This statistic shows Nike's wholesale revenue worldwide from the financial years of 2020 to 2024, by customer segment. In fiscal 2024, Nike's Men's segment generated over 20 billion U.S. dollars in wholesale revenues.

How high is the brand awareness of Nike in the United States?When it comes to sneakers owners, brand awareness of Nike is at 97% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the United States?In total, 65% of U.S. sneakers owners say they like Nike. However, in actuality, among the 97% of U.S. respondents who know Nike, 67% of people like the brand.What is the usage share of Nike in the United States?All in all, 58% of sneakers owners in the United States own Nike. That means, of the 97% who know the brand, 60% own them.How loyal are the owners of Nike?Around 49% of sneakers owners in the United States say they are likely to purchase Nike again. Set in relation to the 58% usage share of the brand, this means that 84% of their owners show loyalty to the brand.What's the buzz around Nike in the United States?In March 2024, about 50% of U.S. sneakers owners had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 52%, meaning at the time of the survey there's considerable buzz around Nike in the United States.

We'll tailor a Nike dataset to meet your unique needs, encompassing product details, user engagement metrics, purchasing trends, demographic data of customers, social media interactions, product ratings, and other pertinent metrics.

Leverage our Nike datasets for diverse applications to bolster strategic planning and market analysis. Scrutinizing these datasets enables organizations to grasp consumer preferences and industry trends, facilitating nuanced product selection and marketing initiatives. Customize your access to the entire dataset or specific subsets as per your business requisites.

Popular use cases involve pricing optimization by creating dynamic pricing models based on competitor comparisons, identifying gaps in product inventory and trending consumer preferences, and optimizing market strategy by analyzing key sportswear trends and customer preferences to enhance decision-making in the athletic apparel industry.

How high is the brand awareness of Nike in the UK?When it comes to sports and outdoor online shop users, brand awareness of Nike is at 96 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the UK?In total, 61 percent of UK sports and outdoor online shop users say they like Nike. However, in actuality, among the 96 percent of UK respondents who know Nike, 64 percent of people like the brand.What is the usage share of Nike in the UK?All in all, 45 percent of sports and outdoor online shop users in the UK use Nike. That means, of the 95 percent who know the brand, 47 percent use them.How loyal are the customers of Nike?Around 40 percent of sports and outdoor online shop users in the UK say they are likely to use Nike again. Set in relation to the 45 percent usage share of the brand, this means that 89 percent of their customers show loyalty to the brand.What's the buzz around Nike in the UK?In April 2024, about 35 percent of UK sports and outdoor online shop users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 96 percent who know the brand, that's 36 percent, meaning at the time of the survey there's some buzz around Nike in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

This Power BI dashboard provides an in-depth analysis of Nike's US sales performance for 2020-21. It includes key insights on revenue trends, top-selling products, regional performance, customer segmentation, and seasonal variations. The interactive visualizations help identify growth opportunities and areas for improvement. Ideal for business analysts, marketers, and data enthusiasts looking to explore Nike’s sales data effectively.

This timeline depicts the number of Nike's retail stores in the United States from the fiscal years of 2009 to 2024. In 2024, Nike operated about 80 Converse stores throughout the United States. Nike Nike, which is headquartered in the United States, is the world leader in athletic footwear and apparel. The activewear and sporting equipment company employed close to 80,000 people and operated more than 1,000 retail stores worldwide as of 2024. Much of Nike's success can be attributed to the brand's worldwide marketing campaign, which uses sponsorship agreements with well-known athletes and professional sports teams to use their products for the promotion of their technology and design. The sports and fitness product market Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Under Armour, as well as adidas and Puma. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics, such as teenagers and Generation Z. Sports and fitness clothing is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names. Even well-established brands have to work hard to maintain their share of the market. Consumer demands are also ever-changing: shoppers want more versatile wear with wider functionality, while also having the products be more sustainable, which means retailers continue developing new kinds and styles of sports apparel for men and women.

NIKE revenue for the twelve months ending February 28, 2025 was $47.818B, a 7.3% decline year-over-year. NIKE annual revenue for 2024 was $51.362B, a 0.28% increase from 2023. NIKE annual revenue for 2023 was $51.217B, a 9.65% increase from 2022. NIKE annual revenue for 2022 was $46.71B, a 4.88% increase from 2021.

The global training and gym shoes market is a dynamic and competitive landscape, experiencing robust growth driven by the increasing popularity of fitness activities and athletic lifestyles. The market's expansion is fueled by several key factors, including the rising health consciousness among consumers, the growing adoption of fitness regimes like CrossFit and HIIT training, and the increasing demand for specialized footwear designed to enhance performance and prevent injuries. Technological advancements in shoe materials, such as breathable fabrics and responsive cushioning systems, are further propelling market growth. Major players like Nike, Adidas, and Under Armour are constantly innovating to cater to the evolving needs of athletes and fitness enthusiasts, leading to a diverse product portfolio that ranges from basic training shoes to high-performance models with specialized features. The market segmentation includes various types of shoes based on features (cushioning, support, etc.), price points, and target consumer demographics (men, women, specific sports). While challenges exist, such as fluctuating raw material prices and potential economic downturns impacting consumer spending, the overall growth trajectory remains positive, driven by the long-term trends in health and wellness. Looking ahead to 2033, the market is projected to continue its expansion, albeit at a potentially moderated CAGR compared to previous years. This moderation could be attributed to market saturation in certain regions and segments, alongside increasing competition. Nevertheless, continuous innovation in technology and design, coupled with the expansion of fitness culture into new demographics and geographic locations, will sustain market growth. Furthermore, the integration of smart technology into footwear, such as activity tracking and personalized feedback, presents new opportunities for market expansion and innovation. The regional distribution of market share is expected to reflect existing trends, with established markets in North America and Europe maintaining significant presence, while emerging markets in Asia-Pacific and Latin America present significant growth potential. Strategic partnerships, brand collaborations, and targeted marketing campaigns will play a crucial role for companies vying for market share.

The statistic shows the impact of Nike's Colin Kaepernick advertising campaign on consumers' intention to purchase Nike products in the United States in 2018, by ethnicity. After the Kaepernick campaign, 51 percent of white respondents stated that they were absolutely certain, very likely, or at least 50-50 to buy products from Nike, whereas this figure stood at 69 percent, on September 3, 2018, prior to the launch of the campaign.

The timeline shows Nike's estimated global market share in athletic footwear from 2011 to 2025. Between 2011 and 2025, Nike's global market share in sports and sports inspired footwear is predicted to remain steady at around **** percent. Nike Founded in January 25, 1964 and headquartered in Beaverton, Oregon, Nike, Inc. is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. In 2016, the company employed over *********** people worldwide. The company sponsors many high-profile professional athletes such as Cristiano Ronaldo, Rafael Nadal, Lebron James, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona, Manchester City, and Paris Saint-Germain and many U.S. colleges as well. Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Reebok, Adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.

The global chunky sneaker market, valued at $45.14 billion in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 5.3% from 2025 to 2033. This growth is fueled by several key market drivers. The enduring popularity of athleisure fashion, which seamlessly blends athletic wear with casual styles, significantly contributes to the market's expansion. Influencer marketing and celebrity endorsements further amplify this trend, creating a strong demand for chunky sneakers across diverse demographics. Furthermore, ongoing innovation in design and materials, incorporating sustainable and ethically sourced components, resonates with environmentally conscious consumers, driving sales and enhancing brand image. The market segmentation reveals a strong presence across all demographics—men, women, and kids—highlighting the broad appeal of this footwear style. Both online and offline distribution channels play crucial roles, reflecting the evolving consumer preferences and the adaptability of retailers to cater to both in-store and e-commerce demands. Competition is fierce, with established players like Nike, Adidas, and Puma competing alongside emerging brands focused on niche designs and innovative technologies. The market's growth trajectory is, however, subject to certain restraints. Fluctuations in raw material costs, particularly synthetic materials and rubber, can impact production expenses and pricing strategies. Economic downturns could potentially dampen consumer spending, especially on discretionary items like fashion footwear. Additionally, evolving fashion trends and the cyclical nature of footwear styles pose a risk to sustained growth, demanding manufacturers to adapt their offerings continuously to remain competitive. Geographical distribution demonstrates strong demand across North America and Europe, with significant growth potential in the Asia-Pacific region driven by rising disposable incomes and a burgeoning middle class. Market players employ various strategies including collaborations, product diversification, and targeted marketing campaigns to maintain their market share and attract new customer segments. This dynamic interplay between drivers and restraints necessitates strategic planning and adaptability from market participants to ensure long-term success in this competitive landscape.

Nike faces a significant revenue drop due to consumer hesitance and inventory challenges. Explore the factors and strategies for recovery in this detailed analysis.

The global soft basketball shoe market, valued at $3.509 billion in 2025, is projected to experience steady growth, with a Compound Annual Growth Rate (CAGR) of 3.6% from 2025 to 2033. This growth is driven by several key factors. Firstly, the increasing popularity of basketball globally, fueled by professional leagues and grassroots participation, fuels demand for specialized footwear. Secondly, technological advancements in shoe design, focusing on enhanced cushioning, comfort, and performance, are attracting a wider range of consumers. Furthermore, the rising disposable income in developing economies, particularly in Asia, is expanding the market's potential customer base. Finally, effective marketing campaigns by major brands, leveraging endorsements by prominent athletes and social media influence, contribute significantly to market expansion. However, the market also faces certain challenges. Competition among established brands like Nike, Adidas, Under Armour, and emerging players from Asia (ANTA, Li-Ning, PEAK) is intensifying, leading to price wars and impacting profit margins. Economic fluctuations in key markets could also dampen consumer spending on discretionary items such as athletic footwear. Finally, concerns regarding sustainability and ethical sourcing of materials are becoming increasingly important factors influencing consumer purchasing decisions, placing pressure on manufacturers to adapt their production processes. The market segmentation is likely diverse, including categories based on price point (budget, mid-range, premium), performance features (support, cushioning, traction), and consumer demographics (age, gender, skill level). This segmentation will influence marketing strategies and product development efforts by major players in the coming years.

John Hoke, Nike's Chief Innovation Officer, retires after 30 years of groundbreaking innovation, leaving a legacy of growth and market leadership.

Foot Locker reports a 1.4% sales decline in Q3 2024 amid changing consumer trends and market dynamics, with notable challenges from Nike's inventory shifts and economic pressures.

The global road running shoe market is a dynamic and competitive landscape, exhibiting robust growth driven by several key factors. The increasing popularity of running as a fitness activity, coupled with rising disposable incomes in developing economies, fuels significant demand. Health consciousness and the adoption of running as a stress-relieving activity further contribute to market expansion. Technological advancements in shoe design, focusing on enhanced cushioning, improved stability, and lighter weight materials, are key drivers. The market is segmented by application (online vs. offline sales) and type (men's vs. women's running shoes). Online sales are experiencing rapid growth due to the convenience and wider selection offered by e-commerce platforms, while offline sales remain significant, particularly for customers valuing in-person fitting and expert advice. The market is dominated by established players like Nike, Adidas, and Asics, but smaller brands specializing in niche technologies or sustainable materials are gaining traction. Regional variations exist, with North America and Europe currently holding larger market shares due to higher per capita spending on athletic footwear and established running cultures. However, Asia-Pacific is expected to witness significant growth in the coming years, driven by increasing participation in running events and rising fitness awareness. Challenges include fluctuations in raw material prices and increasing competition, requiring manufacturers to continuously innovate and adapt to changing consumer preferences. Sustainably sourced materials and ethical manufacturing are also becoming increasingly important factors influencing purchasing decisions. The forecast period (2025-2033) anticipates continued growth, although the CAGR might moderate slightly as the market matures. Factors like economic downturns and shifts in consumer spending habits could influence the growth trajectory. Nonetheless, the long-term outlook for the road running shoe market remains positive, fueled by the enduring appeal of running as a popular recreational and competitive sport, coupled with ongoing innovation in footwear technology. The market's segmentation offers opportunities for specialized products targeting specific demographics and performance needs. Brands focusing on data-driven personalization and providing a seamless omnichannel experience are likely to gain a competitive advantage. Successful players will need to balance innovation, sustainability, and cost-effectiveness to maintain their market position.

The global casual sneaker market is a dynamic and expansive sector, experiencing robust growth fueled by several key factors. The market's considerable size, estimated at $80 billion in 2025, reflects the enduring popularity of casual footwear across diverse demographics. A Compound Annual Growth Rate (CAGR) of 5% is projected for the forecast period (2025-2033), indicating continued expansion driven by increasing disposable incomes, particularly in emerging economies, and a growing preference for comfortable and stylish athleisure wear. Key trends shaping the market include the rise of sustainable and ethically sourced materials, increasing demand for personalized and customized sneakers, and the integration of technology, such as smart features and improved cushioning. However, challenges remain, such as intense competition from numerous established and emerging brands, fluctuating raw material costs, and the potential impact of economic downturns on consumer spending. The competitive landscape is highly fragmented, with major players like Nike, Adidas, and Under Armour vying for market share alongside prominent regional brands like Anta and Li-Ning. Successful brands are adapting strategies to navigate these challenges, focusing on innovation in design and technology, effective marketing campaigns targeting specific demographics, and exploring direct-to-consumer sales channels to enhance brand loyalty and margin control. Segmentation within the market, including variations based on material (leather, canvas, synthetic), style (high-top, low-top, platform), and price point, further contributes to its complexity and growth potential. Regional variations in market share reflect differences in consumer preferences and purchasing power, with North America and Europe currently holding significant shares, but Asia-Pacific expected to show rapid growth. The overall outlook for the casual sneaker market remains positive, suggesting continued expansion and opportunities for innovation and growth throughout the forecast period.

The global athletic clothing market is experiencing robust growth, driven by several key factors. The increasing health consciousness among consumers worldwide, coupled with the rising popularity of fitness activities and sports, fuels demand for comfortable and performance-enhancing apparel. This trend is further amplified by the growing influence of social media and fitness influencers, promoting athletic apparel as a lifestyle choice beyond just functional wear. The market is segmented across various types, including women's, men's, and children's athletic clothing, reflecting the broad appeal across demographics. Online channels are rapidly gaining traction, leveraging e-commerce platforms and targeted advertising to reach a wider audience. While the offline channel still holds significant importance through brick-and-mortar stores, the integration of online and offline strategies is becoming crucial for brands to maximize reach and customer engagement. Major players like Nike, Adidas, and Under Armour dominate the market, but emerging brands are making inroads by focusing on niche segments and sustainable practices. Geographical distribution shows strong performance in North America and Europe, but significant growth potential exists in Asia Pacific, driven by rising disposable incomes and increasing participation in sports and fitness activities. The market's growth is projected to continue at a healthy rate, driven by innovation in fabric technology, sustainable manufacturing practices, and personalized fitness experiences. The competitive landscape is marked by intense rivalry among established brands and emerging players. Established brands leverage strong brand equity, extensive distribution networks, and significant marketing budgets to maintain market leadership. However, innovative smaller brands are gaining market share by focusing on niche market segments (e.g., sustainable materials, specific sports), offering competitive pricing, and building strong online communities. Pricing strategies vary widely across brands and product categories, reflecting varying levels of brand prestige, product functionality, and target consumer demographics. Future growth will likely be influenced by technological advancements, such as smart clothing that monitors vital signs and provides real-time feedback, as well as the growing demand for eco-friendly and sustainable manufacturing processes. Government initiatives promoting healthy lifestyles and sports participation could also have a positive impact on the market's trajectory. Analyzing regional differences in consumer preferences and purchasing habits will remain crucial for brands aiming for successful market penetration and sustained growth.

The global flexible road running shoe market is experiencing robust growth, driven by increasing participation in running and fitness activities, coupled with a rising demand for comfortable and high-performance footwear. The market, estimated at $15 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching approximately $25 billion by 2033. Key drivers include technological advancements in shoe materials and design, leading to enhanced cushioning, flexibility, and responsiveness. Growing awareness of the importance of proper footwear for injury prevention further fuels market expansion. The market is segmented by application (online and offline sales) and type (men's and women's), with online sales demonstrating faster growth due to e-commerce expansion and targeted digital marketing. Leading brands like Nike, Adidas, and Asics dominate the market, leveraging strong brand recognition and innovative product offerings. However, emerging brands and specialized niche players are also gaining traction, offering unique features and designs to cater to diverse consumer preferences. Geographic growth is uneven, with North America and Europe currently holding the largest market shares, but Asia-Pacific is expected to witness significant growth in the forecast period driven by rising disposable incomes and increased fitness consciousness in developing economies. Market restraints include fluctuating raw material costs and the potential for economic downturns impacting consumer spending on discretionary items like athletic footwear. Despite these restraints, the long-term outlook for flexible road running shoes remains positive. Continued innovation in materials science, personalized fitting technologies, and sustainable manufacturing practices will contribute to sustained market expansion. The increasing emphasis on health and wellness, combined with the growing popularity of marathons and other running events, will continue to drive demand for high-quality, flexible running shoes. Market segmentation strategies focusing on specific runner needs and preferences (e.g., minimalist shoes, maximalist shoes) will allow brands to further penetrate the market and cater to diverse needs. The competitive landscape is dynamic, with existing players investing heavily in research and development and new entrants continuously entering the market with innovative products.

The self-lacing sneaker market is experiencing significant growth, driven by technological advancements, increasing consumer disposable income, and a rising demand for comfort and convenience. The market, valued at $41 million in 2025, is projected to experience substantial expansion over the forecast period (2025-2033). While the exact CAGR is unavailable, considering the innovative nature of the product and its appeal to a technologically savvy consumer base, a conservative estimate would place the CAGR between 15% and 20%. This growth is fueled by several key factors. Firstly, major players like Nike and Puma are actively investing in research and development, leading to the introduction of more sophisticated and comfortable self-lacing footwear. Secondly, the increasing adoption of smart technology in footwear, integrating features like personalized fitting and health monitoring, is further boosting market appeal. Finally, the rising popularity of athletic and lifestyle footwear, particularly among younger demographics, is contributing significantly to market expansion. The market is segmented by application (online vs. offline sales) and type (indoor vs. outdoor), offering various opportunities for growth across different channels. Online sales are expected to witness faster growth due to the expanding e-commerce sector and increased accessibility to these products. The geographic distribution of the market shows a high concentration in North America and Europe initially, but emerging markets in Asia Pacific and other regions are poised for significant growth in the coming years, driven by increasing urbanization, rising middle-class populations, and expanding digital infrastructure. Challenges such as high production costs and limited consumer awareness in certain regions could potentially hinder market growth. However, technological advancements, strategic collaborations between manufacturers and retailers, and targeted marketing campaigns are likely to mitigate these challenges and ensure continued market expansion throughout the forecast period. The competitive landscape features established brands like Nike and Puma alongside specialized companies like Power Laces, LLC and Digitsole Smartshoe, all vying for market share with innovative product offerings and strategic partnerships. The continued investment in research and development, coupled with a focus on consumer preferences, will play a crucial role in shaping the future of the self-lacing sneaker market.