In the year ended May 31, 2024, Nike's North American revenue amounted to about 21.4 billion U.S. dollars. In the EMEA region (Europe, Middle East, and Africa), the company generated some 13.6 billion U.S. dollars' worth of sales that year. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Sports sponsorships Given Nike's success, size, and popularity, it comes to no surprise that the company is actively involved in the world of sports sponsorships. In fact, Nike has become one of the most reputable athletic sponsors in the world over the years. Nike looks for and uses sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs for the promotion of their products, technology, and design.

How high is the brand awareness of Nike in the UK?When it comes to sports and outdoor online shop users, brand awareness of Nike is at 96 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the UK?In total, 61 percent of UK sports and outdoor online shop users say they like Nike. However, in actuality, among the 96 percent of UK respondents who know Nike, 64 percent of people like the brand.What is the usage share of Nike in the UK?All in all, 45 percent of sports and outdoor online shop users in the UK use Nike. That means, of the 95 percent who know the brand, 47 percent use them.How loyal are the customers of Nike?Around 40 percent of sports and outdoor online shop users in the UK say they are likely to use Nike again. Set in relation to the 45 percent usage share of the brand, this means that 89 percent of their customers show loyalty to the brand.What's the buzz around Nike in the UK?In April 2024, about 35 percent of UK sports and outdoor online shop users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 96 percent who know the brand, that's 36 percent, meaning at the time of the survey there's some buzz around Nike in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

The timeline shows Nike's estimated global market share in athletic footwear from 2011 to 2025. Between 2011 and 2025, Nike's global market share in sports and sports inspired footwear is predicted to remain steady at around 27.4 percent. Nike Founded in January 25, 1964 and headquartered in Beaverton, Oregon, Nike, Inc. is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. In 2016, the company employed over 70 thousand people worldwide.

The company sponsors many high-profile professional athletes such as Cristiano Ronaldo, Rafael Nadal, Lebron James, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona, Manchester City, and Paris Saint-Germain and many U.S. colleges as well.

Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Reebok, Adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.

In fiscal 2024, Nike's footwear revenue from Greater China amounted to over 5.5 billion U.S. dollars. This was just slightly more than in the previous financial year. Apparel and equipment revenues also grew slightly in 2024. The share of footwear sales have increased significantly since the 2010s, but have remained at a fairly consistent level in the last four years. Nike outside the U.S. Nike is an American company with headquarters in Oregon, and enjoys huge success in the domestic market. North America has consistently been Nike’s largest market, generating over 21 billion U.S. dollars in fiscal 2024. The company’s success does not end there, however. The brand is recognised the world over, with iconic products, marketing campaigns and sponsorships. Nike operates nearly 670 stores outside of the United States. Topping the table This worldwide success and recognition led to Nike being the most valuable apparel brand in 2023. Nike had a brand value of over 31 billion U.S. dollars. This was a decrease of roughly five and a half percent on the previous year. The sportswear company beat luxury fashion houses and fast fashion giants. Louis Vuitton ranked second on the list and adidas came fifth.

In the year ended May 31, 2024, Nike generated about 14.5 billion U.S. dollars' worth of footwear revenue in North America. This was a slight decrease compared to the previous fiscal year. With the exception of North America, the product segment recorded a slight sales increase in all regions. Every year, Nike generates the bulk of its revenue through footwear sales. Nike U.S.-based Nike is the world leader in athletic footwear and apparel. The company was founded in January 1964 and is headquartered in Oregon, United States. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history including Cole Haan and Converse. The Nike swoosh is seen on all of the company's attire products and is one of the most recognized logos worldwide. Global presence Overall demand trends have been favorable for Nike in most regions, for both athletic footwear and apparel. The drivers of the good results include basketball, lifestyle running, and men and women’s apparel. Nike, along with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services. While Nike already has a presence in many markets, there is still significant growth potential. Rapidly growing economies like China, along with other emerging markets like India and Brazil, have the potential to drive future earnings growth. Given Nike’s focus on R&D, the company is typically on the forefront on product innovation. While products like FuelBand, a wearable technology that monitors physical activity, may not have been as successful as hoped, Nike always has its eye on the next “big thing."

This statistic shows Nike's wholesale revenue worldwide from the financial years of 2020 to 2024, by customer segment. In fiscal 2024, Nike's Men's segment generated over 20 billion U.S. dollars in wholesale revenues.

As of 2024, the Nike brand was valued at just under 30 billion U.S. dollars, which is a slight decrease of about 1.4 billion from the previous year.

Nike's popularity

The Nike brand is exceedingly popular. In fact, it stood in tied first place (alongside adidas) for the most well-known sneakers brand in the United States in 2023. What's more, Nike's popularity has expanded substantially beyond the United States, with non-U.S. markets now bringing in a 60 percent share of the company’s revenue.

Nike’s advertising

In order to remain such a recognizable brand, Nike spends a sizeable amount of money on advertising and promotion. In 2023, for example, the company's promotional costs hit the four billion-dollar-mark. Nike prides itself on its memorable ads and is viewed as a diverse advertiser by U.S. audiences.

How high is the brand awareness of Nike in the United States?When it comes to sports and outdoor online shop users, brand awareness of Nike is at 95 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the United States?In total, 61 percent of U.S. sports and outdoor online shop users say they like Nike.What is the usage share of Nike in the United States?All in all, 48 percent of sports and outdoor online shop users in the United States use Nike.How loyal are the customers of Nike?Around 43 percent of sports and outdoor online shop users in the United States say they are likely to use Nike again.What's the buzz around Nike in the United States?In 2024, about 41 percent of U.S. sports and outdoor online shop users had heard about Nike in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

This timeline presents Nike's North American revenue from 2009 to 2024, by segment. Nike's North American revenue from footwear amounted to roughly 14.5 billion U.S. dollars in the year ended May 31, 2024, which was far greater than that of the apparel and equipment segments combined. That said, only the equipment segment recorded noticeable sales growth in the last year. A broad portfolio Nike offers an extremely broad array of products within the apparel and sports equipment market. As one of the leading companies, Nike tries to stay ahead of the game and create new, unique and innovative products to give their athletes, and their profit margins the edge. This can be seen in the number of patents filed by Nike. These patents cover a wide array of technology areas, primarily design, followed by footwear. Nike shoes And Nike’s investment in footwear is rewarded, as the revenue of Nike’s footwear segment compared to Adidas and Puma is far greater than that of its competitors. Nike has many lines of iconic shoes, from their air Jordan line to the extremely limited-edition Nike Air mags. These were shoes based on the film Back to the Future, which feature self-lacing technology.

How high is the brand awareness of Nike in Germany?When it comes to sports and outdoor online shop users, brand awareness of Nike is at 94 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in Germany?In total, 59 percent of German sports and outdoor online shop users say they like Nike. However, in actuality, among the 94 percent of German respondents who know Nike, 63 percent of people like the brand.What is the usage share of Nike in Germany?All in all, 44 percent of sports and outdoor online shop users in Germany use Nike. That means, of the 94 percent who know the brand, 47 percent use them.How loyal are the customers of Nike?Around 40 percent of sports and outdoor online shop users in Germany say they are likely to use Nike again. Set in relation to the 44 percent usage share of the brand, this means that 91 percent of their customers show loyalty to the brand.What's the buzz around Nike in Germany?In April 2024, about 39 percent of German sports and outdoor online shop users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 94 percent who know the brand, that's 41 percent, meaning at the time of the survey there's some buzz around Nike in Germany.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In fiscal 2024, footwear accounted for 68 percent of Nike's total revenues. That year, Nike had global footwear sales of about 33 billion U.S. dollars. Nike is one of the world's largest sports footwear and apparel manufacturers.

The brand value of Nike has increased year-on-year since 2010 and reached over 45 billion U.S. dollars in 2024. In comparison, the adidas brand was valued at approximately 16 billion U.S. dollars in – this was a decrease compared to the previous year after eight consecutive years of increase. Will there be a power shift in North America? With instantly recognizable logos and catchy slogans, Nike and adidas are the two biggest sportswear brands, and Nike is one of the most valuable brands worldwide. Both companies are driving growth in the sportswear market worldwide, but Nike has a particularly firm hold of its home market of North America: the company generates over 40 percent of its total revenue from the region, whereas around a quarter of adidas’ global revenue comes from North America. The stories behind the logos Nike has its swoosh; adidas has its three stripes. Those logos have become synonymous with the brands they represent, and consumers will pay a higher price to wear products with the logos emblazoned on them. The Nike swoosh was created by graphic design student Carolyn Davidson in 1971, who was paid a fee of 35 U.S. dollars. The three stripes trademark was bought by adidas from another sportswear company in the early 1950s. The design used to belong to a Finnish brand called Karhu, but they sold the logo for a small fee that included two bottles of whiskey.

In the year ended May 2024, Nike's global revenue amounted to about 51.36 billion U.S. dollars, which is only a very slight increase compared to the previous financial year. In comparison, between fiscal 2022 and 2023, the company's overall revenue increased by roughly 10 percent. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2024, the company employed over 79 thousand people worldwide. Nike's sponsorships The company sponsors many high-profile professional athletes, such as Cristiano Ronaldo, Rafael Nadal, Lebron James, Naomi Osaka, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea. Popularity of Nike in Europe While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately 94 percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over 60 percent of these UK and German respondents stated they liked the brand. The fiscal year end of the company is May 31st

In fiscal 2024, Nike's footwear revenue in the Asia Pacific and Latin America regions amounted to approximately 4.9 billion U.S. dollars. The sportswear manufacturer is based in the United States and is one of the world's largest apparel and footwear brands. Nike's footwear segment Each year, Nike makes the bulk of its (footwear) revenue in North America. In the year ended May 31, 2024, the company generated nearly 15 billion U.S. dollars' worth of footwear sales on this continent alone. And while the company does generate roughly 30 percent of its worldwide sales through its apparel catalog, about two-thirds of the company's earnings come from footwear sales each year. The global footwear industry The worldwide footwear market is a multi-billion dollar industry. Valued at approximately 400 billion U.S. dollars in 2023, the footwear market is set to reach over 470 billion by 2028. And while many countries are involved in the production of shoes, the unequivocal leader in terms of units was China, which produced an estimated 13 billion pairs in 2022.

In 2024, revenue generated in North America accounted for 43 percent of Nike's total revenues. That year, Nike's North American revenue amounted to about 21.4 billion U.S. dollars.

In fiscal 2024, Nike's footwear revenue from the EMEA region amounted to about 8.5 billion U.S. dollars. This is higher than the revenue generated by the apparel and equipment segments, which produced close to four and a half billion dollars and about 750 million dollars, respectively, that year. Nike in the EMEA region The EMEA region is the second largest market for Nike's footwear division. North America accounted for almost half of the footwear division's revenue, generating close to 15 billion U.S dollars in 2024, compared to around 19 billion U.S dollars generated by other regions. Overall, the 13.6 billion U.S dollars generated in the EMEA region, contributed to Nike's global revenue reaching over 51 billion U.S dollars in 2024. adidas Similar to Nike, the adidas product category sales share is led by footwear, which was responsible for over half of the company's net sales. However, apparel is not as far behind at Adidas, contributing over a third of sales.

The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2023. That year, the adidas Group generated over 21 billion euros in revenue.

The biggest apparel brand in the world

The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.

Adidas and Puma

Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for adidas. In 2023, over 50 percent of the adidas Group's net sales were generated by the footwear category.

Puma, also one of the globe's leading sporting goods brand, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.

The statistic depicts the global revenue of Nike, adidas, and Puma from their respective footwear segments from 2010 to 2022. In 2022, adidas' revenue from footwear amounted to more than 13 billion U.S. dollars.

The three major athletic footwear giants

Nike is the market leader in the global sports footwear industry, generating revenues of just over 29 billion U.S. dollars in 2022. This figure is larger than the combined footwear revenues of its two closest rivals, adidas and Puma. Of Nike’s footwear revenue in 2022, over seven billion dollars was generated in the Europe, Middle East & Africa region (or EMEA) and a further four billion U.S. dollars came from the emerging markets of Asia Pacific and Latin America. North America remained the biggest regional market for Nike as footwear sales there reached over 12 billion U.S. dollars that year. In comparison, sales of Nike apparel in North America amounted to close to five and a half billion U.S. dollars, while equipment sales reached some 633 million U.S. dollars.

Although the company remains behind Nike on the global market, adidas is still, without question, one of the world's largest players. In 2022, the company's athletic footwear division produced approximately 420 million pairs of shoes. In 2019, adidas made about 450 million pairs, making it the company's highest figure to date. Being a global enterprise, adidas generates revenue in many places, however, the EMEA region is the market in which adidas generates its largest share of income. This is then followed by North America and Greater China, respectively.

Although Nike and adidas are consistently at the very top of the list, Puma’s footwear sales increased considerably over the years and especially in 2021 and 2022. The company's sales had started declining from 2012 on, but this changed for the better in 2015. Over the years, Puma's apparel sales have grown tremendously, reaching some 2.9 billion euros in 2022. That said, its footwear segment remains the company’s biggest earner.

The daily stock price of the U.S. based sportswear brand Nike in the New York Stock Exchange peaked in early 2022 over the period in display, reaching over just 166 U.S. dollars per share. Since then the stock price have dropped, with the most recent price point at 89.39 U.S. dollars on 26 September 2024.

With an American customer satisfaction index score of 84 for its athletic shoes, Nike outranked adidas in 2023. The roles were in fact reversed in 2021 and have fluctuated several times over the years. Nike puts its best foot forward Nike is one of the most popular brands for sports shoes among consumers worldwide. In fiscal 2024, the company made nearly 15 billion U.S. dollars in North America by selling footwear alone. Apparel, which made up the second-largest segment, generated nearly six billion dollars on the continent. With the highest sales and the highest number of active Nike stores, the United States made up the largest North American market, specifically. The U.S. sports and swimwear market U.S. revenue numbers for the sports and swimwear market in 2023 stood at an estimated 76 billion U.S. dollars, an increase of nearly 10 billion U.S. dollars compared to the previous year. Figures are set to reach a projected 90 billion U.S. dollars in 2028. Each year, over half of the market’s revenue had been specifically generated through women’s sports and swimwear.