How high is the brand awareness of Nike in the United States?When it comes to sportswear owners, brand awareness of Nike is at 96% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the United States?In total, 66% of U.S. sportswear owners say they like Nike.What is the usage share of Nike in the United States?All in all, 61% of sportswear owners in the United States own Nike.How loyal are the owners of Nike?Around 52% of sportswear owners in the United States say they are likely to purchase Nike again.What's the buzz around Nike in the United States?In 2025, about 46% of U.S. sportswear owners had heard about Nike in the media, on social media, or in advertising over the past three months.

How high is the brand awareness of Nike in the United States?When it comes to sports and outdoor online shop users, brand awareness of Nike is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the United States?In total, ** percent of U.S. sports and outdoor online shop users say they like Nike.What is the usage share of Nike in the United States?All in all, ** percent of sports and outdoor online shop users in the United States use Nike.How loyal are the customers of Nike?Around ** percent of sports and outdoor online shop users in the United States say they are likely to use Nike again.What's the buzz around Nike in the United States?In 2024, about ** percent of U.S. sports and outdoor online shop users had heard about Nike in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

How high is the brand awareness of Nike in the UK?When it comes to sneakers users, brand awareness of Nike is at ** percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the UK?In total, ** percent of UK sneakers users say they like Nike. However, in actuality, among the ** percent of UK respondents who know Nike, ** percent of people like the brand.What is the usage share of Nike in the UK?All in all, ** percent of sneakers users in the UK use Nike. That means, of the ** percent who know the brand, ** percent use them.How loyal are the owners of Nike?Around ** percent of sneakers users in the UK say they are likely to use Nike again. Set in relation to the ** percent usage share of the brand, this means that ** percent of their owners show loyalty to the brand.What's the buzz around Nike in the UK?In 2024, about ** percent of UK sneakers users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the ** percent who know the brand, that's ** percent, meaning at the time of the survey there's some buzz around Nike in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In 2023, around 90 percent of people in the United Kingdom who had used the online store of Nike said that they would use it again. Additionally, 87 percent of people would use Sports Direct's online store again.

Over the five years through 2025, revenue is expected to increase at a compound annula rate of 1.5%. European fashion retailers are accelerating nearshoring to reduce supply chain risks, improve agility and meet sustainability goals - despite higher regional labour costs and trade complexities. As wage inflation persists and consumer price sensitivity remains high, operational efficiency and workforce strategy are becoming critical levers for retailers. Retailers that adapt pricing, diversify sales channels and localise assortments will be best positioned to thrive in a cautious, value-focused market. The brands responding with relevance and reach, and not just price, will define the next phase of retail performance in Europe. Consumer caution is driving value-focused shopping and value retailers like Primark are outperforming mid-market peers, prompting brands such as Inditex and Hugo Boss to expand off-price, low-cost and resale channels to stay competitive with increasingly price-sensitive shoppers. Even luxury retailers in Europe face slowing global sales. Brands are shifting to entry-level goods, direct-to-consumer sales and personalised experiences. Hermès leads with strong margins and disciplined growth, resisting overextension and focusing on exclusivity. In 2025, revenue is anticipated to drop 0.9% to €333.6 billion. Tightening EU regulation and rising consumer expectations are pushing European fashion retailers to prioritise sustainability. Leading brands like Kering, Mulberry and H&M are investing in traceability and ethical practices to meet new ESG standards and protect long-term growth. Sustainability is also reshaping fashion retail as European consumers shift toward second-hand and circular options. Retailers like Zara, Uniqlo and Zalando are expanding resale, repair, and rental services to meet growing demand and strengthen customer loyalty through sustainable innovation. Social media’s influence is reshaping European fashion retail by accelerating trend adoption, driving value-based consumer decisions and fueling demand for faster, more responsive offerings. Retailers that successfully integrate social-first strategies and influencer partnerships will be better positioned to capture growth in this evolving market. Over the five years through 2031, revenue is expected to increase at a compound annual rate of 3%, to €386.8 billion, while profit is anticipated to reach 3% of revenue. Overstocking and discounting continue to weigh heavily on the performance outlook. The impact is clear: thinner margins, increased waste and weakened brand perception. Investments in AI, inventory agility and data-driven decision-making are helping retailers regain control over their stock levels, laying the foundation for more resilient and profitable growth in a highly competitive and fast-changing market. Sustainability is now a business imperative. Fashion retailers that move early to meet rising standards - both voluntary and mandatory - will be better positioned for long-term growth, brand loyalty and access to capital. Those who delay face rising costs, shrinking market access and reputational fallout. In short, the social media landscape is no longer optional for clothing, footwear and leather goods retailers in Europe - it is foundational. Brands that create relevant, shoppable and emotionally resonant content on platforms like TikTok will be best positioned to secure both attention and spend from the next generation of fashion consumers.

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Rugby Apparel Market Size 2024-2028

The rugby apparel market size is forecast to increase by USD 354.8 million at a CAGR of 4.5% between 2023 and 2028.

The market has witnessed significant growth in recent years, transitioning from a niche to a mainstream sport. This shift is driven by increasing global popularity and the widespread adoption of digital and social media marketing strategies, which have expanded the sport's and sports apparel reach and engagement. However, the market faces challenges as well. The growing awareness and activism against sweatshop labor practices pose a significant threat to the industry's reputation and profitability. Companies must address these concerns by ensuring ethical manufacturing processes and transparent supply chains to maintain consumer trust and loyalty.
As the market continues to evolve, it is crucial for rugby apparel brands to stay informed about consumer preferences, emerging trends, and ethical manufacturing standards to capitalize on opportunities and navigate challenges effectively.

What will be the Size of the Rugby Apparel Market during the forecast period?

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Marketing campaigns, social media marketing, and influencer marketing are crucial for brand loyalty and fan engagement. Recycled fabrics and ethical sourcing are gaining traction, as consumers demand sustainable materials and ethical production practices. Competitor analysis, pricing strategies, and distribution networks shape the market landscape. Training apparel, wearable technology, and performance tracking are key areas of innovation, with injury prevention and customer feedback shaping future product development. Amateur rugby and youth rugby sectors are also adopting these trends, as the line between professional and amateur rugby continues to blur. Public relations and customer experience remain essential components of brand reputation management.
Design trends and retail strategies are influenced by the ongoing digital transformation, with e-commerce platforms and supply chain management optimizing the shopping experience. The market's continuous dynamism ensures a robust and exciting future for all stakeholders.

How is this Rugby Apparel Industry segmented?

The rugby apparel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

End-user

  Male
  Female


Distribution Channel

  Offline
  Online


Material

  Polyester
  Cotton
  Blends
  Performance Fabrics


Product Type

  Jerseys
  Shorts
  Protective Gear
  Socks


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By End-user Insights

The male segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth, driven by the increasing popularity of rugby among fans worldwide. Technology integration plays a crucial role in this industry, with smart fabrics and wearable technology enhancing athletic performance and injury prevention. Major sportswear brands, such as Adidas, Nike, and Under Armour, dominate the market, offering a wide range of rugby apparel for men, including althletic footwear, shorts, hoodies, jerseys, and training gear. Product innovation is a key trend, with waterproof jackets, hydration packs, and elbow pads becoming essential items for players. Marketing campaigns and sports marketing strategies are also critical in engaging fans and boosting sales.

Sponsorship deals with rugby clubs and schools further fuel market growth. Online shopping and content marketing have become essential retail strategies, with e-commerce platforms and social media marketing enabling easy access to rugby apparel. Brand loyalty is strong among rugby fans, with performance wear and team kits being highly sought after. Competitor analysis and pricing strategies are essential for brands to maintain a strong market presence. Women's rugby is also gaining popularity, with ethical sourcing and sustainable materials becoming increasingly important in the production of rugby apparel. Fashion trends and influencer marketing are also influencing the market, with online retailers offering a wide range of rugby apparel to cater to diverse customer needs and preferences.

Supply chain management and distribution networks are crucial for ensuring timely delivery and customer experience. Performance tracking and data analytics help brands improve their product offerings and meet the evolving needs of rugby players. Injury prevention and moisture management are key concerns for player

In 2023, around 93 percent of people in the United States who had used the online store of Nike said that they would use it again. Additionally, 89 percent of people would use adidas' online store again.

With an American customer satisfaction index score of ** for its athletic shoes, Nike outranked adidas in 2023. The roles were in fact reversed in 2021 and have fluctuated several times over the years. Nike puts its best foot forward Nike is one of the most popular brands for sports shoes among consumers worldwide. In fiscal 2024, the company made nearly ** billion U.S. dollars in North America by selling footwear alone. Apparel, which made up the second-largest segment, generated nearly *** billion dollars on the continent. With the highest sales and the highest number of active Nike stores, the United States made up the largest North American market, specifically. The U.S. sports and swimwear market U.S. revenue numbers for the sports and swimwear market in 2023 stood at an estimated ** billion U.S. dollars, an increase of nearly ** billion U.S. dollars compared to the previous year. Figures are set to reach a projected ** billion U.S. dollars in 2028. Each year, over half of the market’s revenue had been specifically generated through women’s sports and swimwear.

In the financial year ended March 31, 2024, apparel sales accounted for the largest share of Under Armour’s worldwide revenue, accounting for approximately 66.5 percent of net sales. In the same year, footwear accounted for about a quarter of net sales. Footwear sales setting the pace Under Armour’s footwear segment sales rose sharply between 2015 and 2016, increasing by 333 million U.S. dollars worldwide, pushing annual revenue from this product category to more than one billion U.S. dollars for the first time. A similar evolution was recorded between the fiscal years of 2020 and 2021: while UA's shoe sales had dropped to below the billion dollar mark as a result of interruptions caused by the coronavirus pandemic, the company bounced back and set a new record for itself in 2021, at approximately 1.25 billion U.S. dollars' worth of global footwear sales. This number increased to a record 1.45 billion in 2023. The brand’s footwear line covers a wide range of sports and activities, but running shoes take the lead in terms of sales. Understanding the customers’ needs and wants Increasing sales from both its footwear and apparel units resulted in Under Armour’s global net sales exceeding five billion U.S. dollars for the first time in 2018. The company succeeded by responding to shifts in consumer preferences: a growing interest in performance products and the acknowledgement of the benefits of an active lifestyle. When Under Armour first launched in 1996, it focused on compression shirts for men, but the company has since expanded its reach to focus on athletic apparel needs of female athletes, women in general, as well as young people.

American sportswear company Under Armour generated approximately 61.5 percent of their net revenues in its home region of North America in the financial year ended March 31, 2024. The revenue share from the EMEA region came to a total of nearly 20 percent that year. Asia-Pacific The total net revenue of Under Armour has increased annually since 2008 and exceeded five billion U.S. dollars for the first time in 2018. In the fiscal year ended March 2023, a new record was set at roughly 5.9 billion U.S. dollars. Of that total, the Asia-Pacific region generated over 870 million U.S. dollars in the year ended March 2024, which is a noticeable increase compared to the past. The shift in sales share from North America to the Asia-Pacific region is primarily due to an expansion of Under Armour’s direct-to-consumer and wholesale channels in China. Under Armour is thinking on its feet Apparel sales account for the largest share of Under Armour’s worldwide revenue, at about 66 percent. However, the company's footwear sales have been growing in recent years, and now account for almost a quarter of the revenue. Under Armour has responded to the global demand for athletic wear by increasing its footwear lines to cover a broad range of sports and activities, including basketball, golf, and running.

The statistic depicts the share of lifestyle consumers who purchased from sporting goods brands in the past year, ranked by percentage of consumers. Under Armour apparel was purchased by ** percent of sporting goods consumers in the last year, ranking *** place. In 2011, the brand ranked at **** place. Top sporting goods brands in the United States - additional information The sporting goods market is a growing, though competitive, industry in the U.S., where sales topped ** billion U.S. dollars in 2014, up from just over ** billion U.S. dollars a decade prior. In order to stay relevant and earn market share, it is important for sports brands to maintain not only product quality, but also brand recognition. Awareness, say marketing experts, leads to purchase, which is only a step away from brand loyalty. Customers seem to confirm this, as according to a recent survey among consumers in the United States, product quality and style are extremely important when buying sporting goods. However, the brand name also plays an important role in the purchasing decision of ** percent of respondents, while past experience with a brand is mentioned by over ** percent of those surveyed as a possible factor. In addition, celebrity endorsements of certain sports brands may also have a strong influence on possible buyers. Sports brands which have simple, but memorable logos (such Adidas’ three stripes, from which the alternative name "The three stripe company" is derived), powerful quotes (such as Nike’s “Just do it”) or are strongly associated with a celebrity (such as Michael Jordan’s “Air Jordan” brand for Nike) are therefore more likely to be remembered and recognized by possible customers. And indeed, in a study regarding brand awareness, where respondents were asked to recognize brands from a list, and also had the opportunity to mention specific brands in an unaided awareness section of the survey, both female and male participants have put Nike and Adidas at the top of the list. Incidentally or not, these two brands also top the ranking of sports equipment companies, according to their worldwide revenues in 2014. The same year, Nike was named the number one most valuable sports business in the world, with a brand value of ** billion U.S. dollars and reported worldwide sales worth ** billion U.S. dollars.

This timeline shows adidas Group's net sales worldwide from 2000 to 2024. In 2024, adidas Group's net sales amounted to about **** billion euros. adidas The adidas Group is the largest sporting goods manufacturer in Europe and the second-largest worldwide – only behind long-term competitor Nike. The company manufactures sports clothing, as well as other products, such as bags, shirts, watches, eyewear, and so on. The company is headquartered in Herzogenaurach, Germany, but has many major locations all over the world. Adidas was founded in 1949 and employs nearly ****** employees worldwide. The company's name originated from its founder: ‘Adi’ from Adolf and ‘Das’ from Dassler’. The official adidas logo is characterized by the three stripes and the three leaves symbolizing the Olympic spirit, which combines the three continental plates. The adidas brand is one of the most valuable German sports brands and enjoys a great brand loyalty among consumers of both genders. The company's sales are divided among the following main product categories: footwear, apparel, and hardware. Footwear captured the largest sales share in 2024, as well as previous years. Besides selling sporting goods, the adidas Group has repeatedly sponsored a range of sport clubs involved in a large variety of different sports. However, the marketing focus of their sponsorship still focuses on the team sport of soccer.

In March 2023, apparel and footwear was the industry with the highest click-through rate (CTR) for Facebook ads worldwide, at **** percent. The lowest CTR was recorded for technology products and services, at **** percent. How is ad success measured? Click-through rate - the number of times an ad clicked divided by the number of total views - is a commonly used measure to gauge the effectiveness of an online advertisement. In the second quarter of 2023, CTR for social networks stood at **** percent. This marked an increase of ** percent compared to the previous quarter. Cost-per-mille (CPM) - the price of each 1,000 views of ads on one web page - is another noteworthy metric to examine the success of an advertisement. In the second quarter of 2023, global social media ads' CPM was **** U.S. dollars. The most click-worthy industry: apparel The most valuable brand from the industry with the highest CTR in 2023 was Oregon-based giant Nike, which had a brand value of roughly ** billion dollars. Apparel companies have spent heavily on advertising not only to build immense brand awareness and value, but also to cater brand loyalty. For instance, U.S. apparel and accessory stores ad spend amounted to *** million dollars in 2022. In the same year, the average consumer spend just for female apparel in the United States was around *** dollars. As long as consumers keep clicking on ads for clothing and footwear items, the apparel industry’s ad spend can be expected to grow proportionately.

The global football boots market is a dynamic and competitive landscape, projected to experience substantial growth over the next decade. While precise market size figures are unavailable, considering the presence of major players like Nike, Adidas, Puma, and others, and referencing industry reports indicating significant growth in sporting goods, a reasonable estimation places the 2025 market size at approximately $5 billion. A Compound Annual Growth Rate (CAGR) of, say, 6% (a conservative estimate given industry growth trends) would indicate a market expansion to approximately $7.5 billion by 2033. This growth is driven by several factors, including the increasing popularity of football globally, particularly in emerging markets, rising disposable incomes, and advancements in boot technology focusing on enhanced performance and comfort. Sponsorship deals with prominent football clubs and players also significantly influence market demand, driving brand loyalty and sales. Key market trends include the growing adoption of lightweight and technologically advanced boots, increased demand for customized and personalized footwear, and a rising preference for sustainable and ethically sourced materials. However, the market also faces constraints, such as fluctuating raw material prices, economic downturns potentially impacting consumer spending, and the impact of counterfeit products. Market segmentation is likely diverse, encompassing various price points, boot types (e.g., firm ground, soft ground), and consumer demographics. The competitive landscape is fiercely contested, with established brands continuously innovating and new entrants emerging, leading to an ongoing battle for market share. Regional differences in market size and growth will exist, with mature markets in Europe and North America potentially exhibiting slower growth rates compared to rapidly expanding markets in Asia and Africa.