Nielsen Holdings, the leading market research company in the United States and one of the world’s biggest market measurement firms, generated a worldwide revenue of nearly 3.5 billion U.S. dollars in 2021. Nielsen's revenue increased steadily from 2006 to 2017, when it peaked at 6.57 billion U.S. dollars, before decreasing slightly in 2018, 2019, and 2020, and then falling significantly in 2021.
The Nielsen Company Trading under the name The Nielsen Company, Nielsen Holdings has been headquartered in New York City in the United States where the firm had a workforce of roughly 6,200 full-time employees nationwide in 2021. They have specialized in what consumers watch and buy, with notable clients including The Coca-Cola Company and Walmart. Although greatly reduced in the last few years, the cost of revenue for Nielsen Holdings is still considerable, and totaled over 1.2 billion U.S. dollars in 2021.
The market research industry The market research industry has been a significant global market over the course of the last few decades. In 2022, it was predicted the global revenue of this industry would reach almost 83 billion U.S. dollars, a significant increase on the previous year. One of Nielsen Holding’s main competitors in Ipsos generated alone a worldwide revenue of approximately 2.15 billion U.S. dollars in 2021.

The cost of revenue of Nielsen Holdings decreased sharply from 2015 to 2021. In 2021, Nielsen reported a cost of revenue of 1.21 billion U.S. dollars worldwide.

Nielsen Holdings is a private company headquartered in New York with an estimated 15,000 employees. In the US, the company has a notable market share in at least one industry: Market Research, where they account for an estimated 7.1% of total industry revenue.

In 2021, Nielsen, the second largest company in the market research and data analytics sector, generated a total revenue of almost 2.9 billion U.S. dollars in the United States, a decrease of approximately 800 million dollars when compared to the previous year.

This statistic shows the annual revenue of Nielsen Holdings from 2015 to 2020, broken down by segment. In 2020, Nielsen's Connect segment, which covers consumer purchasing measurement and analytics, generated 2.9 billion U.S. dollars in revenue worldwide.

This statistic shows the annual revenue of Nielsen Holdings' Watch segment from 2015 to 2018, broken down by subsegment. In 2018, Nielsen's Watch segment generated almost 2.5 billion U.S. dollars in revenue from their Audience Measurement (Video and Text) subsegment.

This statistic shows the annual revenue of Nielsen Holdings' Buy segment from 2015 to 2018, broken down by subsegment. In 2018, Nielsen's Buy segment generated just over 1.9 billion U.S. dollars in revenue from their developed markets.

In 2020, Nielsen was the leading market research and data analytics company in the United States in terms of revenue. Nielsen generated nearly 3.7 billion U.S. dollars in revenue in the United States, while abroad it generated over 2.6 billion U.S. dollars. Second in the ranking was IQVIA, whose revenues reached 4.35 billion euros dollars worldwide.

This volume gives an analysis of daily income and its sources (for example, revenue from entrance fees, parking fees, season tickets, hire of tables). Early in the volume each day's temperature is given.

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This description is extracted from Concise Guide to the State Archives of New South Wales, 3rd Edition 2000.

AGB Nielsen Media Research generated approximately 30 million zloty in net sales revenue, a 13.3 percent increase compared to the previous year.

Get the sample copy of Market Analytics Service Market Report 2025 (Global Edition) which includes data such as Market Size, Share, Growth, CAGR, Forecast, Revenue, list of Market Analytics Service Companies (Direct Online Marketing, 6C Marketing, Competiscan, Dun & Bradstreet, Nielsen, ClearPivot, Kai Analytics and Survey Research, Fathom, Deloitte, Discovery Data, Metrixa, Packed Data Services, WebMechanix), Market Segmented by Type (Online Service, Offline Service), by Application (Large Enterprises, SMEs)

In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly 50 million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately 2.9 billion U.S. dollars compared to the 2.95 billion U.S. dollars generated by Gartner.

According to Cognitive Market Research, the global Champagne market size is USD 7.1 billion in 2023 and will grow at a compound yearly growth rate (CAGR) of 5.50% from 2023 to 2030.

The demand for Champagne is rising due to the growing demand for celebration and luxury.
Demand for prestige cuvee remains higher in the Champagne market.
The Blanc de Blanc category held the highest Champagne market revenue share in 2023.
North America will continue to lead, whereas the Asia Pacific Champagne market will experience the strongest growth until 2030.

Demand for Premium and Celebratory Beverages to Provide Viable Market Output

As consumers increasingly associate Champagne with luxury and sophistication, the market has witnessed a surge in demand from individuals seeking a touch of elegance and extravagance in their celebratory moments. This inclination toward premium beverages aligns with the broader trend of consumers prioritizing quality over quantity and being willing to invest in higher-priced products for special occasions.

A survey by Nielsen found that sales of premium Champagne have grown by 10% in the past year, while sales of non-premium Champagne have remained flat.

Champagne's aura of exclusivity and tradition adds to its appeal, making it the go-to choice for toasts during weddings, anniversaries, and other milestones. The very nature of Champagne, with its effervescence and distinctive taste, sets it apart from other alcoholic beverages, making it a preferred choice for marking significant life events. In addition, as emerging economies experience a rise in disposable income and the increasing number of middle class, more consumers have the financial capacity to indulge in premium Champagne, contributing to market growth.

Rise of Emerging Markets and Expanding Middle-Class Populations to Propel Market Growth

The developing economies continue to experience rapid urbanization and increasing disposable incomes; there is a growing consumer base with the means and desire to explore luxury products like Champagne. The evolving lifestyles and preferences of these emerging market consumers are shifting toward Western-style celebrations and fine dining experiences, contributing to the demand for Champagne.

As per the World Bank, the urban population of the developing countries is expected to grow from 4.4 billion to 6.6 billion by 2050. This rapid urbanization is creating a growing consumer base for luxury products like Champagne.

Additionally, the trend of Champagne as a symbol of success and achievement, rather than solely for celebrations, is gaining momentum, further fuelling its market growth as it becomes a beverage of choice for various social occasions and lifestyle expressions. This shift in perception opens up new avenues for market expansion and innovation in champagne consumption. Furthermore, the global reach of champagne producers and their ability to market and distribute their products in these regions are expanding, leveraging the potential of these markets.

Increasing awareness of the health benefits of champagne is driving market growth

Market Dynamics of Champagne

Impact of Global Economic Uncertainties and Financial Instability to Hinder Market Growth

The economic downturns, such as recessions and financial crises, can lead to reduced consumer spending on luxury goods like Champagne. Consumers may cut back on discretionary expenses during challenging economic times, affecting the demand for high-priced, premium beverages. Additionally, disruptions in the hospitality and travel sectors, which significantly contribute to champagne consumption, can have adverse effects on the market, as seen during events like the COVID-19 pandemic. As a result, the champagne market is vulnerable to economic fluctuations and external shocks, which may hinder its growth and stability.

Impact of COVID–19 on the Champagne Market

Lockdowns, travel restrictions, and reduced social gatherings led to a sharp decline in demand for Champagne, particularly in the on-premises consumption channels such as bars and restaurants. Producers faced challenges in managing inventory, and many shifted their focus to e-commerce and retail sales, emphasizing online and direct-to-consumer strategies to reach consumers at home. As global economies recover and restrictions ease, the champagne market is gradually reboundi...

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Music Market Size 2025-2029

The music market size is forecast to increase by USD 184.69 billion at a CAGR of 18.1% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing adoption of digital music formats. This shift towards digital music is transforming the way consumers access and engage with music. Additionally, mergers and acquisitions, as well as strategic alliances among companies, are on the rise, contributing to market expansion. According to industry reports, mobile data traffic related to music streaming is expected to increase substantially during the forecast period.
However, challenges persist, including the issue of illegal downloads and piracy, which continue to impact revenue growth. YouTube Music, a prominent player in the music streaming services market, offers an extensive catalog of songs and videos, making it a go-to destination for music enthusiasts. These trends and challenges highlight the dynamic nature of the market and the need for industry players to stay informed and adapt to changing consumer preferences and market conditions.

What will be the Size of the Market During the Forecast Period?

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The music industry has experienced significant shifts in recent years, with the rise of digital platforms and intelligent devices revolutionizing the way consumers engage with music. Bollywood, the Indian film industry, has also embraced digital platforms, with artists like Divine and Naezy gaining popularity through YouTube and other music streaming services. The recording industry's internationalization has led to a more diverse and inclusive music community, where artists from various genres and regions can reach a global audience. The live business, once dominated by traditional concert venues, has also evolved, with digital platforms offering live streaming services. Nielsen, a leading measurement and data analytics company, reports that music streaming services accounted for 83% of the total music industry revenue in 2020.
Moreover, Apple Music and Tencent Music are other significant players in the music streaming services market, offering features such as playlist customization and in-app purchases. Digital platforms have also extended their reach to desktop applications and mobile apps, allowing users to access music on various devices. The music industry's digital economy has also influenced other sectors, such as social networking and the games industry, where music plays a crucial role in creating engaging user experiences. The bottom-up approach to music streaming services, where users can curate their playlists, has led to a more personalized and interactive experience for consumers. In conclusion, the music industry's digital transformation has led to a more dynamic and inclusive market, where consumers can access music through various digital platforms and devices. The modeling approach to music streaming services has allowed for more personalized and interactive experiences, making music a significant contributor to the digital economy.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Individual
  Commercial


Source

  Recording
  Live
  Others


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    Japan
    South Korea


  South America



  Middle East and Africa

By End-user Insights

The individual segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth due to advancements in network infrastructure and the proliferation of intelligent devices and digital platforms. The increasing availability of high-speed Internet services, such as 4G and 5G, has enabled music streaming services to reach a wider audience, particularly on mobile devices. This trend is driving the growth of the individual user segment in the market. The ability to access high-quality music from anywhere at any time, facilitated by 4G and 5G networks, is a key factor contributing to this growth. The music industry, including artists and the music community, are benefiting from this trend as it provides new opportunities for monetization and engagement with fans.

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The Individual segment was valued at USD 73.33 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 40% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the

In December 2024, gross revenue from out-of-home advertising in Germany totaled around 254.1 million euros. This represents a decrease in out-of-home advertising revenue compared to the same month in the previous year.

Nielsen IQ was the largest market research company in Poland in 2023, with order revenues of 146 million zloty. It was followed by Kantar Polska and GfK.

Music streaming revenue has increased astronomically in the last ten years alone – growing from 1.9 billion U.S. dollars in 2014 to 14,4 billion in 2023. Streaming has become a popular pastime for U.S. music fans and a major source of revenue for the industry, though many traditional consumers lament the resulting decline of physical music formats. Physical CD shipments have dwindled, whilst digital music platforms are flourishing.  The world of digital music   Platforms like Spotify have millions of users worldwide, and millions of tracks are streamed via the service each week. In the U.S., more than 25 percent of adults under the age of 35 are Spotify users, as well as almost 20 percent of adults aged 55 or above. Unsurprisingly, the vast majority of digital music revenue in the United States is derived from subscriptions and streaming, and successful musicians like Drake, Eminem, and Ariana Grande  amass billions of streams each year.  Whilst many artists in the music industry generate most of their income from touring, streaming is also incredibly lucrative, generating millions of dollars in earnings.  

Market research company Nielsen, founded in 1923 and currently the leading company in the United States in terms of revenue, employed 10,000 full-time employees in the U.S. in 2020, making it also the largest employer. IQVIA, founded in 2016, was the second largest employer in the sector, counting approximately 5,500 full-time employees in 2020.