In the year ended May 31, 2024, Nike's North American revenue amounted to about 21.4 billion U.S. dollars. In the EMEA region (Europe, Middle East, and Africa), the company generated some 13.6 billion U.S. dollars' worth of sales that year. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Sports sponsorships Given Nike's success, size, and popularity, it comes to no surprise that the company is actively involved in the world of sports sponsorships. In fact, Nike has become one of the most reputable athletic sponsors in the world over the years. Nike looks for and uses sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs for the promotion of their products, technology, and design.

How high is the brand awareness of Nike in the United States?When it comes to sneakers owners, brand awareness of Nike is at 97% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the United States?In total, 65% of U.S. sneakers owners say they like Nike. However, in actuality, among the 97% of U.S. respondents who know Nike, 67% of people like the brand.What is the usage share of Nike in the United States?All in all, 58% of sneakers owners in the United States own Nike. That means, of the 97% who know the brand, 60% own them.How loyal are the owners of Nike?Around 49% of sneakers owners in the United States say they are likely to purchase Nike again. Set in relation to the 58% usage share of the brand, this means that 84% of their owners show loyalty to the brand.What's the buzz around Nike in the United States?In March 2024, about 50% of U.S. sneakers owners had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 52%, meaning at the time of the survey there's considerable buzz around Nike in the United States.

How high is the brand awareness of Nike in the UK?When it comes to sports and outdoor online shop users, brand awareness of Nike is at 96 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Nike in the UK?In total, 61 percent of UK sports and outdoor online shop users say they like Nike. However, in actuality, among the 96 percent of UK respondents who know Nike, 64 percent of people like the brand.What is the usage share of Nike in the UK?All in all, 45 percent of sports and outdoor online shop users in the UK use Nike. That means, of the 95 percent who know the brand, 47 percent use them.How loyal are the customers of Nike?Around 40 percent of sports and outdoor online shop users in the UK say they are likely to use Nike again. Set in relation to the 45 percent usage share of the brand, this means that 89 percent of their customers show loyalty to the brand.What's the buzz around Nike in the UK?In April 2024, about 35 percent of UK sports and outdoor online shop users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 96 percent who know the brand, that's 36 percent, meaning at the time of the survey there's some buzz around Nike in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

This statistic shows Nike's wholesale revenue worldwide from the financial years of 2020 to 2024, by customer segment. In fiscal 2024, Nike's Men's segment generated over 20 billion U.S. dollars in wholesale revenues.

The timeline shows Nike's estimated global market share in athletic footwear from 2011 to 2025. Between 2011 and 2025, Nike's global market share in sports and sports inspired footwear is predicted to remain steady at around 27.4 percent. Nike Founded in January 25, 1964 and headquartered in Beaverton, Oregon, Nike, Inc. is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. In 2016, the company employed over 70 thousand people worldwide.

The company sponsors many high-profile professional athletes such as Cristiano Ronaldo, Rafael Nadal, Lebron James, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona, Manchester City, and Paris Saint-Germain and many U.S. colleges as well.

Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Reebok, Adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.

The global chunky sneaker market, valued at $45.14 billion in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 5.3% from 2025 to 2033. This growth is fueled by several key market drivers. The enduring popularity of athleisure fashion, which seamlessly blends athletic wear with casual styles, significantly contributes to the market's expansion. Influencer marketing and celebrity endorsements further amplify this trend, creating a strong demand for chunky sneakers across diverse demographics. Furthermore, ongoing innovation in design and materials, incorporating sustainable and ethically sourced components, resonates with environmentally conscious consumers, driving sales and enhancing brand image. The market segmentation reveals a strong presence across all demographics—men, women, and kids—highlighting the broad appeal of this footwear style. Both online and offline distribution channels play crucial roles, reflecting the evolving consumer preferences and the adaptability of retailers to cater to both in-store and e-commerce demands. Competition is fierce, with established players like Nike, Adidas, and Puma competing alongside emerging brands focused on niche designs and innovative technologies. The market's growth trajectory is, however, subject to certain restraints. Fluctuations in raw material costs, particularly synthetic materials and rubber, can impact production expenses and pricing strategies. Economic downturns could potentially dampen consumer spending, especially on discretionary items like fashion footwear. Additionally, evolving fashion trends and the cyclical nature of footwear styles pose a risk to sustained growth, demanding manufacturers to adapt their offerings continuously to remain competitive. Geographical distribution demonstrates strong demand across North America and Europe, with significant growth potential in the Asia-Pacific region driven by rising disposable incomes and a burgeoning middle class. Market players employ various strategies including collaborations, product diversification, and targeted marketing campaigns to maintain their market share and attract new customer segments. This dynamic interplay between drivers and restraints necessitates strategic planning and adaptability from market participants to ensure long-term success in this competitive landscape.

In the year ended May 2024, Nike's global revenue amounted to about 51.36 billion U.S. dollars, which is only a very slight increase compared to the previous financial year. In comparison, between fiscal 2022 and 2023, the company's overall revenue increased by roughly 10 percent. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2024, the company employed over 79 thousand people worldwide. Nike's sponsorships The company sponsors many high-profile professional athletes, such as Cristiano Ronaldo, Rafael Nadal, Lebron James, Naomi Osaka, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea. Popularity of Nike in Europe While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately 94 percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over 60 percent of these UK and German respondents stated they liked the brand. The fiscal year end of the company is May 31st

The Global Footwear Market, Encompassing Shoes, Boots, Sandals, Sneakers, Slippers, Heels, Loafers, Flats, Moccasins, and Clogs, is Seeing A Surge in Demand for Stylish, Comfortable, and Sports-Centric Footwear. This is Driven by the Rise in Sports Participation and the Growing Trend for Environmentally Friendly Footwear. Key Exporters Include China and India, While Major Players Like Puma SE, Nike Inc. , Asics Corporation, Fila Group, and Adidas AG Dominate the Market With Innovative Strategies and Products.

The global athleisure market, valued at $453.40 billion in 2025, is projected to experience robust growth, driven by several key factors. The increasing popularity of fitness and wellness lifestyles, coupled with the blurring lines between athletic and casual wear, fuels significant demand for comfortable, stylish, and versatile apparel. This trend is further amplified by the rise of remote work, which has increased the need for comfortable clothing suitable for both work and leisure activities. Technological advancements in fabric technology, resulting in moisture-wicking, breathable, and durable materials, are also contributing to market expansion. The market is segmented by type (e.g., tops, bottoms, footwear, accessories) and application (e.g., yoga, running, gym workouts, casual wear), offering diverse product options catering to specific needs and preferences. Major players, including Lululemon, Adidas, Nike, and Under Armour, are investing heavily in innovation, marketing, and strategic partnerships to strengthen their market positions and cater to the growing consumer base. The competitive landscape is characterized by a mix of established brands and emerging players, leading to increased product differentiation and price competitiveness. Geographical distribution shows strong growth across North America and Europe, with Asia-Pacific emerging as a significant growth driver in the coming years, fueled by rising disposable incomes and a growing young population adopting active lifestyles. Sustained growth in the athleisure market through 2033 is anticipated, with the 6.79% CAGR suggesting a substantial increase in market value. While specific restraints are not detailed, potential challenges include fluctuating raw material prices, increasing competition, and evolving consumer preferences. However, the continuous innovation in sustainable and eco-friendly athleisure apparel, alongside personalized marketing strategies targeting specific demographic segments, presents opportunities for significant growth. The market's future success hinges on brands' ability to adapt to changing trends, effectively leverage digital marketing channels, and provide seamless omnichannel customer experiences. The focus on inclusivity and body positivity, coupled with a growing emphasis on ethical and transparent supply chains, will be crucial for long-term success in this dynamic and competitive landscape. Companies are increasingly employing consumer engagement strategies like influencer marketing, personalized recommendations and loyalty programs to build strong brand loyalty.

The statistics shows the share of Americans who owned Nike brand apparel, accessories, and footwear as of 2018. The results were sorted by income tier. In 2018, 55.38 percent of respondents who stated their income was high said they owned apparel, accessories and shoes from Nike.

Introduction

Adidas Statistics: Adidas AG is the largest sportswear manufacturer in Europe and ranks as the second-largest worldwide, trailing only Nike. Founded in 1949 and headquartered in Herzogenaurach, Germany, Adidas designs and manufactures a wide range of sporting goods, including footwear, apparel, and accessories. Known for its iconic three-stripe logo, the company enjoys high brand recognition globally and fierce loyalty from customers.

In 2023, Adidas was the fifth-largest apparel brand globally, with a brand value exceeding 15 billion USD. That year, Adidas reported around 21.4 billion euros in net sales, showing a slight decline from 2022, but still marking a significant increase from 2020 when sales were impacted by the COVID-19 pandemic.

The company employed approximately 59,000 people globally in 2023. Adidas's most significant markets include North America and Greater China, which together account for nearly 40% of the company's annual retail sales. Sales from the EMEA region also contribute nearly 40% to Adidas’s revenue. Adidas produces substantial volumes of products each year; in 2023, it manufactured around 330 million units of sportswear and approximately 310 million pairs of shoes. These production figures reflect a decline in footwear output following Adidas’s sale of the Reebok brand to Authentic Brands Group for 2.5 billion USD in early 2022. This divestiture marked the end of Reebok’s tenure within Adidas, which had spanned over a decade and a half.

The brand maintains strong competition with rivals such as Puma, Under Armour, and Nike. In addition to sports apparel, Adidas’s product portfolio includes bags, watches, and eyewear. The company has a long-standing presence in sports sponsorship, especially in soccer, highlighting its commitment to team sports.

Market Size and Growth: The global golf clothing market was valued at USD 5.44 billion in 2025 and is projected to reach USD 7.79 billion by 2033, exhibiting a CAGR of 3.17% during the forecast period. Surging participation in golf, growing disposable income, and the increasing popularity of athleisure wear contribute to the market's growth. Rising demand for comfortable, functional, and stylish golf attire is fueling the demand for innovative materials and designs. Market Trends and Competitive Landscape: The market is driven by the increasing popularity of golf among women and youth, technological advancements in performance fabrics, and the growth of e-commerce. Players like Adidas, Kjus, Under Armour, and Nike dominate the market with their established brand presence and focus on product innovation. Emerging trends include the use of sustainable materials, data-driven personalization, and the integration of wearable technology. Specialty stores and online platforms are gaining traction as distribution channels, offering a wider selection and convenience to consumers. Recent developments include: The Golf Clothing Market has witnessed notable recent developments, showcasing an increase in demand attributed to the growing popularity of golf as a recreational activity and the rise of athleisure wear. Companies like Adidas and Under Armour are expanding their product lines to cater to a younger demographic, recognizing the trend toward performance-oriented apparel that offers both style and functionality. Furthermore, PUMA and Nike have recently launched innovative golf collections aimed at enhancing player performance, integrating advanced materials and designs. Notably, mergers and acquisitions have shaped the landscape, with FootJoy's acquisition enhancing its position within the market, though specific details amounting to formal announcements prove limited. Demand shifts toward sustainability are prompting brands like G/FORE to experiment with eco-friendly materials, aligning with broader consumer preferences toward environmentally responsible products. Overall, as the competitive environment intensifies, brands are focusing on strategic partnerships and expansions to bolster their market presence and address evolving consumer needs within the dynamic realm of golf apparel.. Key drivers for this market are: Sustainable clothing innovation, Expansion into emerging markets; Rise of e-commerce sales; Customization and personalization trends; Increased participation in golf activities. Potential restraints include: sustainable materials adoption, increasing participation in golf; the rise of athleisure trends; technological advancements in fabrics; growing online retail channels.

The global outdoor apparel market, valued at $20.07 billion in 2025, is projected to experience robust growth, driven by a rising global population increasingly engaging in outdoor activities like hiking, camping, and climbing. This surge in participation is fueled by factors such as increased disposable incomes, particularly in developing economies, and a growing awareness of the physical and mental health benefits associated with spending time in nature. Further driving market expansion is the continuous innovation in apparel technology, with manufacturers focusing on enhanced performance fabrics offering features like water resistance, breathability, and lightweight construction. The market segmentation reveals a significant presence of both offline and online distribution channels, with online sales expected to see accelerated growth due to increased e-commerce penetration and improved digital marketing strategies. Product-wise, top wear and bottom wear currently dominate, although the coveralls and "others" segment, encompassing specialized gear like jackets and accessories, is anticipated to witness faster growth fueled by niche market demands and technological advancements. Competition is intense, with established brands like Nike, Adidas, and Patagonia vying for market share alongside smaller, specialized outdoor apparel companies focusing on sustainable and ethically sourced products. While the market faces restraints such as fluctuating raw material prices and potential supply chain disruptions, the overall outlook remains positive, projecting a Compound Annual Growth Rate (CAGR) of 6.4% from 2025 to 2033. The geographical distribution of the market indicates strong performance in North America and Europe, reflecting established outdoor recreation cultures and higher disposable incomes. However, significant growth opportunities exist within the Asia-Pacific region, particularly in countries like China and India, owing to the burgeoning middle class and rising participation in outdoor activities. Strategies employed by leading companies include product diversification, strategic partnerships, and targeted marketing campaigns focused on specific demographics and activity types. The market’s future will likely see a continued emphasis on sustainability, ethical sourcing, and technological innovation, reflecting evolving consumer preferences and a broader societal awareness of environmental responsibility. Analyzing the competitive landscape reveals a mix of established global players and niche brands, creating a dynamic market characterized by both intense competition and significant potential for further expansion.

The global reflective sportswear market, valued at $1481.79 million in 2025, is projected to experience robust growth, driven by a Compound Annual Growth Rate (CAGR) of 4.73% from 2025 to 2033. This expansion is fueled by several key factors. Increasing consumer awareness of safety concerns, particularly during nighttime activities like running and cycling, is a primary driver. The rising popularity of fitness and outdoor sports, coupled with a growing demand for enhanced visibility apparel, further contributes to market growth. Technological advancements in reflective materials, leading to lighter, more comfortable, and stylish garments, are also significant contributors. Furthermore, the increasing adoption of reflective elements in sportswear by professional athletes and sports teams acts as a powerful influencer on consumer purchasing decisions. The market is segmented by type (jackets, vests, pants, etc.) and application (running, cycling, hiking, etc.), each segment contributing to the overall market expansion with varying growth rates based on specific consumer preferences and adoption trends. The market's geographical distribution reflects global trends in fitness and safety consciousness. North America and Europe currently hold substantial market shares, reflecting high levels of disposable income and established fitness cultures. However, significant growth potential exists in the Asia-Pacific region, driven by increasing urbanization, rising disposable incomes, and a growing interest in outdoor recreational activities. Competitive rivalry within the market is intense, with major players such as Nike, Adidas, and Under Armour employing a range of strategies, including product innovation, strategic partnerships, and aggressive marketing campaigns to gain market share. Continued focus on innovation in reflective technology, coupled with targeted marketing efforts towards specific demographic groups, will play crucial roles in determining market leadership in the years to come.

In fiscal 2024, Nike's footwear revenue from Greater China amounted to over 5.5 billion U.S. dollars. This was just slightly more than in the previous financial year. Apparel and equipment revenues also grew slightly in 2024. The share of footwear sales have increased significantly since the 2010s, but have remained at a fairly consistent level in the last four years. Nike outside the U.S. Nike is an American company with headquarters in Oregon, and enjoys huge success in the domestic market. North America has consistently been Nike’s largest market, generating over 21 billion U.S. dollars in fiscal 2024. The company’s success does not end there, however. The brand is recognised the world over, with iconic products, marketing campaigns and sponsorships. Nike operates nearly 670 stores outside of the United States. Topping the table This worldwide success and recognition led to Nike being the most valuable apparel brand in 2023. Nike had a brand value of over 31 billion U.S. dollars. This was a decrease of roughly five and a half percent on the previous year. The sportswear company beat luxury fashion houses and fast fashion giants. Louis Vuitton ranked second on the list and adidas came fifth.

The sports apparel market can be segmented by product type into:Tops and T-shirtsTrousers and TightsShirts and T-shirtsOthers Recent developments include: In January 2023: The athletic clothing manufacturer Lululemon has announced the launch of a new e-commerce website named "Lazada" in an attempt to grow its market share in Asia Pacific. The brand is launching its flagship store on Lazmall. Moreover, this is the first Asian e-commerce partnership for the brand., November 2022: In November 2022, Nike introduced its web3 platform named "SWOOSH," designed for the release of virtual apparel and footwear for avatars. This technological innovation was aimed at strengthening and expanding the brand's presence, particularly among the younger demographic., December 2021: In December 2021, Adidas India announced the launch of its shopping application in India, featuring augmented reality (AR) technology. This launch served as the foundation for a membership program, including the Creators Club. This program enabled members to engage in shopping, reviews, participation in various activities, running, and training to accrue points and unlock rewards. This strategic move is expected to enhance the company's consumer engagement levels and broaden its outreach.. Key drivers for this market are: INCREASING DEMAND FROM HEALTHCARE AND HOSPITALITY INDUSTRIES 44, RAPID URBANIZATION ACROSS THE GLOBE 44; DRIVER IMPACT ANALYSIS 45. Potential restraints include: HIGH WATER FOOTPRINT AND GROWING CONCERNS FOR THE ENVIRONMENT 45, RESTRAINT IMPACT ANALYSIS 46. Notable trends are: Increasing acceptance of sports apparel driven by its comfort and breathability is driving the market growth.

As per newly released data by Future Market Insights (FMI), the Chunky Sneaker Market is estimated at US$ 44,254.3 Million in 2022 and is projected to reach US$ 68,725.6 Million by 2032, at a CAGR of 4.50% from 2022 to 2032.

Attribute	Details
Chunky Sneaker Market Estimated Size (2022)	US$ 44,254.3 Million
Chunky Sneaker Market Projected Size (2032)	US$ 68,725.6 Million
Chunky Sneaker Market Value-based CAGR (2022 to 2032)	4.50%

Scope of Report

Attribute	Details
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	US$ Million for Value
Key Regions Covered	North America, Latin America, Europe, East Asia, South Asia, Oceania & Middle East and Africa(MEA)
Key Countries Covered	USA, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, and New Zealand.
Key Segments Covered	Type, Waterproofing, Consumer Orientation, Price Range, and Region
Key Companies Profiled	Puma Balenciaga Louis Vuitton Adidas A.P.C. Nike Gucci Fila Champion Topshop Jeffrey Campbell Sketchers Ash Treton Off-White and among others
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

As of May 31, 2024, Nike employed over 79 thousand workers worldwide. This is a decrease compared to the previous fiscal year. Nike, Inc. is a sportswear and equipment supplier based in the United States. Nike’s shoe division Footwear is Nike’s most lucrative product division in North America, with apparel ranking in second and equipment in third place. Nike produces and retails some of the most well-known and widely recognized shoes in the world, including Nike Air Max and Nike Air Force. The brand is known by almost everyone: according to a 2023 Statista survey, some 95 percent of online sporting & outdoor goods shoppers in the United States were at least aware of the brand's existence. When was Nike founded? Nike was founded in January 1964 under the original name Blue Ribbon Shorts. The company's headquarters are located near Beaverton, Oregon, and they officially became known as Nike, Inc. in May 1971. Nike is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of May 31, 2024, there were over 1,000 Nike retail stores located around the world. Much of Nike's success can be attributed to the brands’ worldwide marketing campaigns, which use sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs. The fiscal year end of the company is May, 31st.

As per newly released data by Future Market Insights (FMI), the Casual Shoes Market is estimated at USD 168.3 million in 2022 and is projected to reach USD 241.9 million by 2032, at a CAGR of 3.7% from 2022 to 2032.

Attribute	Details
Estimated Casual Shoes Market Size 2022	US$ 168.3 Million
Projected Casual Shoes Market (2032) Market Size	US$ 241.9 Million
Value CAGR (2022 to 2032)	3.7%

Scope of Report

Attribute	Details
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	USD Million for Value
Key Regions Covered	North America, Latin America, Europe, East Asia, South Asia, Oceania & Middle East and Africa(MEA)
Key Countries Covered	USA, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand.
Key Segments Covered	Closure Type, Application, Consumer Orientation, Sales Channel, and Region.
Key Companies Profiled	Adidas Group Nike Inc. New Balance ASICS PUMA SE Under Armour, Inc. Li Ning Company Ltd. ECCO China Dongxiang (Group) Co., Ltd. 361 Degrees International Limited. Vans Converse
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

The market is projected to grow from USD 205.3 billion in 2025 to USD 350.4 billion by 2035, registering a CAGR of 5.8% during the forecast period.

Metric	Value
Industry Size (2025)	USD 205.3 billion
Industry Value (2035F)	USD 350.4 billion
CAGR (2025 to 2035)	5.8%

Global Women's Footwear Market - Country-Wise Per Capita Spending

Country	United States
Population (millions)	345.4
Estimated Per Capita Spending (USD)	145.20

Country	China
Population (millions)	1,419.3
Estimated Per Capita Spending (USD)	110.80

Country	Germany
Population (millions)	84.1
Estimated Per Capita Spending (USD)	132.40

Country	United Kingdom
Population (millions)	68.3
Estimated Per Capita Spending (USD)	125.30

Country	France
Population (millions)	65.8
Estimated Per Capita Spending (USD)	128.70

Women’s Footwear Market - Global Country-Wise Outlook

Country	CAGR (2025 to 2035)
United States	7.1%

Country	CAGR (2025 to 2035)
United Kingdom	6.9%

Country	CAGR (2025 to 2035)
Germany	7.0%

Country	CAGR (2025 to 2035)
India	7.4%

Country	CAGR (2025 to 2035)
China	7.6%

Competition Outlook: Women’s Footwear Market

Company Name	Estimated Market Share (%), 2024
Nike	16-20%
Adidas	10-14%
Skechers	8-12%
Puma	6-10%
LVMH (Louis Vuitton, Dior, Fendi, etc.)	5-9%
Other Companies (combined)	40-50%