30 datasets found
  1. Players in the NFL in 2023, by ethnicity

    • statista.com
    Updated Dec 14, 2023
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    Statista (2023). Players in the NFL in 2023, by ethnicity [Dataset]. https://www.statista.com/statistics/1167935/racial-diversity-nfl-players/
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    Dataset updated
    Dec 14, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    United States
    Description

    In 2023, the greatest share of players by ethnic group in the National Football League (NFL) were black or African American athletes, constituting just over ** percent of players within the NFL. Despite the large population of Hispanic or Latino people within the United States, there is a substantial underrepresentation within the NFL, with only *** percent of players identifying as such. National Football League The National Football League (NFL) is a professional American football league that was established in 1920 and now consists of 32 clubs divided into two conferences, the National Football Conference (NFC) and the American Football Conference (AFC). The league culminates in the Super Bowl, the NFL's annual championship game. As the league’s championship game, the Super Bowl has grown into one of the world's largest single-day sporting events, attracting high television ratings and generating billions of dollars in consumer spending. NFL revenues The NFL is one of the most profitable sports leagues in the world, generating a staggering **** billion U.S. dollars in 2022. This total revenue of all ** NFL teams has constantly increased over the past 15 years and, although this figure dropped significantly in 2020, this was largely as a result of the impact of coronavirus (COVID-19) containment measures. This significant drop in revenue demonstrates one of the primary impacts of COVID-19 on professional sports leagues. NFL franchises As a result of this profitability in non-pandemic times, the franchises of the NFL are attributed extremely high market values. The Dallas Cowboys were by far the most valuable franchise in the NFL, with a market value of **** billion US dollars in 2023. The high value of NFL franchises can be seen clearly when compared to those of the NBA, MLB, and NHL. Franchises within the NFL had an average market value of approximately *** billion U.S. dollars in 2023.

  2. African American representation in the NFL in 2023

    • statista.com
    Updated Dec 14, 2023
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    Statista (2023). African American representation in the NFL in 2023 [Dataset]. https://www.statista.com/statistics/1154691/nfl-racial-diversity/
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    Dataset updated
    Dec 14, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    North America
    Description

    Of the big four professional sports leagues in North America, the NFL and the NBA have the highest percentage of African American players. In 2024, around **** percent of NFL players were African American, as well as around **** percent of assistant coaches.

  3. NFL interest in the U.S. 2023, by ethnicity

    • statista.com
    Updated Jun 4, 2024
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    Statista (2024). NFL interest in the U.S. 2023, by ethnicity [Dataset]. https://www.statista.com/statistics/1098889/interest-level-football-ethnicity/
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    Dataset updated
    Jun 4, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 10, 2023 - Apr 12, 2023
    Area covered
    United States
    Description

    The National Football League comprises 32 teams from across the United States competing in two conferences split roughly by region. The NFL is one of the most popular professional sports leagues in the United States, with televised games attracting millions of viewers each week. This survey depicts the level of interest in the NFL in the United States, and it showed that 42 percent of Black respondents were avid fans of the NFL as of April 2023.

  4. Share of African Americans in pro sports in North America in 2023, by sport

    • statista.com
    Updated Oct 24, 2023
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    Statista (2023). Share of African Americans in pro sports in North America in 2023, by sport [Dataset]. https://www.statista.com/statistics/1168461/african-american-sport-leagues/
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    Dataset updated
    Oct 24, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    North America
    Description

    Professional sports leagues in North America have traditionally been home to athletes from many backgrounds and ethnicities. In the 2023 season, over 70 percent of the players in the National Basketball Association (NBA) were African American. In comparison, 17.5 percent of NBA athletes were white and 2.2 percent were Hispanic.

  5. Share of NBA players 2010-2023, by ethnicity

    • statista.com
    Updated Oct 9, 2023
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    Statista (2023). Share of NBA players 2010-2023, by ethnicity [Dataset]. https://www.statista.com/statistics/1167867/nba-players-ethnicity/
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    Dataset updated
    Oct 9, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    The National Basketball Association has one of the highest percentages of African American players from the big four professional sports leagues in North America. In 2023, approximately 70.4 percent of NBA players were African American. Meanwhile, ethnically white players constituted a 17.5 percent share of all NBA players that year. After the WNBA and NBA, the National Football League had the largest share of African Americans in a professional sports league in North America.

    How do other roles in the NBA compare?

    When it comes to African American representation in the NBA, no other role in the NBA is as well represented by African Americans as players. Meanwhile, on the opposite end of the scale, less than five percent of team governors in the NBA were African American in 2023. During the 2022/23 season, the role with the second-highest share of African Americans was head coach, with a share of 50 percent. That season, the number of African American head coaches in the NBA exceeded the number of white head coaches for the first time.

    African Americans in the NFL

    In 2022, the greatest share of players by ethnicity in the NFL were African American, with more than half of all NFL players falling within this group. The representation of African Americans in American Football extended beyond the playing field, with 36.3 percent of NFL assistant coaches being African American in 2022 as well. However, positions such as vice presidents and head coaches were less representative of the African American population, as less than 10 percent of the individuals fulfilling these roles in 2022 were African American.

  6. f

    From white to black, from elite to the popular: visual culture, photography...

    • scielo.figshare.com
    png
    Updated May 30, 2023
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    Diana Mendes Machado da Silva (2023). From white to black, from elite to the popular: visual culture, photography and soccer in the early 20th century [Dataset]. http://doi.org/10.6084/m9.figshare.14303591.v1
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    pngAvailable download formats
    Dataset updated
    May 30, 2023
    Dataset provided by
    SciELO journals
    Authors
    Diana Mendes Machado da Silva
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Abstract What kind of information can the portraits of the Andarahy, Carioca, and Mangueira clubs offer about the visual culture of Rio de Janeiro in the early 20th century and the transition from amateur to professional soccer? In contrast to images from the aristocratic team of the Fluminense Soccer Club, the portraits of the black players of these popular clubs reveal disputes for visibility in the sports field and in the urban space since the end of the 1910s. They also reveal the role of the photographic market in the co-production of signs capable of composing a new visuality for the black population. To that extent, the socio-cultural transformations of that period were more significant than is usually recognized by representing the protagonism of the black population in the negotiations around social visibility in the country’s capital.

  7. Average time spent watching NFL in the United States by ethnicity 2023

    • statista.com
    Updated Mar 21, 2024
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    Statista (2024). Average time spent watching NFL in the United States by ethnicity 2023 [Dataset]. https://www.statista.com/statistics/1399735/time-spent-watching-nfl-united-states-by-ethnicity/
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    Dataset updated
    Mar 21, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 3, 2023 - Jan 8, 2023
    Area covered
    United States
    Description

    A January 2023 survey illustrated the average weekly viewership of National Football League games by respondents of different ethnicities in the United States. According to the survey, 30 percent of Asian respondents stated that they spent between two and four hours a week following NFL games, whereas this figure amounted to 23 percent for white survey participants. Meanwhile, 29 percent of African American/Black and Latino respondents spent between two and four hours weekly watching football.

  8. NFL fans ethnicity in the U.S. 2020, by team

    • statista.com
    Updated Jun 14, 2022
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    Statista (2022). NFL fans ethnicity in the U.S. 2020, by team [Dataset]. https://www.statista.com/statistics/1174759/ethnicity-nfl-fans-team/
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    Dataset updated
    Jun 14, 2022
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Sep 15, 2019 - Mar 15, 2020
    Area covered
    United States
    Description

    The National Football League (NFL) is a professional football league in the United States comprising 32 teams spread out over two conferences. As one of the biggest professional sports leagues in the country, it is no surprise that the NFL attracts fans from all walks of life. In a 2020 survey, it was found that 25 percent of Los Angeles fans were Hispanic, while 22 percent were Black.

  9. Public opinion on domestic violence penalty in the NFL in the US by...

    • statista.com
    Updated Mar 21, 2024
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    Statista (2024). Public opinion on domestic violence penalty in the NFL in the US by ethnicity 2023 [Dataset]. https://www.statista.com/statistics/1400413/opinion-nfl-players-domestic-violence-by-ethnicity/
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    Dataset updated
    Mar 21, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 3, 2023 - Jan 8, 2023
    Area covered
    United States
    Description

    According to a January 2023 survey which illustrated public opinion on the most appropriate penalty for National Football League players accused of domestic violence, 45 percent of white respondents from the United States were in favor of a permanent ban from playing in the competition. Meanwhile, 20 percent of African American/Black respondents held the same view.

  10. L

    Licensed Football Merchandise Market Report

    • archivemarketresearch.com
    doc, pdf, ppt
    Updated Dec 18, 2024
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    Archive Market Research (2024). Licensed Football Merchandise Market Report [Dataset]. https://www.archivemarketresearch.com/reports/licensed-football-merchandise-market-7726
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    doc, ppt, pdfAvailable download formats
    Dataset updated
    Dec 18, 2024
    Dataset authored and provided by
    Archive Market Research
    License

    https://www.archivemarketresearch.com/privacy-policyhttps://www.archivemarketresearch.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    global
    Variables measured
    Market Size
    Description

    The size of the Licensed Football Merchandise Market was valued at USD 11.32 billion in 2023 and is projected to reach USD 16.80 billion by 2032, with an expected CAGR of 5.8 % during the forecast period. This licensed football merchandise market is indeed growing significantly, driven by the popularity of football in the global arena and growing demands for branded apparel, accessories, and memorabilia. Market forces here have increased through loyalty in fans towards their favorite teams and players, who want to prove their support through licensed products such as jerseys, hats, scarves, and footwear. The expansion of football leagues, international tournaments such as the FIFA World Cup, and major club competitions all drive the growth of the market. It attracts a broader fanbase and increases merchandise sales. Moreover, the increasing availability of e-commerce platforms and social media makes official merchandise easily accessible and shoppable for fans. In addition, increased endorsements by athletes for personal lines of products further back the market because it uplifts their brand presence. With constantly growing fan engagement, the licenced football merchandise market will remain a continued growth candidate as innovations in product design and more customized options can be offered to consumers. Recent developments include: In June 2024, Adidas unveiled the new Jamaica home, away, and prematch jerseys for the 2024/25 season, drawing inspiration from the island's heritage, culture, and natural beauty. The designs feature a unique, hand-drawn, and wax-painted motif reminiscent of traditional graphic styles, paying tribute to Jamaican nature with symbols of the national bird (doctor bird) and national flower (lignum vitae). The home jersey presents the country's rich national colors of black, gold, and green, with gold as the primary color. , In March 2023, Adidas unveiled the latest iteration of its Football Icons Jersey Collection, featuring designs inspired by legendary football players such as David Beckham, Zinedine Zidane, and Franz Beckenbauer. The collection aims to celebrate the heritage of football while incorporating modern elements. The jerseys are crafted using sustainable materials, reflecting Adidas's commitment to environmental responsibility. They are designed for both on-field performance and off-field style, appealing to fans and players alike. The launch is part of Adidas's ongoing efforts to connect with football enthusiasts and honor the sport's rich history. .

  11. African American representation in the NBA in 2023

    • statista.com
    Updated Oct 9, 2023
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    Statista (2023). African American representation in the NBA in 2023 [Dataset]. https://www.statista.com/statistics/1154720/nba-ethnic-diversity/
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    Dataset updated
    Oct 9, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    North America
    Description

    Of the big four professional sports leagues in North America, the NFL and the NBA have the highest percentage of African American players. In 2023, 70.4 percent of NBA players were African American, as well as half of the head coaches within the league.

  12. Average length of player careers in the NFL

    • statista.com
    Updated Mar 12, 2024
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    Statista (2024). Average length of player careers in the NFL [Dataset]. https://www.statista.com/statistics/240102/average-player-career-length-in-the-national-football-league/
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    Dataset updated
    Mar 12, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    The average length of a player's career in the National Football League (NFL) is relatively short, with the average career lasting around 3.3 years. The league is considered one of the most physically demanding sports leagues in the world, with players regularly exposed to hard hits and collisions. This leads to a high risk of injury, and many players are forced to retire early or miss significant time due to injuries. Additionally, the NFL is highly competitive, with a large pool of talented players who are eager to take the place of those who are injured or no longer able to perform at a high level.

    Injuries are all too common in the NFL Injuries are a common and significant concern in the NFL. Due to the physical nature of the sport, players are at risk of a wide range of injuries, including both acute injuries such as broken bones and concussions, as well as chronic injuries such as joint and muscle problems. Concussions and other head injuries are also a major concern in the NFL. Football players are at a higher risk of concussions than athletes in other sports, due to the nature of the game and the fact that players are often hit in the head. Concussions can lead to a variety of long-term health problems, including chronic traumatic encephalopathy (CTE), a progressive degenerative disease of the brain that is linked to repeated head trauma.

    Preventative measures The NFL has implemented some measures to try to reduce the number and severity of injuries, such as rule changes to reduce the number of hits to the head, better equipment, and more stringent return-to-play protocols after an injury. The NFL also funds research on injuries and works with medical experts to develop best practices for preventing and treating injuries. However, many fans still believe that more can be done to improve player welfare and prioritize player safety over entertainment and revenues.

    Life after football When a player decides to retire, they have several options available to them. Many players transition to a different career, while others may choose to pursue other interests or spend time with their families. Some of the common career paths that retired NFL players pursue include broadcasting, coaching, business, philanthropy, politics, sports management, continuing education, and personal training or fitness coaching.

    The NFL also offers several retirement benefits for players, such as pension plan, disability and death benefits, and health insurance for players, and their families. The NFL Players Association also provides assistance and support for players as they transition out of football and into new careers.

  13. Respondents who prefer college football to NFL on TV in the U.S. 2020, by...

    • statista.com
    Updated Apr 6, 2021
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    Statista (2021). Respondents who prefer college football to NFL on TV in the U.S. 2020, by ethnicity [Dataset]. https://www.statista.com/statistics/1108630/college-football-nfl-preference-ethnicity/
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    Dataset updated
    Apr 6, 2021
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 10, 2020 - Jan 12, 2020
    Area covered
    United States
    Description

    American Football is one of the most popular sports in the United States, enjoyed by thousands of people live in the stadiums and millions more back home. The highest league in the land is the NFL, which consists of 32 teams divided equally into two conferences. At the end of the season, the two best-performing teams compete for the ultimate prize at the Super Bowl. College football is seen as the final step up towards the NFL, with the best performers on the college circuit gaining lucrative contracts with NFL teams at the end of each season during the NFL Draft. A January 2020 survey showed that 12 percent of African American respondents very much preferred watching college football to NFL on TV.

  14. L

    Licensed Merchandise and Services Report

    • marketresearchforecast.com
    doc, pdf, ppt
    Updated Feb 23, 2025
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    Market Research Forecast (2025). Licensed Merchandise and Services Report [Dataset]. https://www.marketresearchforecast.com/reports/licensed-merchandise-and-services-23703
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    ppt, pdf, docAvailable download formats
    Dataset updated
    Feb 23, 2025
    Dataset authored and provided by
    Market Research Forecast
    License

    https://www.marketresearchforecast.com/privacy-policyhttps://www.marketresearchforecast.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The licensed merchandise and services market is projected to reach $459.5 billion by 2033, growing at a CAGR of XX% from 2025 to 2033. Factors driving this growth include the increasing popularity of licensed brands and characters, the growing demand for authentic and branded products, and the expansion of licensing agreements across various industries. The Asia Pacific region is expected to witness the fastest growth, driven by the rising disposable income and increasing popularity of licensed products in China, India, and Japan. The market is segmented by type into apparels, toys, accessories, home decoration, software/video games, food and beverage, and others. By application, the market is segmented into entertainment, corporate trademarks/brands, fashion, sports, and others. Major companies operating in the market include The Walt Disney Company, Dotdash Meredith, Authentic Brands Group, Warner Bros. Consumer Products (WarnerMedia), Universal Brand Development (NBC Universal), PVH Corp., Hasbro, The Pokémon Company International, Mattel, Bluestar Alliance, Paramount Consumer Products (Paramount Global), WHP Global, General Motors, Electrolux, Stanley Black & Decker, Sanrio, Iconix Brand Group, Procter & Gamble, BBC Studios, Kathy Ireland Worldwide, Caterpillar, Whirlpool Corporation, Ferrari, Major League Baseball, NFL Players Association, National Football League, Ford Motor Company, Rainbow, Toei Animation, The Hershey Company, National Basketball Association, Sunkist Growers, PGA Tour, WWE, Ralph Lauren, and others.

  15. Diversity in English professional football 2022

    • statista.com
    Updated Apr 15, 2024
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    Statista (2024). Diversity in English professional football 2022 [Dataset]. https://www.statista.com/statistics/1327747/diversity-english-professional-football/
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    Dataset updated
    Apr 15, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    England
    Description

    As of February 2022, only 4.4 percent of professional football managers in England were Black, as opposed to 43 percent of Premier League players. Less than two percent of executive and ownership roles were held by Black people.

  16. NFL fans in the U.S. 2023, by ethnicity

    • statista.com
    Updated Sep 8, 2023
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    Statista (2023). NFL fans in the U.S. 2023, by ethnicity [Dataset]. https://www.statista.com/statistics/1147613/nfl-fans-ethnicity/
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    Dataset updated
    Sep 8, 2023
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Aug 2023
    Area covered
    United States
    Description

    As of August 2023, around half of NFL fans aged 18-29 were white. Meanwhile, 14 percent of NFL fans aged 30 or older were Black, while this figure stood at 16 percent among those aged 18 to 29.

  17. Public interest in college football in the U.S. 2023, by ethnicity

    • statista.com
    Updated Jun 4, 2024
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    Statista (2024). Public interest in college football in the U.S. 2023, by ethnicity [Dataset]. https://www.statista.com/statistics/1105207/college-football-interest-ethnicity/
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    Dataset updated
    Jun 4, 2024
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 12, 2023 - Apr 14, 2023
    Area covered
    United States
    Description

    College football takes place in organized leagues between teams of students from different universities in the U.S. and Canada. The leagues are organized by the NCAA, which is the sports association that organizes a wide range of sports for colleges and students. In a survey conducted in April 2023, around 23 percent of Black respondents stated that they were avid fans of college football in the United States.

  18. Player salaries in the NFL by team 2023

    • statista.com
    • ai-chatbox.pro
    Updated Jun 24, 2025
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    Statista (2025). Player salaries in the NFL by team 2023 [Dataset]. https://www.statista.com/statistics/240074/player-salaries-of-national-football-league-teams/
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    United States
    Description

    During the 2023/24 season, the Baltimore Ravens had the highest player payroll among the 32 teams competing in the National Football League (NFL). The team had a payroll amounting to approximately *** million U.S. dollars. By comparison, the two NFL teams with the lowest player payroll during the 2023/24 season were the Los Angeles Rams and the Indianapolis Colts at *** million U.S. dollars. What is the average ticket price for a Los Angeles Rams game? The average ticket price for a Los Angeles Rams home game was around *** U.S. dollars in the 2023 season. During that period, the Los Angeles Rams recorded an average home attendance of ****** spectators. The Los Angeles Rams average regular season home attendance peaked in 2016 at ******. What NFL team has the highest franchise value? Even though the Dallas Cowboys have neither won nor competed in a Super Bowl since 1996, the team is still by far the most valuable franchise in the NFL. In 2024, the Cowboys has a franchise value of **** billion U.S. dollars; this was over *** billion U.S. dollars more than its closest rival, the Los Angeles Rams. Meanwhile, the New England Patriots had the third-highest franchise value that year at *** billion.

  19. Opinion on NFL players kneeling during national anthem in the U.S. 2020, by...

    • statista.com
    Updated Jun 19, 2020
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    Statista (2020). Opinion on NFL players kneeling during national anthem in the U.S. 2020, by ethnicity [Dataset]. https://www.statista.com/statistics/1126369/nfl-players-kneeling-protest-ethnicity/
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    Dataset updated
    Jun 19, 2020
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jun 9, 2020 - Jun 11, 2020
    Area covered
    United States
    Description

    The death of George Floyd in police custody in Minneapolis in May 2020 caused a wave of public outrage. Following his death, many athletes and NFL players called for an end to police brutality and advocated social change. During a June 2020 survey in the United States, 64 percent of African American respondents said that kneeling during the national anthem was an acceptable form of protest.

  20. Average per game TV viewership of NFL games in the United States 2010-2024

    • statista.com
    Updated Jun 24, 2025
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    Statista (2025). Average per game TV viewership of NFL games in the United States 2010-2024 [Dataset]. https://www.statista.com/statistics/289979/nfl-number-of-tv-viewers-usa/
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    Dataset updated
    Jun 24, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    The NFL is one of the most widely televised sporting leagues in the world. The average television viewership of a regular season NFL game in 2024 was calculated to be **** million. Attendance In addition to this record-breaking TV viewership, the NFL attracts thousands of fans to the stadiums each week to see their favorite teams in action. The NFL has consistently been the major American sports league with the highest average attendance, with an average of almost ** thousand people attending each game in the 2023 season. Moreover, during the 2024 regular season, the average total home attendance per team across the entire NFL was calculated to be *******. The franchise with the highest total attendance for its eight regular-season home games was the Dallas Cowboys, perhaps in part to their comparatively reasonably priced tickets, costing nearly *** U.S. dollars on average, just less than the average ticket price across the NFL at *** U.S. dollars per ticket. Best players Since 1957, the Associated Press NFL Most Valuable Player Award has been given to the NFL player considered to have been the most outstanding during the season. Since the award's introduction, Peyton Manning has received the award the greatest number of times during his career, closely followed by Aaron Rodgers, who has received the award on **** occasions. One other potential indicator of the success of an NFL player is their annual salary. The highest-paid NFL player in 2024 was Dak Prescott, quarterback for the Dallas Cowboys, who earned **** million U.S. dollars from salary and bonuses and ** million U.S. dollars from endorsement deals during the 2024 season.

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Statista (2023). Players in the NFL in 2023, by ethnicity [Dataset]. https://www.statista.com/statistics/1167935/racial-diversity-nfl-players/
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Players in the NFL in 2023, by ethnicity

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9 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Dec 14, 2023
Dataset authored and provided by
Statistahttp://statista.com/
Time period covered
2023
Area covered
United States
Description

In 2023, the greatest share of players by ethnic group in the National Football League (NFL) were black or African American athletes, constituting just over ** percent of players within the NFL. Despite the large population of Hispanic or Latino people within the United States, there is a substantial underrepresentation within the NFL, with only *** percent of players identifying as such. National Football League The National Football League (NFL) is a professional American football league that was established in 1920 and now consists of 32 clubs divided into two conferences, the National Football Conference (NFC) and the American Football Conference (AFC). The league culminates in the Super Bowl, the NFL's annual championship game. As the league’s championship game, the Super Bowl has grown into one of the world's largest single-day sporting events, attracting high television ratings and generating billions of dollars in consumer spending. NFL revenues The NFL is one of the most profitable sports leagues in the world, generating a staggering **** billion U.S. dollars in 2022. This total revenue of all ** NFL teams has constantly increased over the past 15 years and, although this figure dropped significantly in 2020, this was largely as a result of the impact of coronavirus (COVID-19) containment measures. This significant drop in revenue demonstrates one of the primary impacts of COVID-19 on professional sports leagues. NFL franchises As a result of this profitability in non-pandemic times, the franchises of the NFL are attributed extremely high market values. The Dallas Cowboys were by far the most valuable franchise in the NFL, with a market value of **** billion US dollars in 2023. The high value of NFL franchises can be seen clearly when compared to those of the NBA, MLB, and NHL. Franchises within the NFL had an average market value of approximately *** billion U.S. dollars in 2023.

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