In the financial year ended May 31, 2025, Nike's global net income amounted to roughly 3.2 billion U.S. dollars. This represents a drop compared to the previous year, and a significant decrease compared to fiscal 2024. Nike US-based Nike is the world leader in athletic footwear and apparel. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history such as Cole Haan, Bauer Hockey, Converse, Hurley International, Starter and Umbro. The Nike swoosh is one of the most recognized logos, as well as one of the most reputable athletic sponsors in the world. Nike employed around 78,000 people and operated more than 1,000 retail stores worldwide in 2025. Much of Nike's success can be attributed to the brands worldwide marketing campaign which uses sponsorship agreements with celebrity athletes, professional sports teams and college athletic programs to use their products for the promotion of their technology and design. Sporting competition Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key brands in the industry include adidas, Puma, and Under Armour. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics such as teenagers and baby boomers. The fiscal year end of the company is May, 31st.

In the year ended May 2025, Nike's global revenue amounted to about ***** billion U.S. dollars, which was a decrease compared to the previous financial year. In comparison, between fiscal 2022 and 2023, the company's overall revenue increased by roughly ** percent. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2024, the company employed over ****** people worldwide. Nike's sponsorships The company sponsors many high-profile professional athletes, such as Cristiano Ronaldo, Rafael Nadal, Lebron James, Naomi Osaka, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea. Popularity of Nike in Europe While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately ** percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over ** percent of these UK and German respondents stated they liked the brand. The fiscal year end of the company is May 31st.

NIKE's annual revenue was $46.31 B in fiscal year 2025. The annual revenue decreased -$5.05 B from $51.36 B (in 2024) to $46.31 B (in 2025), representing a -9.84% year-over-year decline.

In the year ended May 31, 2025, Nike's North American revenue amounted to about 19.6 billion U.S. dollars. In the EMEA region (Europe, Middle East, and Africa), the company generated some 12.3 billion U.S. dollars' worth of sales that year. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Sports sponsorships Given Nike's success, size, and popularity, it comes to no surprise that the company is actively involved in the world of sports sponsorships. In fact, Nike has become one of the most reputable athletic sponsors in the world over the years. Nike looks for and uses sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs for the promotion of their products, technology, and design.

In the financial year ended May 31, 2025, Nike's U.S. revenue amounted to about 19.6 billion U.S. dollars. On an annual basis, Nike generates a sizeable chunk of its global turnover in the United States.

In 2024, revenue generated in North America accounted for 44 percent of Nike's total revenues. That year, Nike's North American revenue amounted to about 19.6 billion U.S. dollars.

This timeline presents Nike's North American revenue from 2009 to 2025, by segment. Nike's North American revenue from footwear amounted to roughly 12.7 billion U.S. dollars in the year ended May 31, 2025, which was far greater than that of the apparel and equipment segments combined. That said, only the equipment segment recorded noticeable sales growth in the last year. A broad portfolio Nike offers an extremely broad array of products within the apparel and sports equipment market. As one of the leading companies, Nike tries to stay ahead of the game and create new, unique and innovative products to give their athletes, and their profit margins the edge. This can be seen in the number of patents filed by Nike. These patents cover a wide array of technology areas, primarily design, followed by footwear. Nike shoes And Nike’s investment in footwear is rewarded, as the revenue of Nike’s footwear segment compared to Adidas and Puma is far greater than that of its competitors. Nike has many lines of iconic shoes, from their air Jordan line to the extremely limited-edition Nike Air mags. These were shoes based on the film Back to the Future, which feature self-lacing technology.

In fiscal 2025, footwear accounted for 66 percent of Nike's total revenues. That year, Nike had global footwear sales of about 30 billion U.S. dollars. Nike is one of the world's largest sports footwear and apparel manufacturers.

In the fourth financial quarter of 2025, which ended May 31, 2025, sportswear manufacturer Nike generated approximately 11.1 billion U.S. dollars. This was lower than in previous quarters.

In the financial year of 2025r, NIKE Direct accounted for approximately ***percent of Nike's total brand revenue. This means that for every 100 dollars made by the brand globally, over ** dollars were generated from the company's direct-to-consumer (D2C) segment. The D2C channel has been growing consistently over the past decade. In the year ended May 31, 2025, sales through NIKE Direct reached almost 19 billion U.S. dollars.

In fiscal 2025, Nike's footwear revenue from the EMEA region amounted to about 7.6 billion U.S. dollars. This is higher than the revenue generated by the apparel and equipment segments, which produced close to four billion dollars and about 720 million dollars, respectively, that year. Nike in the EMEA region The EMEA region is the second largest market for Nike's footwear division. North America accounted for almost half of the footwear division's revenue, generating close to 13 billion U.S dollars in 2025, compared to around 17 billion U.S dollars generated by other regions. Overall, the 12.3 billion U.S dollars generated in the EMEA region, contributed to Nike's global revenue reaching over 44.7 billion U.S dollars in 2025. adidas Similar to Nike, the adidas product category sales share is led by footwear, which was responsible for over half of the company's net sales. However, apparel is not as far behind at Adidas, contributing over a third of sales.

In fiscal 2024, Nike's footwear revenue from Greater China amounted to over 5.5 billion U.S. dollars. This was a slight decrease than in the previous financial year. Apparel and equipment revenues also decrease slightly from 2024. The share of footwear sales have increased significantly since the 2010s, but have remained at a fairly consistent level in the last four years. Nike outside the U.S. Nike is an American company with headquarters in Oregon, and enjoys huge success in the domestic market. North America has consistently been Nike’s largest market, generating almost 20 billion U.S. dollars in fiscal 2025. The company’s success does not end there, however. The brand is recognized the world over, with iconic products, marketing campaigns, and sponsorships. Nike operates nearly 660 stores outside of the United States. Topping the table This worldwide success and recognition led to Nike being the second most valuable apparel brand in 2024. Nike had a brand value of almost 30 billion U.S. dollars. This was a decrease of roughly five and a half percent on the previous year. The sportswear company beat luxury fashion houses and fast fashion giants. Louis Vuitton ranked top of the list, and adidas came eighth.

This statistic shows Nike's revenue worldwide from 2016 to 2025, by sales channel. In the fiscal year of 2025, Nike's sales to wholesale customers generated revenues of approximately 25.9 billion U.S. dollars.

In the year ended May 31, 2025, Nike generated about 12.7 billion U.S. dollars' worth of footwear revenue in North America. This was a decrease compared to the previous fiscal year. All regions recorded a decrease in sales. Every year, Nike generates the bulk of its revenue through footwear sales. Nike U.S.-based Nike is the world leader in athletic footwear and apparel. The company was founded in January 1964 and is headquartered in Oregon, United States. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history including Cole Haan and Converse. The Nike swoosh is seen on all of the company's attire products and is one of the most recognized logos worldwide. Global presence Overall demand trends have been favorable for Nike in most regions, for both athletic footwear and apparel. The drivers of the good results include basketball, lifestyle running, and men and women’s apparel. Nike, along with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services. While Nike already has a presence in many markets, there is still significant growth potential. Rapidly growing economies like China, along with other emerging markets like India and Brazil, have the potential to drive future earnings growth. Given Nike’s focus on R&D, the company is typically at the forefront of product innovation. While products like FuelBand, a wearable technology that monitors physical activity, may not have been as successful as hoped, Nike always has its eye on the next “big thing".

nike.com, operated by Nike, Inc., is an internationally-focused online store that generates e-commerce First-party net sales primarily in the United States as well as in the United Kingdom and South Korea. Nike's online store was forecast to generate over *****billion U.S. dollars in 2025.

This statistic shows Nike's wholesale revenue worldwide from the financial years of 2020 to 2025, by customer segment. In fiscal 2025, Nike's Men's segment generated over 23 billion U.S. dollars in wholesale revenues.

Nike's direct-to-consumer brand NIKE Direct generated approximately 18.8 billion U.S. dollars of revenue in the year ended May 31, 2025. The revenue made from NIKE Direct has more than doubled since the financial year of 2017, but did not grow by much compared to the previous year.

This graph presents Nike's gross profit worldwide from the financial years of 2014 to 2025. In fiscal 2025, Nike's global gross profit amounted to about **** billion U.S. dollars. In comparison, this figure was around **** billion U.S. dollars back in 2014.

In fiscal 2025, Nike's apparel segment generated nearly 13 billion U.S. dollars in revenue worldwide. By far the company's largest segment, however, was Nike's footwear division, which generated some 29.5 billion U.S. dollars worldwide that year.

The statistic shows the global revenues of the sporting goods companies Nike, Adidas and Puma from 2006 to 2023. That year, the adidas Group generated over 21 billion euros in revenue.

The biggest apparel brand in the world

The global sports apparel market is highly fragmented, with basic discount brands to high-end fashion name brands competing for market position. U.S.-based Nike is the world’s leading brand in athletic footwear and apparel, and the world's most valuable clothing brand in general. Nike has a higher global revenue than its main competitors, adidas and Puma, put together. North America is a key market for Nike, as close to half of its global revenue is generated there each year. Much of Nike's success can be attributed to the brand’s marketing campaign as well as sponsorship agreements with celebrity athletes and professional sports teams.

Adidas and Puma

Adidas and Puma used to be one company named Gebrüder Dassler Schuhfabrik, established by two brothers, Adolf and Rudolf Dassler. After a disagreement between the two brothers, the company split, creating the two widely known sporting brands, Adidas and Puma. Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world, just behind Nike, with a brand value of approximately 15.7 billion U.S. dollars. Just as with Nike, footwear is the most important category for adidas. In 2023, over 50 percent of the adidas Group's net sales were generated by the footwear category.

Puma, also one of the globe's leading sporting goods brand, has the long-term mission of becoming the most desirable sport lifestyle company in the world. Europe and the Americas are the most profitable markets for Puma, as these regions accounted for about 80 percent of Puma’s consolidated sales. Describing itself as the 'blue mountains', Puma has been trying to incorporate more edge, creativity, and uniqueness into their designs with their collaborations with celebrities and fashion designers. This is a common strategy amongst these leading sports brands, as they aim to maintain their share of the market by broadening their product lines.