In the year ended May 31, 2024, Nike's North American revenue amounted to about 21.4 billion U.S. dollars. In the EMEA region (Europe, Middle East, and Africa), the company generated some 13.6 billion U.S. dollars' worth of sales that year. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Sports sponsorships Given Nike's success, size, and popularity, it comes to no surprise that the company is actively involved in the world of sports sponsorships. In fact, Nike has become one of the most reputable athletic sponsors in the world over the years. Nike looks for and uses sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs for the promotion of their products, technology, and design.

This timeline presents Nike's North American revenue from 2009 to 2024, by segment. Nike's North American revenue from footwear amounted to roughly 14.5 billion U.S. dollars in the year ended May 31, 2024, which was far greater than that of the apparel and equipment segments combined. That said, only the equipment segment recorded noticeable sales growth in the last year. A broad portfolio Nike offers an extremely broad array of products within the apparel and sports equipment market. As one of the leading companies, Nike tries to stay ahead of the game and create new, unique and innovative products to give their athletes, and their profit margins the edge. This can be seen in the number of patents filed by Nike. These patents cover a wide array of technology areas, primarily design, followed by footwear. Nike shoes And Nike’s investment in footwear is rewarded, as the revenue of Nike’s footwear segment compared to Adidas and Puma is far greater than that of its competitors. Nike has many lines of iconic shoes, from their air Jordan line to the extremely limited-edition Nike Air mags. These were shoes based on the film Back to the Future, which feature self-lacing technology.

In fiscal 2024, footwear accounted for 68 percent of Nike's total revenues. That year, Nike had global footwear sales of about 33 billion U.S. dollars. Nike is one of the world's largest sports footwear and apparel manufacturers.

In the financial year ended May 31, 2024, Nike's global net income amounted to roughly 5.7 billion U.S. dollars. This represents an increase of a from the previous year, but a drop compared to fiscal 2022. Nike US-based Nike is the world leader in athletic footwear and apparel. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history such as Cole Haan, Bauer Hockey, Converse, Hurley International, Starter and Umbro. The Nike swoosh is one of the most recognized logos, as well as one of the most reputable athletic sponsors in the world. Nike employed around 80,000 people and operated more than 1,000 retail stores worldwide in 2024. Much of Nike's success can be attributed to the brands worldwide marketing campaign which uses sponsorship agreements with celebrity athletes, professional sports teams and college athletic programs to use their products for the promotion of their technology and design. Sporting competition Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key brands in the industry include adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers. The fiscal year end of the company is May, 31st.

This statistic shows Nike's wholesale revenue worldwide from the financial years of 2020 to 2024, by customer segment. In fiscal 2024, Nike's Men's segment generated over 20 billion U.S. dollars in wholesale revenues.

In fiscal 2024, Nike's footwear revenue from Greater China amounted to over 5.5 billion U.S. dollars. This was just slightly more than in the previous financial year. Apparel and equipment revenues also grew slightly in 2024. The share of footwear sales have increased significantly since the 2010s, but have remained at a fairly consistent level in the last four years. Nike outside the U.S. Nike is an American company with headquarters in Oregon, and enjoys huge success in the domestic market. North America has consistently been Nike’s largest market, generating over 21 billion U.S. dollars in fiscal 2024. The company’s success does not end there, however. The brand is recognised the world over, with iconic products, marketing campaigns and sponsorships. Nike operates nearly 670 stores outside of the United States. Topping the table This worldwide success and recognition led to Nike being the most valuable apparel brand in 2023. Nike had a brand value of over 31 billion U.S. dollars. This was a decrease of roughly five and a half percent on the previous year. The sportswear company beat luxury fashion houses and fast fashion giants. Louis Vuitton ranked second on the list and adidas came fifth.

In the financial year ended May 31, 2024, Nike's U.S. revenue amounted to about 21.6 billion U.S. dollars. On an annual basis, Nike generates a sizeable chunk of its global turnover in the United States.

In 2024, revenue generated in North America accounted for 43 percent of Nike's total revenues. That year, Nike's North American revenue amounted to about 21.4 billion U.S. dollars.

In fiscal 2024, Nike's apparel segment generated approximately 13.8 billion U.S. dollars in revenue worldwide. By far the company's largest segment, however, was Nike's footwear division, which generated some 33 billion U.S. dollars worldwide that year.

In the year ended May 2024, Nike's global revenue amounted to about 51.36 billion U.S. dollars, which is only a very slight increase compared to the previous financial year. In comparison, between fiscal 2022 and 2023, the company's overall revenue increased by roughly 10 percent. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2024, the company employed over 79 thousand people worldwide. Nike's sponsorships The company sponsors many high-profile professional athletes, such as Cristiano Ronaldo, Rafael Nadal, Lebron James, Naomi Osaka, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea. Popularity of Nike in Europe While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately 94 percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over 60 percent of these UK and German respondents stated they liked the brand. The fiscal year end of the company is May 31st

This statistic shows Nike's revenue worldwide from 2016 to 2024, by sales channel. In the fiscal year of 2024, Nike's sales to wholesale customers generated revenues of approximately 27.76 billion U.S. dollars.

The timeline shows Nike's estimated global market share in athletic footwear from 2011 to 2025. Between 2011 and 2025, Nike's global market share in sports and sports inspired footwear is predicted to remain steady at around 27.4 percent. Nike Founded in January 25, 1964 and headquartered in Beaverton, Oregon, Nike, Inc. is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. In 2016, the company employed over 70 thousand people worldwide.

The company sponsors many high-profile professional athletes such as Cristiano Ronaldo, Rafael Nadal, Lebron James, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona, Manchester City, and Paris Saint-Germain and many U.S. colleges as well.

Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Reebok, Adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.

The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2023. That year, the adidas Group generated over 21 billion euros in revenue.

The biggest apparel brand in the world

The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.

Adidas and Puma

Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for adidas. In 2023, over 50 percent of the adidas Group's net sales were generated by the footwear category.

Puma, also one of the globe's leading sporting goods brand, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.

For the fiscal year of 2024, 58 percent of Nike's total revenues came from non-U.S. sales. Over the years, Nike has seen quite a consistent ratio of domestic to international sales.

As of May 31, 2024, Nike employed over 79 thousand workers worldwide. This is a decrease compared to the previous fiscal year. Nike, Inc. is a sportswear and equipment supplier based in the United States. Nike’s shoe division Footwear is Nike’s most lucrative product division in North America, with apparel ranking in second and equipment in third place. Nike produces and retails some of the most well-known and widely recognized shoes in the world, including Nike Air Max and Nike Air Force. The brand is known by almost everyone: according to a 2023 Statista survey, some 95 percent of online sporting & outdoor goods shoppers in the United States were at least aware of the brand's existence. When was Nike founded? Nike was founded in January 1964 under the original name Blue Ribbon Shorts. The company's headquarters are located near Beaverton, Oregon, and they officially became known as Nike, Inc. in May 1971. Nike is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of May 31, 2024, there were over 1,000 Nike retail stores located around the world. Much of Nike's success can be attributed to the brands’ worldwide marketing campaigns, which use sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs. The fiscal year end of the company is May, 31st.

As of May 31, 2024, Nike operated a total of 1,045 retail stores throughout the entire world, which is 13 stores less than the previous financial year. The number of Nike stores in the United States amounted to nearly 380 in that year. Nike’s history U.S.-based Nike is the world leader in athletic footwear and apparel. The company, which is traded as NKE on the New York Stock Exchange, has acquired several footwear and apparel companies over its history, such as Cole Haan, Bauer Hockey, Converse, Hurley International, Starter, and Umbro. On top of that, the Nike swoosh is one of the most recognized logos, as well as one of the most reputable athletic sponsors in the world. Despite a dip in 2020, likely due to the effects of the COVID-19 pandemic, Nike’s revenue has increased steadily year-on-year. Nike versus adidas With both companies having instantly recognizable logos globally, Nike and adidas are driving growth in the worldwide sportswear and athletic apparel markets. One can look at a number of indicators to see who is winning in the war of the retail giants. With a simple brand comparison of Nike and adidas, it is clear that Nike is the overall frontrunner, with a brand value of close to 54 billion U.S. dollars. In comparison, adidas was valued at nearly 17 billion U.S. dollars. Globally, Nike’s share of the sportswear and sporting goods market is much larger than that of adidas, however, both Nike and adidas far exceed all other competitors.

In fiscal 2024, Nike's footwear revenue in the Asia Pacific and Latin America regions amounted to approximately 4.9 billion U.S. dollars. The sportswear manufacturer is based in the United States and is one of the world's largest apparel and footwear brands. Nike's footwear segment Each year, Nike makes the bulk of its (footwear) revenue in North America. In the year ended May 31, 2024, the company generated nearly 15 billion U.S. dollars' worth of footwear sales on this continent alone. And while the company does generate roughly 30 percent of its worldwide sales through its apparel catalog, about two-thirds of the company's earnings come from footwear sales each year. The global footwear industry The worldwide footwear market is a multi-billion dollar industry. Valued at approximately 400 billion U.S. dollars in 2023, the footwear market is set to reach over 470 billion by 2028. And while many countries are involved in the production of shoes, the unequivocal leader in terms of units was China, which produced an estimated 13 billion pairs in 2022.

In the year ended May 31, 2024, Nike generated about 14.5 billion U.S. dollars' worth of footwear revenue in North America. This was a slight decrease compared to the previous fiscal year. With the exception of North America, the product segment recorded a slight sales increase in all regions. Every year, Nike generates the bulk of its revenue through footwear sales. Nike U.S.-based Nike is the world leader in athletic footwear and apparel. The company was founded in January 1964 and is headquartered in Oregon, United States. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history including Cole Haan and Converse. The Nike swoosh is seen on all of the company's attire products and is one of the most recognized logos worldwide. Global presence Overall demand trends have been favorable for Nike in most regions, for both athletic footwear and apparel. The drivers of the good results include basketball, lifestyle running, and men and women’s apparel. Nike, along with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services. While Nike already has a presence in many markets, there is still significant growth potential. Rapidly growing economies like China, along with other emerging markets like India and Brazil, have the potential to drive future earnings growth. Given Nike’s focus on R&D, the company is typically on the forefront on product innovation. While products like FuelBand, a wearable technology that monitors physical activity, may not have been as successful as hoped, Nike always has its eye on the next “big thing."

In the fourth financial quarter of 2024, which ended May 31, 2024, sportswear manufacturer Nike generated approximately 12.6 billion U.S. dollars. Quarterly sales figures took a hit in the company's fourth financial quarter (ended May 31, 2020), as a result of the coronavirus pandemic.

As of 2024, the Nike brand was valued at just under 30 billion U.S. dollars, which is a slight decrease of about 1.4 billion from the previous year.

Nike's popularity

The Nike brand is exceedingly popular. In fact, it stood in tied first place (alongside adidas) for the most well-known sneakers brand in the United States in 2023. What's more, Nike's popularity has expanded substantially beyond the United States, with non-U.S. markets now bringing in a 60 percent share of the company’s revenue.

Nike’s advertising

In order to remain such a recognizable brand, Nike spends a sizeable amount of money on advertising and promotion. In 2023, for example, the company's promotional costs hit the four billion-dollar-mark. Nike prides itself on its memorable ads and is viewed as a diverse advertiser by U.S. audiences.