According to estimates, there were *** million TV homes in the United States for the 2023-2024 TV season. Whilst the number of TV households continues to grow, pay TV is becoming less popular – the pay TV penetration rate in the U.S. was pegged at ** percent in 2023, marking a drop of over ** percentage points in just five years. The changing TV landscape The trend of consumers (especially younger generations) cutting the cord and instead moving online to streaming services has meant that many pay TV providers have struggled to keep afloat. In spite of this, television statistics show that watching terrestrial TV is still a popular media activity among U.S. consumers. Television has been a popular pastime for so long that it seems impossible the medium could ever die out – but its traditional form is certainly changing. The advent of ** and smart TV technology, as well as connected TV devices, mean that the ways in which we watch television are changing all the time. User demographics A key factor when considering television consumption in the United States is how a consumer’s age affects their viewing habits and preferences. As of 2022, the average daily time spent watching TV among adults aged 75 years and older amounted to nearly **** hours. ** to **-year-olds spent just around *** hours per day consuming TV content. Moreover, the share of cable TV subscribers was higher among older adults, with half of consumers aged 65 years and older subscribing to a cable TV service, compared to ** percent of ** to **-year-olds at the beginning of 2023.

We compared population trends for rock ptarmigan (Lagopus muta) densities (2003‒2019) derived from walked transects and driven road transects in Mosfellsheiði and Slétta in southwest and northeast Iceland, respectively. The walked transects were laid out according to a random rule. Convenience-based road transects could give biased population density estimates if roads affect the distribution of ptarmigan. We used distance sampling to compare density estimates provided by the two survey types. Our results showed that road transects were more than five times faster to conduct than walked transects. Estimated ptarmigan density changed in synchrony for the two survey methods in both study areas. Mean density estimates in Mosfellsheiði were similar for the two survey methods (walked transects 1.6 males × km-2, 95% CI 1.4‒1.8; road transects 1.7 males × km-2, 95% CI 1.4‒2.0), but not in Slétta, where density estimates for road transects were significantly lower (walked transects 5.2 males × ...