud computing have heightened the volume of data required by businesses on a daily basis. Data requirements among consumers and government agencies have also surged over the past few years. Solid demand for faster, reliable internet connections has helped support industrywide profitability. However, intense competition has placed downwards pressure on profit. Demand for internet services is set to continue its upwards momentum over the long term. The number of businesses and households is set to continue expanding in the coming years, supporting demand. Easing inflationary pressures and forecast improvements in real household disposable income will likely encourage consumers to upgrade broadband plans, boosting income for internet service providers and web search portal hosting services. Industry revenue is projected to climb at an annualised 2.2% over the five years through 2029-30, to $1.7 billion.

New Zealand NZ: Fixed Broadband Internet Subscribers data was reported at 1,582,000.000 Person in 2017. This records an increase from the previous number of 1,530,500.000 Person for 2016. New Zealand NZ: Fixed Broadband Internet Subscribers data is updated yearly, averaging 968,648.000 Person from Dec 2000 (Median) to 2017, with 18 observations. The data reached an all-time high of 1,582,000.000 Person in 2017 and a record low of 4,658.000 Person in 2000. New Zealand NZ: Fixed Broadband Internet Subscribers data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s New Zealand – Table NZ.World Bank: Telecommunication. Fixed broadband subscriptions refers to fixed subscriptions to high-speed access to the public Internet (a TCP/IP connection), at downstream speeds equal to, or greater than, 256 kbit/s. This includes cable modem, DSL, fiber-to-the-home/building, other fixed (wired)-broadband subscriptions, satellite broadband and terrestrial fixed wireless broadband. This total is measured irrespective of the method of payment. It excludes subscriptions that have access to data communications (including the Internet) via mobile-cellular networks. It should include fixed WiMAX and any other fixed wireless technologies. It includes both residential subscriptions and subscriptions for organizations.; ; International Telecommunication Union, World Telecommunication/ICT Development Report and database.; Sum; Please cite the International Telecommunication Union for third-party use of these data.

Internet Usage: Browser Market Share: Tablet: Mozilla data was reported at 0.000 % in 08 Sep 2024. This stayed constant from the previous number of 0.000 % for 07 Sep 2024. Internet Usage: Browser Market Share: Tablet: Mozilla data is updated daily, averaging 0.000 % from Sep 2024 (Median) to 08 Sep 2024, with 8 observations. The data reached an all-time high of 0.030 % in 05 Sep 2024 and a record low of 0.000 % in 08 Sep 2024. Internet Usage: Browser Market Share: Tablet: Mozilla data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s New Zealand – Table NZ.SC.IU: Internet Usage: Browser Market Share.

New Zealand Internet Usage: Device Vendor Market Share: Mobile: Vsmart data was reported at 0.000 % in 11 Sep 2024. This stayed constant from the previous number of 0.000 % for 10 Sep 2024. New Zealand Internet Usage: Device Vendor Market Share: Mobile: Vsmart data is updated daily, averaging 0.000 % from Sep 2024 (Median) to 11 Sep 2024, with 9 observations. The data reached an all-time high of 0.050 % in 07 Sep 2024 and a record low of 0.000 % in 11 Sep 2024. New Zealand Internet Usage: Device Vendor Market Share: Mobile: Vsmart data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s New Zealand – Table NZ.SC.IU: Internet Usage: Device Vendor Market Share.

This dataset is about countries per year in New Zealand. It has 1 row and is filtered where the date is 2021. It features 4 columns: country, individuals using the Internet, and median age.

This line chart displays individuals using the Internet (% of population) by date using the aggregation average, weighted by population in New Zealand. The data is about countries per year.

NZ: Fixed Broadband Internet Subscribers: per 100 People data was reported at 33.618 Ratio in 2017. This records an increase from the previous number of 32.837 Ratio for 2016. NZ: Fixed Broadband Internet Subscribers: per 100 People data is updated yearly, averaging 22.516 Ratio from Dec 2000 (Median) to 2017, with 18 observations. The data reached an all-time high of 33.618 Ratio in 2017 and a record low of 0.121 Ratio in 2000. NZ: Fixed Broadband Internet Subscribers: per 100 People data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s New Zealand – Table NZ.World Bank: Telecommunication. Fixed broadband subscriptions refers to fixed subscriptions to high-speed access to the public Internet (a TCP/IP connection), at downstream speeds equal to, or greater than, 256 kbit/s. This includes cable modem, DSL, fiber-to-the-home/building, other fixed (wired)-broadband subscriptions, satellite broadband and terrestrial fixed wireless broadband. This total is measured irrespective of the method of payment. It excludes subscriptions that have access to data communications (including the Internet) via mobile-cellular networks. It should include fixed WiMAX and any other fixed wireless technologies. It includes both residential subscriptions and subscriptions for organizations.; ; International Telecommunication Union, World Telecommunication/ICT Development Report and database.; Weighted average; Please cite the International Telecommunication Union for third-party use of these data.

New Zealand Number of Subscribers: (CT): Fibre optic data was reported at 397.000 Unit th in 2017. This records an increase from the previous number of 238.000 Unit th for 2016. New Zealand Number of Subscribers: (CT): Fibre optic data is updated yearly, averaging 13.000 Unit th from Jun 2009 (Median) to 2017, with 9 observations. The data reached an all-time high of 397.000 Unit th in 2017 and a record low of 2.200 Unit th in 2009. New Zealand Number of Subscribers: (CT): Fibre optic data remains active status in CEIC and is reported by Statistics New Zealand. The data is categorized under Global Database’s New Zealand – Table NZ.TB001: Number of Internet Subscribers.

New Zealand Internet Usage: Device Vendor Market Share: Mobile: TCL data was reported at 0.070 % in 16 May 2025. This records a decrease from the previous number of 0.120 % for 15 May 2025. New Zealand Internet Usage: Device Vendor Market Share: Mobile: TCL data is updated daily, averaging 0.080 % from May 2024 (Median) to 16 May 2025, with 358 observations. The data reached an all-time high of 0.370 % in 05 Mar 2025 and a record low of 0.000 % in 21 Aug 2024. New Zealand Internet Usage: Device Vendor Market Share: Mobile: TCL data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s New Zealand – Table NZ.SC.IU: Internet Usage: Device Vendor Market Share.

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Internet, Usage

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