Nielsen Holdings, the leading market research company in the United States and one of the world’s biggest market measurement firms, generated a worldwide revenue of nearly *** billion U.S. dollars in 2021. Nielsen's revenue increased steadily from 2006 to 2017, when it peaked at **** billion U.S. dollars, before decreasing slightly in 2018, 2019, and 2020, and then falling significantly in 2021. The Nielsen Company Trading under the name The Nielsen Company, Nielsen Holdings has been headquartered in New York City in the United States where the firm had a workforce of roughly ***** full-time employees nationwide in 2021. They have specialized in what consumers watch and buy, with notable clients including The Coca-Cola Company and Walmart. Although greatly reduced in the last few years, the cost of revenue for Nielsen Holdings is still considerable, and totaled over *** billion U.S. dollars in 2021. The market research industry The market research industry has been a significant global market over the course of the last few decades. In 2022, it was predicted the global revenue of this industry would reach almost ** billion U.S. dollars, a significant increase on the previous year. One of Nielsen Holding’s main competitors in Ipsos generated alone a worldwide revenue of approximately **** billion U.S. dollars in 2021.

The cost of revenue of Nielsen Holdings decreased sharply from 2015 to 2021. In 2021, Nielsen reported a cost of revenue of **** billion U.S. dollars worldwide.

In 2021, Nielsen, the second largest company in the market research and data analytics sector, generated a total revenue of almost *** billion U.S. dollars in the United States, a decrease of approximately *** million dollars when compared to the previous year.

This statistic shows the annual revenue of Nielsen Holdings from 2015 to 2020, broken down by segment. In 2020, Nielsen's Connect segment, which covers consumer purchasing measurement and analytics, generated *** billion U.S. dollars in revenue worldwide.

This statistic shows the annual revenue of Nielsen Holdings' Watch segment from 2015 to 2018, broken down by subsegment. In 2018, Nielsen's Watch segment generated almost *** billion U.S. dollars in revenue from their Audience Measurement (Video and Text) subsegment.

UAB "AC NIELSEN BALTICS" financial data: profit, annual turnover, paid taxes, sales revenue, equity, assets (long-term and short-term), profitability indicators.

Nielsen Kim Bjorn įmonė financial data: profit, annual turnover, paid taxes, sales revenue, equity, assets (long-term and short-term), profitability indicators.

The eCommerce activity of Louis Nielsen A/S amounted to US$13m in 2024. Learn more about their online business including detailed eCommerce revenue analytics.

ROHDE NIELSEN A/S Klaipėdos filialas financial data: profit, annual turnover, paid taxes, sales revenue, equity, assets (long-term and short-term), profitability indicators.

Jens Ole Nielsen Busk personalinė įmonė "OB CONSULT" financial data: profit, annual turnover, paid taxes, sales revenue, equity, assets (long-term and short-term), profitability indicators.

Market Research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit ever-changing consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. High corporate profit levels have enabled businesses to invest in research and development. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.9% to $36.6 billion over the next five years, including a 2.4% gain in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media has also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology have cut into industry profit. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. These new technologies will develop new market research opportunities. Access to these metrics, however, will lead to tightening data privacy regulations. There's a growing emphasis on ethical practices, transparency and data security. This will shape consumer trust and industry standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.2% to $40.9 billion through the end of 2030.

In 2020, Nielsen was the leading market research and data analytics company in the United States in terms of revenue. Nielsen generated nearly *** billion U.S. dollars in revenue in the United States, while abroad it generated over *** billion U.S. dollars. Second in the ranking was IQVIA, whose revenues reached **** billion euros dollars worldwide.

Market research operators in Canada suffered from modest swings in revenue stemming from economic volatility for most of the period. While the period started with a dip in revenue because of the pandemic, the changing media landscape and the ability to conduct online market research kept sales from dropping drastically. Market research is needed in times of economic uncertainty since it helps customers navigate unknown waters. Although the economy reopened, a spike in inflationary pressures severely harmed revenue in 2021 and 2023, as corporate clients endured volatility across their balance sheets, which dampened demand for operators' services. This economic volatility also dampened profit for operators, with lower consumer confidence playing a key role in this trend. Even so, with interest rates finally falling in the middle of 2024, revenue came back on track and is set to push up an estimated 8.3% in 2025 alone. Overall, revenue is set to swell at a CAGR of 1.3% to an estimated $1.5 billion as the need for market research has recovered. As the popularity of digital media and e-commerce has risen, operators have adapted their services to provide up-to-date and more granular analysis reflecting the data available from these channels. Smaller, less costly single-operator companies flooded the industry amid low barriers to entry and improving economic conditions. Even so, the shifting media landscape and rapidly changing consumer trends have encouraged some operators to consolidate and streamline their operations, bolstering competition among existing companies. As corporations endured upticks in sales, they sought the expertise of market research companies to expand operations and revamp their product and service offerings. By 2030, Canadians' consumption activity will change significantly, requiring more consumer research and new research methods. Operators are in a position to capitalize on emergent trends and business structures. Those who succeed in evolving alongside the ever-changing landscape will find new verticals and horizontals to climb into. As new technologies and innovations like real-time data and insights expand, market research will remain a central pillar of business strategy, ensuring revenue growth. Overall, revenue is set to expand at a CAGR of 3.9%, reaching $1.9 billion in 2030.

AGB Nielsen Media Research generated approximately ** million zloty in net sales revenue, a **** percent increase compared to the previous year.

This report analyses the average amount of time that Australians spend watching free-to-air and subscription television every day. The data for this report is sourced from a range of surveys, including from companies such as ThinkTV, Samba TV, Nielsen, Roy Morgan and OzTAM. The data in this report is measured as the average number of minutes of television watched per person per day and is presented in calendar years.

In 2021, Gartner was the leading company in the market research and data analytics sector in the United States. Roughly ** million U.S. dollars separated the top two companies, as Nielsen generated a revenue of approximately *** billion U.S. dollars compared to the **** billion U.S. dollars generated by Gartner.

Market research company Nielsen, founded in 1923 and currently the leading company in the United States in terms of revenue, employed ****** full-time employees in the U.S. in 2020, making it also the largest employer. IQVIA, founded in 2016, was the second largest employer in the sector, counting approximately ***** full-time employees in 2020.

According to Cognitive Market Research, the global Champagne market size is USD 7.1 billion in 2023 and will grow at a compound yearly growth rate (CAGR) of 5.50% from 2023 to 2030.

Europe held the largest share of XX% in the year 2024 
North America held share of XX% in the year 2024 
Asia-Pacific held significant share of XX% in the year 2024 
South America held a significant share of XX% in the year 2024
Middle East and Africa held a significant share of XX% in the year 2024 

MARKET DYNAMICS: KEY DRIVERS

Demand for Premium and Celebratory Beverages to Provide Viable Market Output

As consumers increasingly associate Champagne with luxury and sophistication, the market has witnessed a surge in demand from individuals seeking a touch of elegance and extravagance in their celebratory moments. This inclination toward premium beverages aligns with the broader trend of consumers prioritizing quality over quantity and being willing to invest in higher-priced products for special occasions.

A survey by Nielsen found that sales of premium Champagne have grown by 10% in the past year, while sales of non-premium Champagne have remained flat.

Champagne's aura of exclusivity and tradition adds to its appeal, making it the go-to choice for toasts during weddings, anniversaries, and other milestones. The very nature of Champagne, with its effervescence and distinctive taste, sets it apart from other alcoholic beverages, making it a preferred choice for marking significant life events. In addition, as emerging economies experience a rise in disposable income and the increasing number of middle class, more consumers have the financial capacity to indulge in premium Champagne, contributing to market growth.

Rise of Emerging Markets and Expanding Middle-Class Populations to Propel Market Growth

The developing economies continue to experience rapid urbanization and increasing disposable incomes; there is a growing consumer base with the means and desire to explore luxury products like Champagne. The evolving lifestyles and preferences of these emerging market consumers are shifting toward Western-style celebrations and fine dining experiences, contributing to the demand for Champagne.

As per the World Bank, the urban population of the developing countries is expected to grow from 4.4 billion to 6.6 billion by 2050. This rapid urbanization is creating a growing consumer base for luxury products like Champagne.

Additionally, the trend of Champagne as a symbol of success and achievement, rather than solely for celebrations, is gaining momentum, further fuelling its market growth as it becomes a beverage of choice for various social occasions and lifestyle expressions. This shift in perception opens up new avenues for market expansion and innovation in champagne consumption. Furthermore, the global reach of champagne producers and their ability to market and distribute their products in these regions are expanding, leveraging the potential of these markets.

Market Dynamics of Champagne

Impact of Global Economic Uncertainties and Financial Instability to Hinder Market Growth

The economic downturns, such as recessions and financial crises, can lead to reduced consumer spending on luxury goods like Champagne. Consumers may cut back on discretionary expenses during challenging economic times, affecting the demand for high-priced, premium beverages. Additionally, disruptions in the hospitality and travel sectors, which significantly contribute to champagne consumption, can have adverse effects on the market, as seen during events like the COVID-19 pandemic. As a result, the champagne market is vulnerable to economic fluctuations and external shocks, which may hinder its growth and stability.

Competition from other sparkling wines is hampering the market growth for the champagne market. 

Champagne continues to be regarded as the premium choice among sparkling wines, yet its market growth is increasingly challenged by competition from other sparkling wine varieties such as Italy’s Prosecco, Spain’s Cava, and local sparkling wines from various regions. These alternatives often come at significantly lower prices, making them especially attractive to younger consumers and those seeking value. As awareness and availability of these options grow, champagne producers must intensify their ef...

Over the five years through 2024-25, revenue is set to climb at a compound annual rate of 2% to £6.4 billion. This growth stems from recovering business confidence, which was previously shaken by Brexit, the COVID-19 pandemic and soaring inflation, deterring investments. Mounting demand for online and digital research services and intense political activity has also fuelled expansion. Facing stiff competition, market research and public opinion polling companies have innovated to gain a competitive edge, embracing acquisitions in order to gain access to new technology and niche markets, as well as heavily investing in technology to improve data collection and analysis. The shift towards digital advertising has driven the adoption of advanced data gathering and research methods to better understand online consumer behaviour, though there’s been a growing trend towards in-house research as an alternative. Revenue saw a 16.3% downturn in 2020-21, a reflection of the financial strain created by COVID-19 curtailing spending on research activities. The severity of this decline, however, was cushioned by increased market research investment from the public sector and private companies looking to navigate the aftermath of the pandemic. Revenue is forecast to grow by 2.7% in 2024-25, propelled by easing inflationary pressures and the collective effort of businesses to stabilise the economy and financial markets. Public-sector demand is also escalating, driven by the General Election and the continued political discourse necessitating insights into public opinion. Looking ahead, revenue is projected to rise at a compound annual rate of 3.1% over the five years through 2029-30, reaching £7.5 billion. Growth will be fuelled by a rebound in business confidence and an uptick in spending. Demand for companies specialising in web-based market research and social media marketing is expected to surge, supported by strong advertising activity and a mounting need for media research. As e-commerce continues on a steady growth path, there will likely be an increased emphasis on investing in novel research technologies and specialised data analytics capabilities.