In the year ended May 31, 2024, Nike's North American revenue amounted to about 21.4 billion U.S. dollars. In the EMEA region (Europe, Middle East, and Africa), the company generated some 13.6 billion U.S. dollars' worth of sales that year. Nike Nike, Inc. is a sportswear and equipment supplier based in the United States that was founded in January 1964. The company's headquarters are located near Beaverton, Oregon. Nike is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Sports sponsorships Given Nike's success, size, and popularity, it comes to no surprise that the company is actively involved in the world of sports sponsorships. In fact, Nike has become one of the most reputable athletic sponsors in the world over the years. Nike looks for and uses sponsorship agreements with celebrity athletes, professional sports teams, and college athletic programs for the promotion of their products, technology, and design.

In 2024, revenue generated in North America accounted for 43 percent of Nike's total revenues. That year, Nike's North American revenue amounted to about 21.4 billion U.S. dollars.

In fiscal year 2024, NIKE's revenue by geographical region are as follows: Asia Pacific And Latin America Segment: $6.73 B, Europe, Middle East And Africa Segment: $13.61 B, Greater China: $7.55 B, North America: $21.40 B.

In the year ended May 2024, Nike's global revenue amounted to about ***** billion U.S. dollars, which is only a very slight increase compared to the previous financial year. In comparison, between fiscal 2022 and 2023, the company's overall revenue increased by roughly ** percent. Founded in January 1964, Nike has become the world's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment. As of 2024, the company employed over ****** people worldwide. Nike's sponsorships The company sponsors many high-profile professional athletes, such as Cristiano Ronaldo, Rafael Nadal, Lebron James, Naomi Osaka, and Rory Mcllroy to use their products and promote and advertise their technology and design. On top of that, Nike also manufactures and provides kits (uniforms) for a wide range of sports teams like Barcelona and Chelsea. Popularity of Nike in Europe While Nike is an American enterprise, its products are ubiquitous. A Statista survey conducted in Europe showed the overwhelming majority (approximately ** percent) of online sports and outdoor goods shoppers in the United Kingdom and Germany recognized the Nike brand, at least by name. Furthermore, over ** percent of these UK and German respondents stated they liked the brand. The fiscal year end of the company is May 31st

In the year ended May 31, 2024, Nike generated about 14.5 billion U.S. dollars' worth of footwear revenue in North America. This was a slight decrease compared to the previous fiscal year. With the exception of North America, the product segment recorded a slight sales increase in all regions. Every year, Nike generates the bulk of its revenue through footwear sales. Nike U.S.-based Nike is the world leader in athletic footwear and apparel. The company was founded in January 1964 and is headquartered in Oregon, United States. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history including Cole Haan and Converse. The Nike swoosh is seen on all of the company's attire products and is one of the most recognized logos worldwide. Global presence Overall demand trends have been favorable for Nike in most regions, for both athletic footwear and apparel. The drivers of the good results include basketball, lifestyle running, and men and women’s apparel. Nike, along with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services. While Nike already has a presence in many markets, there is still significant growth potential. Rapidly growing economies like China, along with other emerging markets like India and Brazil, have the potential to drive future earnings growth. Given Nike’s focus on R&D, the company is typically on the forefront on product innovation. While products like FuelBand, a wearable technology that monitors physical activity, may not have been as successful as hoped, Nike always has its eye on the next “big thing."

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In fiscal 2024, Nike's footwear revenue from Greater China amounted to over 5.5 billion U.S. dollars. This was just slightly more than in the previous financial year. Apparel and equipment revenues also grew slightly in 2024. The share of footwear sales have increased significantly since the 2010s, but have remained at a fairly consistent level in the last four years. Nike outside the U.S. Nike is an American company with headquarters in Oregon, and enjoys huge success in the domestic market. North America has consistently been Nike’s largest market, generating over 21 billion U.S. dollars in fiscal 2024. The company’s success does not end there, however. The brand is recognised the world over, with iconic products, marketing campaigns and sponsorships. Nike operates nearly 670 stores outside of the United States. Topping the table This worldwide success and recognition led to Nike being the most valuable apparel brand in 2023. Nike had a brand value of over 31 billion U.S. dollars. This was a decrease of roughly five and a half percent on the previous year. The sportswear company beat luxury fashion houses and fast fashion giants. Louis Vuitton ranked second on the list and adidas came fifth.

During the year ended 31 July, 2024, the fitness apparel and accessories company known as Gymshark generated a turnover of almost *** million British pounds. Since 2017, the UK-based company's annual revenue and gross profit have advanced considerably. Popular sportswear brands in the UK In 2024, some of the most popular sports clothing brands in the United Kingdom were big names, such as Nike and adidas. That year, some ** percent of sports & outdoor online shoppers said they liked Nike as a brand. UK sporting goods trade In 2023, nearly *** million British pounds' worth of sporting goods were exported from the United Kingdom to other countries around the globe. Most of the goods were sent to countries in the European Union, while some *** million British pounds’ worth of goods went to destinations outside of the EU. With an import value of nearly *** billion British pounds, the UK imports far more sporting goods than it exports.

According to Cognitive Market Research, the global Sports Apparel market size will be USD 205614.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 7.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 82245.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 61684.26 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 47291.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 10280.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4112.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
The cricket category is the fastest growing segment of the Sports Apparel industry

Market Dynamics of Sports Apparel Market

Key Drivers for Sports Apparel Market

Increasing attention to health and fitness to accelerate market growth

The market for sports apparel is rapidly expanding due to growing consumer focus on health and fitness. Despite busy lifestyles, individuals from around the world remain committed to investing in health and fitness. As more individuals are becoming aware of the benefits of maintaining a healthy and active lifestyle, more individual are taking part in physical activities like sports, yoga, athletics and gym workouts. Further, the rise in sports apparel being worn as a comfortable alternative to everyday casuals, is fueling demand for apparel that is both practical and fashionable. Social media along with organizations running fitness awareness campaigns contribute significantly to this trend. The popularity of mobile fitness apps, and wearable fitness devices, such as, fitness watches and rings are further encouraging people to build better habits. As consumers increasingly prioritize health, wellness and performance, sports apparel brands are evolving to offer performance enhancing and feature rich fabrics and adaptable designs, thereby fueling market growth across diverse regions.

For instance, several developed markets are achieving new benchmarks in fitness engagement. Countries such as the U.S., U.K., Spain, and Switzerland have all reported record-high penetration rates and fitness facility memberships.

(Source:https://www.healthandfitness.org/improve-your-club/industry-news/global-health-and-fitness-industry-poised-for-further-expansion/ )

Tech-driven fabrics are fueling market growth

Technology driven fabrics, offering features like moisture-wicking, breathability and flexibility are key to superior performance and comfort in sports apparel. The rise in active lifestyles across the globe, along with increased participation in fitness activities is driving demand for high-quality sports apparel. Fabric materials such as, temperature regulating fibers, four-way stretch fabrics and antimicrobial textiles satisfy the diverse needs of sports and fitness enthusiasts. Many sports apparel brands, including Nike, Lululemon and Asics are incorporating tech-driven fabrics and other technology driven advancements into their designs.

For instance,

Nike has been a pioneer in using technology to improve their athletic apparel. The Nike Adapt BB represents a groundbreaking release because this automatic shoe technology responds dynamically to changes in the player's foot during basketball activities.
The HOVR cushioning system from Under Armour functions as an advanced system that absorbs shocks while using energy returns to ease each athlete's foot movements. The company lets their smart shoe technology link to mobile devices for training performance tracking as they advance their intelligent sports gear development.

(source:https://www.sportsvenue-technology.com/articles/the-brands-that-are-changing-the-game#:~:text=The%20Nike%20Adapt%20BB%20represents,player's%20foot%20during%20basketball%20activities. )

Such developments not only enhance functioning and performance but also make s...

The Middle East and Africa (MEA) e-commerce footwear market is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 8.35% from 2025 to 2033. This expansion is driven by several key factors. Increasing internet and smartphone penetration across the MEA region is significantly boosting online shopping adoption, particularly among younger demographics. The convenience of online purchasing, coupled with wider product selection and competitive pricing compared to traditional brick-and-mortar stores, is fueling market demand. Furthermore, the rise of e-commerce platforms and logistics providers offering reliable and efficient delivery services is playing a crucial role. The market is segmented by product type (athletic and non-athletic footwear), end-user (men, women, and children), and platform type (third-party retailers and company websites). Significant regional variations exist, with the United Arab Emirates likely representing a larger market share due to its high disposable income and advanced e-commerce infrastructure compared to other MEA countries. Growth is further spurred by the increasing popularity of athleisure and the growing adoption of online payment methods. However, challenges such as unreliable internet connectivity in some areas, concerns regarding product authenticity, and limited returns/exchange options in certain regions continue to pose restraints to broader market penetration. Key players like Adidas, Nike, and Puma are leveraging strong brand recognition and online marketing strategies to capitalize on this growth. The ongoing evolution of e-commerce logistics and consumer confidence in online transactions will further shape the trajectory of this expanding market. The competitive landscape is characterized by a mix of international brands and local players. International brands benefit from established brand equity and extensive distribution networks, while local companies often possess a better understanding of regional preferences and market dynamics. To enhance market share, businesses are focusing on personalized marketing strategies, improved website user experience, and strategic partnerships with local logistics providers. The market's future trajectory will depend on several interrelated factors, including improvements in infrastructure, further enhancement of digital payment systems, and the successful addressal of consumer concerns regarding online transactions in this diverse and geographically expansive region. The forecast suggests continued positive growth, driven by rising consumer spending power and the sustained adoption of e-commerce across various socioeconomic segments within the MEA region. Recent developments include: November 2022: Steve Madden announced its first-ever African collaboration with South African media personality Bonang Matheba. The apparel, footwear, and accessory brand stated that this collaboration is part of their 10-year celebration in Africa. The company launched six pieces of footwear and two handbags as a part of this collaboration in Africa., October 2022: Jordan Brand of Nike Inc. partnered with South African retailer Shelflife, its first African-based collaboration to launch the Air Jordan 2 Retro Low Shelflife. As per the company, the shoes are available online and at Shelflife stores in Cape Town and Johannesburg., April 2021: Adidas Originals and Arwa Al Banawi collaborated to launch a thoughtfully designed rendition of the iconic Forum silhouette. The newly crafted sneaker was made available for virtual early access exclusively through AlUla in Saudi Arabia.. Key drivers for this market are: Social Media Influence and Aggressive Marketing Fueling Market Demand, Augmented Expenditure on Advertisement and Promotional Activities by Key players. Potential restraints include: Social Media Influence and Aggressive Marketing Fueling Market Demand, Augmented Expenditure on Advertisement and Promotional Activities by Key players. Notable trends are: Social Media Influence and Aggressive Marketing Fueling Market Demand.

The global turf shoes market is experiencing robust growth, driven by the increasing popularity of various turf sports like football, baseball, and field hockey across diverse geographical regions. The market, estimated at $2.5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033, reaching an estimated value exceeding $4.5 billion by 2033. This growth is fueled by several key factors including rising disposable incomes in developing economies leading to increased participation in sports, technological advancements in shoe design resulting in enhanced performance and comfort, and the growing preference for specialized turf shoes offering superior grip and stability compared to traditional footwear. The online sales channel is exhibiting faster growth compared to offline stores, reflecting the changing consumer behavior and the increasing penetration of e-commerce platforms globally. While the football turf shoe segment currently holds the largest market share, other segments, particularly baseball and field hockey turf shoes, are showing promising growth potential driven by increasing participation rates in these sports. Major players like Adidas, Nike, and Under Armour are continuously investing in research and development to innovate product design and cater to the growing demand. Geographic segmentation reveals strong market presence in North America and Europe, driven by established sporting cultures and higher per capita income. However, Asia-Pacific, particularly countries like India and China, presents significant growth opportunities due to the burgeoning middle class and rising participation in sports. The market, however, faces challenges such as the fluctuating prices of raw materials and intense competition among established brands. Sustained market growth will depend on continued innovation in shoe technology, the expansion of e-commerce platforms, and strategic investments by key players in emerging markets. The competitive landscape is expected to remain highly fragmented with both global and regional players vying for market share. Successful strategies will likely involve targeted marketing campaigns focusing on specific sports and demographics and a focus on delivering high-quality, technologically advanced products.

First party e-commerce net sales generated by online stores of Nike, Inc. represented approximately 21% of the total net sales of Nike, Inc. in 2020. The principal business activity of NIKE is the design, development and worldwide marketing and selling of athletic footwear, apparel, equipment, accessories and services. They sell their products directly to consumers through NIKE-owned retail stores and digital platforms (which they refer to collectively as their “NIKE Direct” operations) and to retail accounts and a mix of independent distributors, licensees and sales representatives in virtually all countries around the world. They also offer interactive consumer experiences through their digital platforms. Virtually all of their products are manufactured by independent contractors. Nearly all footwear and apparel products are produced outside the United States, while equipment products are produced both in the United States and abroad.

The global market size of Lacrosse Helmet Customizers is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024.
Global Lacrosse Helmet Customizers Market Report 2019 - Market Size, Share, Price, Trend and Forecast is a professional and in-depth study on the current state of the global Lacrosse Helmet Customizers industry. The key insights of the report:
1.The report provides key statistics on the market status of the Lacrosse Helmet Customizers manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
2.The report provides a basic overview of the industry including its definition, applications and manufacturing technology.
3.The report presents the company profile, product specifications, capacity, production value, and 2013-2018 market shares for key vendors.
4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
5.The report estimates 2019-2024 market development trends of Lacrosse Helmet Customizers industry.
6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out
7.The report makes some important proposals for a new project of Lacrosse Helmet Customizers Industry before evaluating its feasibility.
There are 4 key segments covered in this report: competitor segment, product type segment, end use/application segment and geography segment.
For competitor segment, the report includes global key players of Lacrosse Helmet Customizers as well as some small players. At least 8 companies are included:
* Cascade
* Nike
* STX
* Shock Doctor
* Warrior
* Nike
For complete companies list, please ask for sample pages.
The information for each competitor includes:
* Company Profile
* Main Business Information
* SWOT Analysis
* Sales, Revenue, Price and Gross Margin
* Market Share

For product type segment, this report listed main product type of Lacrosse Helmet Customizers market
* Decals
* Wraps
* Visors
For end use/application segment, this report focuses on the status and outlook for key applications. End users sre also listed.
* Profession Player
* Amateur Player

For geography segment, regional supply, application-wise and type-wise demand, major players, price is presented from 2013 to 2023. This report covers following regions:
* North America
* South America
* Asia & Pacific
* Europe
* MEA (Middle East and Africa)
The key countries in each region are taken into consideration as well, such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

Reasons to Purchase this Report:
* Analyzing the outlook of the market with the recent trends and SWOT analysis
* Market dynamics scenario, along with growth opportunities of the market in the years to come
* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
* 1-year analyst support, along with the data support in excel format.
We also can offer customized report to fulfill special requirements of our clients. Regional and Countries report can be provided as well.

The market is projected to surpass USD 23,226.148 Million by 2035, growing at a CAGR of 3.7% during the forecast period.

Metric	Value
Market Size in 2025	USD 16,150.636 Million
Projected Market Size in 2035	USD 23,226.148 Million
CAGR (2025 to 2035)	3.7%

Country-wise Outlook

Country	CAGR (2025 to 2035)
United States	3.8%

Country	CAGR (2025 to 2035)
United Kingdom	3.7%

Region	CAGR (2025 to 2035)
European Union	3.9%

Country	CAGR (2025 to 2035)
South Korea	3.6%

Segmentation Outlook

Type	Market Share (2025)
Men’s White Sneakers	58.4%

Sales Channel	Market Share (2025)
Online Sales	47.6%

Competitive Outlook

Company Name	Estimated Market Share (%)
Nike Inc.	20-25%
Adidas AG	18-22%
Puma SE	10-14%
Converse (Nike)	8-12%
New Balance	6-10%
Other Companies (combined)	30-40%

In 2025, the waterproof sneakers market was valued at approximately USD 251.01 million. By 2035, it is projected to reach USD 378.76 million, reflecting a compound annual growth rate (CAGR) of 4.2%. The growing demand for sustainable and eco-friendly waterproof sneakers is influencing manufacturers to incorporate recyclable materials and ethical production practices.

Metric	Value
Market Size in 2025	USD 251.01 Million
Projected Market Size in 2035	USD 378.76 Million
CAGR (2025 to 2035)	4.2%

Country-wise Outlook-Waterproof Sneakers Market

Country	CAGR (2025 to 2035)
USA	4.3%

Country	CAGR (2025 to 2035)
UK	4.1%

Region	CAGR (2025 to 2035)
European Union (EU)	4.2%

Country	CAGR (2025 to 2035)
Japan	4.4%

Country	CAGR (2025 to 2035)
South Korea	4.5%

Competitive Outlook

Company Name	Estimated Market Share (%)
Nike	20-24%
Adidas	16-20%
The North Face	12-16%
Columbia Sportswear	8-12%
Vessi Footwear	6-10%
Other Companies (combined)	30-40%

The graph illustrates adidas' revenue from the first half of 2023 to the first half of 2024, by region. In the first half of 2024, the North American region generated a revenue of about 2.4 billion euros for adidas. In total, the adidas Group generated a global 1st half revenue of approximately 10.6 billion euros in 2024. AdidasFrom famous athletes to school kids, Adidas wants to help everyone get in the game. The company sells sports shoes, apparel, and equipment; sporting its iconic three-stripe logo in over 150 countries. The second leading athletic apparel, accessories and footwear company (behind Nike), adidas focuses on football, soccer, basketball, running, training gear, apparel as well as lifestyle goods.The Germany-based company is a brand name to reckon with in the industry. The company's sales by category show the strength of the company across a number of key categories.Adidas is on the move and always has been. It has had an adventurous history since it first grew out of a family business in Herzogenaurach, Germany in the 1920s. With the hostile separation of two brothers’ interests in the 1940s, nearly going bust in the 1980s and then executing two rescue operations, first by sending production offshore to Asia and then by reinventing itself into a design and marketing company, Adidas has ridden the waves of change in the sports goods sector both up and down. Things are now definitely on track and, if the current marketing slogan, “Impossible is Nothing", is anything to go by, the company is brimming with confidence.

In the financial year ended March 31, 2024, Under Armour's North American region generated the majority of the company's total revenues, namely 3.5 billion U.S. dollars. Under Armour is an American sporting goods manufacturer, based in Baltimore, Maryland, United States. The company is widely known for its partnership with NBA athlete Stephen Curry, who is the face of their footwear line. How does Under Armour compare to other sporting goods manufacturers? Although Under Armour has grown considerably in a short span of time, it remains behind rivals, Adidas and fellow U.S. sportswear company, Nike, in terms of North American and global net sales. Be that as it may, Under Armour has been increasing in popularity in U.S. sports. In the National Basketball Association, Stephen Curry and LeBron James are seen as sporting rivals, personifying the relationship between Under Armour and Nike as sportswear brands. The company reached a 10-year agreement with Major League Baseball to become their official on-field uniform provider as of 2020. In golf, Under Armour has a partnership with Jordan Spieth, a three-time major winner.

During the 2023/24 season, the 30 franchises comprising the National Basketball Association (NBA) recorded a total revenue amounting to ***** billion U.S. dollars. This was an increase of over *** million dollars from the previous year. What are the NBA's main sources of revenue? Among the NBA's main sources of income are broadcasting deals, sponsorships, and gate receipts. In particular, the NBA's sponsorship revenue has consistently exceeded one billion U.S. dollars since the 2017/18 season. One of the league's main sponsors since then has been Nike, which is the league's official outfitter. Meanwhile, the share of overall revenue from gate receipts in the NBA was ***** percent in 2023/24. Which NBA team generates the most revenue? With a revenue of *** million U.S. dollars, the Golden State Warriors were the NBA team with the highest revenue in the 2023/24 season. Between 2015 and 2023, the Warriors were a dominant force in the NBA, appearing in six of eight finals and winning four championships, ending their trophy drought stretching back to 1975. However, the Warriors still have some way to go to match the Boston Celtics and the Los Angeles Lakers as the NBA teams with the most championships, with the Celtics winning a record **** championship title in 2024.

Nike.com is leading the Sports & Outdoor e-commerce market, with a revenue of US$8,352 million, followed by jd.com with US$5,954 million. Third place is taken by amazon.com with a revenue of US$3,276 million. Walmart.com is the fourth biggest Sports & Outdoor online store worldwide with net sales of US$2,787 million in 2021. For an extended ranking, please visit ecommerceDB.com. The eCommerceDB provides detailed information for over 30,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analysis, market development, marketing budget, and interesting KPIs, such as traffic, shipping providers, payment options, social media activity and many more.

In 2023, the European Union was the leading importer of apparel worldwide, with an import value of around 204 billion U.S. dollars. The United States, ranked second, imported approximately 90 billion U.S. dollars worth of apparel that year. How much is the global apparel market worth?
The revenue of the global apparel market stood at an estimated 1.8 trillion U.S. dollars in 2024, and is forecast to grow continuously between 2024 and 2029 by a total of 250 billion dollars – an increase of about 14 percent. The United States was the world’s largest consumer of fashion goods in the same year, with an overall revenue of about 359 billion U.S. dollars. China, followed closely with around 328 billion dollars. In Europe, the United Kingdom took the cake at around 86 billion dollars, while Germany led within the European Union at 73.5 billion dollars.
Top fashion brands worldwide Nike took the top spot in 2023 as the most valuable apparel company worldwide, boasting an estimated brand value of 31.3 billion U.S. dollars. This figure placed Nike approximately five billion dollars ahead of second-ranked French luxury fashion house Louis Vuitton. Known for its iconic ‘Swoosh’ logo and ‘Just Do It’ slogan, Nike generated a whopping 51.4 billion U.S. dollars globally in 2024, a new record-breaking figure in its history. Over 40 percent of these sales came from the United States, which remains its core market.