Facebook use in New Zealand is most prevalent amongst 25 to 34 year old people, with ******* people in this age group using the platform as of January 2018. Of this number, there is an even gender split between male and female users. There is also a slight bias towards female users across most other age groups, the exception being 18 to 24 year old’s: ten percent of users in this age group are male and nine percent are female.

One of the most popular social media networks

Facebook is one of the most popular social media networks in New Zealand with around three quarters of the population being active users. It ranks second only to YouTube, which in 2018 had an additional *** percent using it actively. Instagram and Pinterest were the next most popular in the same year, both with around ** percent of the population using them.

Social media penetration

In New Zealand, social media penetration overall has steadily been increasing over the last few years. As of 2018, it is just under three quarters of the population, with just over two thirds of active users accessing it on mobile devices.

Around 66 percent of the population in New Zealand were active mobile social media users in 2018. This share seems likely to continue to increase, with more and more of the population embracing social media across various digital platforms each year.

Mobile phone market

Most New Zealanders have a smartphone. In fact, smartphone penetration in the country is estimated to be around 92 percent as of 2022. Post-paid mobile phone connections made up the majority of mobile subscriptions in the country in 2021. The leading mobile phone providers included Vodafone, Spark and 2degrees, with a combined market share of over 90 percent.

Mobile social media

While social networks like YouTube and Facebook continue to dominate the social media scene, one of the most popular mobile activities was messaging. Social messenger apps, such as Facebook messenger and Snapchat, have become increasingly popular compared to SMS text messaging across the country.

Social media usage in New Zealand is dominated by Facebook, with around ** percent of the population claiming to use the platform each month. WhatsApp users were around half of this figure, with ** percent saying they used the messaging service.

Active users

There has been a steady year-on-year increase in active internet use in New Zealand; in 2022, almost ** percent of the population were active on social media. Mobile social media use has also seen a year-on-year increase, with around ** percent of the population as active users in 2021.

YouTube content and advertising

Kids’ content made up ***** of YouTube’s most popular media-ran channels in 2020, with Cartoon Network Australia having the largest number of views at almost *** thousand, and ABC News with just over *** thousand views.

Additionally, YouTube is proving lucrative for advertisers with ***** separate FMCG areas attracting large numbers of advertisement views. In 2019, Nescafe advertising had just over *** million views on the platform, Coca-Cola had approximately *** million and Canon Australia around 37 thousand.

The internet penetration rate in New Zealand is relatively high, following global trends of internet usage. Around ** percent of the population in New Zealand were active internet users in 2021, a share that had increased from the previous year.

Unlimited broadband, unlimited possibilities

New Zealanders require large amounts of data for their everyday living; from communicating via social media platforms, purchasing goods online as well as for entertainment. Supporting this massive data requirement, most of the broadband connections across the country had unlimited data caps in 2018. New Zealanders required not only large amounts of data, but also fast internet connections. Almost half of the broadband connections across the country had download speeds falling between ** and ** megabits per second in the same year.

Staying connected

Copper wire connections accounted for the largest share of connection types, with fiber optic following closely behind. Fiber optic connections have been increasing their share of the market since the government implemented the Ultra-Fast Broadband (UFB) initiative in 2011. This program aimed to bring fiber network internet access to ** percent of the population by 2022, a move that would support New Zealanders and New Zealand businesses in their fast-growing internet needs, allowing Kiwis to stay connected with the rest of the world.

This statistic presents the share of consumers in selected countries who are willing to pay social media providers at least 1 U.S. dollar per month to ensure the protection of their personal information. During the October 2018 survey period it was found that 61 percent of consumers in the United Arab Emirates were inclined to pay such a fee in to protect their personal data, while in comparison only 18 percent of consumers in New Zealand were willing to pay.

The number of Facebook users in Australia was forecast to continuously decrease between 2024 and 2028 by in total 1.5 million users (-9.94 percent). After the eighth consecutive decreasing year, the Facebook user base is estimated to reach 13.62 million users and therefore a new minimum in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Fiji and New Zealand.

Global decentralized social network sales revenue is estimated to total US$ 12,132.2 million in 2023. The market is likely to surpass US$ 101,200.8 million by 2033. Over the next ten years, global decentralized social network demand is likely to rise at a CAGR of 23.6%.

Attributes	Key Insights
Estimated Global Decentralized Social Network Market Size (2023)	US$ 12,132.2 million
Projected Decentralized Social Network Market Value (2033)	US$ 101,200.8 million
Value-based CAGR (2023 to 2033)	23.6%

Country-wise Insights

Country	United Kingdom
Market Size (US$ million) by End of Forecast Period (2033)	US$ 1,019.1 million
CAGR from 2023 to End of Forecast (2033)	28.4%

Country	China
Market Size (US$ million) by End of Forecast Period (2033)	US$ 1,225.3 million
CAGR from 2023 to End of Forecast (2033)	29.6%

Country	Japan
Market Size (US$ million) by End of Forecast Period (2033)	US$ 1,141.6 million
CAGR from 2023 to End of Forecast (2033)	31.0%

Country	South Korea
Market Size (US$ million) by End of Forecast Period (2033)	US$ 945.1 million
CAGR from 2023 to End of Forecast (2033)	27.2%

Scope of the Report

Attribute	Details
Estimated Market Size (2023)	US$ 12,132.2 million
Projected Market Size (2033)	US$ 101,200.8 million
Anticipated Growth Rate (2023 to 2033)	23.6% CAGR
Forecast Period	2023 to 2033
Historical Data Available for	2018 to 2022
Market Analysis	US$ Billion for Value and MT for Volume
Key Regions Covered	North America Latin America East Asia South Asia & Pacific Western Europe Eastern Europe Central Asia Russia & Belarus Balkan & Baltics Middle East and Africa
Key Countries Covered	United States, Canada, Mexico, Brazil, Germany, Italy, France, United Kingdom, Spain, BENELUX, Russia, China, Japan, South Korea, India, ASEAN, Australia and New Zealand, Türkiye, South Africa, GCC Countries, and Others.
Key Segments Covered	Block Chain Type, User Type, End-use Industry, and Region
Key Companies Profiled	Mastodon Scuttlebutt Steemit Minds Holochain

The number of Instagram users in Australia was forecast to continuously decrease between 2024 and 2028 by in total 1.5 million users (-13.94 percent). According to this forecast, in 2028, the Instagram user base will have decreased for the sixth consecutive year to 9.27 million users. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like New Zealand and Fiji.

The number of LinkedIn users in Australia was forecast to continuously increase between 2024 and 2028 by in total 0.5 million users (+3.74 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 13.89 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Fiji and New Zealand.

The global open API market is projected to amass a revenue of around US$ 19,591.4 million by 2033, up from US$ 2,794.5 million

Report Attributes	Details
Open API Market Value (2023)	US$ 2,794.5 million
Open API Market Anticipated Forecast Value (2033)	US$ 19,591.4 million
Open API Market Projected Growth Rate (2023 to 2033)	21.5%

Report Scope

Report Attributes	Details
Growth Rate	CAGR of 21.5% from 2023 to 2033
Open API Market Value (2023)	US$ 2,794.5 million
Open API Market Anticipated Forecast Value (2033)	US$ 19,591.4 million
Base Year for Estimation	2022
Historical Data	2018 to 2022
Forecast Period	2023 to 2033
Quantitative Units	Revenue in US$ million and CAGR from 2023 to 2033
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered	Application Region
Regions Covered	North America Latin America Western Europe Eastern Europe South Asia & Pacific East Asia Middle East & Africa
Key Countries Profiled	United States Canada Brazil Mexico Germany United Kingdom France Spain Italy Poland Russia Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC Countries South Africa Israel
Key Companies Profiled	Open Banking Working Group (OBWG) UK CAPS Open Bank Project Open API initiative IXARIS Open Payment Ecosystem Open Financial Exchange (OFX) Financial Transaction Services (FinTS) Banking Industry Architecture Network (BIAN) W3C Web Payments Interest Group. Wipro Limited
Customization & Pricing	Available Upon Request

The number of Youtube users in Australia was forecast to continuously increase between 2024 and 2029 by in total 0.4 million users (+2.6 percent). After the fifth consecutive increasing year, the Youtube user base is estimated to reach 15.81 million users and therefore a new peak in 2029. User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Fiji and New Zealand.