In the year ended May 2025, Nike's global revenue amounted to about ***** billion U.S. dollars, which was a decrease compared to the previous financial year. In comparison, between fiscal 2022 and 2023, the company's overall revenue increased by roughly ** percent. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2024, the company employed over ****** people worldwide. Nike's sponsorships The company sponsors many high-profile professional athletes, such as Cristiano Ronaldo, Rafael Nadal, Lebron James, Naomi Osaka, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea. Popularity of Nike in Europe While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately ** percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over ** percent of these UK and German respondents stated they liked the brand. The fiscal year end of the company is May 31st.

In the year ended May 31, 2025, Nike's North American revenue amounted to about 19.6 billion U.S. dollars. In the EMEA region (Europe, Middle East, and Africa), the company generated some 12.3 billion U.S. dollars' worth of sales that year. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Sports sponsorships Given Nike's success, size, and popularity, it comes to no surprise that the company is actively involved in the world of sports sponsorships. In fact, Nike has become one of the most reputable athletic sponsors in the world over the years. Nike looks for and uses sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs for the promotion of their products, technology, and design.

In the financial year ended May 31, 2025, Nike's U.S. revenue amounted to about 19.6 billion U.S. dollars. On an annual basis, Nike generates a sizeable chunk of its global turnover in the United States.

The statistic shows the global revenues of the sporting goods companies Nike, Adidas, and Puma from 2006 to 2024. That year, the Adidas Group generated over 23 billion euros in revenue, while Nike had over double the revenue of Adidas. The biggest apparel brand in the world The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, Adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams. Adidas and Puma Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for Adidas. In 2023, over 50 percent of the Adidas Group's net sales were generated by the footwear category. Puma, also one of the globe's leading sporting goods brands, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains,' Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy among these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.

As one of the largest and most recognizable sports brands on the planet, it comes to no surprise that Nike invests significant sums into its promotional campaigns each year. In the 2025 financial year alone, Nike's advertising and promotion costs amounted to almost 4.7 billion U.S. dollars. That same year, the company generated over 46 billion U.S. dollars in global revenue. Just Do It Nike is the world's leading apparel brand. The company is one of the most prominent producers of apparel and footwear and the company's success can be attributed to the brand’s marketing campaigns, as well as sponsorship agreements with celebrity athletes and professional sports teams. Nike’s “Just Do It” slogan is proof of the company’s marketing success and global renown, with the campaign celebrating its 30th anniversary in 2018. Nike's fame and reception As a result of Nike's campaigns and investment in marketing, there are few people who are unaware of the brand's existence. In 2024, about 95 percent of online shoppers buying sports and outdoor goods in the United States said they knew what Nike was. Moreover, some 60 percent of these respondents said they liked the brand, with a considerable share also stating that they used and will continue to use Nike products.

In the year ended May 31, 2025, the global revenue of Converse (Nike's affiliate brand) amounted to about 1.7 billion U.S. dollars. The brand's annual revenue was noticeably lower when compared to the previous few fiscal years. Converse In 1908, Converse specialized as a rubber shoe company which manufactured galoshes. By 1920, the company had switched to manufacturing sneakers and renamed their canvas basketball sneaker, the "All Star". Since then the company has been a staple in the footwear sector, and as of 2025, Nike runs about 80 Converse stores in the United States. These shoes are not just made to sink jump shots anymore, as consumers from all different walks of life wear them today. Converse is owned by sports apparel manufacturer Nike Incorporated, who in the financial year of 2025, generated a global revenue of approximately 46 billion U.S. dollars. Despite Converse generating around 1.6 billion U.S. dollars in revenue that year, they continue to be one of the more popular brands of sneakers in the United States.

In 2024/25, the 30 franchises comprising the National Basketball Association (NBA) recorded a total revenue amounting to **** billion U.S. dollars. This was an increase of over *** billion dollars from the previous year. What are the NBA's main sources of revenue? Among the NBA's main sources of income are broadcasting deals, sponsorships, and gate receipts. In particular, the NBA's sponsorship revenue has consistently exceeded one billion U.S. dollars since the 2017/18 season. One of the league's main sponsors since then has been Nike, which is the league's official outfitter. Meanwhile, the share of overall revenue from gate receipts in the NBA was around ** percent in 2024/25. Which NBA team generates the most revenue? With a revenue of *** million U.S. dollars, the Golden State Warriors were the NBA team with the highest revenue in the 2024/25 season. Between 2015 and 2023, the Warriors were a dominant force in the NBA, appearing in six of eight finals and winning four championships, ending their trophy drought stretching back to 1975. However, the Warriors still have some way to go to match the Boston Celtics and the Los Angeles Lakers as the NBA teams with the most championships, with the Celtics winning a record **** championship title in 2024.

The brand value of Nike has increased year-on-year since 2010 and reached over ** billion U.S. dollars in 2024. In comparison, the adidas brand was valued at approximately ** billion U.S. dollars in – this was a decrease compared to the previous year after eight consecutive years of increase. Will there be a power shift in North America? With instantly recognizable logos and catchy slogans, Nike and adidas are the two biggest sportswear brands, and Nike is one of the most valuable brands worldwide. Both companies are driving growth in the sportswear market worldwide, but Nike has a particularly firm hold of its home market of North America: the company generates over ** percent of its total revenue from the region, whereas around a quarter of adidas’ global revenue comes from North America. The stories behind the logos Nike has its swoosh; adidas has its three stripes. Those logos have become synonymous with the brands they represent, and consumers will pay a higher price to wear products with the logos emblazoned on them. The Nike swoosh was created by graphic design student Carolyn Davidson in 1971, who was paid a fee of ** U.S. dollars. The three stripes trademark was bought by adidas from another sportswear company in the early 1950s. The design used to belong to a Finnish brand called Karhu, but they sold the logo for a small fee that included 2 bottles of whiskey.

Zara, which includes the Zara Home segment, had the highest net sales of the Inditex Group worldwide in 2024, amounting to nearly 28 billion euros. The clothing retailer Bershka recorded the second highest net sales figure in the group. Inditex announced the closing of all Uterqüe physical stores in 2021, but the brand was integrated into Massimo Dutti. Inditex is one of the largest apparel companies These sales earn Inditex a place among the leading apparel and accessories companies worldwide. LVMH came top of the ranking in 2023/24 by a considerable distance, with sales worth well over 90 billion U.S. dollars. This was close to 40 billion dollars higher than second-placed Nike. Inditex came fourth in the ranking, behind discount retailer TJX Companies and ahead of sportswear giant Nike. Bershka Whilst generating significantly lower revenues than Zara, Bershka has consistently been the second most lucrative brand in the Inditex Group. Lesser known than Zara, Bershka still has a strong presence in high street fashion with over 850 stores worldwide. Bershka was also widely discussed among British Gen Z on social media, with almost one in five consumers having noticed the brand online.