The timeline shows Nike's estimated global market share in athletic footwear from 2011 to 2025. Between 2011 and 2025, Nike's global market share in sports and sports inspired footwear is predicted to remain steady at around **** percent. Nike Founded in January 25, 1964 and headquartered in Beaverton, Oregon, Nike, Inc. is the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. In 2016, the company employed over *********** people worldwide. The company sponsors many high-profile professional athletes such as Cristiano Ronaldo, Rafael Nadal, Lebron James, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona, Manchester City, and Paris Saint-Germain and many U.S. colleges as well. Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Reebok, Adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers.

In the year ended May 31, 2025, Nike's North American revenue amounted to about 19.6 billion U.S. dollars. In the EMEA region (Europe, Middle East, and Africa), the company generated some 12.3 billion U.S. dollars' worth of sales that year. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Sports sponsorships Given Nike's success, size, and popularity, it comes to no surprise that the company is actively involved in the world of sports sponsorships. In fact, Nike has become one of the most reputable athletic sponsors in the world over the years. Nike looks for and uses sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs for the promotion of their products, technology, and design.

The statistic shows the global revenues of the sporting goods companies Nike, Adidas, and Puma from 2006 to 2024. That year, the Adidas Group generated over 23 billion euros in revenue, while Nike had over double the revenue of Adidas. The biggest apparel brand in the world The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, Adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams. Adidas and Puma Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for Adidas. In 2023, over 50 percent of the Adidas Group's net sales were generated by the footwear category. Puma, also one of the globe's leading sporting goods brands, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains,' Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy among these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.

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The sports footwear market share is expected to increase by USD 8.36 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 1.95%.

This sports footwear market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers sports footwear market segmentations by product (athleisure sports footwear, running sports footwear, court game sports footwear, cleats sports footwear, and others), end-user (professional users and recreational users), and geography (APAC, Europe, North America, South America, and MEA). The sports footwear market report also offers information on several market vendors, including adidas AG, Amer Sports Corp., ASICS Corp., Columbia Sportswear Co., New Balance Athletics Inc., Nike Inc., PUMA SE, The Gap Inc., Under Armour Inc., and Wolverine World Wide Inc. among others.

What will the Sports Footwear Market Size be During the Forecast Period?

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Sports Footwear Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The increasing premiumization due to the introduction of more innovative sports footwear is notably driving the sports footwear market growth, although factors such as the volatile cost of raw materials may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the sports footwear industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Sports Footwear Market Driver

The increasing premiumization due to introduction of more innovative sports footwear is notably driving sports footwear the market growth. Innovation plays a vital role in the sports footwear market because it helps to differentiate the products from one market competitor to the other. Advanced technical fabrications, innovative design, and product development position sports footwear as premium-priced products which enabled market competitors to introduce sport-specific footwear for basketball, football, rugby, trail running, golf, and other sports. Key market competitors such as Nike Inc., adidas AG, New Balance Athletics Inc., PUMA SE, Skechers USA Inc., Under Armour Inc., and ASICS Corp. are known for their innovative product offerings. For instance, Nike offers a wide variety of sports footwear equipped with new technologies for specific sports. Therefore, such factors are expected to have a positive impact on the profit margins of market competitors, which, in turn, is expected to escalate market growth during the forecast period.

Key Sports Footwear Market Trend

Expansion of distribution networks is the key market trend driving the sports footwear market growth. Vendors adopt different strategies to expand their online and offline distribution networks, which can increase their customer base. For instance, they invest in opening new stores and remodeling the existing ones. The increasing number of offline stores and online channels will accelerate their revenue. Brick and mortar retailing remains the key channel for the sales of sports footwear. However, Internet retailing will see rapid growth during the forecast period. Quick delivery services and competitive selling prices are the major factors that support the growth of Internet retailing worldwide. The growing Internet penetration and the increasing trust of customers in online transactions, combined with fast shipping services and growing fragmentation of customer choices, are expected to significantly contribute to the growth of the global sports footwear market during the forecast period.

Key Sports Footwear Market Challenge

The major challenge impeding the sports footwear market growth is the volatile cost of raw materials. Volatile cost of raw materials In recent times, footwear manufacturers like Nike, Adidas, and PUMA are experiencing fluctuations in their profit margins. This is due to the fluctuating prices of raw materials and the increasing competition among market competitors. As the establishment costs are low, an influx of local players has been observed in recent times. The emergence of local players leads to price wars among competitors. This forces global sports footwear market competitors to reduce the prices of their products and, consequently, their profit margins. Thus, the continuous change in profit margins of the market competitors acts as a major challenge for the growth of the global sports footwear market. The lag between the cost fluctuations and the ability of the market competitors to increase p

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The running footwear market will decline by USD 1.16 billion during 2020-2024, and the market’s growth momentum will decelerate at a CAGR of (1.21)%.

This running footwear market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentations by distribution channel (offline and online) and geography (APAC, Europe, North America, South America, and MEA). The running footwear market report also offers information on several market vendors, including adidas AG, ANTA Sports Products Ltd., ASICS Corp., Columbia Sportswear Co., New Balance Athletics Inc., Nike Inc., PUMA SE, Skechers USA Inc., Under Armour Inc., and VF Corp. among others.

What will the Running Footwear Market Size be in 2020?

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Running Footwear Market: Key Drivers and Trends

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The high profit margin is notably driving the running footwear market growth, although factors such as high labor cost may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the running footwear market get your FREE report sample now.

This running footwear market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Running Footwear Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

adidas AG
ANTA Sports Products Ltd.
ASICS Corp.
Columbia Sportswear Co.
New Balance Athletics Inc.
Nike Inc.
PUMA SE
Skechers USA Inc.
Under Armour Inc.
VF Corp.

The running footwear market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the running footwear market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Which are the Key Regions for Running Footwear Market?

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5% of the market’s growth will originate from MEA during the forecast period. The report offers an up-to-date analysis of the geographical composition of the market. MEA has been recording significant growth rate and is expected to offer several growth opportunities to market vendors during the forecast period. Premiumization through product innovation will facilitate the running footwear market growth in MEA over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Distribution Channel Segments in the Running Footwear Market?

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The running footwear market share growth by the offline segment has been significant. This report provides insights on the impact of the unprecedented outbreak of COVID-19 on market segments. Through these insights, you can safely deduce transformation patterns in consumer behavior, which is crucial to gauge segment-wise revenue growth during 2020-2024 and embrace technologies to improve business efficiency.

Request for a free sample of the report to get an exclusive glimpse of actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the running footwear market size.

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What are the Key Factors Covered in this Running Footwear Market Report?

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive running footwear market growth during the next five years
Precise estimation of the running footwear market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the running footwear market across APAC, Europe, North America, South America, and MEA 
A thorough analysis of the market’s competitive lan

In fiscal 2025, footwear accounted for 66 percent of Nike's total revenues. That year, Nike had global footwear sales of about 30 billion U.S. dollars. Nike is one of the world's largest sports footwear and apparel manufacturers.

Athletic shoe stores have experienced significant volatility in recent years. These retailers have largely benefited from fashion and health-driven trends, contributing to significant revenue gains. The rising popularity of athleisure among consumers has contributed to revenue growth, as more consumers wear athletic footwear for their daily activities, including for work or social contexts. Similarly, growing sports participation, particularly for activities like running, has further fueled these gains, as consumers seek specialized athletic shoe stores more often. Specialized athletic shoe stores have benefited from these trends, allowing retailers to become more profitable. These trends have contributed to revenue growing at an estimated CAGR of 6.7% to $34.7 billion between 2020 and 2025, including a 0.5% gain in 2025 alone. The athleisure trend has significantly altered consumer buying habits, with athletic shoes now purchased for sports and daily wear. This change has driven innovation as brands create footwear blending comfort, style and performance. To adapt to changing consumer shopping preferences, e-commerce has become pivotal, providing retailers with a convenient shopping experience and broader reach. Major shoe retailers like Nike and Adidas have expanded product lines and enhanced online platforms, while smaller brands focus on unique designs and sustainability. Similarly, these major companies have been leveraging vertical integration, benefiting from brand strength and supply control, and allowing them to dominate a sizable portion of the industry. Retailers face significant challenges amid ongoing trade instability, as tariffs and heightened uncertainty can discourage new purchases or drive buyers to postpone non-essential spending. The sustained interest in fitness and the enduring popularity of athleisure will likely keep demand for athletic footwear high. Technological advancements, including smart shoe technology and innovative materials, will attract tech-savvy consumers and enhance user experience. Retailers will need to further refine their digital strategies, incorporating advanced features like personalized recommendations and virtual try-ons to meet evolving consumer expectations. While potential challenges like elevated tariffs, supply chain disruptions, climbing competition from large-scale retailers and inflation could pose risks, the industry's adaptability and focus on consumer-centric innovations will continue to support gains moving forward, although at a slower rate. As a result, revenue is set to rise at a CAGR of 2.0% to $38.2 billion through 2030.

The Sports Footwear Market size was valued at USD 93.57 USD Billion in 2023 and is projected to reach USD 152.83 USD Billion by 2032, exhibiting a CAGR of 7.26 % during the forecast period. Recent developments include: 2021: Adidas launches a new line of sustainable footwear made from recycled materials.

2020: Nike acquires fitness app startup Runtastic for $250 million.

2019: Mizuno unveils a new running shoe with a patented cushioning system.. Key drivers for this market are: Rising Growth of Urbanization to Aid Market Development. Potential restraints include: Availability of Low-cost Local Products to Limit Demand for Branded Footwear.

In the year ended May 2025, Nike's global revenue amounted to about ***** billion U.S. dollars, which was a decrease compared to the previous financial year. In comparison, between fiscal 2022 and 2023, the company's overall revenue increased by roughly ** percent. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2024, the company employed over ****** people worldwide. Nike's sponsorships The company sponsors many high-profile professional athletes, such as Cristiano Ronaldo, Rafael Nadal, Lebron James, Naomi Osaka, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea. Popularity of Nike in Europe While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately ** percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over ** percent of these UK and German respondents stated they liked the brand. The fiscal year end of the company is May 31st.

United States Apparel and Footwear Market was valued at USD 313.52 billion in 2024 and is anticipated to grow USD 471.34 billion by 2030 with a CAGR of 7.08%

Pages	81
Market Size	2024: USD 313.52 Billion
Forecast Market Size	2030: USD 471.34 Billion
CAGR	2025-2030: 7.08%
Fastest Growing Segment	Online
Largest Market	South
Key Players	1. Nike, Inc. 2. Adidas America, Inc. 3. Under Armour, Inc. 4. Tommy Hilfiger U.S.A Inc. 5. H & M Hennes & Mauritz AB 6. VF Corporation 7. ZARA USA, Inc. 8. Levi Strauss & Company 9. PUMA North America, Inc. 10. Skechers USA, Inc.

The use of more sustainable materials used in Nike's apparel increased from 41 percent to 59 percent in the 2020 financial year. In 2015, the use of more sustainable materials used in apparel was just 19 percent, showing a significant increase over this five -year period. In comparison, the share of sustainable materials used in footwear dropped from 30 percent to 29 percent.

The statistic depicts the global revenue of Nike, adidas, and Puma from their respective footwear segments from 2010 to 2024. In 2024, adidas' revenue from footwear amounted to more than 14 and a half billion U.S. dollars. The three major athletic footwear giants Nike is the market leader in the global sports footwear industry, generating revenues of over 35 billion U.S. dollars in 2024. This figure is larger than the combined footwear revenues of its two closest rivals, adidas and Puma. Of Nike’s footwear revenue in 2024, about eight and a half billion dollars was generated in the Europe, Middle East & Africa region (or EMEA) and a further 4.87 billion U.S. dollars came from the emerging markets of Asia Pacific and Latin America. North America remained the biggest regional market for Nike as footwear sales there reached over 14.5 billion U.S. dollars that year. In comparison, sales of Nike apparel in North America amounted to close to six billion U.S. dollars, while equipment sales reached some 906 million U.S. dollars. Although the company remains behind Nike on the global market, adidas is still, without question, one of the world's largest players. In 2023, the company's athletic footwear division produced approximately 311 million pairs of shoes. Being a global enterprise, adidas generates revenue in many places, however, the European region is the market in which adidas generates its largest share of income. Although Nike and adidas are consistently at the very top of the list, Puma’s footwear sales increased considerably over the years. In 2024, the company's sales had increased every year since 2020. Over the years, Puma's apparel sales have grown tremendously, reaching some 2.8 billion euros in 2024. That said, its footwear segment remains the company’s biggest earner.

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The children's and infant wear market share is expected to increase by USD 70.08 million from 2020 to 2025, at a CAGR of 5.47%.

This children's and infant wear market research report extensively covers children's and infant wear market segmentation by distribution channel (offline and online), type (apparel and footwear), and geography (APAC, North America, Europe, South America, and MEA). The children's and infant wear market report also offers information on several market vendors, including adidas AG, Benetton Group Srl, Carters Inc., Esprit Automation Ltd., Hanesbrands Inc., Nike Inc., PUMA SE, Ralph Lauren Corp., The Gap Inc., and The Walt Disney Co. among others.

What will the Children's and Infant Wear Market Size be During the Forecast Period?

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Children's and Infant Wear Market: Key Drivers, Trends, and Challenges

The growing penetration in organized retail is notably driving the children's and infant wear market growth, although factors such as the declining birth rate may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the children's and infant wear industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Children's and Infant Wear Market Driver

One of the key factors driving growth in the children's and infant wear market is the growing penetration in organized retail. The significance of organized retailers offering branded and reliable products has increased with growing brand consciousness among consumers. The entry of global players will contribute to sales through the organized retail sector. The penetration of organized retail will enable consumers to compare prices, quality, and design and, thus, aid their purchase decision. The market landscape is transforming as customers are shifting toward online shopping, providing new opportunities to the children's wear and infant wear brands. The emerging retail industry, particularly in developing countries such as Brazil, China, and India, will significantly boost the growth of the global children's wear and infant wear market.

Key Children's and Infant Wear Market Challenge

The declining birth rate will be a major challenge for the children's and infant wear market during the forecast period. The decline is attributable to the increase in the unmarried population and a drop in the number of children per family. Millennials are putting their careers before starting a family. One of the major reasons for more couples delaying or completely negating childbirth is the cost associated with raising a child. In addition, increasing acceptance of childless families has been considerably affecting the market growth of children's and infant products. Thus, declining birth rates globally are expected to have a significant long-term impact on the overall market growth

This children's and infant wear market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Children's and Infant Wear Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

adidas AG
Benetton Group Srl
Carters Inc.
Esprit Automation Ltd.
Hanesbrands Inc.
Nike Inc.
PUMA SE
Ralph Lauren Corp.
The Gap Inc.
The Walt Disney Co.

This statistical study of the children's and infant wear market encompasses successful business strategies deployed by the key vendors. The children's and infant wear market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The children's and infant wear market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Which are the Key Regions for Children's and Infant Wear Market?

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39% of the market’s growth will originate from APAC during the forecast period. China is the key market for children's and infant wear in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The growing population and exposure to new styles and

This timeline presents Nike's North American revenue from 2009 to 2025, by segment. Nike's North American revenue from footwear amounted to roughly 12.7 billion U.S. dollars in the year ended May 31, 2025, which was far greater than that of the apparel and equipment segments combined. That said, only the equipment segment recorded noticeable sales growth in the last year. A broad portfolio Nike offers an extremely broad array of products within the apparel and sports equipment market. As one of the leading companies, Nike tries to stay ahead of the game and create new, unique and innovative products to give their athletes, and their profit margins the edge. This can be seen in the number of patents filed by Nike. These patents cover a wide array of technology areas, primarily design, followed by footwear. Nike shoes And Nike’s investment in footwear is rewarded, as the revenue of Nike’s footwear segment compared to Adidas and Puma is far greater than that of its competitors. Nike has many lines of iconic shoes, from their air Jordan line to the extremely limited-edition Nike Air mags. These were shoes based on the film Back to the Future, which feature self-lacing technology.

The Vegan Footwear Market is anticipated to experience significant expansion between 2025 and 2035, driven by the growing consumer preference for sustainable and cruelty-free fashion. The market is projected to be valued at USD 34,752.1 million in 2025 and is expected to reach USD 71,625.1 million by 2035, reflecting a compound annual growth rate (CAGR) of 7.5% throughout the assessment period.

Metric	Value
Industry Size (2025E)	USD 34,752.1 million
Industry Value (2035F)	USD 71,625.1 million
CAGR (2025 to 2035)	7.5%

Country wise Outlook

Country	CAGR (2025 to 2035)
USA	7.3%

Country	CAGR (2025 to 2035)
UK	7.4%

Region	CAGR (2025 to 2035)
European Union	7.7%

Country	CAGR (2025 to 2035)
Japan	7.2%

Country	CAGR (2025 to 2035)
South Korea	7.6%

Competitive Outlook

Company Name	Estimated Market Share (%)
LVMH	15-20%
Nike	12-16%
Adidas	10-14%
Puma	8-12%
Under Armour	6-10%
Other Companies (combined)	35-45%

First party e-commerce net sales generated by online stores of Nike, Inc. represented approximately **% of the total net sales of Nike, Inc. in 2020. The principal business activity of NIKE is the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories and services. They sell their products directly to consumers through NIKE-owned retail stores and digital platforms (which they refer to collectively as their “NIKE Direct” operations) and to retail accounts and a mix of independent distributors, licensees and sales representatives in virtually all countries around the world. They also offer interactive consumer experiences through their digital platforms. Virtually all of their products are manufactured by independent contractors. Nearly all footwear and apparel products are produced outside the United States, while equipment products are produced both in the United States and abroad.

As of 2025, the Nike brand was valued at 29.4 billion U.S. dollars, which is a slight decrease of about 445 million U.S. dollars from the previous year. Nike's popularity The Nike brand is exceedingly popular. In fact, it stood in tied first place (alongside adidas) for the most well-known sneakers brand in the United States in 2025. What's more, Nike's popularity has expanded substantially beyond the United States, with non-U.S. markets now bringing in a 57 percent share of the company’s revenue. Nike’s advertising In order to remain such a recognizable brand, Nike spends a sizeable amount of money on advertising and promotion. In 2025, for example, the company's promotional costs almost hit the 4.7 billion-dollar-mark. Nike prides itself on its memorable ads and is viewed as a diverse advertiser by U.S. audiences.

Based on average number of monthly active users, retail app of Nike had the largest share in the athletic retail app in the United States in fourth quarter 2020. Against Nike's market share of **** percent, the retail app of its closest rival Adidas had a market share of **** percent.

The brand value of Nike has increased year-on-year since 2010 and reached over ** billion U.S. dollars in 2024. In comparison, the adidas brand was valued at approximately ** billion U.S. dollars in – this was a decrease compared to the previous year after eight consecutive years of increase. Will there be a power shift in North America? With instantly recognizable logos and catchy slogans, Nike and adidas are the two biggest sportswear brands, and Nike is one of the most valuable brands worldwide. Both companies are driving growth in the sportswear market worldwide, but Nike has a particularly firm hold of its home market of North America: the company generates over ** percent of its total revenue from the region, whereas around a quarter of adidas’ global revenue comes from North America. The stories behind the logos Nike has its swoosh; adidas has its three stripes. Those logos have become synonymous with the brands they represent, and consumers will pay a higher price to wear products with the logos emblazoned on them. The Nike swoosh was created by graphic design student Carolyn Davidson in 1971, who was paid a fee of ** U.S. dollars. The three stripes trademark was bought by adidas from another sportswear company in the early 1950s. The design used to belong to a Finnish brand called Karhu, but they sold the logo for a small fee that included 2 bottles of whiskey.

As one of the largest and most recognizable sports brands on the planet, it comes to no surprise that Nike invests significant sums into its promotional campaigns each year. In the 2025 financial year alone, Nike's advertising and promotion costs amounted to almost 4.7 billion U.S. dollars. That same year, the company generated over 46 billion U.S. dollars in global revenue. Just Do It Nike is the world's leading apparel brand. The company is one of the most prominent producers of apparel and footwear and the company's success can be attributed to the brand’s marketing campaigns, as well as sponsorship agreements with celebrity athletes and professional sports teams. Nike’s “Just Do It” slogan is proof of the company’s marketing success and global renown, with the campaign celebrating its 30th anniversary in 2018. Nike's fame and reception As a result of Nike's campaigns and investment in marketing, there are few people who are unaware of the brand's existence. In 2024, about 95 percent of online shoppers buying sports and outdoor goods in the United States said they knew what Nike was. Moreover, some 60 percent of these respondents said they liked the brand, with a considerable share also stating that they used and will continue to use Nike products.