How high is the brand awareness of Nike in the UK?When it comes to sports and outdoor online shop users, brand awareness of Nike is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the UK?In total, ** percent of UK sports and outdoor online shop users say they like Nike. However, in actuality, among the ** percent of UK respondents who know Nike, ** percent of people like the brand.What is the usage share of Nike in the UK?All in all, ** percent of sports and outdoor online shop users in the UK use Nike. That means, of the ** percent who know the brand, ** percent use them.How loyal are the customers of Nike?Around ** percent of sports and outdoor online shop users in the UK say they are likely to use Nike again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their customers show loyalty to the brand.What's the buzz around Nike in the UK?In April 2024, about ** percent of UK sports and outdoor online shop users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around Nike in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The timeline shows Nike's estimated global market share in athletic footwear from 2011 to 2025. Between 2011 and 2025, Nike's global market share in sports and sports inspired footwear is predicted to remain steady at around **** percent. Nike Founded in January 25, 1964 and headquartered in Beaverton, Oregon, Nike, Inc. is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. In 2016, the company employed over *********** people worldwide. The company sponsors many high-profile professional athletes such as Cristiano Ronaldo, Rafael Nadal, Lebron James, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona, Manchester City, and Paris Saint-Germain and many U.S. colleges as well. Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Reebok, Adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.

NIKE market cap as of June 18, 2025 is $82.48B. NIKE market cap history and chart from 2010 to 2025. Market capitalization (or market value) is the most commonly used method of measuring the size of a publicly traded company and is calculated by multiplying the current stock price by the number of shares outstanding.

In the year ended May 31, 2024, Nike's North American revenue amounted to about 21.4 billion U.S. dollars. In the EMEA region (Europe, Middle East, and Africa), the company generated some 13.6 billion U.S. dollars' worth of sales that year. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Sports sponsorships Given Nike's success, size, and popularity, it comes to no surprise that the company is actively involved in the world of sports sponsorships. In fact, Nike has become one of the most reputable athletic sponsors in the world over the years. Nike looks for and uses sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs for the promotion of their products, technology, and design.

Nike reported $110.01B in Market Capitalization this July of 2025, considering the latest stock price and the number of outstanding shares.Data for Nike | NKE - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last July in 2025.

In fiscal 2024, Nike's footwear revenue from Greater China amounted to over 5.5 billion U.S. dollars. This was just slightly more than in the previous financial year. Apparel and equipment revenues also grew slightly in 2024. The share of footwear sales have increased significantly since the 2010s, but have remained at a fairly consistent level in the last four years. Nike outside the U.S. Nike is an American company with headquarters in Oregon, and enjoys huge success in the domestic market. North America has consistently been Nike’s largest market, generating over 21 billion U.S. dollars in fiscal 2024. The company’s success does not end there, however. The brand is recognised the world over, with iconic products, marketing campaigns and sponsorships. Nike operates nearly 670 stores outside of the United States. Topping the table This worldwide success and recognition led to Nike being the most valuable apparel brand in 2023. Nike had a brand value of over 31 billion U.S. dollars. This was a decrease of roughly five and a half percent on the previous year. The sportswear company beat luxury fashion houses and fast fashion giants. Louis Vuitton ranked second on the list and adidas came fifth.

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

We'll tailor a Nike dataset to meet your unique needs, encompassing product details, user engagement metrics, purchasing trends, demographic data of customers, social media interactions, product ratings, and other pertinent metrics.

Leverage our Nike datasets for diverse applications to bolster strategic planning and market analysis. Scrutinizing these datasets enables organizations to grasp consumer preferences and industry trends, facilitating nuanced product selection and marketing initiatives. Customize your access to the entire dataset or specific subsets as per your business requisites.

Popular use cases involve pricing optimization by creating dynamic pricing models based on competitor comparisons, identifying gaps in product inventory and trending consumer preferences, and optimizing market strategy by analyzing key sportswear trends and customer preferences to enhance decision-making in the athletic apparel industry.

NIKE net worth as of June 19, 2025 is $82.48B. Interactive chart of historical net worth (market cap) for NIKE (NKE) over the last 10 years. How much a company is worth is typically represented by its market capitalization, or the current stock price multiplied by the number of shares outstanding.

In the year ended May 31, 2024, Nike generated about 14.5 billion U.S. dollars' worth of footwear revenue in North America. This was a slight decrease compared to the previous fiscal year. With the exception of North America, the product segment recorded a slight sales increase in all regions. Every year, Nike generates the bulk of its revenue through footwear sales. Nike U.S.-based Nike is the world leader in athletic footwear and apparel. The company was founded in January 1964 and is headquartered in Oregon, United States. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history including Cole Haan and Converse. The Nike swoosh is seen on all of the company's attire products and is one of the most recognized logos worldwide. Global presence Overall demand trends have been favorable for Nike in most regions, for both athletic footwear and apparel. The drivers of the good results include basketball, lifestyle running, and men and women’s apparel. Nike, along with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services. While Nike already has a presence in many markets, there is still significant growth potential. Rapidly growing economies like China, along with other emerging markets like India and Brazil, have the potential to drive future earnings growth. Given Nike’s focus on R&D, the company is typically on the forefront on product innovation. While products like FuelBand, a wearable technology that monitors physical activity, may not have been as successful as hoped, Nike always has its eye on the next “big thing."

The global sneakers and clothing market is experiencing robust growth, driven by increasing disposable incomes, evolving fashion trends, and the rising popularity of athleisure. This market, estimated at $250 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated $400 billion by 2033. Key drivers include the increasing adoption of fitness and wellness lifestyles, the influence of social media and celebrity endorsements on consumer purchasing decisions, and the continuous innovation in materials and design resulting in more comfortable, sustainable, and technologically advanced products. The market segmentation is dominated by major players like Nike, Adidas, Puma, and Under Armour, each vying for market share through strategic partnerships, product diversification, and targeted marketing campaigns. However, the market also presents challenges, including the fluctuating costs of raw materials, increasing competition from emerging brands, and concerns regarding environmental sustainability in manufacturing processes. Growth is further fueled by regional variations. North America and Europe currently hold significant market share, but the Asia-Pacific region is poised for rapid expansion, driven by rising middle-class populations and increased consumer spending. The segmentation within the market itself reveals strong performance in the premium athletic wear segment and increasing interest in sustainable and ethically sourced apparel. The competitive landscape will likely see further consolidation as brands seek to capitalize on these trends, focusing on personalization, direct-to-consumer sales channels, and advanced technological integration within the products themselves. Continued innovation in design, materials (like recycled materials), and marketing strategies will be crucial for sustained success in this dynamic and highly competitive market.

The global training and gym shoes market is a dynamic and competitive landscape, experiencing robust growth driven by the increasing popularity of fitness activities and athletic lifestyles. The market's expansion is fueled by several key factors, including the rising health consciousness among consumers, the growing adoption of fitness regimes like CrossFit and HIIT training, and the increasing demand for specialized footwear designed to enhance performance and prevent injuries. Technological advancements in shoe materials, such as breathable fabrics and responsive cushioning systems, are further propelling market growth. Major players like Nike, Adidas, and Under Armour are constantly innovating to cater to the evolving needs of athletes and fitness enthusiasts, leading to a diverse product portfolio that ranges from basic training shoes to high-performance models with specialized features. The market segmentation includes various types of shoes based on features (cushioning, support, etc.), price points, and target consumer demographics (men, women, specific sports). While challenges exist, such as fluctuating raw material prices and potential economic downturns impacting consumer spending, the overall growth trajectory remains positive, driven by the long-term trends in health and wellness. Looking ahead to 2033, the market is projected to continue its expansion, albeit at a potentially moderated CAGR compared to previous years. This moderation could be attributed to market saturation in certain regions and segments, alongside increasing competition. Nevertheless, continuous innovation in technology and design, coupled with the expansion of fitness culture into new demographics and geographic locations, will sustain market growth. Furthermore, the integration of smart technology into footwear, such as activity tracking and personalized feedback, presents new opportunities for market expansion and innovation. The regional distribution of market share is expected to reflect existing trends, with established markets in North America and Europe maintaining significant presence, while emerging markets in Asia-Pacific and Latin America present significant growth potential. Strategic partnerships, brand collaborations, and targeted marketing campaigns will play a crucial role for companies vying for market share.

As of 2024, the Nike brand was valued at just under 30 billion U.S. dollars, which is a slight decrease of about 1.4 billion from the previous year.

Nike's popularity

The Nike brand is exceedingly popular. In fact, it stood in tied first place (alongside adidas) for the most well-known sneakers brand in the United States in 2023. What's more, Nike's popularity has expanded substantially beyond the United States, with non-U.S. markets now bringing in a 60 percent share of the company’s revenue.

Nike’s advertising

In order to remain such a recognizable brand, Nike spends a sizeable amount of money on advertising and promotion. In 2023, for example, the company's promotional costs hit the four billion-dollar-mark. Nike prides itself on its memorable ads and is viewed as a diverse advertiser by U.S. audiences.

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The sports footwear market share is expected to increase by USD 8.36 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 1.95%.

This sports footwear market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers sports footwear market segmentations by product (athleisure sports footwear, running sports footwear, court game sports footwear, cleats sports footwear, and others), end-user (professional users and recreational users), and geography (APAC, Europe, North America, South America, and MEA). The sports footwear market report also offers information on several market vendors, including adidas AG, Amer Sports Corp., ASICS Corp., Columbia Sportswear Co., New Balance Athletics Inc., Nike Inc., PUMA SE, The Gap Inc., Under Armour Inc., and Wolverine World Wide Inc. among others.

What will the Sports Footwear Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Sports Footwear Market Size for the Forecast Period and Other Important Statistics

Sports Footwear Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The increasing premiumization due to the introduction of more innovative sports footwear is notably driving the sports footwear market growth, although factors such as the volatile cost of raw materials may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the sports footwear industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Sports Footwear Market Driver

The increasing premiumization due to introduction of more innovative sports footwear is notably driving sports footwear the market growth. Innovation plays a vital role in the sports footwear market because it helps to differentiate the products from one market competitor to the other. Advanced technical fabrications, innovative design, and product development position sports footwear as premium-priced products which enabled market competitors to introduce sport-specific footwear for basketball, football, rugby, trail running, golf, and other sports. Key market competitors such as Nike Inc., adidas AG, New Balance Athletics Inc., PUMA SE, Skechers USA Inc., Under Armour Inc., and ASICS Corp. are known for their innovative product offerings. For instance, Nike offers a wide variety of sports footwear equipped with new technologies for specific sports. Therefore, such factors are expected to have a positive impact on the profit margins of market competitors, which, in turn, is expected to escalate market growth during the forecast period.

Key Sports Footwear Market Trend

Expansion of distribution networks is the key market trend driving the sports footwear market growth. Vendors adopt different strategies to expand their online and offline distribution networks, which can increase their customer base. For instance, they invest in opening new stores and remodeling the existing ones. The increasing number of offline stores and online channels will accelerate their revenue. Brick and mortar retailing remains the key channel for the sales of sports footwear. However, Internet retailing will see rapid growth during the forecast period. Quick delivery services and competitive selling prices are the major factors that support the growth of Internet retailing worldwide. The growing Internet penetration and the increasing trust of customers in online transactions, combined with fast shipping services and growing fragmentation of customer choices, are expected to significantly contribute to the growth of the global sports footwear market during the forecast period.

Key Sports Footwear Market Challenge

The major challenge impeding the sports footwear market growth is the volatile cost of raw materials. Volatile cost of raw materials In recent times, footwear manufacturers like Nike, Adidas, and PUMA are experiencing fluctuations in their profit margins. This is due to the fluctuating prices of raw materials and the increasing competition among market competitors. As the establishment costs are low, an influx of local players has been observed in recent times. The emergence of local players leads to price wars among competitors. This forces global sports footwear market competitors to reduce the prices of their products and, consequently, their profit margins. Thus, the continuous change in profit margins of the market competitors acts as a major challenge for the growth of the global sports footwear market. The lag between the cost fluctuations and the ability of the market competitors t

The self-lacing sneaker market is experiencing significant growth, driven by technological advancements, increasing consumer disposable income, and a rising demand for comfort and convenience. The market, valued at $41 million in 2025, is projected to experience substantial expansion over the forecast period (2025-2033). While the exact CAGR is unavailable, considering the innovative nature of the product and its appeal to a technologically savvy consumer base, a conservative estimate would place the CAGR between 15% and 20%. This growth is fueled by several key factors. Firstly, major players like Nike and Puma are actively investing in research and development, leading to the introduction of more sophisticated and comfortable self-lacing footwear. Secondly, the increasing adoption of smart technology in footwear, integrating features like personalized fitting and health monitoring, is further boosting market appeal. Finally, the rising popularity of athletic and lifestyle footwear, particularly among younger demographics, is contributing significantly to market expansion. The market is segmented by application (online vs. offline sales) and type (indoor vs. outdoor), offering various opportunities for growth across different channels. Online sales are expected to witness faster growth due to the expanding e-commerce sector and increased accessibility to these products. The geographic distribution of the market shows a high concentration in North America and Europe initially, but emerging markets in Asia Pacific and other regions are poised for significant growth in the coming years, driven by increasing urbanization, rising middle-class populations, and expanding digital infrastructure. Challenges such as high production costs and limited consumer awareness in certain regions could potentially hinder market growth. However, technological advancements, strategic collaborations between manufacturers and retailers, and targeted marketing campaigns are likely to mitigate these challenges and ensure continued market expansion throughout the forecast period. The competitive landscape features established brands like Nike and Puma alongside specialized companies like Power Laces, LLC and Digitsole Smartshoe, all vying for market share with innovative product offerings and strategic partnerships. The continued investment in research and development, coupled with a focus on consumer preferences, will play a crucial role in shaping the future of the self-lacing sneaker market.

The global sneaker market, valued at $86.86 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 6.9% from 2025 to 2033. This expansion is driven by several key factors. The rising popularity of athleisure fashion, blurring the lines between athletic and casual wear, significantly contributes to increased demand. Furthermore, the growing adoption of online retail channels and the influence of social media marketing campaigns, particularly those featuring celebrity endorsements and influencer collaborations, fuel consumer interest and drive sales. Technological advancements in sneaker design and manufacturing, such as enhanced comfort features and sustainable materials, also contribute to the market's expansion. The competitive landscape is dominated by established global brands like Adidas, Nike, and Under Armour, alongside emerging players, fostering innovation and diverse product offerings. However, potential challenges include fluctuating raw material costs, increasing competition, and potential economic downturns that could influence consumer spending on discretionary items like sneakers. The market segmentation, while not explicitly provided, can be reasonably inferred to include various categories based on factors like price point (premium, mid-range, budget), style (running, basketball, lifestyle, etc.), and target demographic (men, women, children). Regional variations in market share will be influenced by factors such as purchasing power, cultural preferences, and the presence of key players. North America and Europe are expected to remain significant markets, though the Asia-Pacific region, fueled by rapidly expanding middle classes and increasing disposable incomes, is projected to show particularly strong growth. Competitive strategies employed by major players, such as strategic partnerships, product diversification, and targeted marketing campaigns, will play a crucial role in shaping market share and overall growth throughout the forecast period.

The global athletic shoe market, valued at $173.89 billion in 2025, is projected to experience robust growth, driven by several key factors. Increasing health consciousness and participation in fitness activities, fueled by trends like running, jogging, and various gym workouts, are significantly boosting demand. The rising disposable incomes in developing economies, coupled with the increasing popularity of athletic-inspired fashion, further contribute to market expansion. E-commerce platforms have revolutionized accessibility, providing consumers with diverse options and convenient purchasing experiences, accelerating market growth. Segmentation within the market reveals strong performance across product types, with running shoes and sports shoes maintaining significant market shares. The men's segment consistently dominates in terms of sales volume, followed by women's and children's segments. Online retail stores are witnessing substantial growth as a distribution channel, although traditional sports goods stores still maintain a considerable presence. Competitive pressures among major players like Adidas, Nike, Under Armour, and Puma drive innovation in technology, design, and marketing, enhancing product appeal and market dynamism. However, the market faces certain restraints. Economic downturns can impact consumer spending on discretionary items like athletic shoes. Fluctuations in raw material prices, particularly synthetic materials, can influence production costs and profitability. Furthermore, the emergence of counterfeit products poses a significant challenge, impacting brand reputation and sales. To mitigate these challenges, manufacturers are focusing on sustainability initiatives, using eco-friendly materials, and investing in supply chain transparency to enhance brand loyalty and consumer trust. Geographic expansion into emerging markets and strategic partnerships with fitness influencers and athletes are also expected to propel future market growth. The consistent CAGR of 6.86% suggests a promising trajectory for the athletic shoe market throughout the forecast period (2025-2033). This sustained growth is projected to be fueled by evolving consumer preferences, technological advancements in shoe design and manufacturing, and an ongoing commitment to health and wellness globally. Recent developments include: June 2024: Nike launched the Converse Run Star Trainer, a low-profile shoe built from the ground up, combining retro and modern aesthetics. The silhouette is inspired by Converse’s deep history in sport but designed for modern life., June 2024: PUMA announced a worldwide partnership with HYROX, the world series of fitness racing. The partnership sees PUMA become the official apparel and footwear partner for all HYROX races from 2024 to 2027., June 2024: PUMA launched training shoes named Deviate NITRO 3, engineered with NITROFOAM technology to deliver supreme cushioning and responsiveness.. Key drivers for this market are: Aggressive Marketing And Strategies By Brands, Enhanced Participation In Recreational And Outdoor/Sports Activities. Potential restraints include: Aggressive Marketing And Strategies By Brands, Enhanced Participation In Recreational And Outdoor/Sports Activities. Notable trends are: Growing Sports Participation and Influence of Athleisure.

The statistic depicts the global revenue of Nike, adidas, and Puma from their respective footwear segments from 2010 to 2024. In 2024, adidas' revenue from footwear amounted to more than 14 and a half billion U.S. dollars. The three major athletic footwear giants Nike is the market leader in the global sports footwear industry, generating revenues of over 35 billion U.S. dollars in 2024. This figure is larger than the combined footwear revenues of its two closest rivals, adidas and Puma. Of Nike’s footwear revenue in 2024, about eight and a half billion dollars was generated in the Europe, Middle East & Africa region (or EMEA) and a further 4.87 billion U.S. dollars came from the emerging markets of Asia Pacific and Latin America. North America remained the biggest regional market for Nike as footwear sales there reached over 14.5 billion U.S. dollars that year. In comparison, sales of Nike apparel in North America amounted to close to six billion U.S. dollars, while equipment sales reached some 906 million U.S. dollars. Although the company remains behind Nike on the global market, adidas is still, without question, one of the world's largest players. In 2023, the company's athletic footwear division produced approximately 311 million pairs of shoes. Being a global enterprise, adidas generates revenue in many places, however, the European region is the market in which adidas generates its largest share of income. Although Nike and adidas are consistently at the very top of the list, Puma’s footwear sales increased considerably over the years. In 2024, the company's sales had increased every year since 2020. Over the years, Puma's apparel sales have grown tremendously, reaching some 2.8 billion euros in 2024. That said, its footwear segment remains the company’s biggest earner.

The global walking shoes market is a dynamic and sizable sector, experiencing consistent growth driven by several key factors. The increasing prevalence of health consciousness and a focus on preventative healthcare are significantly boosting demand. Individuals are increasingly prioritizing regular exercise and incorporating walking into their daily routines, fueling the need for comfortable and supportive footwear. Furthermore, technological advancements in shoe design, incorporating features like enhanced cushioning, improved arch support, and breathable materials, are enhancing the appeal and functionality of walking shoes. This is especially true for the aging population, which represents a significant and growing segment within this market. The market is segmented by various factors, including shoe type (e.g., athletic walking shoes, casual walking shoes), price point, and target demographic. Major players like Nike, Adidas, and New Balance dominate the market with established brands and strong distribution networks. However, newer brands focusing on innovative materials and sustainable practices are gaining traction, challenging the established players and creating a more competitive landscape. The projected Compound Annual Growth Rate (CAGR) suggests continuous expansion over the forecast period (2025-2033). This growth is anticipated to be driven by both increased consumer spending on athletic apparel and footwear, as well as expanding global markets, particularly in developing economies where disposable incomes are rising. Despite growth, challenges remain. These include fluctuations in raw material costs, increased competition, and shifts in consumer preferences. However, the ongoing trend towards prioritizing health and wellness, coupled with technological advancements, indicates that the market will continue to demonstrate robust growth in the coming years. A careful assessment of regional variations and specific consumer segments will be crucial for businesses seeking to maximize their market share. We estimate the 2025 market size to be around $15 Billion USD, based on publicly available data from similar reports, and project a CAGR of 5% for the forecast period, resulting in a market size exceeding $23 Billion USD by 2033.

John Hoke, Nike's Chief Innovation Officer, retires after 30 years of groundbreaking innovation, leaving a legacy of growth and market leadership.